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Skinnie Magazine Issue 108

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MUSIC • SPORTS • LIFE

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JANUARY 2011 J ISSUE #10810184 Sixth St. Suite A

Rancho Cucamonga, Ca. 91730Ph. 909-476-0270 Fax 909-476-5931

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PUBLISHERSChief exeCutive OffiCer Jimmy Clinton

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EDITORIALeditOr-in-Chief Ramon Gonzales

COntributing Writers Jasen T. Davis, Alex Mendoza, Eric Bonholtzer, Lexi Amparan, Katie Evans, Kristie Bertucci, Patrick Douglas, Lacy

Ottenson, Elysia McMahan, Mike Young, MM Zonoozy, Katie Evans (Bro)

For editorial submissions, email [email protected]

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ART & DESIGNArt direCtOr ZILL C. DEVILLE

Other: Tog LinenwaspCOntributing stAff Morgan Desmond

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PHOTOGRAPHYCOntributing PhOtOgrAPhers Tyler Clinton, Alan Rivera, Sean Myers,

Joanna Miriam, Dave Gatson, Karen Curley, Harmony Gerber, Edison Graff, Amanda Davies, Erik Faiivae, Angela Jugon, Michael

Vincent, Christian Sosa, Tim Sheppard

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SALES & MARkETINGsAles/MArketing direCtOr Jason Zahler

Advertising Liza Dalida, Andy Alexander, Leigh Ann St. Cyr, Julius Lopez,

For all sales inquiries email [email protected]

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ADMINISTRATIvEPrOMOtiOn direCtOr Kyle DermitWebMAster House Of Designs

Online editOr Amara OmeregieCOntributing stAff Angela Jugon

Raquel Lopez, Cynthia De Los Santos, and Ryan Mercer

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FASHIONfAshiOn direCtOr Michelle Ngo

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SUBSCRIBERS If the post office alerts us that your magazine is

undeliverable, we have no further obligation unless we receive a corrected address within two years.

LEGAL DISCLAIMERThe content in this magazine is for entertainment and intended for mature audiences only. Advertisers are responsible for their ads placed in the magazine. Skinnie Magazine is not responsible for any actions taken by their readers. We may occasionally use images placed in public domain. Sometimes, it is not possible to identify and/or contact the copyright holder, if you claim ownership of something we’ve published, we will gladly make a proper acknowledgement. Skinnie Magazine does not share opinions and/ or views stated by the writers and or photographers. Some of the content published may be of a mature nature; we do not, in any way, condone underage drinking or any other illegal activity. All submissions become property of Skinnie Magazine, be it text, photos, art, etc.

Skinnie Entertainment MagazineAll Rights Reserved. 2010

“I Got The Job…”

It was about 76 miles roundtrip to get to the office. I had just over $13 dollars in my bankaccount and made sure $10 of it went into my gas tank. Despite leaving an hour and ahalf prior to my appointment, I still just made it. Parking anywhere in LA comes with aprice tag, so I managed to find a spot a good distance away for free. As I walked as fastas I could, I found that it was much further than I thought. I had also noticed that my V-neck hiding the hideously ill-fitting dress shirt I wore underneath had a small hole in it. Ugh.

I would land my first internship that day. I worked for Virgin Records and would laterget to move into the Capitol Records building. The experience was so surreal, but lookingback, I have to wonder how the fuck I survived? That same $13 dollar bank account, would stay pretty consistent for

the better part of my college career.No money. I mean, really, no money. Being an intern is a rough gig. It’s designed thatway. The work can be brainless sometimes, but juggling school, a paying gig, yourinternship, and being a 20-something college student that is broke and trying to get laid,it would occasionally leave me crying to sad songs while stuck in 2-hours worth of trafficon my way down the 101.

Far East Movement did it. They went from the mailroom to the main stage – they had to have the same awkward conversation/explanation with their families, “Yes, I do have a job, but they don’t pay me any money.”

We hope you enjoy their story and take a little something from it. Success didn’t findthem, they went and got it. We are proud to have them kick off 2011 for us.

Long Live the INTERN, and as always, KEEP. IT. HOOD.

EditorsLETTER

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the first real buck i made was buying toys in koreatown and slanging them to rich kids in the hills for triple the money

Follow closely here. For those who know the name and the swagger, it’s all deliberate. For those who don’t know who Ben Baller is and what he does, that fact is by design just the same.

Appealing properly to the discerning, affluent crowd of fashion/art/music/culture/street conscious under mid-thirty somethings, Ben has done more than dabble in everything from music, fashion (yeah, he’s the dude that sold rare kicks for hundreds of thousands of dollars online), film, and now jewelry. Earning a healthy living by making a career out of being fresh, even corporate America has knocked on his door to inquire about his consultation services to earn some degree of street credibility. For the Koreatown native though, maintaining an image that has kept his bank account strong has firmly been tied to his humble beginnings and the place he calls home. For Ben Baller, going far meant taking homebase along for the ride. You worked at Aftermath Records for bit and at Priority. With that kind of history, what has been your fondest era in music thus far? I grew up in L.A., L.A. for real. I went to college in the bay, so I got introduced to RBL posse and Mac Dre battling Lil’ Bruce in Vallejo in the early 90’s. I remember when Quik had his mixtape out for Quik is the Name, the real mixtape shit where he was reppin’ his hood - Treetop Piru Bloods – dissin’ crips and shit. Then a year later, hearing Kiki and the Crips’ Banging On Wax album killing Quik…. I mean shit was classic. Fondest music era? Without any doubt in my mind gangster rap. N.W.A. were the pioneers to owning shit in the music game. No radio singles, no radio airplay and selling double platinum albums… Without them, there’s no 50 cent, Eminem,. They went platinum alone in L.A., a lotta cats couldn’t go platinum worldwide or even in the USA… but they held it down. Having worked at a couple labels and then working for Dr. Dre. nothing compares working and getting a check that says “Andre Young” on it. Go back to high school, even Jr. High – could you have envisioned life as it is for you now? You’ve mentioned in previous interviews that you’ve always had the gift of gab, but realistically, what did you envision your life to be? What was successful to you back then? Jr. high? Homey, I was an extra in the movie Breakin! (Laughs) I won the KROQ break dance contest in like 1982 or 83, shit I even forget! I was goin to the world famous Radio Tron and breakin’ like a motherfucker. I was almost always able to talk myself out of an ass whipping, but always definitely able to talk my way into a door. I envisioned myself being famous or an actor or some shit. But there were a lot of road blocks with my family early on and school. They were more concerned about education and I was more into getting into “entertainment” any which way possible. Successful to me was a mansion and a Ferrari, a lot of cash and Fila gear at the time…(Laughs) But now… I had a Ferrari, Bentley, Lambo, a lot of gold, shit the best gold, best diamonds, a big bank account and that shit didn’t always lead to a happy face and as lame as it may sound, I’m at a weird stand still now in my life. Successful to me is being a good man, being a decent human being in society, being a family man, having kids, reproducing and making sure your future seeds give back to the earth. I worry about

what my future and family will mean in society and how they’ll grow up. I consider myself the dying breed of upper middle class. Considering your entrepreneurial talents, what was the first buck you remember making? What was the job? I had a paper route as a kid, but I remember bullshittin’ on how much I got back. I remember the first real buck I made was buying toys in Koreatown at the local swapmeet and slanging them to the rich kids in the hills or suburbs for triple the money. I will say though that I used to make $20 profit and spend $21 for real. Now if I make $21, I’ll spend $.30, if that. I learned how to stack after so many years of fucking off maybe millions of dollars. Keep in mind, later in life, I worked at Burger King and one of the first Subway Restaurants ever in the late 80’s early 90’s, while other kids had fat allowances. I mean, I seen how much it sucked to make minimum wage. Did you experience any culture clash in pursuing the life you have and being Korean? Growing up my entire life has been a battle. None of the Asian kids I met period from any country shared the same interest. It was always me against the world because my family had different visions for me. Korean kids hated me because I was more westernized. I just never related to many of them. I was all about a wider picture when it came to culture and hip hop didn’t ever include the word Asian. I look at how my brothers Far East Movement are the first ever Asian group to go certified platinum and in this day and age of the download, shit’s crazy. [There were] too many clashes with my heritage and upbringing, “You’re gonna be a doctor or a business man in a tall building.” Bullshit. I’mma be in the NBA or on TV. What does a typical day in your life consist of? Lots of people see the celebrity friends, the jewelry, the champagne, backstage passes, and luxury cars, but no one hands you the shit for free, all of that has to come with hard work – what’s the grind like for you? Wake up at 7am - look at my phone to see missed calls, emails, texts etc - anything important, I get out of bed. If it’s semi important, I might hit snooze until 8:30am. [Then] Wash my ass. Eat something then from around 9:15 to sometimes up to 11:30 or noon I’m blogging. [Then] I hit the streets. Some days, if I got a lot of shit going on at the store, I gotta cut blogging short and head to the store to work on numbers and deals and check on works in progress. I ship everything myself or [have] my cousin/partner do it. I don’t trust anyone with work of this value. I almost always have two meetings a day and a few deliveries a day. It could be a 20-hour work day, even if I’m watching something or staring at art, my mind is grinding at 200mph and making me dizzy. I don’t get to sleep that much. I’m married to my job Considering your work with Nike, Supra, the music industry, Icee Fresh, and everything in between, you have been labeled a tastemaker – how do you feel about that word? That label? Eh, fuck that word. Somehow I got popular and made things noticeable. I don’t take advantage of that. if I like something, I fuck with it. Alright, the infamous Methamphibian Sole Rebel shoes sold for $33,100 large. Did that number even surprise you? When someone spends that kind of money on some sneakers – does it ever hit you like, “Wait – these are shoes!” I’m always underestimating what something I fuck with will sell for believe it or not. Even with pricey jewelry…

