Smita BhatnagarC-513, Jalvayu Towers, Sec. 47. Noida

Phone - (+91) 8800690622, (+011) E-Mail–godblesssmita@gmail.com

Dear Sir/Madam,

I am submitting herewith my resume for your perusal and favorable consideration in your organization.

An experienced and committed professional, I have 12 years of hands on experience in marketing, brand management, advertising and corporate communications in various industries. My varied experience has provided me an edge in the area of procurement wherein I can plan, organize, direct, control and evaluate the activities single handedly.

I excel in competitive and challenging environments and possess exceptional leadership and managerial abilities. I am an achievement oriented person with an eye for optimizing costs and operations.

Would be pleased to come in for an interview where the possibility of a mutually beneficial association could be explored further.

,Thank you

Yours sincerely

Smita Bhatnagar

Smita BhatnagarC-513, Jalvayu Towers, Sec. 47. Noida

Phone - (+91) 8800690622, (+011) E-Mail–godblesssmita@gmail.com

OBJECTIVE- An accomplished professional seeking senior level assignment with a dynamic organization.

PROFESSIONAL SYNOPSIS PGDM with 12 years of qualitative experience in Strategic Planning, Marketing, Brand Management,

Advertising, Corporate Communications and Management etc. Previously designated with Haier Appliances (India) Private Limited, as a Deputy Manager-Marketing.

Recognized proficiency in spearheading marketing operations with keen focus on accomplishment of company’s mission & profitability targets.

An Out-Of-The-Box thinker with skills in devising effective strategies, positioning products, escalating sales turnovers in highly competitive market environments.

Demonstrated abilities in mentoring motivated teams towards achieving organizational goals. Adept in executing business plans and strategies.

PROFESSIONALEXPERIENCE

1. MCL, NOIDA (JUL 2016- TILL DATE) MANAGER MARKETING

Organizational Intro:MCL deals in consultancy, courses, remedies and books. It has franchises in- US, UK and India.

Accomplishments: Heading a team of Graphics Designers, Content writers and Digital Marketing Executives Developing a marketing strategy for the company in line with company objectives. Coordinating marketing campaigns with sales activities Handling company’s marketing budget. Creation and publication of all marketing material in line with marketing plan Planning and implementing promotional campaigns- online and offline Manage and improve lead generation campaigns, measuring result Overall responsibility or brand management and corporate identity Maintain effective internal communication Public and media relation Website management- Corporate & Franchise

2. HAIER APPLIANCES (INDIA) PRIVATE LIMITED, NEW DELHI (MAY 2009 – OCT 2015). - DEPUTY MANAGER-MARKETING

Organizational Intro:Haier Appliances (India) Private Limited is a wholly-owned subsidiary of Haier Group. Haier is the world’s 2nd largest white goods manufacturer and one of China’s Top 100 companies. Haier is a global no 1 Brand in Refrigeration & Laundry Appliances as per the Euromonitor International Survey for last so many consecutive years.

Accomplishments: Handled ATL marketing:

Digital Media Platform: Internet based channels- SEO, SEM, SMM, SMO, CPC/PPC advertising, Google AdWords, Web banners, Content marketing, E-mail marketing, Web analytics, e-commerceNon- internet based channels- SMS and MMS campaigns, Call back and On-hold mobile ring tones, Display advertising campaigns.

Electronic Media Platform: Television- TVC formation and media selection for broadcasting. Corporate AV formation and its distribution to all marketing channels.

Formation of low resolution videos for internet forums like company website, youtube, and facebook. Sponsorship for sports and entertainment events. Radio- Pre and post product launch campaigns, planning and broadcasting radio spots, on air quiz and competitions, gifts and give aways. Merger of online and offline activities with radio campaigns. Print media- News paper and magazine ads, editorial, advertorial, press releases, media coverage.Celebrity management- Endorsement of John Abraham as first celebrity brand ambassador of Haier

Handled BTL marketing:

Event Management: Dealer/Distributor/Channel Partner meets, Press conferences, Blogger’s meet, Trade Shows, Road shows, Mall activation, RWA activities.

Marketing Collaterals: Brochure, Backdrop, Poster, Dangler, Glowsign Boards, Billboards, Banners, Kiosks, Wall paintings, Display stands, Bunting.Product display & In-shop branding: In exclusive brand showrooms and multi brand outlets

, Responsible for media planning, media buying & media tracking. Planning and execution of GTM strategy. Handling of Advertising, PR, Event management, Media and Digital agency. Vendor management.

