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Webinars over digital marketing #dgtlnow13

Slides Digital Now webinar 25 juni

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Page 1: Slides Digital Now webinar 25 juni

Webinars over digital marketing

#dgtlnow13#dgtlnow13

Webinar 3: Advertisers as Media Companies

Page 2: Slides Digital Now webinar 25 juni

16:00 Welkom en introductie16:15 Advertisers as Media Companies - Jeroen de Bakker16:45 Break16.50 Cannes Lions 2013 17:20 Wrap Up

AGENDA

#dgtlnow13#dgtlnow13@jorisheuk#dgtlnow13

Page 3: Slides Digital Now webinar 25 juni

Moderatoren

#dgtlnow13#dgtlnow13#dgtlnow13

Babs van GisbergenMobile

Page 4: Slides Digital Now webinar 25 juni

Fuel BandNike

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#dgtlnow13#dgtlnow13

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The MediaMarshall McLuhan

Page 8: Slides Digital Now webinar 25 juni

Advertisers as Media Companies

#dgtlnow13#dgtlnow13

Page 9: Slides Digital Now webinar 25 juni

Ik ben JeroenHallo, ik ben Jeroen@jeroedeb

Page 10: Slides Digital Now webinar 25 juni

Ik ben JeroenHallo, ik ben Jeroen“Advertisers as media companies”

Page 11: Slides Digital Now webinar 25 juni

Ik ben Jeroen

“We’re not in the business of keeping the media companies alive”

Page 12: Slides Digital Now webinar 25 juni

Ik ben Jeroen

“We’re not in the business of keeping the media companies alive”“We’re in the business of connecting with consumers”- Trevor Edwards

Page 13: Slides Digital Now webinar 25 juni

Ik ben Jeroen“To be entertained,

informed or provided utility”

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Pre-digital Post-digital

Interruptie Participatie

Imago manipulatie Waarde creatie

Dingen zeggen tegen consumenten

Dingen doen voor consumenten

Niet tastbare waarden Tastbare waarden

Perceptie Gedrag

http://www.slideshare.net/garethk/the-brief-in-the-post-digital-age

Page 16: Slides Digital Now webinar 25 juni

“Solve a need, share an interest or passion and/or connect me with the people I care about...” - Contagious Magazine

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Ik ben Jeroen“Generous ideas are bigger than

big ideas”

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Tenslotte...

1. Koppeling met de ‘business’2. Zorg voor ‘unfair advantage’3. Begin vooral klein

Page 29: Slides Digital Now webinar 25 juni

BREAK

Webinars over digital marketing

#dgtlnow13#dgtlnow13

Page 30: Slides Digital Now webinar 25 juni

#dgtlnow13#dgtlnow13

Cannes Lions

Page 31: Slides Digital Now webinar 25 juni

Heineken international N.VWieden+Kennedy Amsterdam

Heineken’s Legendary Journey

Creative Effectiveness

Page 32: Slides Digital Now webinar 25 juni

Funeral Insurance Company DELAOgilvy & Mather Amsterdam

Why wait until it’s too late?

Promo & Activation Lion

Page 33: Slides Digital Now webinar 25 juni

AmstelDDB & Tribal Amsterdam

Amstel Trophy Can

Promo & Activation Lion

Page 34: Slides Digital Now webinar 25 juni

Metropole OrkestHAVAS Worldwide Amsterdam

Metropole Tweetphony

Promo & Activation Lion

Page 35: Slides Digital Now webinar 25 juni

Philips Lifestyle EntertainmentDDB & Tribal Amsterdam

The Sound of Creation

Cyber Lion

Page 36: Slides Digital Now webinar 25 juni

KLM Royal Dutch AirlinesDDB & Tribal Amsterdam

KLM Space

Cyber Lion

Page 37: Slides Digital Now webinar 25 juni

Wat is uw favoriete case?

POLL 1

• Heineken

• DELA

• Amstel

• Metropole Orkest

• Philips

• KLM

Page 38: Slides Digital Now webinar 25 juni

Wrap Up

#dgtlnow13#dgtlnow13

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#dgtlnow13#dgtlnow13

Page 40: Slides Digital Now webinar 25 juni

Challenge and/or Contact me

@jorisheuk

[email protected]

@jorisheuk

Page 41: Slides Digital Now webinar 25 juni

Senior Marketing Professionals (SMP)

• 5 PE punten voor het volgen van alle vier de sessies.

• 1 PE punten per losse sessie