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University of Oulu Social Comparison Design in health behaviour change supportive technology

Social Comparison Design - Ordheltene · Social Comparison Map Social Comparison Normative Influence e.g. This is the norm, I am acting like that so I am normal. Downwards Upwards

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Page 1: Social Comparison Design - Ordheltene · Social Comparison Map Social Comparison Normative Influence e.g. This is the norm, I am acting like that so I am normal. Downwards Upwards

University of Oulu

Social Comparison Design in health behaviour change supportive technology

Page 2: Social Comparison Design - Ordheltene · Social Comparison Map Social Comparison Normative Influence e.g. This is the norm, I am acting like that so I am normal. Downwards Upwards

University of Oulu

INTERACT Research Group

Vasiliki Mylonopoulou PhD Candidate / Early Stage Researcher

M.Sc. Human-Computer Interaction [email protected]

Research Topic

Health behaviour change by

visualizing the relation between the data of an individual &

that of others

Page 3: Social Comparison Design - Ordheltene · Social Comparison Map Social Comparison Normative Influence e.g. This is the norm, I am acting like that so I am normal. Downwards Upwards

University of Oulu

Page 4: Social Comparison Design - Ordheltene · Social Comparison Map Social Comparison Normative Influence e.g. This is the norm, I am acting like that so I am normal. Downwards Upwards

University of Oulu

Social Comparison (SC)

‒  Am I doing well enough?

‒  I am not that bad J

‒  Is anyone like me in academia?

‒  How can I improve?

‒  Compete?

Self-evaluation

Coping & Downwards SC

Self-prediction

Social learning & Upwards SC

Competition

Page 5: Social Comparison Design - Ordheltene · Social Comparison Map Social Comparison Normative Influence e.g. This is the norm, I am acting like that so I am normal. Downwards Upwards

University of Oulu

Social Influence

Social Comparison

Social Comparison Place Phycology

Page 6: Social Comparison Design - Ordheltene · Social Comparison Map Social Comparison Normative Influence e.g. This is the norm, I am acting like that so I am normal. Downwards Upwards

University of Oulu

Social Comparison Map

Social Comparison

Normative Influence

Downwards Upwards

Self- evaluation

Self- prediction

Coping & Boost subjective well-being

Competition Social Facilitation

Social Learning & Self- enhancement

LJ

Page 7: Social Comparison Design - Ordheltene · Social Comparison Map Social Comparison Normative Influence e.g. This is the norm, I am acting like that so I am normal. Downwards Upwards

University of Oulu

INTERACT Research Group

interact.oulu.fi

www.chessitn.eu

[email protected]

Page 8: Social Comparison Design - Ordheltene · Social Comparison Map Social Comparison Normative Influence e.g. This is the norm, I am acting like that so I am normal. Downwards Upwards

University of Oulu

Social Comparison Map

Social Comparison

Normative Influence e.g. This is the norm, I am acting like that so I am normal.

Downwards Upwards

Self- evaluation e.g. am I god or bad in X?

Self- prediction e.g. If other like me manage to do X I will be able to do it as well.

Coping & Boost subjective well-being e.g. I am better than X on math, I feel good about that.

Competition e.g. bicycle race, math competition

Social Facilitation e.g. basketball, some play and others watch

Social Learning & Self- enhancement - X is better than me on socialising, what X does different and what I can learn from it? - I feel bad, I am the worse

LJ