Small Cell Solutions

Argelas Suite of Femtocell & Small Cell Solutions

Wherever your customers arewe have you covered.

Indoor & Outdoor: Residential, Enterprise, Metro, Rural

I. Argela - a Leader in Femtocell Innovation

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Femtocell and Small Cell Technology Highlights

Gartner names Argela Cool Vendor for its Femtocell Technology luh Femtocell based on the 3GPP standard Femtocell with Advanced SON Femto Advertising Application, ADz-on Femto Application Server, APPs-on, with services including presence, advertising, home automation and smart-metering Femto Application Server is compliant with Small Cell Forums Services APIs 3

II. The Market Need for Femtocell and

Small Cell Technology

Mobile Data Growth

1 Billion Mobile Data Users by 2013

strictly confidential 5

As Smartphone Penetration Climbs, Current Networks Can Barely Handle Incremental Data Traffic in Peak Times.

Morgan Stanley

Mobile Internet Report

129% CAGR

As smartphones and tablet sales have soared over the past several years, consumers demand for data has grown exponentially.

The current spectrum surplus of 225 MHz will become a deficit of 275 MHz by 2014

Data Demand Causing Spectrum Scarcity

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Source: FCC

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What is the Solution for this Capacity Crisis?

The Crisis: Network Capacity

Mobile users have an insatiable demand for data transfer so that data usage is increasing exponentially

Data usage is increasing faster than voice and is straining networks

Operators are competing for new subscribers and to retain their current subscribers and need to offer new services to gain and maintain competitive advantage

Operators are losing opportunity to get new users and new revenue

The Solution: Argelas Femtocell and Small Cell Solutions

Offloads Data from the Operators Core Network

Increases Capacity Economically

Increases Quality of Coverage Indoors

Decreases Churn through improved Quality of Service

Increases ARPU by offering unique Value-Added Services

Increases Supply which creates its own demand by causing a change in user-behavior

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Operators Challenges vs. Customers Wants

Operators Challenges

Voice and Messaging is turning into a commodity

Data Traffic Usage is accelerating

Lack of Network Capacity may hurt operators

profitability

Customers Wants

More data at a Faster Speed

Good Quality Voice Reception all the time and wherever they are

More Mobile Services that make their lives easier and more fun

Argelas SmartFemto Femtocell Offloads Data from Your Mobile Network

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Mobile Operator Network

Internet

PSTN

Femto Gateway

III. Argelas Suite of Femtocell & Small Cell Solutions

Femtocell & Small Cell Products

SmartFemto for Residential

SmartFemto for Enterprise

Small Cell for Outdoor and Rural Environments

LTE SmartFemto and LTE Small Cell

Femtocell Application Solution

APPs-on Femtocell Application Gateway

Notification Generator

ADz-on Femtocell Advertising Application

PromoZone Retail Application

Track U Application

Femto and Small Cell Management Support Solutions

Femtocell Quality Monitor

Femtocell Quota Manager

Argelas Suite of Femtocell and Small Cell Solutions

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Argelas SmartFemto for Residences

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The Home Zone is now

in Your Hands

Argelas SmartFemto

Argelas Femtocell is an UMTS, Iuh standard-compliant CPE and provides the ability to offer new applications and services in the femtozone.

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Key Benefits

Increases Revenue through new service offerings Increases Customer Satisfaction Decreases Churn by Increasing Quality of Network Extends 3G Network Coverage Indoors Increases Network Capacity Improves Capital Efficiency Interoperable with Iuh-compliant HnBGWs Enhances indoor coverage Reduces costs Ability to provide new services to mobile subscribers Economically offer voice, video and data One simple, plug-and-play unit Ability to integrate with Argelas Telecom Solutions

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More Key Features of Argelas SmartFemto

3G/LTE WCDMA voice & HSPA services

Simultaneous voice & data services

Up to 16 simultaneous users

SMS Support

Emergency Call Support

3G handset compatibility

HSDPA (14 Mbps downlink shared), HSUPA (5.7 Mbps uplink shared)

Compliance to 3G/LTE UMTS, Iuh, TR069, TR196 standards

Supports access control list: open/closed/hybrid model

Small form-factor

Automatic configuration and provisioning

Advance SON Algorithms & Interference Management

Plug-and-play installation

IPSec Support

Handover to 2G/3G/LTE

Hitless software upgradeable in the field

Data Offloading to Ethernet Backhaul

Location-based Services

Argelas Femto Advertising Application

FAP + IPTV Solution Available

Argelas Apps-on Application Server

Argelas Femto Quality Monitor

Argelas Femto Quota Manager

Interoperable with all of Argelas Telecom Solutions

Available only from Argela

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Building the Value - Residential

Source: Signals Research Group, LLC

Customer Lifetime Value

3G & LTE Go to Work

With the proliferation of smartphones, it makes

economic sense to bring the Femtocell technology

into the workplace. Therefore, Argela also provides

Femtocells designed specifically for the office

environment.

