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Learn how Honeywell cut through the red tape of guessing and found what their users, stakeholders, and internal team members were ultimately asking for prior to website implementation. This process will seek to educate all attendees on proven ways to unify stakeholders, unify executives, and meet business objectives all the while achieving common goals.
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February 9, 2011
How Honeywell United to Create an Optimized Brand Experience
Tune in:
How Honeywell United to Create an Optimized Brand ExperienceBrian Chapman & Jegan Chen
Time: 1:45 – 2:45pm
#OMS11
Brian ChapmanDirector of eBusiness ProgramsHoneywell Process Solutions
Jegan ChenSenior User Experience StrategistBusinessOnLine
Agenda
• Our Company• Our Challenge• Internal Research & Creating a Business Case• User-Centered Partnership• Developing a Web Strategy• Focus on User-Centered Design (UCD)• Personas• Website Architecture and Design• What We Accomplished
Our Challenge
Deliver a global, integrated marketing, ecommerce and customer support website.
Top Level Business Goals
• Drive company growth and revenue generation
• Reduce cost to serve
• Leverage the website as a true business enabler
• Position the website as a competitive advantage
• Create an engaging user experience while planning for future growth
Initial: Website Goals
• Reduce cost to serve through increased self-service
• Enable self-service revenue opportunities• Facilitate channel sales• Reduce bounce rate/improve click-through• Increase lead generation/conversion
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Are these the same goals you’re looking to meet?
Find out how to meet these goals:
How Honeywell United to Create an Optimized Brand ExperienceBrian Chapman & Jegan Chen
Feb 9, 2011
Time: 1:45 – 2:45pm
#OMS11
