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COVERAGE REPORT HIGHLIGHTS EUROPE JAN 2010 – JAN 2011

Skullcandy Coverage Highlights 2010

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This document shows the few top highlights from media across the key European countries placed by KAOS Europe

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COVERAGE REPORT HIGHLIGHTS EUROPE

JAN 2010 – JAN 2011

COVERAGE REPORT FRANCE

NAME: BE STREET

GENRE: URBAN LIFESTYLE

DATE: March/April/May 2010

CIRCULATION: 120,000 copies

NOTES: The Agent Roskopp features on the news section and takes half a page.

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NAME: Metro.fr

GENRE: MAINSTREAM

DATE: 4 March 2010

CIRCULATION: 1,400,000 UU a month

NOTES: Skullcandy full page article on the fashion pages of Metro France + on the home page.

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NAME: COSMOPOLITAN

GENRE: WOMEN’S LIFESTYLE

DATE: April 2010

CIRCULATION: 420,000 copies

NOTES: The Hesh NBA is rate number 2 on the top accessories for men.

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NAME: 7th SKY

GENRE: ACTION SPORTS & LIFESTYLE

DATE: May 2010

CIRCULATION: 40,000 copies

NOTES: The Red Lowrider featured in the Summer styles pages – choice of the editor.

PRINT PR

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NAME: MODZIK

GENRE: URBAN LIFESTYLE

DATE: May/June 2010

CIRCULATION: 70,000 copies

NOTES: The Skullcrushers got the spot as the “Musical Youth” band accessories.

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NAME: FHM

GENRE: MEN’S LIFESTYLE

DATE: September 2010

CIRCULATION: 120,000 copies

NOTES: Editor “Best Of” of the month

What’s good /// What’s not.

PRINT PR

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NAME: BEACHBROTHER

GENRE: ACTION SPORTS

DATE: September/October 2010

CIRCULATION: 45,000 copies

NOTES: Aviator headphones new releases article + Lizard King wearing the headphones.

PRINT PR

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NAME: MODZIK

GENRE: URBAN LIFESTYLE

DATE: September 2010

CIRCULATION: 70,000 copies

NOTES: The LA Band “Lexicon” is wearing the Aviator for their Modzik photoshoot – touring in France in Sept/Oct.

PRINT PR

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NAME: MARIE CLAIRE

GENRE: WOMEN’S LIFESTYLE

DATE: October 2010

CIRCULATION: 500,000 copies

NOTES: The well-respected women magazine have selected the Aviator for their Culture Web page.

PRINT PR

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NAME: STANDARD

GENRE: URBAN LIFESTYLE

DATE: October/November/December 2010

CIRCULATION: 50,000 copies

NOTES: Really positive review. The Aviator headphone is compare to a jewelry and it's the headphone of the year.

PRINT PR

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NAME: MARIANNE

GENRE: MAINSTREAM

DATE: 13 -17 November 2010

CIRCULATION: 300,000 copies

NOTES: Weekly national political news magazine published a really positive review about Skullcandy and the Aviators headphones .

PRINT PR

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NAME: CLOSER

GENRE: GOSSIP

DATE: 4 -10 December 2010

CIRCULATION: 512,000 copies

NOTES: The GI Gridlock is featured on the Special Christmas Gifts Pages of the best selling gossip weekly magazine.

PRINT PR

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NAME: GRAZIA

GENRE: WOMEN’S LIFESTYLE

DATE: 17-21 December 2010

CIRCULATION: 182,720 copies

NOTES: GI BlackSheep is featured on the Fashion News Page.

PRINT PR

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NAME: PEOPLE

GENRE: WOMEN’S LIFESTYLE

DATE: January 2011

CIRCULATION: 40,000 copies

NOTES: The GI BlackSheep featured in the Winter styles pages – choice of the editor

PRINT PR

ESS

NAME: BE STREET

GENRE: URBAN LIFESTYLE

DATE: January/February/March 2011

CIRCULATION: 120,000 copies

NOTES: The Jay Z Collector Pack featured on the 1 page of the magazine in the news section.