By Joshua Barton

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With the shoes? I don’t know man. Maybe I got lucky. I was always able to sell my kicks for 25 percent more than anyone else… I don’t know if it was the rapid shipping, the professionalism and no bullshit, “here you go” attitude, but I strive on customer service. But yes, I have sat back, exhaled and been like “God damn, these kicks are hittin for a lotta cheese!” No matter what you do for a living, there are always job hazards. Tell me, what are some of the job hazards you deal with? How real is the notion of a “hater” in your line of work? In a weird way, I’ve been blessed I guess with never having an encounter with one in person, it’s always been online. I mean I would look forward to beef and hopefully one day meeting these people and breaking their faces open and splitting their nuts across their foreheads, but I just ignore it. I don’t even get into the “oh I got haters, so I’m doing something right!” That’s just dumb to me. Now real hazards - getting robbed. I take different routes home, but I also am always heavily protected in the legal way. so if someone wants to go that route, I don’t know if I’d say I’d pray for them, but I’d feel sorta sorry that I am that last guy they saw before they began to float somewhere. Any jeweler always has jackers on their mind, you just have to be smart and try not to be the visiting team. wherever I’m at, I gotta have that home team feeling. I got a great team of wolves behind me too. Now more than ever, the economy is forcing people to really reconsider how they spend, really making a dollar out of fifteen cents. The jewelry you design, while unique, doesn’t come cheap. Does the irony ever hit you? 10000% this recession is on my mind. if anything, it’s made me think harder and has had me re-work my game plan to adjust to this economy. But I don’t like shortcuts like these other jewelers are doing right now to stay afloat… I understand shit is tough, but what they are doing is stealing and thinking it’s legal to do so. It may be a small demographic of people who can afford my jewelry/work, but the irony that hits me is that we’re still so very successful being based in the Southside of LA. I mean, at the end of the day, nobody in the NBA is getting paid less, so I’m hitting every audience that has paper to spend. I got a great sales pitch I guess. Naturally people see the successes you have experienced. Are there any failures you can share? How were those influential in molding your career path? Early on, maybe faking it til’ I make it type shit. Rollin in Lexus or BMW’s with the heavy mileage and I could barely afford gas or the payments and then fucking off my credit. It’s funny how even great credit doesn’t get you a loan these days. But spending more than I had was the

worst. I thought shit would never end and I’ve been broke two times in my adult life because of that attitude. Throughout my life, making hasty decisions or gambling have fucked me up bad. Flossing costs so much more later if you always have that urge to keep up with the Joneses. Some don’t get a second chance, so I’ve learned to embrace a second chance like a motherfucker. I’m hugging the shit outtta it! You’re not hot forever, so while you’re even warm, get it. Take advantage! You responded “we attract the socialites to the gangsters…” when asked about IF & Co. Do you feel like the conventional notion of refinement and class are changing? Is it possible to maintain some degree of street credibility and handle business on a large scale at the same time? Honestly? Yes, very easily. A Rolls Royce to some defines class. It’s undisputedly the champion of luxury and known internationally as the car for the affluent lifestyle, but you will see one in the hood or driven by a gangster more often than not. I will never lose my street touch completely. I’ll always be able to make jewelry for Tom Cruise and Dr. Phil and at the same time kill some classic bamboo earrings for a hood rat. Between music, fashion, film, jewelry, it has to all intersect at some point. In all of your endeavors, what would you say has been the common denominator? What is something that would have read in every mission statement of every project you have been involved with? “We’re on that next shit.” “Nobody has done this before.” Maybe you stumped me on this question. They all do intertwine with each other, but as for mission statements, I can’t say I’ve read too many or spit any. Like I said, unconventional business is my type of business. How important has being from Los Angeles been to your identity? How has being from L.A. weighed on cultivating your tastes and perspective? it’s everything to me…. from the warm weather to being the home of the drive-bys. I couldn’t have done this anywhere else. I’m all about the drop tops and the Lakers and the girls. What’s the outlook for 2011? You don’t seem like the kind of guy who is gonna be caught without a plan. I’m going to continue to cut the fat and never look at the game as checkers. I see a Prius in my future (laughs). I see even less nightclubs. I want 2011 to be the year I find my true balance. I want to spit in the air and let it land on me…kidding.

www.IFandCO.com

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By Mike YoungPhotos by Tyler Clinton

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A dvertising is part of everyday culture in the same way that television programs are part of everyday culture. It is a source of entertainment as well information, and has become a type of media in its own right. It provides us with new subjects to talk or gossip about. It can create the language of the street and bring

new phrases or colloquialisms into use.

As you might imagine, advertising has changed drastically in recent years, largely due to the advent of digital and social media marketing. Gone are the days when TV, radio and print were the only advertising outlets, as popularized in the groundbreaking AMC drama, “Mad Men,” which follows the fictitious lives of the ruthlessly competitive men and women of the 1960s Madison Avenue advertising world. And while many advertising agencies are still cocking their heads sideways like a puppy trying to figure out a vacuum cleaner, most of the leading players are creating fresh and modern advertising methods, experimenting with ideas that are truly innovative. For the last seven years, the L.A.-based ID Agency has been leading the industry through this creative renaissance.

Future Culture

Victor Carrillo, President of the ID Agency, is an entrepreneur at heart. It is a trait he inherited from his father, who started many businesses. Early in his career, Victor worked in the corporate world long enough to realized that it just wasn’t a good fit for him. Then he had a light bulb moment. An idea, something more organic than a business plan, was set in motion. Before long, a talented few, including John Pangilinan, came together with Carrillo’s vision: to create and help mold future culture. With that dream, the ID Agency was born. I was recently invited to their Downtown L.A.- based “Compound” for what I thought would be a casual conversation. What I got was a one-hour crash course in modern day advertising.

Shaping Pop Culture

When Carrillo and co. first started ID Agency, they did work for some of the biggest advertising PR firms around. They used their skills to make some very successful firms look even better. And though they learned a lot in that exchange, they ultimately chose to be independent of such powerhouse global marketing, advertising and PR agencies. However, ID Agency does work alongside other agencies with bigger clients like Coca Cola and Microsoft. Unlike these other agencies, who keep their eyes on the big picture, ID Agency acts like Special OPS guys in there for one unique mission – usually a specific area of expertise that they bring to the table. Another aspect that separates the men of ID Agency from others in their field is the choices they make. They don’t do work for just any brand or product. If someone wanted to market a new paper towel, for instance, they would be referred elsewhere. They don’t see it as merely turning money away. Each creative venture is supposed to be a means to achieve the company’s purpose: to help shape pop culture. They are interested in fashion, art, music, sport, automotive, and racing, as well as the luxury brand business – all elements that make up the definition of pop culture.

Their success lies in the agency’s unique ability to translate brands and products to what the industry calls “hard-to-reach” sectors of the consumer world. It specializes in targeting such hard-to-reach demographics as the multi-cultural and youth segments. They are able to do this because the people of ID Agency come from or can relate to the people that their clients are targeting. Born and raised in Southern California, every employee that has ever worked for ID Agency has shared a common culture. They were exposed to cars, not just as a mode of transportation, but as a lifestyle. They were raised with appreciation for graffiti art and street art. They lived the action, sports, and fashion way of life known simply to them as “California fashion.” In fact, Carrillo credits a lot of their success to the fact that they are based in Los Angeles. He states, “Don’t get me wrong, I love New York, I consider it my second home. We have a small satellite office there because to some degree, you must be in New

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FoREplAY

York if you want to stay relevant. However, I just truly believe that if we had to take a train to work every day to a high rise office in the city, we wouldn’t be able to share our experiences or contacts and achieve what we do here.” What he means is that what ID Agency does is more organic. This gives them an edge on everyone else in the industry.

Problem Solving

ID Agency also excels in problem solving. A key example would be case of Recarro North America. Recarro is well known for being the industry’s leading seat manufacturer, making seats for airlines, buses, street cars, and race cars. Most recently, they have started making child seats. The issue was how to convey to the moms and dads of the world, but predominately the moms, that Recarro Child Seats are a better choice for their families because of the safety innovations and technology learned from being in the seat-making business for over 100 years.

So ID Agency developed a strategy that involved PR getting the word out. They got the seats into the hands of influential mommy-bloggers and celebrity moms. There was an ad campaign which made the connection from the race track to the street with a simple idea: “If we can make a seat for this race car that protects its driver from injury during a 200 mph crash, we can certainly make a seat that will protect your child seated in the back seat of your car during a typical car accident.” Then there was the video, which allowed viewers to visualize the similarities between race car seats and Recarro’s child seats in a powerful way: You see a race car. The crew chief is strapping in the race car driver. Cut to a mom strapping in her baby in the back seat of a sedan. Then you see the actual seat that the race car driver was sitting in next to the seat that the child was sitting in and the impact hits -- the seats are strikingly similar. The campaign involved advertising, PR, product placement, viral marketing, and event production in an all-in-one promotion for Recarro child seats that made the product become not only attractive, but also necessary, to the target audience.

