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Webinars over digital marketing
#dgtlnow13#dgtlnow13
Webinar 3: Advertisers as Media Companies
16:00 Welkom en introductie16:15 Advertisers as Media Companies - Jeroen de Bakker16:45 Break16.50 Cannes Lions 2013 17:20 Wrap Up
AGENDA
#dgtlnow13#dgtlnow13@jorisheuk#dgtlnow13
Moderatoren
#dgtlnow13#dgtlnow13#dgtlnow13
Babs van GisbergenMobile
Fuel BandNike
#dgtlnow13#dgtlnow13
The MediaMarshall McLuhan
Advertisers as Media Companies
#dgtlnow13#dgtlnow13
Ik ben JeroenHallo, ik ben Jeroen@jeroedeb
Ik ben JeroenHallo, ik ben Jeroen“Advertisers as media companies”
Ik ben Jeroen
“We’re not in the business of keeping the media companies alive”
Ik ben Jeroen
“We’re not in the business of keeping the media companies alive”“We’re in the business of connecting with consumers”- Trevor Edwards
Ik ben Jeroen“To be entertained,
informed or provided utility”
Pre-digital Post-digital
Interruptie Participatie
Imago manipulatie Waarde creatie
Dingen zeggen tegen consumenten
Dingen doen voor consumenten
Niet tastbare waarden Tastbare waarden
Perceptie Gedrag
http://www.slideshare.net/garethk/the-brief-in-the-post-digital-age
“Solve a need, share an interest or passion and/or connect me with the people I care about...” - Contagious Magazine
Ik ben Jeroen“Generous ideas are bigger than
big ideas”
Bron: blog Wolff Olins
Tenslotte...
1. Koppeling met de ‘business’2. Zorg voor ‘unfair advantage’3. Begin vooral klein
BREAK
Webinars over digital marketing
#dgtlnow13#dgtlnow13
#dgtlnow13#dgtlnow13
Cannes Lions
Heineken international N.VWieden+Kennedy Amsterdam
Heineken’s Legendary Journey
Creative Effectiveness
Funeral Insurance Company DELAOgilvy & Mather Amsterdam
Why wait until it’s too late?
Promo & Activation Lion
AmstelDDB & Tribal Amsterdam
Amstel Trophy Can
Promo & Activation Lion
Metropole OrkestHAVAS Worldwide Amsterdam
Metropole Tweetphony
Promo & Activation Lion
Philips Lifestyle EntertainmentDDB & Tribal Amsterdam
The Sound of Creation
Cyber Lion
KLM Royal Dutch AirlinesDDB & Tribal Amsterdam
KLM Space
Cyber Lion
Wat is uw favoriete case?
POLL 1
• Heineken
• DELA
• Amstel
• Metropole Orkest
• Philips
• KLM
Wrap Up
#dgtlnow13#dgtlnow13
#dgtlnow13#dgtlnow13
Challenge and/or Contact me
@jorisheuk
@jorisheuk
Senior Marketing Professionals (SMP)
• 5 PE punten voor het volgen van alle vier de sessies.
• 1 PE punten per losse sessie