PRINT PR

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NAME: COSMOPOLITAN

GENRE: WOMEN’S LIFESTYLE

DATE: February 2011

CIRCULATION: 420,000 copies

NOTES: The Ink Pink PF featured on the 1st page of the well-respected CosmoScope.

PRINT PR

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COVERAGE REPORT UK

NAME: HUCK

GENRE: ACTION SPORTS & LIFESTYLE

DATE: March 2010

CIRCULATION: 55,000 copies

NOTES: The G.I styled in a funky sportswear shoot.

PRINT PR

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NAME: SPORT

GENRE: SPORT

DATE: April 2010

CIRCULATION: 305,000

NOTES: Weekly national sport and news magazine wrote about the NBA collaboration.

PRINT PR

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NAME: REVEAL

GENRE: WOMEN’S GOSSIP & LIFESTYLE

DATE: June 2010

CIRCULATION: 315,660

NOTES: Popular weekly gossip magazine highlights the Lowrider as the fashionista’s must-have headphones.

PRINT PR

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NAME: Guardian.co.uk

GENRE: MAINSTREAM

DATE: June 2010

CIRCULATION: 12,559,419 UU a month

NOTES: The fashion editor of the UK’s most popular newspaper chose the Holua as the ‘buy of the day’.

PRINT PR

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NAME: COOLER

GENRE: ACTION SPORTS & WOMEN’S LIFESTYLE

DATE: August 2010

CIRCULATION: 82,000 copies

NOTES: Europe-wide magazine places the Skullcrusher Gridlock as the stylish headphone of the summer.

PRINT PR

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NAME: MIXMAG

GENRE: MUSIC

DATE: September 2010

CIRCULATION: 45,000 copies

NOTES: Europe-wide DJ magazine introduces the Mix Master headphone with excellent review.

PRINT PR

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NAME: metro.co.uk

GENRE: MAINSTREAM

DATE: September 2010

CIRCULATION: 3,200,000 UU per month

NOTES: London newspaper reports on George Sampson attending his dance DVD release- headphones seeded to George.

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NAME: MEN’S FITNESS

GENRE: MEN’S LIFESTYLE

DATE: October 2010

CIRCULATION: 65,000 copies

NOTES: Skullcandy ASYM given a really positive review in the monthly men’s magazine.

PRINT PR

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NAME: THE TIMES MAGAZINE

GENRE: MAINSTREAM

DATE: 2 November 2010

CIRCULATION: 1,091,869 copies

NOTES: Paul Frank Ink’d is one of the best gifts to give to a girl for Christmas.

PRINT PR

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NAME: iCREATE

GENRE: GADGET

DATE: November 2010

CIRCULATION: 21,000 copies

NOTES: FMJ given a fantastic review in one of the UK’s most popular gadget magazines.

PRINT PR

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NAME: FRONT

GENRE: MEN’S LIFESTYLE

DATE: November 2010

CIRCULATION: 42,000 copies

NOTES: Sweet Agent given a huge placement as the headphones to have.

PRINT PR

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NAME: INSIDER

GENRE: LIFESTYLE

DATE: December 2010

CIRCULATION: 68,000 copies

NOTES: Skullcandy headphones given a whole page for the essential shopping guide.

PRINT PR

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NAME: THE TIMES

GENRE: MAINSTREAM

DATE: January 2011

CIRCULATION: 1,091,869

NOTES: Skullcandy given a huge half page write-up in this broadsheet; one of the most influential newspapers in the UK.

PRINT PR

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PRINT PR

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NAME: SHOUT

GENRE: TEEN’S LIFESTYLE

DATE: January 2011

CIRCULATION: 35,000

NOTES: Hesh Lakers used in sporty photo shoot.