Brand Botox

The agency has also been approached by companies seeking an “image facelift,” so to speak, and others who have a new product or are about to reach an important milestone that can be used as a launching point for the next chapter in their company’s future history.

Such was the case when they were brought on by Travis Barker’s clothing line, Famous Stars and Straps. After a very successful decade, the clothing line was looking for a way to show people what they had accomplished and ignite new interest in their product. ID Agency created and executed a strategy which involved dialog amongst fashion stylists, editors, bloggers and influential partners of all types. It resulted in a lot of positive publicity for Famous Stars and Straps, and ID Agency was proudly able to spark new interest in a brand that has been around for ten years.

A Place for Print

Carrillo gets candid when you ask him about his choice of media: “I love print. It forces people to get creative. The age of youtube has made everyone sloppy. People are putting up crap for the most part.” He acknowledges that there are exceptions, but explains that the ease of posting online is the problem. “Almost anybody can do it. [On the other hand,] Print has a higher barrier to entry. The stakes are a lot higher. There’s less competition. We want to be visually inspired with the images in print. And the writing needs to be top notch, or why even bother?”

Such inspiration is more easily achieved in print. Reading an article online is difficult due to all of the distractions, which inhibit the reader from “getting into the zone” as they would while reading a book or print article. People take printed media into their homes. The frame of mind of a person who picks up a magazine is very different than when they are on a computer or phone. There is something unique about picking up a magazine and reading it. Unlike reading a banner ad, when someone reads a magazine, it is because he is interested in it; therefore, it makes more of an impact. For some there is even a certain collect-ability involved.

And in the end, Carrillo predicts, “The survivors will be the ones who stepped up their game with quality imagery and presentation, creativity, and most importantly, good writing that provides insight about our lives and culture.”

Creating Quality Experiences

However, Carrillo is not against digital media; rather, he believes digital must work in tandem with print in order for brands, products, and people to reach as many consumers as possible.

In the digital space primarily, but also in the experiential space as well, ID Agency strives to create visually impressive and informative videos that then get placed on relevant sites. By doing so, the agency is able to create “quality experiences” for people. The process by which the Agency achieves this end involves using public influence and playing to a carefully selected audience. They use a combination of social networking tools and an internal database of editors, bloggers, stylists, producers and other key people in the media along with a whole separate network of people that they call “influencers” (some might label them “taste makers”). These are people who drive trends. They are the people wearing the clothes that will be in big box retail stores two years from now. It takes many miles and many years to develop these critical relationships, and this is how and why the Agency has been successfully getting products to the right people’s hands and the right people to events to experience a brand or product. In this way, creating content is a new form of PR. Before, it was “Get the word out to everyone.” ID Agency’s way is much more strategic. When selecting invitees for an event, they would rather have 100 hand-picked people who directly influence their exact consumers to attend, than do a much more expensive TV commercial and reach millions of random people.

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Harajuku Wicked Style Gift Set

Inspired by the Harajuku fashion district ofTokyo and driven by the admiration of one Gwen Stefani, this gift set is loaded withvalue. Including the ‘Love’, ‘Angel’, ‘Music’, ‘Baby’ tags Gwen made famous with L.A.M.B.,a fifth scent, ‘G’ is included to add some real bang for the buck.

$100Sephora.com

NEFF X DC Winter Collaboration

DC has teamed up with revered streetwearbrand NEFF to launch a limited edition winter line of appeal and snow gear. The realcollector’s item, the custom snowboards the two have released. Combining DC’scommitment to riding excellence and NEFF’s style – whew. Cop it.

$349.99dcshoes.com

NIKe Destroyer Jackets

Part of a world-wide campaign that focuses specificallyon global cities including Tokyo, London, Rio De Janeiro, New York, and Los Angelesthe varsity letterman inspired jackets reinforce the notion of home town pride in thefashion conscious way only Nike can pull off.

$360Nike.com

Aerial 7 ‘Tank Mondrian’ Headphones

Working alongside DJ/Producer/DCMAFounder Josh Madden and inspired by the art of Piet Mondrian, these headphones pushvisual appeal without compromising sound quality. Perfect for working DJs or the musicenthusiast who takes their tunes seriously, these are a must.

$79.99Aerial7.com

Sailor Jerry Grooming Kit

You could have a fat wallet, fresh gear, and theintelligence of an international spy, but if you look unkempt, good luck convincing theladies to pay attention. Sailor Jerry Oatmeal Spice Soap, Hawleywood Cream Shave, andHawleywood Pomade for

that mane – fresh in a box.

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THANK GOODNESS FOR GIFT RECEIPTSRETURN THAT CRAP AND GET THE GOODS!

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In the growing sport of professional motocross, few riders have ver made the kind of impact as James “Bubba” Stewart. Considering that fact, it seems

strange to include in the same breath that the sports’ most discussed athlete has done so much at just 25 years young. Aside from the obvious, as a black athlete in the predominantly white sport, Stewart’s career has not only been about breaking down barriers, but has really been fueled by his fundamental passion - breaking records.

By the time he was 18, Teen People had tabbed James Jr. one of “20 Teens Who Will Change the World.” To mark the launch of MSNBC.com’s new black history section, ( www.thegrio.com) the website unveiled “theGrio’s 100: History Makers in the Making.” The exclusive list honors Black History Month by highlighting the next generation of African-American history makers and industry leaders who have the potential to make a difference in the lives of all Americans. The 100 individuals selected, each with their his or her path to success, are from 10 fields including business, education, sports, science and the environment, media, service and activism, politics, health, pop culture, and the arts. This list includes luminaries such as Oprah Winfrey, Jay-Z, Beyonce, Will.I.Am, Lebron James, Wyclef Jean and yes, James Stewart.

Some call him the Tiger Woods of motocross. Others clearly state that even in his mid-20s, Stewart is the greatest motocross rider of all time. This is all debatable, of course. But no matter what your take is on Stewart, he is redefining a sport and drawing in huge exposure for himself – most recently with his new signature television show on FUEL TV, “Bubba’s World,” now in its second season. This season of “Bubba’s World” promises viewers an all-access look into Stewart’s life as he struggles with a career-threatening injury that left him unable to ride for eight months. This happened after a competitor landed on him at the second race of last season. Although a normal X-ray didn’t catch it, a subsequent MRI revealed that his wrist was in fact fractured and required surgery. We recently caught up with James as he took a break from testing in preparation of his impending Supercross comeback, which kicks off Saturday, January 8, 2011at Angel Stadium in Anaheim. When asked about his current health, James feels he is ready. “I’m 100% right now. My plan is to pick up right where I left off (dominating). This year is going to be fun,” said the cat that ate the canary. Is his confidence warranted, is it real? With a big smile and a mischievous laugh he responds, “Yeah, I think so. I just really enjoy and love what I do. Especially this year. I truly believe that we are going to be better off due to the changes that we’ve made. I’m really looking forward to racing again. It has been way too long.”

Yes it has. Some have questioned Stewart’s commitment to motocross racing, especially after the first season of Bubba’s World, which began with James confessing to his family that he didn’t want to ride anymore. He was flat burned out on it and just wanted to have some fun, and he did. Eventually he seemed to come around, however. It appeared that the time off did him some good. But because he got hurt early last season, no one really knows where his head or health is now.

Taking into account the risk vs. reward style of racing that he is known for, will Stewart become more conservative in light of his recent injury? He says, “Probably not. That is just who I am. I have always and will continue to race from my heart. I understand that when you truly give it all that you got, sometimes

there’s gonna be falls, I think that’s what makes me and my riding so exciting and effective. I look forward to being the same James that I’ve always been.”

Exciting, there is really no room for debate there, the verdict has always been a unanimous yes. In most cases, Stewart will either win or crash trying -- a trait he seems anxious to bring to NASCAR. “I love NASCAR,” he asserts, “I could see myself making that transition. I don’t have any current offers, but I do feel that I could help spice things up a little bit.” Actually there have been offers, including one a couple of years ago from “one of the top teams.” James has closely followed Ricky Carmichael’s journey through the low levels of four-wheel pavement racing to his current seat in NASCAR’s Nationwide Series, something Jeremy McGrath was unable to accomplish. Brian Deegan also announced his intention to race stock cars earlier this year, and of course Travis Pastrana is headed to NASCAR, both as a driver and team owner, and will compete in at least seven Nationwide races in 2011. Hell, NASCAR’s current Sprint Cup Champion, Jimmy Johnson came from a motocross background, and he has won the last 5 Cup Championships in a row. Notice a trend? Now consider that in May of 2004, NASCAR officials announced that the sanctioning body had formed an Executive Steering Committee for Diversity, and that it had retained Earvin “Magic” Johnson as co-chair along with NASCAR Chief Operating Officer George Pyne. This was the first step in putting more minorities into the grass-roots levels of NASCAR, with the hope of grooming young men and women of color for rides in NASCAR’s top level, the Sprint Cup Series. Diversity, in years not so far past, was not a word one associated with stock car racing. But as the corporate nature of the sport continues to grow and companies make more and more of an investment, diversity is a natural progression. The only color that matters here is green. James “Bubba” Stewart is probably going to race NASCAR. Sooner than later I would bet. Why wouldn’t he? NASCAR is the second-largest spectator sport in America, and please believe they would bend over backwards to accommodate an athlete with the kind of crossover appeal as Stweart. Imagine watching the Daytona 500 and seeing this play out: “They’re four wide coming out of the final turn. It’s Deegan, Carmichael, Pastrana and Stewart bar to bar, excuse me door to door racing toward the checkered flag! Anyone else have goosebumps? Supercross has evolved over the years through its champions, from “Showtime” Jeremy McGrath taking the sport out of the niche category to Ricky Carmichael’s working-class excellence helping to maintain interest. With Stewart, the sport has a champion with a broad appeal, not to mention he’s arguably the fastest man ever seen on two wheels. Regardless of personal opinion of James Stewart, there is no question that he has taken motocross to a whole new level. As for how he will ultimately be remembered, well, the one certainty is that however that may be, Stewart is going full throttle on his way there.

