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Cambridge – 17th November 2005SmartLF – Product of the year
SmartLF – Product of the year
Contents
1 – Diatrace – Who we are ?
2 – What is our Market ?
3 – SmartLF – The Keys of Succes
4 – Sales & Marketing Actions
Cambridge – 17th November 2005SmartLF – Product of the year
SmartLF – Product of the yearDiatrace – Who we are ?
1981Founding of
thecompany
Diazoequipments
&Supplies
1989
1st Changeof
technology
PPC
(Oem Ricoh)
1992
2nd Changeof
technology
Inkjet
(Encad)
1997
3rd Changeof
technology
digital PPC
(Oem OCE)
2002
ColortracPartner
Cambridge – 17th November 2005SmartLF – Product of the year SmartLF – Product of
the yearDiatrace – Who we are ?
2005 Equipments Supplies
• Leading HP Plotters Distributors
• Canon LFP distributor
• True Solvent Uniform printers (Roland)
• Oem OCE analog & digital Copiers
• Colortrac Large format Scanners
• Neolt Trimmers and Folders
• Member of the Diatec Group (leading european Manufacturer)
Plain PaperCoated PaperPPC PaperPhoto PapersInkjet Vinyls, Banners, Films…
50% Revenue 50% Revenue
Cambridge – 17th November 2005SmartLF – Product of the year SmartLF – Product of
the yearDiatrace – Who we are ?
Headquarter in Paris Warehouse
• 4 Sales facilities
• 2 Warehouses
• 35 people
• 10 Salesmen
• 30 distributors
Cambridge – 17th November 2005SmartLF – Product of the year SmartLF – Product of
the yearDiatrace – What is Our market ?
Small Business & Self employed
Medium Companies
Large Accounts
Our main Targets !
Cambridge – 17th November 2005SmartLF – Product of the year SmartLF – Product of
the yearDiatrace – What is Our market ?
CAD Imaging
Architects Surveyors Enginiering
Construction Industry
Local governement Defence Auth. Reprographics
Cambridge – 17th November 2005SmartLF – Product of the year SmartLF – Product of
the yearDiatrace – The Keys of Succes
1st Selling Point : THE PRICE
4080m 6000 € 4080c 6750 € 4080e 7500 €
- We have followed Colortrac recommended Prices
- Low Prices means new opportunities
Cambridge – 17th November 2005SmartLF – Product of the year SmartLF – Product of
the yearDiatrace – The Keys of Succes
1st Selling Point : THE PRICE
THE RESULTS
- Units X 5
- Sales X 2,5
Cambridge – 17th November 2005SmartLF – Product of the year SmartLF – Product of
the yearDiatrace – The Keys of Succes
1st Selling Point : THE PRICE
LOW PRICE means NO COMPETITION !
-Easy to Sell
-No discount
-Some Contex dealers switched for Colortrac
Cambridge – 17th November 2005SmartLF – Product of the year SmartLF – Product of
the yearDiatrace – The Keys of Succes
2nd Selling Point : IT WORKS !
Technically, the SmartLF is a success !
-Excellent scan Quality
-User friendly, No maintenance
-Plug&Play
Cambridge – 17th November 2005SmartLF – Product of the year SmartLF – Product of
the yearDiatrace – The Keys of Succes
3rd Selling Point : Softwares
ScanWorks & CopySmart – The winning package
-Really improved , and now bug free
-Easy to use
-Low Price, easy to package in a solution
Cambridge – 17th November 2005SmartLF – Product of the year SmartLF – Product of
the yearDiatrace – The Keys of Succes
Last but not Least….
We believed in it !
Cambridge – 17th November 2005SmartLF – Product of the year SmartLF – Product of
the yearDiatrace – Sales & Marketing Actions
DEMO Units
The SmartLF is easy for giving demos On Site
-All our Salespeople have one demo machine
-Most of our distributors have taken One demo machine
-With SmartLF, One Demo often means a Sale !
Cambridge – 17th November 2005SmartLF – Product of the year SmartLF – Product of
the yearDiatrace – Sales & Marketing Actions
Exhibitions
Trade Shows and private Shows with distributors
-SmartLF displayed prominently on all Shows
Cambridge – 17th November 2005SmartLF – Product of the year SmartLF – Product of
the yearDiatrace – Sales & Marketing Actions
Exhibitions
BATIMAT
Nov 05
Cambridge – 17th November 2005SmartLF – Product of the year SmartLF – Product of
the yearDiatrace – Sales & Marketing Actions
SmartLF packages with Printers
Done with HP and Canon Printers
-Affordable Color Copiers vs OCE TCS 400
-Really smart Alternative !
-25% of the Sales
Cambridge – 17th November 2005SmartLF – Product of the year SmartLF – Product of
the yearDiatrace – Sales & Marketing Actions
Cambridge – 17th November 2005SmartLF – Product of the year SmartLF – Product of
the yearDiatrace – Sales & Marketing Actions
Direct advertising
-Mailings Done an our database and on rented database
-Many news releases in specialised trade magazines
Fairly Good Coverage was achieved
Cambridge – 17th November 2005SmartLF – Product of the year SmartLF – Product of
the yearDiatrace – Sales & Marketing Actions
Cambridge – 17th November 2005SmartLF – Product of the year SmartLF – Product of
the yearDiatrace – Sales & Marketing Actions
Web Site www.diatrace.com
-All range of Colortrac Products
-Datasheets, documentation and Photos
-Prices
-Softwares downloadable
All the information that could be needed.
Cambridge – 17th November 2005SmartLF – Product of the year
WebSite
www.diatrace.com
