15
1 / 15 Rate card www.smashingmagazine.com

Smashing Magazine

Embed Size (px)

Citation preview

Page 1: Smashing Magazine

1 / 15

Rate cardwww.smashingmagazine.com

Page 2: Smashing Magazine

2 / 15

About Smashing MagazineFounded in September 2006 by Vitaly Friedman and Sven Lennartz, Smashing Magazine has become the no. #1 Internet resource for the creative professional community. We deliver useful and innovative information, and our aim is to keep our readers up to date about the latest trends and techniques in Web development and Web design. We try to convince our readership not with the quantity but with the quality of the information we present.

We hope that makes us different. Smashing Magazine is, and always has been, independent.

This magazine is the best I’ve seen in several years all around the Web. Respect you guys. Great work and great articles.

Best wishes, JM

AWESOME WEBSITE! I come here for inspiration and articles all the time. Finally, a site worth getting lost in!

John (February 15th, 2008, 2:38 am)

Jane (April 25th, 2008, 11:02 pm)

Buzz (10/09)

Alexa Traffic Rank: 663

Google Page Rank: 7/10

delicious boomarks: 30,788

Twitter followers: 86,863

RSS subscribers: 179,634

Diggs: more than 120,000

Facebook fans: 4,640

Comments (2 out of 96,000):

Page 3: Smashing Magazine

3 / 15

Sponsors

Specs 200 x 125 px, static graphic, 15 kb, plus a text link (25 characters max.) underneath

Positioning sidebar “Sponsors,“ rotating, shared or run-of-site

Optional packages & fixed prices

[1] 250,000 ad impressions = USD 500[2] 500,000 ad impressions = USD 650[3] 1,000,000 ad impressions = USD 900[4] 1,500,000 ad impressions = USD 1,100[5] 2,500,000 ad impressions = USD 1,500[6] 5,000,000 ad impressions = USD 2,500[7] approx. 12,000,000 ad impressions (run-of-site) = USD 4,500

Booking period 30 days

Campaign optimization

- Your campaign can run with several creative variants in rotation to test out the best performing creative and landing page set,- You can exchange the creatives as often as you want,- You will get online access to your campaign stats, updated hourly.

Page 4: Smashing Magazine

4 / 15

Home page premium ad

Specs 540 x 150 px, static graphic

About The most prominent spot in our magazine, on the most frequented page.

Positioning Between the article teasers of our Smashing Network.

Price On application

Booking period Flexible

Campaign optimization

- Your campaign can run with several creative variants in rotation to test out the best performing creative and landing page set,- You can exchange the creatives as often as you want,- You will get online access to your campaign stats, updated hourly.

Page 5: Smashing Magazine

5 / 15

Specs 200 x 200 px, static graphic, 20 kb

About Show your brand prominently to the most loyal readers.

Positioning Within every post in the RSS feed directly below the headline.

Fixed price USD 3,500

Booking period 30 days

Subscribers 179,634 (approx. 1,500,000 ad impressions)

Campaign optimization

- Your campaign can run with several creative variants in rotation to test out the best performing creative and landing page set,- You can exchange the creatives as often as you want,- You will get online access to your campaign stats, updated hourly.

RSS feed ads

Page 6: Smashing Magazine

6 / 15

Specs 190 x 400 px, static graphic

Positioning sidebar

Coverage run-of-site, approx. 12,000,000 ad impressions

Fixed price USD 4,000

Booking period 30 days

Campaign optimization

- Your campaign can run with several creative variants in rotation to test out the best performing creative and landing page set,- You can exchange the creatives as often as you want,- You will get online access to your campaign stats, updated hourly.

Sidebar maxX

Page 7: Smashing Magazine

7 / 15

Specs Option 1: Logo (max. 300 x 30 px), message body (graphic 200 x 125 px, png, gif, jpg, swf - text max. 250 chars. incl. blanks)

Option 2: Logo (max. 300 x 30 px), message body (text max. 400 chars. incl. blanks)

Positioning & benefits The Sponsor Message is embedded subtly between editorial content. The positioning directly below the headline of an article in the user’s field of view and the look and feel guarantee high visibility.

CPM USD 15

Booking volume examples

100,000 ad impressions = USD 1,500300,000 ad impressions = USD 4,500

Booking period Flexible

Campaign optimization

- Your campaign can run with several creative variants in rotation to test out the best performing creative and landing page set,- You can exchange the creatives as often as you want,- You will get online access to your campaign stats, updated hourly.