Argelas Enterprise Femto includes all the features of the SmartFemto and others, such as:

Femto + WiFi

16 Simultaneous Users

Femto-to-Femto Handover

SmartFemto for Enterprises

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Building the Value - Enterprise

Source: Signals Research Group, LLC

Customer Lifetime Value

SmartFemto LTE

A cost-effective channel for offering this 4th generation technology to subscribers.

Femtocells are scalable enabling any size of deployment or a phased deployment which allows for an investment in the technology that is equal to the demand, or your budget.

LTE excels when providing extra coverage and capacity in targeted metropolitan hotspots and, in particular, indoors

Provides increased data rates Reduced cost per bit Greater flexibility of spectrum usage Seamless mobility and more

For many reasons, LTE and Argelas Femtocells are a perfect match.

SmartFemto LTE & LTE for Small Cells

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Global long term evolution (LTE) mobile broadband networks will generate $100 billion USD in revenue by 2014 Juniper Research

Argela has Taken the Small Cell Outside with Rural and Metro Solutions

Allows operators and service providers to bring mobile broadband service to

remote areas where it was previously not economically viable

Provides mobile communications to villages and rural areas

Increases capacity in metropolitan cities

Key Features

Easy to deploy

Self-configurable

Solar + Satellite solution

Offload Traffic via Broadband

Advanced SON: Self Organizing Network

3G Footprint: Up to 2 kilometers

Ruggedized, weather-proof container

Small Cell for Outdoor, Metro and Rural Environments

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Argelas Outdoor Small Cell Range: 2km+

.

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Argelas Outdoor Small Cell

Key Features:

Range over 2 Km

Typical linear output power of 4 Watts

Planned support for 32 simultaneous users

No restriction on number of idle users

Up to 14 Mbps HSDPA, 5.7 Mbps HSUPA

Support for upto120 km/hr user mobility

Support for Green solar power

Uses satellite backhaul. Reduces backhaul requirements by 50%

Data retrieved through the core network

Operator remains in control of subscriber data for billing, access management, threshold management


Offer New Applications & Services Generate New Revenue Reduce Churn

Femtocell & Small Cell Products

SmartFemto for Residential

SmartFemto for Enterprise

Small Cell for Outdoor and Rural Environments

LTE SmartFemto and LTE Small Cell


APPs-on Femtocell Application Server

Femto Notification Generator

ADz-on Femtocell Advertising Application

PromoZone Application

Track U Application

Femto and Small Cell Management Support Solutions

Femtocell Quality Monitor

Femtocell Quota Manager

The Femtocell Application Solution is one part of

Argelas Suite of Femtocell and Small Cell Solutions

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Take your Femtocell to the Next Level with

Applications

Go beyond the Femtocell with operator-branded services. By offering your subscribers unique applications, you can generate new revenue from applications and services.

Consumers Benefits

Enjoy a wide variety of services that make life simpler and more fun.

Operators Benefits

Generate new service revenue from applications and services

Gain competitive advantage by offering unique, new services

Install a base for a new generation of content distribution and home automation services.

Decrease the payback period incurred by investing in a Femtocell Solution

Have the ability to offer Femtocells Access Points for free by generating revenue through the services and advertising

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Argelas Femtocell Application Solution An Equation for New Revenue

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Track-U

Application

Femto Advertizing

Application

Femto

Application Server

3G/LTE

SmartFemto

NEW

REVENUE

Argelas Femto Application Solution A new channel for value-added applications and services The core femtocell technology, Femto Application Server and new applications A complete Femtocell Application Solution

SmartFemto + APPs-on + Applications = New Revenue

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Argelas Femto Application Gateway: APPs-on

Create a new channel for value-added services

By supplying a Femtocell with Applications, operators can,

generate new service revenue,

differentiate themselves from competitors, and

have a device in the homes of their customers that becomes a new channel for content distribution and home automation services.

And, customers gain access to a wide variety of applications and services that

make life simpler and more fun!

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APPs-on More Applications, More Customers, More Revenue

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ARGELA APPs-on Femto Application Server

Femto Notification Generator

Argelas Femto Notification Generator, as a part of the Argelas Femtocell Solution, helps operators to create a new channel for value-added services.

Immediately detects femto notifications, including camp-offs (exits from femto network) by sniffing the operators network

Empowers Argelas Femto Application Gateway APPs-on

Detects femto events by sniffing the operator network with following standard interfaces:

Iu-h Iu-CS A (BSSAP) MAP

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Femto Notification Generator Diagram

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Iuh Security

GW Femto

GW

Iuh

MSC Iu-CS

RNC

Iu-CS

BSC-2G

A

HLR

MAP

NOTIFICATIONS FemtoAwareness

/Call

Application Cloud

Application 1

Application 2

Application N

...