2. ASAHI INDIA GLASS LIMITED, NEW DELHI (NOV 2007 – APR 2009). - SENIOR OFFICER-MARKETING

Organizational Intro:Asahi India Glass Ltd.; the largest integrated glass company in India, manufacturing a wide range of International quality automotive safety glass, float glass, architectural processed glass, value added glass and glass products. Asahi India has four state-of-the-art plants located at Rewari & Roorkee (North), Chennai (South) and Mumbai (West) to maintain pan India coverage and to achieve a sales turnover of Rs. 1200 crore for the company.

Accomplishments: Space design, concept creations and participation in Auto-Expo 2008. Photo shoot of key projects of AIS Glass Solutions Ltd. across India. Developed inventory management system at corporate office and replicated the same pan India. Concept creation to get marketing/promotional material designed through advertising agency. Right media selection to achieve competitive advantage. Participation in exhibitions & trade shows. Website updating, enrichment & enhancement. Content writing & layout plan for websites over internet and intranet

3. WWW.WEBDUNIA.COM (INDIA) Pvt. Ltd. ; INDORE (MP) (APR 2005 – SEP2007) . – BRAND EXECUTIVE

Organizational Intro:Webdunia is a CMMI-Level 3 certified company. www.webdunia.com is Asia’s first and foremost Indian language portal. Webdinia’s other group of companies are Diaspark Inc. USA and Suvi Information Systems Pvt. Ltd. The company specializes in providing the wireless, language technology, enterprise & web solutions and localization services.

Accomplishments: Planning, execution and coordination of advertising campaign, identification of right medium & messaging. Creation of right promotional material-printed & soft versions. Corporate website- enhancement, enrichment & updating. Competitive analysis for positioning of company & its products. Social networking for effective and efficient brand promotion. Internet marketing– Search engine optimization (SEO), pay-per-click (PPC) marketing and E – mail

marketing. Other tasks related to corporate communications and Public Relations.

4. INFOCUS SOLUTIONS Pvt. Ltd.; INDORE (MP) (OCT 2003-MAR 2005). – MARKETING ANALYST

Organizational Intro:

Infocus Solutions Pvt. Ltd. is the developer of BatchMaster Enterprise, which is the most widely used manufacturing and distribution software application in the mid-market process manufacturing industry.

Accomplishments: Planning, developing and implementing marketing campaigns and programs including website visual

designing, its contents and other e-communications. Developing and managing of multimedia advertising campaigns, print publications and collaterals. Analysis of competitors and market opportunities, conducting marketing campaigns through seminars, news

and events management. Other responsibilities - web research, budgetary proposals, organizing sales meetings, co-ordination with

technical consultants for on-site/ on-line/web-ex demos. Generation and enhancement of channel partners’ network. Content writing for promotional material like customer success stories, case studies, e-mailers, newsletters,

brochures, magazine ads, hoardings, press releases etc Planning, designing and preparation of ground work for company’s participation in trade shows, press

conferences, seminars and webinars etc.

CORE COMPETENCIES:

Strategic Planning Conceptualising & implementing sales and marketing strategies for product lines, corporate image etc. to

build consumer preference & achieve organisational targets. Formulating marketing budgets and ensure adherence to planned expenses. Reviewing the market movement on a regular basis and refurbish plans with a view to optimize returns.

Marketing Developing marketing strategies to build consumer preference and drive volumes. Planning marketing activities to achieve volume estimations and review effectiveness. Analyzing market trends, sales performance through channels, and other critical trends.

Product Management Providing direction to execute promotions/launches in sync with regional characteristics. Managing the overall operations for the improvement in the existing products based on market trends and

requirements, tracking productivity and implementing various schemes to increase productivity. Providing sound inputs & support to the team from conception to completion stage of the product.

Brand Management Ensuring maximum brand visibility and capture optimum market shares. Liaising with Mass Media, Ad & PR agencies etc for development of copy/content, creative,

management of advertisement campaigns etc.

ACADEMIA

MBA from IIMM-Pune in “Sales & Marketing”;2008 Masters in Arts in “English Literature”; 2000 Bachelor of Science with “Bio Chemistry”; 1998.

GENENAL DETAILS

Date of Birth : 29/05/1978Gender : FemaleMarital status : MarriedCurrent Salary : 13 lacs per annumExpected Salary : NegotiableWilling to relocate : YesPreferred location : Delhi & NCR