By Mike YoungPhotos Courtesy of FUEL TV

SKINNIEMAGAZINE.COM • 21

I understand that when you truly give it all you got,

sometimes there’s gonna be falls.

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By Elysia McMahan

50 miles f rom Santa Anita • 63 miles f rom Newport Beach • 63 miles f rom Dodger Stadium • 67 miles f rom Staples

Center • 25 miles f rom Ontario Airport • 20 miles f rom Fontana • 54 miles f rom Anaheim • 83 miles f rom Pacif ic

Palisades • 92 miles f rom Malibu • 75 miles f rom Westwood • 68 miles f rom Hollywood • 93 miles f rom Simi Valley •

90 miles f rom Valencia • 74 miles f rom Beverly Hills • 34 miles f rom Mt. Baldy • 34 miles f rom Big Bear Lake • 57 miles

f rom Pasadena • 17 miles f rom Riverside • 67 miles f rom Barstow • 78 miles f rom LAX • 59 miles f rom John Wayne

Airport • 68 miles f rom Bob Hope Airport • 53 miles f rom Palm Springs • 33 miles f rom Wrightwood • 79 miles f rom

Santa Monica • 79 miles f rom Venice Beach • 41 miles f rom Victorvil le • 9 miles f rom Redlands • 12 miles f rom Rialto

• 20 miles f rom Rancho Cucamonga • 23 miles f rom Ontario • 23 miles f rom Moreno Valley • 24 miles f rom Oak Glen

• 36 miles f rom Cabazon • 26 miles f rom Upland • 34 miles f rom Pomona • 30 miles f rom Claremont • 14 miles f rom

San Manuel Amphitheater • 70 miles f rom North Hollywood • 41 miles f rom Covina • 38 miles f rom Glendora • 52

miles f rom La Habra • 54 miles f rom Fullerton • 60 miles f rom Stanton • 78 miles f rom San Clemente • 70 miles f rom

San Juan Capistrano • 87 miles f rom Oceanside • 17 miles f rom Yucaipa • 76 miles f rom Long Beach • 76 miles f rom

Encino • 56 miles f rom Irvine • 32 miles f rom Corona • 50 miles f rom Santa Anita • 63 miles f rom Newport Beach • 63

miles f rom Dodger Stadium • 67 miles f rom Staples Center • 25 miles f rom Ontario Airport • 20 miles f rom Fontana •

54 miles f rom Anaheim • 83 miles f rom Pacif ic Palisades • 92 miles f rom Malibu • 75 miles f rom Westwood • 68 miles

f rom Hollywood • 93 miles f rom Simi Valley • 90 miles f rom Valencia • 74 miles f rom Beverly Hills • 34 miles f rom Mt.

Baldy • 34 miles f rom Big Bear Lake • 57 miles f rom Pasadena • 17 miles f rom Riverside • 67 miles f rom Barstow • 78

miles f rom LAX • 59 miles f rom John Wayne Airport • 68 miles f rom Bob Hope Airport • 53 miles f rom Palm Springs

• 33 miles f rom Wrightwood • 79 miles f rom Santa Monica • 79 miles f rom Venice Beach • 41 miles f rom Victorvil le •

9 miles f rom Redlands • 12 miles f rom Rialto • 20 miles f rom Rancho Cucamonga • 23 miles f rom Ontario • 23 miles

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EXPERIENCE VS…. How does one that wasn’t the “biggest fan” of freestyle skiing end up becoming a vet in the sport at just 24 years old? By just kind of falling into place and letting the sport choose him, according to Simon Dumont. Yes, Dumont’s seven-medal Winter X-Games career began merely just by skiing for the hell of it, and when he made it into an X-Games Qualifier, the dude figured he had something in the making. However, Dumont isn’t going to settle for the wins he has just yet. “I feel like I still have a lot to accomplish. I have seven medals, but they weren’t all gold so there is still room for improvement,” Dumont explained. Training year-round in such far off lands as New Zealand, South America, Mount Hood and Whistler, it is no wonder Simon has remained such a dominant force in his sport. Not only was he a well-rounded athlete growing up, playing every sport that he could suit up for, but he wants to take that same ability into what he is doing now. “The half pipe is just one portion of it, filming is also a big part of it and Slopestyle too. It is tough to balance all of them because a lot of kids are really focusing on one aspect of skiing, but I’d like to do well in all aspects and hopefully leave skiing in somewhat of an iconic fashion,” Dumont said. Last year’s gnarly crash right before the Winter X-Games could have been just that way for Dumont to leave the sport, but he pulled through and was able to compete. You would think a crash like that would get into an athlete’s head and traumatize the crap out of him, but for Simon, putting in work for the judges occasionally comes with the kind of risk that results in a stiff spill. Consider it a job hazard – one Dumont approaches with a real enthusiasm. It isn’t all about skiing all the time for Simon though, he has got other interests he would like to explore a little more. “My biggest thing is Olympics in Russia. It would be nice to win an Olympic gold and then shy away from competitive skiing a little bit to focus on filming. I’d like to get into racecar driving. I also have my own glove company called Empire, which is something I would like to have a little more involvement with. I think the business world has a lot that is appealing to me and I would like to get more involved in it,” Dumont explained. So how does one keep up with the progression in the sport and technology to keep up and maintain their title? Bigger and badass tricks of course. With additions such as longer and wider half pipes, to different kinds of skis designed specifically for certain aspects of the sport, progressions is everywhere and happening fast. “I feel like a lot of younger athletes are coming up and they are really focused and really going to the gym and taking everything very seriously. They can see that there is a lot to offer within being a pro-skier. Back in the day you would ski because you loved it, but now it can be a job and something you can create longevity through and I think people are taking it a little more seriously. The progression of the tricks you can see with the double craze. That’s the cool thing about action sports, is that they can progress as quickly as the people who are involved in it make it progress or want it to progress,” Simon explained. With such enthusiasm hitting the slopes with the new talent being brought in and scoped out, Simon sees the blessings this sport has brought upon him with everyday being a good experience, according to Dumont. Who wouldn’t want to travel with their best friends doing the thing they love the most in the most beautiful places in the world? “Just the whole lifestyle alone is something that is really appealing and what is great about free skiing,” Dumont said. Perhaps if this skiing bit comes to an end for Dumont in the near future, we can catch him and his passion existing in another action sport that will take him far, or behind the lens that can explore and put a spotlight on another passion of his. It is safe to say that whatever Simon chooses to do, he will delve into it with the full competitive force that he brings.

…YOUTH When most people reminisce of their high school years, they typically wouldn’t consist of competing and placing in the Oakley Arctic Challenge in Norway, placing second at the Winter X-Games Europe and not only winning the Overall Slopestyle Dew Tour earlier this year (when he wasn’t even qualified to be in it) but being the youngest person to every win ever. However, most people don’t experience the way Sage Kotsenburg’s life has started to roll out in front of him. Kotsenburg has managed to keep his high school years as a mesh of hitting the books and hitting the slopes. Competing with the pros before receiving his high school diploma is something Kotsenburg admits, “feels like a dream,” and as if he already is not an up-and-coming force to be reckoned with, he is going to come out blazing on the slopes after he graduates this year. What first started out as following in his big brother’s, Blaze Kotsenburg’s, footsteps, turned into a full-blown passion for the sport. Kotsenburg remains grounded with a genuine support team from back home, the support from his brother as they have competed together before, and he remains focused knowing that “the more you do the more you have to back up.” Sage came fully loaded with his big-boy tricks last year, so he is determined to kick it up a notch this year. Not only does Kotsenburg have high hopes for his competition schedule, but just like any dedicated athlete he has his mind set on the Olympics. With the consideration of Slopestyle being included into the games, Sage’s hopes of adding “U.S. Olympian” to his list of accomplishments is a possible reality. Until that day comes, however, Kotsenburg remains to take his competitions seriously – Winter X Games included. His regimen consists of “plenty of rest, be focused, and know what I need to achieve out of it.” Simple enough. Although Sage has lived a life so far that not everyone is capable, but everyone would love to live, he comes across his own sorts of struggles. “Not landing a new trick can be the most under-powering thing I could experience,” Kotsenburg said, “It is like life is slapping you in the face saying, ‘No you can’t.’ But when I try a new trick I set out to land it and that is it, I tell myself I can’t leave ‘til I land and that usually does it for me.” With such an ambitious mentality and the ability to bring variety into his sport, Kotsenburg has been able to check off most of the new tricks that he has set out to land. “Having jumps and rails and different ways you can hit the actual features makes it more unique in my opinion,” Sage explained, “You can’t give your flare to your run racing through gates, you know?” Besides Sage’s natural ability as a Slopestyle snowboarder and his big brother for introducing him to this sport, Kotsenburg would also rank Travis Rice amongst his inspiration for his interest and success thus far. “I have always looked up to Travis Rice the most. He is arguably the best actual snowboarder of his time and he is really good at every aspect of snowboarding,” Sage explained. Perhaps Kotsenburg is on his way to emulating Rice with such accomplishments as having DC, Rossignol, Quicksilver, Park City, and Milosport all ink sponsorship deals with him since he was at just 13 years old, accidentally landing a double cork 1080 last year in Park City when he was originally trying to land his flatback 10, and winning his first competition at the ripe age of seven when most kids are just learning how to write cursive,. All of these hurdles that Kotsenburg has managed to start crossing off and achieving at such young ages have fueled the long-term passion he holds for snowboarding. With a family that keeps the binds of snowboarding intact, Kotsenburg can remain an innovative rider with a hunger will not be satisfied any time soon.”I want to ride as much and as long as I can and have memories I can keep forever,” Kotsenburg explained.

