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Schema 101: Why the New Data Matters
Carrie HillDirector of Online Marketing Services
KeyRelevance, LLC
@CarrieHill
Which Schema Do We Use?
There are nearly an infinite number of choices when it comes to Structured Data.
Deciding which is right for you can be difficult. Your goal should be to find the right combination for you. I try to meet the following criteria
1) Lifts you above the pack2) Offers better descriptions of
what your page offers3) Biggest “bang for your
buck”
The problems you face
Problems– Address city not the
same as nearest popular city or city you DBA in
– Competing with a large name-brand website
– A lot of local competition– Everyone else has the
same style of search result
Reviews
#8
#25
Recipe
Events -
Products
Location
Offer
You can only format 1 product per page, but you CAN put multiple offers on that one product. Ebay is a prime example:
Variety is the Spice of Life
None – What’s Up Amazon?
None – What’s Up Amazon?
Product, Aggregate Rating, Offer, Rating, Review
Product, Web Page, Offer, Book, Person, Organization, Aggregate Rating, Review, Rating
Book, Person, Aggregate Rating, Review
None
None
Essential Tools
• Raven’s Schema Creator Tool for WordPress
More Tools
• Not using Wordpress? Try Schema-Creator.com from Raven
• Zip-It or Easy Recipe for Recipes in WordPress
• Google’s Structured Data Testing Tool• Webmaster Tools Structured Markup Section• Attend From Authorship To Authority: Why
Claiming Your Identity Matters at 2:45 in 23C.• Exercise Patience
![Meta Structure: Computing Relevance in Large Heterogeneous ... · 2, 3 2 0.5 0.25 0 2.2 Meta Paths A meta path [18], denoted by P, is essentially a path defined on an HIN schema](https://img.dokumen.tips/doc/110x75/5f597e7013b495483d294ac5/meta-structure-computing-relevance-in-large-heterogeneous-2-3-2-05-025-0.jpg)