COVERAGE REPORT GERMANY

NAME: GROOVE

GENRE: URBAN LIFESTYLE

DATE: January/February 2010

CIRCULATION: 25,114 copies

NOTES: Skullcandy Stack presented as one of the great things the editor in chief picked up this month. Groove is one of the most important electronic music magazines in Germany.

PRINT PR

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NAME: FHM

GENRE: MEN LIFESTYLE

DATE: March 2010

CIRCULATION: 151,397 copies

NOTES: In the “gadget” section, Skullcandys as must-haves this season.

PRINT PR

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NAME: MISS

GENRE: TEEN’S LIFESTYLE

DATE: 21 June 2010

CIRCULATION: 65,000 copies

NOTES: Icon 2 in the Fashion section.

PRINT PR

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NAME: GQ STYLE

GENRE: MEN’S LIFESTYLE

DATE: Summer 2010

CIRCULATION: 134,412 copies

NOTES: NBA Series as “great toy with a twist” (the mic being the extra that allows you to answer your phone without any hassle).

PRINT PR

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NAME: SURFERS

GENRE: ACTION SPORTS

DATE: September 2010

CIRCULATION: 37,800 copies

NOTES: Red Lowrider in Style section – Great exposure – half of the page.

PRINT PR

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NAME: PLAYBOARD

GENRE: ACTION SPORTS

DATE: October 2010

CIRCULATION: 85,000 copies

NOTES: Agent “Roskopp” in a special edition of the Playboard magazine, the popular skate-and snowboarding magazine.

PRINT PR

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NAME: GQ-magazin.de

GENRE: MEN’S LIFESTYLE

DATE: 15 November 2010

CIRCULATION: 655,025 UU a month

NOTES: The Aviator as one of the 10 most beautiful/stylish headphones 2010.

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NAME: UNCLESALLYS

GENRE: MUSIC

DATE: December 2010

CIRCULATION: 125,788 copies

NOTES: Skullcandy Lowriders as Christmas gift ideas from one of the biggest music magazines in Germany.

PRINT PR

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NAME: PORT01

GENRE: MAINSTREAM

DATE: December 2010

CIRCULATION: 350,000 copies

NOTES: Skullcandy Agent in the Fashion Section of “what to wear this winter”. Port01 is a national magazine with different editions for every big city, explaining what is trendy and new in each.

PRINT PR

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NAME: SHAPE

GENRE: SPORT

DATE: February 2011

CIRCULATION: 251 217 copies

NOTES: Lowrider yellow in their “how to get fit for spring” section of the biggest Fitness magazine for women.

PRINT PR

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NAME: BLONDE

GENRE: URBAN LIFESTYLE

DATE: February/March 2011

CIRCULATION: n/a

NOTES: Skullcandy Paul Frank Hesh in Fashion Photoshoot.

PRINT PR

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COVERAGE REPORT ITALY

NAME: 6 AM

GENRE: ACTION SPORTS

DATE: March 2010

CIRCULATION: 35,000 copies

NOTES: Icon2 in a nice photo shoot.

PRINT

name: 6 AM

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NAME: VANITY FAIR

GENRE: WOMEN’S LIFESTYLE

DATE: May 2010

CIRCULATION: 270,000 copies

NOTES: Jameela Jamil shown looking stylish in the SK Pro .

PRINT PR

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NAME: CRACKERS

GENRE: URBAN LIFESTYLE

DATE: July 2010

CIRCULATION: 25,000

NOTES: Sweet Agent and Gridlock collection in full page, double page NBA collection.

PRINT PR

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NAME: DJ MAG

GENRE: MUSIC

DATE: October 2010

CIRCULATION: 25,000 copies

NOTES: Aviator given a good review in the fashion section.

PRINT PR

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NAME: SNEAKERS

GENRE: URBAN LIFESTYLE

DATE: October 2010

CIRCULATION: 55,000 copies

NOTES: Air Jordan box given a full page focus in Sneakers - a popular trend spotting magazine.

