Social Media Content Strategy At Ayojak

Presented By- Group B4

About Ayojak

Online event management product solution offered by Signure Technologies Limited.

Provided services like event listing by event organisers, payment processing solutions, event marketing in digital media, demographical data collection, innovative features such as e-tickets.

Clients ranged from start-ups to mid size firms from various sectors- entertainment, technology, sports and business.

Marketing was done through – - Direct marketing: With the help of freelancers

-Helped organizers to create interactive campaigns such as quizzes and contests. -Offered comprehensive digital promotion solution .

-Managed end-to-end services such as registration, logistics, merchandising and accommodations of large events, conferences and exhibitions.

-Helped people to organize professional social events. -Enabled organizers to compile, manage and communicate with attendees.

-Sell tickets offline and online. -Catering to events such as seminars, entertainment events, workshops, conferences and technology events.

Products

Ticketing

Social Meets

Conference

Event Promote

Social Media Marketing

Direct Marketing

Marketing

1. Major responsibilities were- lead generation, identifying prospects and closing the deals.

2. Generation of leads through three routes

- aggressive searching through event listing websites - unsolicited leads from event organizers - existing clients(repeat customers)

3. Promotions were done primarily by clients of Ayojak on their event display.

4. Brand awareness increased predominantly through word of mouth.

1. Primary objective was to increase ‘word of mouth’ about its product.

2. The social media activities were outsourced to a Noida based social media agency.

3. The key areas to focus on were:

- Updating and building community member engagement through Twitter, Facebook and the corporate blog.

- Generating feedback from B2B clients.

- Providing support to both B2B clients and end customers.

Content Strategy- Issues

Lack of effective engagement strategies with end customers

Consistent drop in the number of posts on Facebook, tweets

Poor social media strategy- lack of clarity of target customers, attendees and organizers.

Low participation from community members. To ensure longer ‘tweet life’ for more visibility,

‘retweets’ are critical Poor visibility, poor promotion strategies No feedback receiving mechanisms No mechanism to promote comments by readers

Recommendations

Improve participant interest thorugh promoting events and different contests.

Promoting Ayojak and events through Facebook Ads and page.

Use twitter to engage with the end customers; Implement good feedback collection mechanisms. Use facebook page and tweeter to publicize more

information. Implement discount schemes, contests and give away

lucky draw prizes. Use magazines and newspapers to target small sized

companies by publishing ads and publish successful events as templates or cover pages

Thank You