Social Impact of TV

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    THE SOCIALIMPACT OF

    TELEVISION

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    Today, the average Indian

    watches close to four hours ofTV each day. Based on this, by

    age 65, the average Indiancitizen will have spent nearly 9,

    nonstop, 24 hour-a-dayyearsglued to "the tube."

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    98. 5 percent of Indian households have at leastone television set

    90% of Indian households have two or more TVsets

    87% of Indian households have at least one VCRor DVD player

    The average Indian home has the TV on morethan 51 hours a week. (Obviously, the TV is onmany more hours a week than each family

    member spends watching it.)

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    TV AND CHILDREN

    81% of children ages 2-7 watch

    TV alone and unsupervised

    70% of day care centers use TV

    during a typical day54% of 4-6 year-olds who, when

    asked to choose between watching

    TV and spending time with theirfathers, said they would prefer towatch television

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    It has been shown thatchildren who watch TV more

    than 10 hours a week suffer

    negative academic effectsThe average Indian child

    ages 2-11 watches television

    20 hours a week

    TV AND CHILDREN CONTD

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    TV AND VIOLENCE

    BY AGE 18, THE AVERAGE Indian CHILD

    SEES 200,000 VIOLENT ACTS ON TV.

    BY AGE 18, CHILDREN WITNESSES

    ALMOST 20,000 MURDERS ON TV

    MOST BY HANDGUNS.

    73% OF THE TIME THE PEOPLE IN TVDRAMAS WHO COMMIT VIOLENT ACTSGO UNPUNISHED.

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    47% PERCENT OF VIOLENT SITUATIONS

    SHOW NO REAL HARM TO THE VICTIMS, AND58 PERCENT SHOW NO REAL PAIN.

    ONLY 4 PERCENT OF VIOLENT PROGRAMSSHOW NONVIOLENT ALTERNATIVES TO SOLVEPROGRAMS.

    80% OF HOLLYWOOD EXECUTIVES THINKTHERE IS A LINK BETWEEN TV VIOLENCE AND

    REAL-LIFE VIOLENCE.

    TV AND VIOLENCE CONTD

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    During Saturday morning cartoons

    there are typically more than 200 "junk-food" commercials.

    At least 12 medical studies linkexcessive television watching toincreasing rates of obesity.

    In 1963, 4.5% of children ages 6 to 11were seriously overweight; by 2001, thispercentage had more than tripled.

    TV and Obesity

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    Before graduating high school the

    average Indian child will see 360,000commercials.

    By age 65, this number willexpand to two-million commercials.

    The number of commercials in TVprograms per hour has beenincreasing each year.

    TV and Commercials

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    We like to be entertained.

    We like excitement.

    We like to see handsome men and sexy women.

    We like to vicariously (and safely) experience theexperiences of other people.

    We like to be drawn into fantasy worlds that we will

    probably never be able to experience first hand.Maybe most of all, we like to passively relax in front of

    "the tube," select our vicarious experiences, and let them

    flood over us without any real effort on our part.

    Why We Watch TV