Winter X Games – here they come.

Winter X Games Jan. 27th-30th

ESPN.go.com

By Lauren FelechnerPhotos Courtesy of ESPN

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I want to ride as much and as long as I can and have memories I can

keep forever -Sage Kostenberg

By Lauren FelechnerPhotos Courtesy of ESPN

SKINNIEMAGAZINE.COM • 27

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ANGEL STADIUM - ANAHEIMJAN. 8 - 7:00 PMFEB. 5 - 7:00 PM

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ANGEL STADIUM - ANAHEIMJAN. 8 - 7:00 PMFEB. 5 - 7:00 PM

QUALCOMM STADIUM - SAN DIEGOFEB. 19 - 7:00 PM

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Every Time I D

ieBy James GobeePhotos by Mary BellMaryBellPhotography.com

The search was on for Every Time I Die’s frontman, Keith Buckley. It was assumed that each member in the band did their own thing, but inside one of the band’s favorite venues, Chain Reaction in Anaheim, where the band was set to play later that evening, bassist Andy Williams, drummer Ryan Ledger and guitarist Josh Newton were doing a sound check. When asked where Buckley was Newton replied, “He’s probably out there killing Nazi zombies.”Funny, none were spotted on the way into the venue but being overly observant isn’t always a key trait of a journalist.It was the yelling of the phrase “SHIT BALLS!!!” that gave Buckley’s location away.Buckley was in the video game van trying to get to the next level on Call of Duty: Black Ops. The guys in Every Time I Die are individually a bunch of fun. Collectively, there are two words that can describe the guys as a whole, Shit Happens.Shit Happens: The Series is the title of the new DVD, which shows their lives as they tour the world on and off stage. “It just doesn’t make sense to make a music video, unless you’re Lady Gaga,” Buckley said. “People still wanna see something tangible that they can get into, so DVDs are a good idea especially for bands that tour so much. There is always good stuff going on. It’s hysterical and I think people enjoy seeing what happens.”Shit Happens is a look into the crazy and stupid shenanigans that these guys go through on an everyday basis while on tour. Every episode will keep you laughing harder than the last. Hailing from Buffalo, New York the band has been honing their brand of audio aggression for 12 years. Keeping a sense of humor is almost a career prerequisite to keep at it as long as they have. “We’ve gotten older were partying less and less,” Buckley admits. “I think that letting people see that were not just a partying band is good cause there are so many bands that say they are and really aren’t.”I’m sure that there is a serious side to the guys in there somewhere but you’re going to have to look in between the scenes of them tattooing one another, crashing a big party in Stockholm and kicked out of a rodeo to find it.“Obviously, its not always fun. A lot of times were just trying to make the best of shitty situations,” Buckley said. Shit Happens is a great insight to how each of the guys is their own fucked up person on and off stage.“I see us as the Olympic rings,” Buckley said. “There are five separate entities and only in this one part do they combine all together and that part is on stage.”Looking ahead to the future of ETID, Buckley sees more touring and more albums, which means more time on the bus, which could possibly mean another DVD. “The goal is to play more places. We’re not an arena rock band and we’re not gonna make excessive amounts of money touring,” Buckley realizes. “We’re gonna make enough to pay our bills and rent but we’re comfortable with the fact that were not gonna pack arenas. I wanna take every opportunity to see different places in the world like South Africa and Indonesia.”Still very much a working class band, the group’s unique 9 to 5 forces them to live in extremely close quarters for most of the calendar year. Despite the

very human reaction to shy away from ignoring the need for personal space, he five find little issue with living together on a tour bus.“Normally we are definitely five different people, which is good because if we were the same we would have pissing contests and power struggles,” Buckley said. “It’s the only way to be when you’re in living conditions like ours on the bus. We’ve been doing this for twelve years and if the fact that our personalities haven’t led each other to quit or kill one another, we have to be doing something right.”Of the recollections the DVD highlights, Buckley’s favorite was when they crashed the Idol party in Stockholm, Sweden. “I don’t know where we got the balls to do that or why we thought that it would work but I guess alcohol had something to do with it,” Buckley laughed. “We were stupid and obviously very aggressive Americans.” The antics seem to play out as the band’s own way of medicating – if it wasn’t for fucking around from time to time, shit might get a little too serious. These aggressive Americans have made sure that their name stays on the tongues of those who talk about heavy, not “core” music. Buckley makes a correlation in longevity to Every Time I Die and who else… The Simpsons.“I think we deal with things that are going on in the moment. So, we kind of capture every moment in time when the CD comes out,” Buckley said. “Not every CD that we put out is timeless but it’s very indicative of what was going on at that point in the music scene and in our own heads.”Considering most music is very topical and as far as the lyrics go, Buckley asserts that staying relevant is linked to the band’s working on “stuff most people can relate to.” Buckley continued, “Essentially they’re all love songs in one way or another, just written differently.” In addition to some laughs, watching Shit Happens will enlighten you to the fact that Keith has nightmares and lint in his bellybutton. You will also learn some stuff that may help you survive out on the road, like the healing properties of Velcro. You might also be delighted by the wisdom bestowed by a cameo appearance by none other than Sir Charles Barkley. One certainty that applies universally – you will see the marvel of a band that seems to have only gotten better after 12 years of life on the road. Shit may happen, but when ETID step on stage, so does some magic.

ETID

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That whole mentality, it equates to a giant garbage can. It equates to something disastrous

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PROOF: 1 TITLE: UFC 126 Skinnie Ticket Ad DUE: 12/21

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Supposed to have dropped in 2007 Saigon’s album ironically named The Greatest Story Never Told is

now finally breaking nearly four years later, February 15, 2011.

Contractual obligations with Atlantic Records among other problems led to the delay of his long awaited LP. That is until Suburban Noize Records stepped in.

“Some people say it’s a self fulfilled prophecy. It’s been a long time coming,” Sai said. “I’m ready to give people the music.”

The new album, about life in general, peaks and valleys included remains a testament to Saigon’s reality based approach to song writing. A rarity considering much of contemporary rap music is predicated on the facade. “A lot of times rappers try to shove their realities down the others peoples throats,” he admits.

After all these years, supporters may be expecting a lot from the album but Sai still feels good about the end result. “I hope people will think it was worth the wait.” So much can happen in four years, a layoff Saigon realizes could have crippled his career.“I’ve seen a lot of guys get hot and ice cold where they can’t even give their stuff away. So to be able to generate interest at this point makes me know that something good is happening.”

Even if the delay never happened, as an artist, Saigon has always had a firm grasp of what it is to hustle your craft. “Once it comes out that’s when the real works starts,” Saigon confesses. “I gotta make sure everyone has it and spread it all over the place. That’s my job once the record comes out. I just wanna touch the people. I wanna do the meet and greet, shake hands, kiss babies, ya know politicking. Run this campaign baby!”

Firmly believing that hip-hop needed a certain something, the time off has only augmented the rapper’s stance that only one side of the story is being told. “Everyone is running to the same well and drinking the same water,” Saigon said. “There are big voids in hip hop that are being left open.” Identifying more with the likes Marvin Gaye, Bob Marley and Tupac, Saigon’s criticism of contemporary music weighs heavily with what he says is a lack of music “talking to people,” as opposed to talking at them. “Music is so powerful that there has to be that voice.” Unlike the dominate method of operation for most rap artists, Saigon leaves the rims and champagne of the genre to other artists.

Focusing his efforts on more than just his music, Saigon backs up his criticism by reaching out to the people through his non-profit organization, In Arms Reach.“All it takes is to give these kids some attention and show them that their life can mean something,” Saigon said. Remembering that he has been on both sides of the fence, his disposition remains based on experience. “I feel like I owe a lot to my community,” Sai admits. “If anyone is going to give me a platform to speak, I’d let my actions do the speaking for me. I’d rather put more positive energy in the air. When you become a figure that people look at, your actions speak louder than your words.”

