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SOCIAL MEDIA FOR CLUB GROWTHCreate and Optimize an Online Marketing Strategy for Your Club
Yamentou.com Twitter.com/Yamentou Facebook.com/Yamentou
Agenda
1. Social Media: a Foundation
2. Designing Your Strategy
3. Tools & Resources3. Tools & Resources
4. Case Study with Live Demonstration
5. Questions (& Answers)
6. Quiz & Close
Other Relevant Keywords
a. Digital Marketing b. Social Media Marketingb. Social Media Marketingc. Search Engine Optimization (SEO)d. Content Marketinge. Email Marketingf. Website Optimization
1) Facebook
a. Over 1.3 billion usersb. 48% of users login dailyb. 48% of users login dailyc. 35% aged 25 to 45
2) Twitter
a. Over 600 million usersb. 40% watch without tweetingb. 40% watch without tweetingc. 42% aged 25 to 45
4) YouTube
a. 900 million unique visits dailyb. 39% login dailyb. 39% login dailyc. 50% users aged 25 to 45
Match Network to Your Goals
Communication Brand Exposure Traffic to Your Site SEO
Facebook Good Okay Good GoodFacebook Good Okay Good Good
Twitter Good Good Good Good
LinkedIn Okay Good Good Okay
YouTube Okay Okay Good Okay
Google+ Good Good Okay Okay
Question 2
None of your club members are on None of your club members are on social media. Is it worth it to create and maintain a presence?
WHY?
Question 3
What is the third step in designing a What is the third step in designing a social media strategy for your club?
Tie Breaker Question
Explain the difference between Explain the difference between Digital Marketing and Social Media Marketing
My Gift to You
45 MINUTES VIDEO INTERVIEW WITH INTERVIEW WITH
SOCIAL MEDIA EXPERTMICHAEL BRANDT
FILL THE SIGNUP FORM – WRITE CAPS AND BIG