Social Media: A Pathway to Make Research

Outputs Available and AccessibleSimone Staiger-Rivas

Our Partners are TwitteringOur donors are BloggingPolicy Makers are talking about usFarmers get online….

Social Media Boom

• Mobile phones: 64 % of subscription in developing world

• Social Networking sites: Total amount of time spent increased 600% in 2008. User age switched to 35-39.

• Blogs: Climax at 250,000 new blogs per day

• Twitter: 3 Million messages / day

CHAOS

Les Causeuse – Camille Claudel

• Social Media, Web 2.0, Participatory Web.

• It is not about technology.

It is about conversations enabled by

technology

Social Media Challenges our Business

•Gives junior staff a voice and an opportunity to develop their own networks.

•Diminishes frontier between professional and private use.

•Multiplies types of messages and number of channels to adapt to user’s preferences.

•Empowers networks.

•Focuses on the research process

•Invites to open re-use / creative commons

Examples

• Events• Research processes• Field trips• Varieties• Partners• Posters

• Success Stories• Research processes• Interviews

• Events• Project Web sites• Personal blogs• News

Blogs allow integration of text, video, photo, slides

• Power points• Pdf files• Documents

Listen to your peers

Share your resources

Promote your social media activity

Key Messages• Social Media has a huge potential to raise

organizational, project and personal profiles. • Organizational control over information can slow

down the outreach and impact. • We are all responsible for reaching our end-users• Social Media can help you to achieve your impact

pathway by increasing your network and reaching out to more next users of your research.

• CIAT should have a more strategic approach and start a series of pilot projects for experimentation and learning.

http://www.ciat.cgiar.org/ksw_09/index.html

Listen

Participate

Engage

Leave your footprint