"It's a Skoda. Honest."

AN ASSIGNMENT IN LOGO AS CORPORATE COMMUNICATION

:PREPARED BY:Shwetali Haridas Kamble

(ROLL NO. : SMM-33)MBA IN SALES AND MARKETING

YEAR- 2012-13/TERM-II

FAZLANI ALTIUS BUSINESS SCHOOL,

MUMBAI

PRESENT LOGO

• Freshness and precision

• The traditional winged-arrow logo - more distinct and precise

• The winged arrow, which in the new design – much larger and visible

• The hue of the winged arrow changed from "natural green" to the new lush

"ŠKODA green".

• The outer area highlighted with a chrome look.

HISTORY OF THE COMPANY

• Slavia – the first name of the company

• Early 1890s – started manufacturing bicycles

• 1895 Vaclav Klement and Vaclav Laurin started bicycle repair

shop

• In 1900 - press credited them as makers of the first

motorcycle.

• By 1905 the firm was manufacturing automobiles

• After World War I “The LAURIN-KLEMENT COMPANY” began

producing trucks

• In 1924 - acquired by Skoda works, an arms manufacturer,

industrial enterprise in “Czechoslovakia”.

• Later production under the Skoda name.

• In 1930s Skoda was again successful with models such as

“The Popular” After a decline during the economic depression

• In 1945, Skoda became part of the planned economy

separated from the parent škoda company

• In 1960s, models - Skoda 440 spartak, 445 Octavia, Felicia and

Skoda 1000 MB.

• Skoda - wholly owned subsidiary of the Volkswagen group in

2000.

• Positioned as the entry brand to the group.

• Its total global sales reached 875,000 cars in 2011

PRODUCTS

Skoda 973 Babeta (1949)Skoda 1100 Type 968 (1958)Skoda F3 (1964)Skoda 720 (1967-1972)Skoda 1100 Gt (1968)Skoda 110 Super Sport Ferat (1971)783 Favorit Coupé (1987)Felicia Golden Prague (1998)Ahoj (2002)

Fabia Paris Edition (2002)Tudor (2002)Roomster (2003)Yeti Ii (2006)Joyster (2006)Fabia Super (2007)Vision D (2011)Missionl (2011)

CHANGES OF LOGO OVER THE YEARS

Slavia Logo (1895 – 1905)

• The logo was based on a wheel with lime leaves, which were to symbolize the Slav nations.

• The names of the company's founders (Laurin & Klement) were added and later became the main motive for the new logo.

L&K Logo (1905-1925)

• The initials of the company's two founders (Vaclav. Laurin & Vaclav. Klement)

• Surrounded by laurels( approval or distinction) in the shape of a wreath.

• Associated with victors(able to defeat rivals) • The laurels - foretold the success of L&k.

Skoda Logo (1926-1933)

• Cars were produced under the Skoda brand from 1926. • The form of the new product logo shows continuity with the

previous stage.• The Skoda logo has a new, oval shape, but the brand name is

still the dominant element in the center and is surrounded by laurels.

Skoda logo (1926-1990)

• "Winged arrow" first used in 1926.• The stylized head of an Indian wearing a headdress with five feathers• The blue and white circular logo, right-moving winged arrow with a

stylized pinion.• Currently used on some original Skoda parts (e.g. On window glass and

engine blocks).

Skoda logo (1999-2011)

• The black and green logo, used from 1994, greater degree of originality.

• Black - the hundred-year tradition. • Green - environmental production.

ŠKODA logo (since 2011)

WEBLIOGRAPHY

1. www.skoda-auto.com

2. http://www.skoda.com.au/about/world-logo.aspx

3. http://www.company-name-generator.com/blog/the-history-of-skoda-logo/

4. http://www.briskoda.net/forums/topic/236963-new-badges-available-yet/

5. http://www.unp.me/f142/history-of-skoda-auto-80685/

6. http://www.fundinguniverse.com/company-histories/skoda-auto-a-s-history/

7. http://en.wikipedia.org/wiki/%C5%A0koda_Auto

QUESTIONS AND ANSWERS

Thank you