SmartphonesThe Advancement of Mobile Technology in Emerging Markets

Paul LucierResearch In Motion

Smartphone Growth Historical Technology Adoption Rates

• Smartphones have an upgradeable operating system and a platform for application development • Global mobile penetration of 45%• Massive growth expected globally• Early data suggest that Smartphone adoption curve will mirror mobile adoption curve

Global RIM Facilities

Americas

Waterloo Campus

RIM Northfield

Atlanta, GA

Boston, MA

Ft. Lauderdale, Fl

Halifax, NS

Irving, TX

Issaquah, WA

Lincolnshire, IL

Mexico City, Mexico

Mississauga, ON

Ottawa, ON

Redwood City, CA

Rolling Meadows, IL

Sherman Oaks, CA

Asia Pacific

Beijing, CN

Hong Kong, CN

Shanghai, CN

Singapore, SG

Sydney, AU

Tokyo, JP

EMEA

Berlin, DE

Birmingham, UK

Bochum, DE

Brussels, BE

Egham, UK

Eschborn, DE

Glasgow, UK

Madrid, ES

Milan, IT

Paris, FR

Rome, IT

Slough, UK

425 Distribution Partners in over 150+ Countries

Currently Underway

Turkey

Africa

Dubai

Poland

Russia

Carrier

Applications

Platform

Smartphone DynamicsRIM’s Carrier Centric Model

Revenue Opportunities in Emerging Markets

• Carriers own relationship with Customers by owning application platform• Need for Smartphone eco-system to be established locally (systems integration and consumer & business applications developers/extenders)• Government regulations pose challenges to growth

Manufacturer Carrier / Operator Customer

• Consumer

• Enterprise

BlackBerry Smartphones For Business & Consumers

Always On. Always Connected.

BlackBerry: Purpose Built for WirelessBlackBerry Enterprise Server: Wireless Platform

RIM distills complexity- Easy for Carrier to deliver a variety of applications

Extending the Secured Corporate Environment to Wireless

BlackBerry ISV Partner Community – Industry BlackBerry ISV Partner Community – Industry SolutionsSolutions

Health Care & Life Sciences

Government & Law Enforcement

Manufacturing

Financial Services

Real Estate

Professional Services

BlackBerry ISV Partner Community – Business SolutionsBlackBerry ISV Partner Community – Business Solutions

Sales Force Automation

Field Service Automation

Fleet Management & Dispatch

ERP – SCM, HR, Financials, CRM

Unified Communications

Business Intelligence

IT Systems Management

Document Management & Printing

Security & Compliance

BlackBerry ISV Partner Community – Consumer BlackBerry ISV Partner Community – Consumer ApplicationsApplications

Music, Video and Multimedia

Information & News Services

Mapping & Navigation

eCommerce

Travel & Reference Guides

Search, Messaging and Sharing

Games and Entertainment

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Case Study: Compania Argentina De Granos

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Business Challenge:• Compañia Argentina De Granos (CAGSA) wanted agricultural producers in Argentina to have a better way of communicating throughout the supply chain that affects the time to market for their crops• Argentina is second largest country in South America (1 million square miles) with many agri-producers working daily in fields sometimes 125 miles from home but dependant on copper wire connections from home or satellite services

Solution:• CAGSA worked with their carrier, Telecom Personal, and a developer, Syncrologix Mobile Solutions, to adapt Syncrologix’s SmartTasks™ application. Agricultural producers use the application on their BlackBerry® smartphones, which connects with CAGSA’s ERP system, to arrange for grain pick ups, track shipments, request fertilizer and supply delivery and check market and weather conditions.

Results:• CAGSA is perceived as a market leader ‘leap frogging’ many of their Western counterparts• Agricultural producers are more loyal to CAGSA since the system makes them feel secure about their grain shipments• Many agricultural producers use the BlackBerry smartphone for their families, instead of phones• Offers a simple method to offer information and make wireless business transactions.

The BlackBerry solution was accepted by agri-producers because it meant they could always be in touch. Not needing a wire to send an email or make a phone call was a huge advantage to them because they work in the middle of nowhere and had been totally disconnected until they got their BlackBerry smartphones.

- Gaston Kauer, CIO, CTO, COO, CAGSA -

An agricultural broker for agri-producers across Argentina, supplying a variety of information and services to this community of farmers

Thank you!

Questions?