Sponsor’s Message

Page 8: Smashing Magazine

8 / 15

Specs 300 x 250 or 336 x 280 px, gif, jpg, swf, png, 25 kb

Positioning & benefits Because the content ad is displayed directly in the user’s field of view, it gets high click-through rates. The content ad is ideal for increasing brand aware-ness and promoting major products and services.

CPM USD 10

Booking volume examples

100,000 ad impressions = USD 1,000300,000 ad impressions = USD 3,000

Booking period Flexible

Campaign optimization - Your campaign can run with several creative variants in rotation to test out the best performing creative and landing page set,- You can exchange the creatives as often as you want,- You will get online access to your campaign stats, updated hourly.

Content ad

Page 9: Smashing Magazine

9 / 15

Specs 300 x 250 or 336 x 280 px, gif, jpg, swf, png, 25 kb

Positioning As the content ad plus is displayed directly in the users field of view it gets high clickthrough-rates. The content ad plus is ideal to increase your brand awareness and to promote ambitious products and services.

Targeting You can limit the placement of your ads to selected countries (determined via IP targeting) or to selected articles. Examples: ads visible only to US readers, or ads visible only in the article “10 Fresh, Elegant and Clean WordPress Themes” and a couple of other related articles. Doing so, you target your demographic more precisely.

CPM USD 15

Booking volume examples

100,000 ad impressions = USD 1,500300,000 ad impressions = USD 4,500

Booking period flexible

Campaign optimization - Your campaign can run with several creative variants in rotation to test out the best performing creative and landing page set,- You can exchange the creatives as often as you want,- You will get online access to your campaign stats, updated hourly.

Content ad plus (geo- and page-targeted)

Page 10: Smashing Magazine

10 / 15

Specs 468 x 60 or 468 x 90 px, gif, jpg, swf, png, 25 kb

Positioning Above the comment thread of an article.

Benefit Presenting your product to our most engaged readers.

CPM USD 2

Campaign optimization - Your campaign can run with several creative variants in rotation to test out the best performing creative and landing page set,- You can exchange the creatives as often as you want,- You will get online access to your campaign stats, updated hourly.

Comment Sponsors

Page 11: Smashing Magazine

11 / 15

Twitter ad tweets

Specs 115 characters

About Because your message is shared immediately with our followers, a Twitter ad tweet can drive a heap of traffic to your website very quickly. Perfectly suited to promoting contests, give-aways, conferences, special offers and and any-thing else that would be of interest to the creative professional community.

Twitter followers 87,000

Price On application

Share of voice A maximum of 4 ad tweets per month. Tweet day is Tuesday.

Twitter base http://twitter.com/smashingmag

Page 12: Smashing Magazine

12 / 15

What advertisers say

Frederick Townes

W3 <MARKUP/>

“Smashing Magazine is one of the most targeted (read: conversion), most popular blogs for the design/development community. The sponsors they select also represent the lead-ers in various niches within the same community and our ads are in good company.“

Jennifer Bedford

TechSmith

“On Smashing Magazine we always geta better return on our ads than we expect.“

Dmitriy Kucher

PSD2HTML

“We are happy to work with Smashing Magazine as an advertiser. First of all, we like how our ads perform. It is also important for us that the requests to update our banners are processed rapidly. Smashing Magazine is highly recommended as an advertising partner.“

Page 13: Smashing Magazine

13 / 15

Reference campaigns & advertisers

» Microsoft » Adobe » Nokia » SAMSUNG » TechSmith » FlashDen » PSD2HTML » wix » MailChimp » campaignmonitor

» Fotolia » GoodBarry » ThemeForest » graphicriver » Freshbooks » Sitegrinder » AdpativeBlue » Veer » Trendyflash » and many more...

Page 14: Smashing Magazine

14 / 15

Metrics October 2009

» Page impressions 12,573,786

» Visitors 5,126,489

» Uniques 3,774,375

» Subscribers RSS feed 179,634

» Twitter followers 86,863

» Key readership

Top 10 countries by visits » 1. The United States » 2. The United Kingdom » 3. Germany » 4. Canada » 5. France

» 6. The Netherlands » 7. Australia » 8. India » 9. Brazil » 10. Spain

Creative professional community (profile: Web, GUI and graphic designers; Web developers; new media business professionals; decision-makers in IT and market-ing departments at small and medium-sized companies; typography specialists; 2-D artists; photographers; usability experts).

Page 15: Smashing Magazine

15 / 15

Michael Dobler

Phone: +49 761 6309176E-mail: [email protected]: michael-dobler

Your contact

v25 - 11/25/2009