Referencing a song by the Wu Tang Clan called “You Can’t Party Your Life Away” the rapper’s outlook is a mature one. “From the outside looking in you think that’s what life is about, life ain’t one big strip club,” Sai snickers. “Life is so much more and I just try to live by example. If I ever get to the point where I’m big like some of these artists, I feel like I’m gonna change the world in a major way.”

To impressionable kids listening to rappers glamorize flipping 15 keys is something Saigon has a beef with. Being in the industry, Saigon can speak truth and testify that most are not living that lifestyle, in short, because they know the dangers of living it. “The ones that do live it we see what happens to them. It’s a two way street, one way is death and the other way is the penitentiary and that’s a street I don’t wanna be on,” Sai said.

A four year layoff would likely have ruined most artists, but then again, Saigon is not like most artists. Steadfast in his appeal to substance in storytelling, this isn’t just rap music, it is a chance to connect and converse on a very sincere level for Saigon. The Greatest Story Never Told finally gets the chance to spread, something Saigon doesn’t take lightly.

SAIGONBy James GobeePhotos Courtesy ofSuburban Noize Records

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When you become a figure people look at, your actions speak louder than your words.By James Gobee

Photos by Mary Bell

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Full ContaCt

DonateanD Leave

a PermanentImPressIon.

Join Corey Miller, premier tattoo artist and featured star of the TLC series “LA Ink,” in supporting the Inland Empire Chapter of the American Red Cross’ HOPE 365 by donating $10. For every $10 donation you will receive a bracelet supporting the cause designed by Corey and be entered into a drawing for a chance to win a $250 cash prize, free 2-hour tattoo session, and two tickets to hang out with Corey in a suite at theJanuary 23, 2011 Red Cross Jersey Night Ontario Reign Game. The winner of the drawing will be notified by January 16, 2011. Stay after the game for an exclusive auction where you can bid on one of the custom jerseys worn by the players during the game and designed by the man himself,Corey Miller. All donations will benefit HOPE 365, which supports the Inland Empire Chapter of the American Red Cross local community programs 24-7, 365 days a year.

Ie-reDcross.org

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By Alex MendozaPhotos by Michael VincentThe Takeover Has Begun

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IN the middle of eating a salad, Prohgress gears his attention towards the television. Rhianna’s voice resonates – armed with its irrefutable Carribean

flavor – and he flashes a smile. He moves with the beat, almost hypnotized in a sense, and looks back in my direction. There are no words because everything up until this point has come off as incredibly organic and undeniably, chill. As the sway continues, J-Splif adjusts his skinny tie accordingly in the mirror while Kevnish sits comfortably in a nearby chair. The make-up artist works her magic and somewhere in the middle of the stylists, photographers and other people DJ Virman awaits the next phase of the photo shoot.“I fucking LOVE this song,” Prohgress exclaims. I cannot help but laugh in response, as the surprises continue in droves. The guys of Far East Movement are the complete antithesis of exhausted, but astoundingly invigorated as they step into a familiar atmosphere; one that they can not only call a place of work, but also a place they call home.“Los Angeles is our home, you know? It’s the place where we grew up and face it – there’s NO other place like LA,” Kevnish proudly states. At this point we’re downstairs in the garage of a Los Angeles loft. Prohgress is prepping for a haircut while the cloudy December weather delivers a slight wind chill. Kevnish, however, remains unaffected – clearly fueled by his passion for music, as well as a tireless work ethic that is capable of turning heads in several directions. These effective habits can be traced back to the group’s formation in 2003, and since that point Far East Movement has never looked back. Their name is not without a sense of irony either, as they are accomplishing feats that no other Asian group/solo artist have before. The group’s infectious club single, “Fly Like A G6”, has made waves on the Billboard charts, allowing the group to become the first Asian group to achieve a Number #1 rank on the coveted Pop Charts. Aside from that, the group has also managed double platinum status, and the song’s title itself has embedded itself into the Pop Culture lexicon. Hit any club and watch the change in atmosphere when the DJ drops the needle on the record. “What’s funny about ‘Fly Like A G6’ is that we never showed it to the label,” Kevnish recalls. “We were doing our thing at Interscope and we made this song, put it on the net. Then it started to blow up on You Tube, people were talking about it and suddenly we have the Interscope guys calling us and asking us why we never showed ‘em the song. They said that it’s a hit and they wanted to make sure to use that momentum to help us gain more exposure. They’ve been essential in helping us out, and really supporting the album and everything we do.”

“Fly Like A G6” joins the impressive pantheon of songs in the recent decade, such as Outkast’s, “Hey Ya”, or Nine Inch Nails’ ‘90s sex-fueled opus, “Closer”, that employ the use of that one key line that burns itself into the minds of anyone within listening range. What makes Far East Movement’s ascension in the music industry ranks so compelling, however, is their growth and success represents a new trend in the industry; one that further utilizes the idea that the industry is not the same beast that it was twenty years ago, or even ten years ago. The idea that particular genres such as Rap and Rock might mingle in the same song was considered blasphemy no less than a short pop culture generation ago. But Far East Movement thrives on a different type of musical energy. It is a daring amalgamation of their own personal tastes and interests, drawing from the cultural trends that surround their everyday existence. How they manage to collect all their respective tastes and create something that is palatable, as well as enjoyed, by the mainstream masses is nothing short of a miracle; especially when most people who allocate success from being Internet stars tends to lead an extremely short shelf-life. “One of the biggest things that changed the entire game is the Internet. Flat out. From the moment Napster came into the picture the landscape changed. It wasn’t just about one person deciding who gets to do what, because now people can share songs they like with other people. They can film it, post it on You Tube and tell their friends. If it’s something good and it is something people like, then it’s gonna’ get big. The best type of publicity is word of mouth, since the people you tend to trust most with this kind of stuff are your friends, or family, because normally they have similar interests. We feel VERY fortunate to live in a time where we’re no longer limited to what we can do with music, or how people will accept that. There’s an audience for everyone now. This whole idea of being a culture united under this principle is one of the biggest reasons Far East Movement is able to do what we do.”Far East Movement is no stranger to the industry, as their other single, “Girls on the Dance Floor,” was a sleeper hit that instantly became one of the defining club anthems of 2009. Prior to that the group also had one of their songs added to “The Fast and The Furious: Tokyo Drift” soundtrack, and along the way has toured with the likes of Lady Gaga, Jay-Z, Robyn, Kelis and La Roux to name a few people. Yet no one could anticipate the rabid response to “Fly Like A G6”. Since the single stormed onto the scene, the group has found themselves at the forefront of a string of shows that showcases their epic club anthem in a live setting. And it comes as no surprise. The song is a tight mix of video game chip tunes,

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a driving hi-hat rhythm and a charismatic attitude that makes even the most mundane actions seem prolific at a glance. Seriously. Play the song while taking out the trash and immediately you have a sense of swagger that makes chores fun - two elements that shouldn’t coincide in the first place.

This all harkens back to the group’s philosophy of being “free wired” – a sort of phrase the group coined of their own accord. Their own form of pop culture slang if you will, but it definitely manages to explain the group’s seamless approach to create club anthems that turn the energy beyond the threshold of sanity.

“We’re always about having a good time,” Kevnish explains. “That’s sort of what the idea of being free wired is all about. It’s about just going together and being connected through having a great time. You know, whether it’s dancing with girls, talking to our fans – whatever. It’s a way of how you live – just with the best of intentions and nothing but positive vibes.”

This type of optimism is rare to behold on television, but hearing it firsthand dispels any sense that these artists are not wholly genuine about their position, or thankful just the same.

“Lots of people these days don’t seem to understand that you just can’t bring in a demo and hope it works out. It doesn’t work that way anymore,” Kevnish reflects on his time as an intern at Interscope. “I remember when we were interning at Interscope we weren’t even allowed to go to the 5th floor, but when we were actually in the office signing our own contract it was just one of those things that was unreal. I mean to be on the same label of people like Eminem, Lady Gaga and Die Antwoord is a dream. We always are thankful for our position and we know the primary reason is because of our fans and their faith and dedication to what we’ve done.”

In addition to their many favorable traits, Far East Movement is certain to always communicate with their fans. Their website is a Flash-friendly display of the band’s various stints across the world, along with news and other

tantalizing bits of information that might compel hardcore fan, or casual browser alike. Even more amazing is that no matter where the group is performing, or Dj’ing, etc., they take an hour out of their time to have conversations online with the fans.

The group also works in conjunction with the 4C The Power Program, which provides standards-based trainings by professional artists for youth in the area of the arts, as well as assisting students in building confidence through learning about their awesome potential through their own creativity, culture, and responsibility to the community.