SUBSCRIPTION NOTIFICATIONS QUERIES

Argela FAP

ARGELA

Femto Application

Server

ARGELA Femto

Notification Generator

Femtocell Applications

ADz-on Femto Advertising Application PromoZone Application

Track U Application

New Service Revenue

Turn Argelas Femtocell and Home Gateway Solutions into New Advertising Revenue with Adz-on!

By adding Argelas ADz-on to Argelas Femtocell or Home Gateway Solution, mobile operators can generate new advertising revenue by offering targeted advertising to marketers, brands, and ad agencies.

SmartFemto Femtocell + ADz-on Demo


Argela Apps-on Server

SmartFemto IPTV

Selects one of the registered UEs via semantic logic and retrieves the ad.

4. ADZ-on selects the appropriate ad

7. Ad is viewed by subscriber

HMS HNB GW

MSC SGSN/GG

SN OSS/BSS

SECURITY GW

Operators Network

3. Ad requested

5. Ad served

6. Ad sent 2. Presence Info

1. Subscriber arrives home and turns on TV.

After the subscriber arrives home and turns on the TV, Argelas FAP/HG shares the subscribers presence information with Argelas Femtozone Application Server. Then, the Femtozone Application Server requests an ad from Argelas ADZ-on. In turn, ADZ-on selects the appropriate ad based on the subscribers information and ADZ-on delivers the ad to the Application Server which sends the ad to the subscribers IPTV. The subscriber views the ad targeted specifically for him/her and the mobile operator receives the advertising revenue for delivering a highly targeted ad.

PromoZone App

Turn your Femtozone into a Marketing Zone

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Message from BODY CARE SHOP -----------------------------------------

Emma, Enjoy a 30% discount at the Body Care Shop today.

Operators Businesses Generate new advertising revenue Increase sales via targeted, location-based msgs Consumers Opt-in to receive discounts, coupons and other promotional offers.

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PromoZone Marketing Opportunities

SMS messages

Advertising

Coupons

Promotions

Special Rewards

Holiday promotions

Marketing messages are more effective because they are:

Real-time

Location-based

Highly-targeted


Mobile Marketing

w/ PromoZone

Track-U App: Always Know Whos in the Zone

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Message from Track-U App -----------------------------------------

John, your grandson, Nick, has arrived home.

Operators Generate new revenue or offer a free app to reduce churn Subscribers Know when friends and family members enters a femtozone

Demo Diagram: APPs-on + PromoZone & Track-U Apps

1. Teen enters the Shops Femto Zone.

2. Teen - Shopper entered to Shop

3. Teen - Shopper @ Shop

5. Ad sent to Teen - Shopper

4. Info to Mother: Teen @ Shop Mom,

Tina is @ The Shop

3. Teen - Shopper @ Shop

Mom

Shopper Tina,

You get a Promo from

The Shop

Teen Shopper

ARGELA

Femto Application

Server

ARGELA Track-U App

ARGELA PromoZone

App

ARGELA

ARGELA SmartFemto

Compliant to Small Cell Forums API Specifications

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Argela APPs-on Argela Femto Notification Generator Argela Applications: Track-U & PromoZone

VI. Femto and Small Cell Management

Support Solutions

Femto Quota Manager

Femto Quality Manager

Track Femtocell Performance and Increase Quality of Service

As a provider of femtocell and small cells, it is critical to measure the performance of

your customers access points.

High-performance, reliable, and user-friendly monitoring system which tracks the quality of femtocell access points by collecting KPIs on a real-time basis. .

A scalable solution

Real-time network detection capabilities

Network data available 24/7

Monitor your KPIs at any point on the network

Ensure customer calls are completed

Identify network problems early

Generate custom reports for traffic and trend analyses

Track events, take corrective action, and increase customer satisfaction

Femto Quality Monitor

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A New and Easy Way to Control Femtocell Traffic

Enables a provider to easily manage the femtocell and WiFi traffic in order to optimize the traffic on the network

Provides the ability to set traffic quotas for different femtocell users

This solution has a number of modules including:

Provisioning

Quota Management

Rating

Performance Monitoring

Femto Quota Manager

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Why ARGELAs Femtocell Solution?

Solution is from an Award-Winning, Telecom Solutions Provider

New Revenue from Operator-Branded Services and Applications

New Advertising Revenue with Femto Advertising Application

Gartner 2011 Cool Vendor

Interoperability with Gateway Vendors

Standards-Compliant

Churn Reduction

Cost Savings

Competitive Advantage

Member of the Small Cell Forum

Member of Mobile Marketing Association

Thank You

For more information, please contact Oguz Oktay.

[email protected]

Documents

Small Cell Solutions