Social Media and Engineers

Most widely used social venues (2013):

•WordPress blogs

•Facebook

•Twitter

• LinkedInGoogle+

titleInformation Week Security (2010):

Of 1,153 engineers in aerospace, automotive, and commercial-vehicle industries, 55% use social media for work-related reasons; over 50% are allowed access while at work.

Mckinsey Global Institute (2012):

Social media could add $1.3 trillion to the economy in the next six years.

Information Week Security (2010):

Facebook is used by 70% of automotive and aerospace engineers to exchange information on technical issues.

Engineering Blogs

•What is a blog?

•Explore engineering blogs:

www.invesp.com/blog-rank/Engineering

•Participate in blogs.

•Use blogs for professional advantage.

•Choose a blog application (WordPress, currently the most popular choice).

Facebook for Engineers

•What is the power of applications like Facebook?

•How can you use Facebook professionally?

•How can you use Facebook to build your brand?

•How can you monitor and grow traffic to your Facebook pages?

Twitter for Engineers•What are social media applications like Twitter?

•What is the power of Twitter?

•How do engineering organizations use Twitter?

•How to find engineering organizations using Twitter?

Twellow.com

WeFollow.com

•How to use Twitter professionally?

LinkedIn for Engineers•Automotive Engineers International (2010):

61% of engineers polled use social media sites like Facebook, LinkedIn, Twitter, and YouTube.

•What is the power of social media sites like LinkedIn?

•How can your resume on LinkedIn work to your professional advantage?

•What is the advantage in participating in LinkedIn Answers and LinkedIn Groups?

Google+ for Engineers

•What is the power of Google+?

•How do you use Google+?

•What is the circling feature of Google+?

•How can Google+ increase your online professional visibility?