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ON THE ROAD WITH
Mötley Crüe / Poison / NY Dolls In partnership with music discovery site “likeZEBRA”, Sixx Sense with Nikki Sixx broadcasted
while Nikki Sixx was on tour with his band Mötley Crüe during summer 2011. Utilizing terrestrial and satellite radio, online integrations, and social media, Sixx Sense with Nikki Sixx
drove messaging and brand authenticity for “likeZEBRA” for over 10 weeks!
SIXX SENSE PARTNERSHIP INCLUDED:
• “Sixx Sense” LikeZebra On Air mentions
• 10 sec voiced by Nikki Sixx and Kerri Kasem
• 1 x Hour
• “Sixx Sense Side Show” LikeZebra On Air Mentions
• 1 x Hour
Sixx Sense Bus Wrap • Branded Tour Bus
• Parked in high foot traffic location at
each tour date
“backBEAT Session” •Live streamed web chat with Nikki
•Unique talent to fan connection
•Proceeds donated to charity
• Twitter @ SixxSense 1 x tweet per week
• Facebook 1 x post per week
For over 10 weeks, Sixx Sense with Nikki Sixx drove his listeners and legions of Mötley Crüe
fans to enter for their chance to win a trip to visit the Sixx Sense Studios in Los Angeles! Listeners and fans alike, simply needed to submit their photo in front of the “SIXX SENSE &
likeZEBRA wrapped tour bus at each of the 45 Mötley Crüe tour stops in the US!
Visitors to contest page: 5,013
Total Entries: 1628
Page Views: 32,045
backBEAT Tickets sold: 2,756
ON THE ROAD WITH
Mötley Crüe / Poison / NY Dolls
SIXX SENSE ON THE ROAD - SUMMER 2011
Sixx Sense with Nikki Sixx and likeZEBRA were on the road this summer
broadcasting far and wide to the masses from over 45 + major U.S. cities!
AVERAGE ATTENDANCE: 20,000+
TOTAL CONSUMER IMPRESSIONS: 90,000+
Utilizing terrestrial and satellite radio, online integrations, and social media,
Sixx Sense with Nikki Sixx drove messaging for likeZEBRA
for over 10 weeks!
SIXX SENSE ON THE ROAD - SUMMER 2011
• “Sixx Sense” LikeZebra On Air mentions
• 10 sec voiced by Nikki Sixx and Kerri Kasem
• 1 x Hour
• “Sixx Sense Side Show” LikeZebra On Air Mentions
• 1 x Hour
• Twitter @ SixxSense 1 x tweet per week
• Facebook 1 x week
Sixx Sense literally took likeZERBA on the road this summer and drove awareness
for their brand with this custom designed tour bus! This branded tour bus traveled
daily across America’s high ways and bi-way driving brand awareness for over 10
weeks! Nikki Sixx, Kerri Kasem and the Sixx Sense crew drove listeners to participate
in the likeZEBRA photo contest to win a trip to LA to meet Nikki and Kerri in the Sixx
Sense Studios. Fans simply had to submit their picture [email protected] with the
“Sixx Sense likeZEBRA bus”
SIXX SENSE ON THE ROAD - SUMMER 2011
TOUR BUS WRAP
(All promotions and events are subject to talent, show and Premiere Network approval)
• 45+ US Cities
• Custom designed 45 foot tour bus
• likeZEBRA branded photo contest activation point
• likeZEBRA branded with radios premiere syndicated rock
show
Total Impressions: 90,000+
In partnership with likeZEBRA, Nikki participated in an hour long video web
streamed Q&A session with fans from around the globe! With over nearly 3,000
fans purchasing a $2 ticket, fans were able participate in a web chat with Nikki
Sixx! Fans chatted with Nikki about various topics with Nikki and the proceeds
raised were donated to Nikki’s charity “Running Wild In The Night.” As part of
this backBEAT session Nikki also announced the winner to the likeZEBRA bus
Photo Contest!
• Over 2,500 tickets sold
• One time only viewer experience
• Proceeds donated to charity
SIXX SENSE ON THE ROAD - SUMMER 2011 likeZEBRA “backBEAT Session”
(All promotions and events are subject to talent, show and Premiere Network approval)
PARTNERSHIP SUMMARY
• “Sixx Sense” LikeZebra On Air Mentions
• 250 Mentions • “Sixx Sense Side Show” LikeZebra On Air Mentions
• 20 Mentions
• Twitter @ SixxSense minimum 1 x tweet per week
• Facebook minimum 1 x week
20 branded messages thru Sixx Sense social media platforms
Utilizing terrestrial and satellite radio, online integrations, and social
media, Sixx Sense with Nikki Sixx drove messaging and brand
authenticity for “likeZEBRA” for over 10 weeks!
LIKEZEBRA PAGE VIEWS: 32,045
VISITORS TO LIKEZEBRA
CONTEST PAGE: 5,013
“backBEAT” TICKETS SOLD:
2,756
TOTAL CONSUMER
IMPRESSIONS: 90,000+