Your Brand

Social MediaAnd

Overview

Evolution of social media.

Metrics to measure success of social media.

2016 active social media users .

Channels and tips for brand usage

-Facebook

- Twitter

- Instagram

Social Metrics Map

Social media marketing has a

100% higher lead-to-close rate

than outbound marketing?

OR

84% of B2B marketers use

social media in some form?

No matter what you sell and who you sell it to,

using social media as a marketing tool can help

you grow your brand and pad your wallet.

0

0.5

1

1.5

2

2.5

2004 2006 2008 2010 2012 2014 2016

Evolution of Social Media

Pinterest and

Instagram Launched

Facebook and Twitter

Ads Launched

Facebook buys

Whatsapp and

Oculous Instagram

launches Discover

feature

Twitter launches algorithmic

timeline

Instagram launches algorithmic

feed

Facebook releases “Reactions”

It has also been discovered that

social media is integrating more with

content, email, paid media, and

other marketing channels, and is

poised to become the connective

tissue for the marketing organization

in the nearest future

According to CMOSurvey, Social

media is now an important

marketing channel used to interact

with customers, both new and

returning customers.

WHICH METRICS DO YOU USE

MORE OFTEN

TO MEASURE THE

SUCCESS OF SOCIAL MEDIA?

500,000,000

1,000,000,000

1,500,000,000

2016 MONTHLY ACTIVE USERS ON EACH NETWORK

Facebook’s 1.65-billion share of the 2.2 billion global social media users makes it the elephant in the room, and a big

reason why so many companies consider Facebook to be central to their social marketing strategy. For consumption-

based networks like YouTube and Pinterest, the monthly active users total doesn’t include visitors who don’t sign in,

but still consume content.

1.09 MILLION

DAILY ACTIVE

USERS

827 MILLION

DAILY MOBILE

USERS

1.51 BILLIONMONTHLY

MOBILE USERS

Facebook is an extension of brands’ websites, and a core component of their social strategy. Facebook is hub for

discovery, information, and fan interaction.

1.65 BILLIONMONTHLY

ACTIVE USERS

FACEBOOK CONTENT BREAKDOWN: MAY, 2016

While video has become a

popular topic in the media,

and Facebook is tallying over 8

billion views, this is still the

least popular content type for

the top 100 brands in the

world.

53

29 15

9

Average Brand

Posts Per Month

Links Posted

Per Month Photos Posted

Per Month

Videos

Posted Per

Month

A recent study from Bit.ly found that the best days to post are Thursdays and Fridays, and the best time to post for

click-through is between 10AM - 12PM.

Distribution of Engagement by Day & Time

FOR BRANDS

• Adopt Facebook Live:

Facebook Live is becoming an engagement hub for

big international brands. If you’re interested in

attracting fans, hatching conversations, and creating

rich-video content, Facebook Live broadcasts should

be added to the content calendar.

This will come in handy when brands wants to:

– Do a Q&A session

– Take people behind-the-scenes

– Give people something to anticipate, whether it’s a

reveal, or an announcement.

Facebook will begin showing more relevant content to you based on the time you spend viewing a post.

In order to succeed within Facebook’s new feed, brands need to promote content that holds readers’ attention and will require an increased focus on optimizing tactics, leveraging paid opportunities, and creating content that users will want to share with friends and family.

•Take Advantage of the Algorithm:

More from Friends

Less from Pages

As a brand, you need the clearest and most accurate picture of what’s going on across your social channels. Reactions give you a unique opportunity to gauge the way a piece of content resonates with your audience.

This will encourage users to become more comfortable with sharing and interacting with content that they don’t agree with.

•Facebook Reactions:

310

MILLION

100

MILLION

83% 33 UNIQUEMONTHLY

VISITS

TO SITES WITH

EMBEDDED TWEETS

Twitter is a premiere social hub for news, entertainment, and conversation. Twitter is the first place for

many users to turn, often on their mobile devices, for up-to-the-second updates on current events,

sports, and entertainment.

MONTHLY

ACTIVE USERSDAILY

ACTIVE USERS

ACTIVE

MOBILE USERS

40+

LANGUAGES

SUPPORTED

Distribution of Engagement by Day & Time

FOR BRANDS

• Embrace the new 140-character limit:

Twitter’s new 140-character limit will prove to be a fantastic opportunity and an interesting challenge for

brands.

It’s time to sync some more time into your influencer

marketing. Twitter says 47% of people have bought

a product based on a influencer’s recommendation.

• Revamp your Influencer Strategy:

“A Brand is no longer what we tell the customer it is – It is what customers tell each other it is” - Scott Cock

YOUR

BRANDYOUR

BRAND=+

SOCIAL INFLUENCERS

Instagram has become the go-to platform for users interested in both sharing visual stories

and consuming them. Instagram has made a point of enabling creativity with pictures and

videos.

80

MILLION

75%

USERS

400MILLION

40+BILLION

PHOTOS SHARED

PHOTOS POSTED

PER DAYOUTSIDE OF

THE U.S.

MONTHLY

ACTIVE USERS

3.5BILLION

PHOTOS OR VIDEOS

LIKED DAILY

Instagram’s Audience:

Distribution of Engagement by Day & Time

The vast majority of engagement on Instagram comes in the form of Likes. Comments make

up only 0.5% of engagement for top brands.

for Brands

• Adjust to the new Algorithm:

As Instagram switches to an algorithmic feed, to

ensure that their posts are seen, brands need to

turn their focus to creating content that resonates

with your audience.

• Experiment with Instagram Advertising:

Instagram’s ad offerings have diversified over the

past year. Now marketers can opt for photo, video

or carousel ads -- all with the option to link a

website to learn more.

Social Metrics Map

SOV*: Share of Voice ToMA*: Top Of Mind Awareness

Thank

You