Social Media Marketing Final

Presentation April 20, 2011

Celina Grisi

MSPC 3050

Prof. Julie Frechette

History

Goals

Strategy

A website isn’t enough

Duh….

Thank you,

…and Trista

Now what?• Facebook and Twitter:

*do’s and don’t

• Monitoring and evaluation resources:

*tools optimized for searching and responding

• Blog: * content strategy/community building

• Borrowing from you: MPSC 3050 Embrace the groundswell

Excitement

Rich content

Community

Borrowing ideas from you

• Candy: collaboration with designers * Promote local designers

• Liz: “Dell-like” interaction with customers *Allow customers to be part of the progress

• Chantal: Remember to listen *Social media is all about person to person

activity

Challenges• Extent of social media usage in

Bolivia *Growing but still limited

•Time and resources *Social Media Marketing is a full-time job

•Size of enterprise and media presence* Online tools helpful with minimum level of buzz: are we there yet?

To-do list• 44% of Weebly website completed

*Upload pictures and descriptions for all products*Design*SEO*E-commerce

• Finalize and profiles and start

•Have a PLAN*Content*Demographics*Targets*Monitoring and Evaluation: ROI

Thank you

And don’t forget to check us out online at futurobolivia.com and…

It’s

http://www.delicious.com/cgrisi