SOCIAL MEDIA FOR CLUB GROWTHCreate and Optimize an Online Marketing Strategy for Your Club

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Agenda

1. Social Media: a Foundation

2. Designing Your Strategy

3. Tools & Resources3. Tools & Resources

4. Case Study with Live Demonstration

5. Questions (& Answers)

6. Quiz & Close

SOCIAL MEDIA: A FOUNDATIONLet’s find a common ground

What is Social Media?

Other Relevant Keywords

a. Digital Marketing b. Social Media Marketingb. Social Media Marketingc. Search Engine Optimization (SEO)d. Content Marketinge. Email Marketingf. Website Optimization

WHAT NETWORK(S) SHOULD I USE?Facebook, Twitter, LinkedIn, YouTube, Google+

1) Facebook

a. Over 1.3 billion usersb. 48% of users login dailyb. 48% of users login dailyc. 35% aged 25 to 45

2) Twitter

a. Over 600 million usersb. 40% watch without tweetingb. 40% watch without tweetingc. 42% aged 25 to 45

3) LinkedIn

a. Over 300 million usersb. 39% login dailyb. 39% login dailyc. 45% aged 25 to 45

4) YouTube

a. 900 million unique visits dailyb. 39% login dailyb. 39% login dailyc. 50% users aged 25 to 45

5) Google+

a. Over 350 million usersb. 50% users aged 25 to 45b. 50% users aged 25 to 45

Match Network to Your Goals

Communication Brand Exposure Traffic to Your Site SEO

Facebook Good Okay Good GoodFacebook Good Okay Good Good

Twitter Good Good Good Good

LinkedIn Okay Good Good Okay

YouTube Okay Okay Good Okay

Google+ Good Good Okay Okay

DESIGNING YOUR STRATEGYHere is the blueprint

STEP 1

DEFINE A TARGET

STEP 2

CREATE A CLUB WEBSITECLUB WEBSITE

STEP 3

PROFILE YOUR IDEAL CLUB IDEAL CLUB MEMBER

STEP 4

CREATE ACCOUNTS(WHERE NEEDED)(WHERE NEEDED)

STEP 5

INVOLVE ALL CLUB MEMBERSCLUB MEMBERS

STEP 6

CREATE AN ACTIVITY ACTIVITY SCHEDULE

STEP 7

AUTOMATE AS MUCH AS MUCH AS YOU CAN

STEP 8

MONITOR PERFORMANCEPERFORMANCE& TWEAK AS NECESSARY

STEP 9

HAVE PATIENCE

TOOLS AND RESOURCESImplementation

(see attachment)

ALL NATIONS TOASTMASTERS CLUBCase Study

Online Demo

QUESTIONS AND ANSWERSAny Unanswered Question

Ask that question

QUIZMy turn to ask questions (and also review)

Question 1

Where should all your online Where should all your online marketing efforts lead to?

Question 2

None of your club members are on None of your club members are on social media. Is it worth it to create and maintain a presence?

WHY?

Question 3

What is the third step in designing a What is the third step in designing a social media strategy for your club?

Tie Breaker Question

Explain the difference between Explain the difference between Digital Marketing and Social Media Marketing

This could be of help to you

My Gift to You

45 MINUTES VIDEO INTERVIEW WITH INTERVIEW WITH

SOCIAL MEDIA EXPERTMICHAEL BRANDT

FILL THE SIGNUP FORM – WRITE CAPS AND BIG

THANK YOU FOR BEING HERE!LET US CONTINUE THE CONVERSATION ON

SOCIAL MEDIA: @YAMENTOU

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The End