One would imagine that with so much on their plate that the burnout would be inevitable, or that the workload would eventually cause the group to become discontent with the sudden onset of fame; that winding down and finding a way to relax would be essential to preserving the flame, but Kevnish’s response indicates otherwise:

“For us there is no winding down. This has always been a dream to us and music is our lives. Period. We worked really hard to get here, so we always make sure that we’re doing as much as we can to keep going. The whole idea is to pursue what we’re doing, because people have always doubted us in some way. When ‘Girls on the Dance Floor’ came out, people thought it would be a one-hit wonder type thing. Now that ‘Fly Like A G6’ is doing its thing, people are expecting the same thing. But we’re not gonna’ let any of that stop us. We’re gonna’ keep pushing ourselves to do what we love, because essentially that’s what got us here. When people see that you love what you do, and you’re just real about it, then people are gonna’ tag along as well. They want to be part of the ride.”

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The Ringling Bros. and Barnum & Bailey Circus became a family tradition, Cirque du Soleil transformed it into a theatrical event for the sophisticate, and Cirque Berzerk has now melded the timeless theatrics of the circus with the kind of presentation that has resonated with a discerning, affluent generation immersed in the counter-culture. The product of a creative tour de force of producer/co-creator Suzanne Bernel and her husband, composer/co-creator Kevin Bourque, back in 2005, Cirque Berzerk fuses together what you’d expect to see at a traditional circus with all original live music, detailed choreography and world-class acrobatics you’d find at Cirque du Soleil. But where Cirque du Soleil ends, is where Cirque Berzerk’s Beneath begins. Once described as a “circus on acid,” this alternative circus experience beautifully embraces the dark with accents of sinfully tantalizing sexuality.

“It’s been called everything in the books,” Bernel describes, who’s also one of the performers in the show, along with her husband. “I think ‘fantasmagorical’ is my favorite.”

What first originated as an idea from a night of drunken conversation with friends, turned into a theatrical hit annually at Burning Man in the Black Rock Desert of Nevada. It has only exponentially stopped since. “Everything was completely an accident,” Bourque tells. “In 2004, my multi-media, live band played at Burning Man and we were cleaning sand out of our equipment for weeks after, which made me want to think of a new act to take to next year’s event. I wanted to do something that had more of a structure to it. Since everybody was already doing circus-type acts, I figured why not actually do it in an actual circus tent. Suzanne and I were dating at the time, and we both came up the idea to do an entire show soon after.”

“The lesson here is be careful of what your talking about on a night that consists of drinking with friends cause we actually made what we talked about happen,” Bernel interjects jokingly.

From there, the couple spent a year throwing fundraising dinner theaters across L.A. to raise enough capital to buy their own circus tent, which also helped them recruit talent for their growing troupe. “All the performers out in the city who were coming to our underground dinner theaters were really into what we were doing,” Bernal details. “And that’s when the idea to do an entire show with a solid script, theatrics and everything really came into play. It was like these performers were looking for an avenue to express themselves in ways they couldn’t do performing at corporate gigs. It was like moths to a flame. People were looking for a different type of a circus is what Kevin and I realized…totally my mistake!”

The first show at Burning Man was filled with random acrobatic performances and was more of a variety show the couple describe. It didn’t turn into a full-blown production until 2008, when both decided to write a full-length script with original musical compositions arranged by Bourque. Building on the traditional concept of what a circus should encompass and adding their own flair for the ominous, Bernal and Bourque wanted to provide a surreal circus experience for viewers that had a darker, sexier edge while still providing a detailed, interesting plotline.

Chronicling the tale of the Greek myth of Orpheus’ travels to the underworld to get back his beloved wife Eurydice from Hades, Beneath features a cabaret-styled hell, where troupe members must perform beautifully terrifying feats from trapezes, trampolines, balancing boards and even silks suspended from the ceiling, along with stilt walkers and flame throwers.

The first production run was held during the summer of 2009 at the L.A. State Historic Park for what was supposed to be just one weekend. It turned into two-sold out nights. It went on for two more sold-out performances the following weekend. When the final curtain call occurred late that same summer, estimates in upwards of 50, 000 people paid through the door…errr tent, had seen the production.

Remember, this all began in a sandstorm in the middle of the Nevada desert.

“Everything was financed on credit cards and savings,” Bernal confesses. “We were praying people would come since the budget kept getting bigger and bigger at Burning Man that our producer friend came in and told us we could turn the show into a real production and earn a potential living on it, which is how Cirque Berzerk grew into what it is now.”From a tent that first housed 416 people to a new one that held 1,400 seats, Cirque Berzerk was a phenomenal hit with Angelenos, which is a big reason for the troupe’s new home (well at least for four weeks) at Club Nokia at L.A. Live. With the support of Goldenvoice behind them, Cirque Berzerk will open a completely revamped show come this month on January 7th.

Still taking some beloved acts from prior shows, as well as the same storyline with some more refinements, Cirque Berzerk’s new Beneath show will also feature numerous new acts, backgrounds and more. The 90-minute show (with intermission) will also feature new music, which Bourque oversaw. With nods to cabaret, big band sounds of the 1940s, electronic and straight rock ’n’ roll, guests aren’t just in for a great show, but an amazing concert, too.

“It’s practically a new show…” Bernel exclaims. “If you so happened to see any of our previous shows, you’ll definitely see something different when you check us out at Club Nokia.”

The minute you walk into the venue, you’ll be magically transformed into the fantasy world of Cirque Berzerk complete with vendors selling circus crafts. Guests are also encouraged to wear their best circus-inspired attire. With two shows on both Fridays and Saturdays, the crew will also go out and greet fans after each performance and mingle in costume, something not many shows provide.

“We want to break that wall between us and our audience,” Bernel says. “Fans like it when they can take pictures and talk to us about the show. It lets them feel more involved.”“We even like to have a few drinks with them, too!” Bourque adds. “But only after the second show of the night!”

After their four-week run at Club Nokia, the husband and wife team are pretty tight-lipped about what’s going to happen to the show after that, but did mention that things are in the works to expand the show’s presence. “Our goal is to tour the tent show in the summer and do theaters in the colder, winter months,” Bourque describes. When asked if a headlining Vegas show was also a goal, Bernel liked the idea but stated it wasn’t something they were planning to do. “If it comes up, maybe, but ultimately, we’d like to take the show on a national and international tour,” she adds.

With a second show already being written as they begin their engagement at the Nokia Theater, expect to see an entirely new story line next time around. “But it’s still going to be dark, twisted, sexy and crazy,” Bernel says.“You can always expect that from us,” Bourque laughs. “It’s what makes Cirque Berzerk so unique and entertaining.”

By Kristie BertucciPhotos by Brady Spindel // Big Art Labs

WE WANT TO BREAK THAT WALL BETWEEN US AND OUR AUDIENCE.

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MISS JENNA BENTLEYMEET JANUARY SKINNIE GIRL

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MEET JANUARY SKINNIE GIRL

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More so than almost any destination on the planet, in Las Vegas, if you aren’t fresh, you’re dead. With a laundry list of nightlife options in Sin City, even jumping on to what is current is falling behind. As one of the industry’s most revered brands, N9NE Group is once again pushing the envelope. After crafting widely successful nightlife experiences including Paul Oakenfold’s, Perfecto, Friday nights at Rain nightclub inside the Palms Hotel and Casino will now transform into CLASH. Harnessing the energy of a thriving, albeit less mainstream electro scene, N9NE Group has enlisted the talents of legendary producer/DJ Diplo (M.I.A., Major Lazer, Mad Decent) to anchor the residency. Eddie Franco of N9NE Group discussed how the burgeoning scene was a no-brainer for Las Vegas.

How did the CLASH concept come together? About 3 years ago I was in New York at a few underground bars and saw this style of music I was not familiar with. The electro scene in NYC was crazy and fun. I wanted to do something different in Vegas and Electro was the way I wanted to go. Clash began as a one off party. We did four parties in a two year span. DIPLO is by far one of the genre’s most respected producers/DJ/performers. How did he come into the fold? DIPLO was top on our list. He is the perfect fit for this night. We went after him very aggressively. What are some of the production details you can discuss? With an electro night, the lighting and visuals really have to be on point. Lighting and Video content will be key. We also have a few tricks up our sleeves. Here in Los Angeles especially, Electro//DubStep have become

insanely popular draws. Is there a scene in Las Vegas for this genre yet or was the idea for CLASH to be the first to ignite the flame? Clash was the first when we started years ago with the one off ’s. But we now feel the Vegas market is ready for this kind of party. Vegas is progressive and really cutting edge in terms of entertainment, the time was right. Lots of the performers you guys have lined-up really are multi-genre DJs. How has their reaction been when they find out they get to spin their preference in electro? So far we have received a great reaction for everyone involved. The common M.O. of most nightlife destinations is Top 40, “play the hits”. Is there any fear that allowing the DJs to dig a little further in the crates will ward off some folks who don’t readily recognize the music? I think everyone is getting tired of the same old sound in every venue across Vegas. But trust me, we are not going to go to far were we alienate people. Diplo, Richard Vission, Craze – any other names you can fill us in on? Felix Da Housecat, Dada Life, Chromeo, Fischerspooner – again, we have a few tricks up our sleeve.