PRINT PR

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NAME: GLAMOUR

GENRE: WOMEN’S LIFESTYLE

DATE: November 2010

CIRCULATION: 400,000 copies

NOTES: Aviator photo-shoot in Glamour, the biggest lifestyle magazine for women in Italy,

PRINT PR

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NAME: FOR MEN

GENRE: MEN’S LIFESTYLE

DATE: November 2010

CIRCULATION: 102,000 copies

NOTES: Aviator in the fashion section.

PRINT PR

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NAME: RIDERS

GENRE: MEN’S LIFESTYLE

DATE: December/January 2011

CIRCULATION: 265,000 copies

NOTES: The Agent shoe blue featured in style section as coolest urban accessories.

PRINT PR

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NAME: MAX

GENRE: MEN’S LIFESTYLE

DATE: January 2011

CIRCULATION: 729,000 copies

NOTES: Holua featured in green-section accessories.

PRINT PR

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NAME: ICREATE

GENRE: GADGETS

DATE: January 2011

CIRCULATION: 18,000 copies

NOTES: 50/50 given a great half page review.

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COVERAGE REPORT SPAIN

NAME: GADGET MAGAZINE

GENRE: GADGET

DATE: February 2010

CIRCULATION: 300,000 copies

NOTES: Tokidoki TI is the fashionable headphone to have.

PRINT PR

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NAME: GLAMOUR

GENRE: WOMEN’S LIFESTYLE

DATE: February 2010

CIRCULATION: 403,327 copies

NOTES: SK Pro in the Inspiration pages of Glamour- the most popular women’s lifestyle magazine in Spain.

PRINT PR

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NAME: FHM

GENRE: MEN’S LIFESTYLE

DATE: March 2010

CIRCULATION: 385,000 copies

NOTES: NBA Lakers headphone in the gadget section of FHM.

PRINT PR

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NAME: CENTRALZINE

GENRE: URBAN LIFESTYLE

DATE: March 2010

CIRCULATION: 42,000 copies

NOTES: ICON2 given a full page artwork inspired spread in Centralzine- a trend-setting magazine.

PRINT PR

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NAME: NBA

GENRE: SPORT

DATE: March 2010

CIRCULATION: 350,000 copies

NOTES: NBA Player series given a section in the popular NBA magazine.

PRINT PR

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NAME: VANIDAD

GENRE: WOMEN’S LIFESTYLE

DATE: March 2010

CIRCULATION: 240,000 copies

NOTES: Icon2 in the pages of this popular, trendy women’s lifestyle magazine.

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NAME: IN STYLE

GENRE: WOMEN’S LIFESTYLE

DATE: July 2010

CIRCULATION: 87,000 copies

NOTES: Paul Frank Ink’d ear buds are the headphones of the stars.

PRINT PR

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NAME: FHM

GENRE: MEN’S LIFESTYLE

DATE: July 2010

CIRCULATION: 385,000 copies

NOTES: The Roc Nation Aviator collaboration is in the top 3 news for the month .

PRINT PR

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NAME: CUORE STYLE

GENRE: WOMEN’S GOSSIP & LIFESTYLE

DATE: October 2010

CIRCULATION: 35,000 copies per week

NOTES: This women’s style bible has the Lowrider as the stylish headphones.

PRINT PR

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NAME: SNOWPLANET

GENRE: ACTION SPORTS

DATE: October 2010

CIRCULATION: 25,000 copies

NOTES: Riot inner ear buds are the number 3 on the hot products list.

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NAME: H MAGAZINE

GENRE: FASHION

DATE: December 2010

CIRCULATION: n/a copies

NOTES: Great exposure of the Aviator on this luxirious high tech section.

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NAME: GQrevista.es

GENRE: MEN’S LIFESTYLE

DATE: 20 January 2011

CIRCULATION: n/a copies

NOTES: GI Gridlock features as the “must have” accessories for the next season.

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