ClashFridays.com

To Download a mix of artists involved with CLASH visitpalmsnightlifemusic.podomatic.com/

N9NE Group Welcomes DIPLO & CLASH Fridays to Rain at The Palms

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Skinnie Entertainment 2011 ad 1 12/29/10 5:19 PM

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INDEX________________________________________________________________

LOS ANGELES LAS vEGAS ORANGE COUNTY SAN DIEGO INLAND EMPIREWeekly Club Listings

Calendar

Club Pictures

NIKE LA DESTROYERS

Launch

Weekly Club Listings

Calendar

Club Pictures

Weekly Club Listings

Calendar

Club Pictures

California For Better

or Worse

Calendar Search Finals

Weekly Club Listings

Calendar

Club Pictures

Weekly Club Listings

Calendar

Club Pictures

Ontario Reign

Weekends @ Fusions

p.060

p.061

p.062 p.064

p.063

p.065

p.068 p.072

p.068

p.073

SKInnIE SCEnE

Paul oaKEnFold’S PErFECto @ raIn

To Receive Updates on Skinnie Scene Club Listings or To Submit Your Events, E-mail: [email protected] to be Added to Our Weekly Skinnie E-blasts.

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01.01.11: Dirty South @ The Avalon

01.05.11: Cubensis @ House of Blues Sunset

01.07.11: Cirque Berzerk @ Club Nokia

01.08.11: Miss kittin @ The Avalon 01.14.11: Sepultura @ House of Blues Sunset

01.14.11: The Budos Band @ El Rey Theatre

01.17.11: Screaming Females @ Echoplex

01.19.11: Dashboard Confessional @ Troubadour

01.20.11: Midnite @ Key Club

01.22.11: Agent Orange @ TRIPP (Santa Monica)

01.23.11: Wanda Jackson @ El Rey Theatre

01.24.11: White Lies @ Troubadour

01.27.11: Social Distortion @ Hollywood Palladium

01.30.11: Against Me! @ The Music Box

LA CALENDAR

Dj Homicide @ Lucky Strike Hollywood

Photos Courtesy of John Pangilinan, Alan RIvera, SKINNIE SCENE Los angeLes |

DJ vice doing SkAM XMAS @ Lucky Strike

Paul Pakenfold @ Holiday Groove PLAYHOUSE Playhouse

NIkE Destroyers @ LA Artwalk

LMFAO reps SkAM @ Lucky Strike

LA Destroyer DJ vICE

Destroyer Party @ LA Artwalk

Holiday Groove @ Playhouse Holiday Groove @ Playhouse

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NIttY gRIttY

NIKE LA DESTROYERS LAUNCH @ LA Artwalk // Images Courtesy of The ID Agency

Photos By Fabrice Henssens

SKINNIE SCENE Los angeLes |

TATTOOS

www. PaulNguyenArt .comwww. SneakaToke .comwww. LyleTuttleTattooing .com (SF)

Family

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01.01.11: Mavis Staples @ The Cosmopolitan 01.05.11: Santana @ The Joint

01.07.11: The Slackers @ Hard Rock Cafe

01.09.11: Common @ Vanity

01.14.11: keith Sweat @ Silverton Hotel & Casino

01.15.11: Ray J @ Vanity

01.16.11: Cobra Skulls @ Las Vegas Country Saloon

01.18.11: El Ten Eleven @ Beauty Bar

01.20.11: Social Distortion @ House of Blues

10.21.11: Weezer @ The Joint

01.26.11: Holy Ghost! @ The Cosmopolitan

01.29.11: Motorhead @ House of Blues

Photos Courtesy of Edison Graff, N9NE Group, SpyOnVegasSKINNIE SCENE Las vegas |

LV CALENDAR

FelixdaHousecat@Rain

LAX LAX

vanity

Rain

Moon Moon

Rain

Rain

vanity

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NIttY gRIttY

CALIFORNIA FOR BETTER OR WORSE RELEASE@ AVEC, Huntington Beach // Presented by Pure Evolution

Photos By Pure Evolution

SKINNIE SCENE orange county |

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01.02.11: Jo koy @ The Improv (Brea)

01.02.11: Designer Drugs @ Sutra Lounge

01.07.11: The Wonder Years/ The Greenery @ Chain Reaction

01.08.11: People Under The Stairs @ Detroit Bar

01.12.11: Social Distortion @ House of Blues Anaheim

01.13-16.11: The NAMM Show @ Anaheim Convention Center

10.16.11: Dashboard Confessional @ House of Blues Anaheim

01.21.11: Agent Orange @ Tiki Bar

01.21.11: Jagermeister Music Tour @ The Grove of Anaheim

01.25.11: Motorhead @ House of Blues Anaheim

01.27.11: Lucero @ Alex’s Bar (LBC)

01.28.11: Throw Rag @ Alex’s Bar (LBC)

OC CALENDAR

Photos Courtesy of Brian Brown, Erik FaiivaeSKINNIE SCENE orange county |

kevin & Bean’s Mis Double December Steve-O @ kROQ Miss Double D @ Slidebar

Glam @ Heat Glam @ Heat

kROQ’s Lisa May Motorboatin too Adult Chocolate Milk @ Miss Double December

Director Matt Donatoni @ AvEC

Sullen Angel Contest @ 2nd Floor (2)

Avec

Sullen Angel Contest @ 2nd Floor (2)

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NIttY gRIttY

Calendar SearCh FinalS @ Beachfront 301 HB

Photos By Tammy Rapp

SKINNIE SCENE orange county |

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01.07.11: The Pharcyde @ 4th & B

01.08.11: Pete Escovedo Orchestra @ Anthology

01.10-11.11: Pinback @ The Casbah

01.12.11: 30 Seconds to Mars @ House of Blues 01.13.11: Orgone @ House of Blues

01.14.11: Picture Plane @ The Soda Bar

01.15.11: kevin Hart @ San Diego Civic Center

01.18.11: The Album Leaf @ The Casbah

01.19.11: Brutal Truth @ Ruby Room

01.21.11: DJ Franki Chan @ U31

01.23.11: Guster @ House of Blues

01.26.11: Marcy Playground @ Brick By Brick

01.28.11: Authority Zero/Flatfoot 56 @ Sound Wave

01.31.11: Motorhead @ House of Blues

SD CALENDAR

Photos Courtesy of Tim Sheppard, Bobby Reyes of EventVibe.comSKINNIE SCENE san diego |

Sidvicious@FLUXX

OnBroadway

OnBroadway

Boudoir

RedCircle

FLUXX

OnBroadway

OnBroadway

Boudoir

RedCircle

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Corey Miller teaMS w/ ontario reign@ CITIZENS BANK ARENA January 23rd, 2011 - Limited edition jeresys to be auctioned off for the AMERICAN RED CROSS

SKINNIE SCENE inLand empire |

IN STORESAND ONLINE 02.15.11

JAY-Z FAITH EVANS

BUN B SWIZZ BEATZ Q-TIP, MARSHA AMBROSIUS,

DEVIN THE DUDE, LAYZIE BONE BLACKTHOUGHT (FROM THE ROOTS)

ALSO FEATURING

SAIGON

AVAILABLE AT AND SUBNOIZESTORE.COMSUBURBANNOIZERECORDS.COM • SAIGON.COM • MYSPACE.COM/SAIGON

IN a unique collaborative effort, revered tattoo artist and star of the TLC reality series “LA

Ink,” Corey Miller, has joined with the NHL L.A. Kings affiliate, the Ontario Reign to design limited edition jerseys with a bigger picture in mind. On January 23, 2011, the Ontario Reign will hit the ice against the Stockton Thunder wearing the one-of-a-kind gear.

Following the game, a charity auction will afford fans the opportunity to take home an authentic piece

of Mr. Miller’s art and contribute to a worthy cause at the same time. With all proceeds benefiting the American Red Cross, Inland Empire chapter, Corey Miller has donated his work and along with the On-tario Reign, have crafted a very cool approach to be-ing charitable. Pun intended. Catch a game, grab an autograph, and nab some art, and feel good about contributing – not a bad way to spend Sunday.

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01.02.11: Bryan Callen @ The Improv (Ontario)

01.06.11: Sugar Sammy @ The Improv (Ontario)

01.14.11: Thirty Seconds to Mars @ Fox Theater Pomona

01.14.11: Scarlet O’Hara @ Epicenter

01.14.11: WAR @ Lancaster Performing Arts Center

10.15.11: Mac Miller @ The Glass House

10.19.11: The Album Leaf @ The Barn (Riverside)

01.20.11: Steve-O @ The Improv (Ontario)

01.21.11: Madball/Comeback kid @ Cedar Centre (Lancaster)

01.23.11: Corey Miller Auction w/Ontario REIGN @ Citizen’s Bank Arena

01.26.11: Fake Problems @ The Wire

01.28.11: The Get Up kids @ The Glass House

IE CALENDAR

SKINNIE SCENE inLand empire |

Goodfellas

Happy’s

Happy’s Christmas

Fusions

Piano Piano

Goodfellas

Zendejas

Happy’s

The Brandin Iron

Piano Piano

Photos Courtesy of Erik Faiivae

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NIttY gRIttY

the lateSt hot Spot @ Fusions international Grille, Ontario

Photos By Erik Faiivae

SKINNIE SCENE inLand empire |

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KYLE LOZA FOR ETNIES FOOTWEAR AND APPAREL. KYLE’S SIGNATURE COLOR OF THE RSS AVAILABLE NOW.etnies.com facebook.com/etnies

etMoto-Skinny-Loza.indd 1 11/29/10 12:16:31 PM