SIX MONTHSIX MONTH ADVERTISING BUDGETADVERTISING BUDGET

OUTSIDE VENDORSOUTSIDE VENDORS

CD ROM Duplication……………………………………..CD ROM Duplication…………………………………….. $ 6,950.00$ 6,950.00

Outdoor Billboard…………………………………………Outdoor Billboard…………………………………………$ 7,435.00$ 7,435.00

Radio…………………………………………………….....Radio……………………………………………………..... $ 9,045.00$ 9,045.00

MEDIA PLACEMENTMEDIA PLACEMENT

Outdoor (8 Boards Rotators 24 Locations).……………..Outdoor (8 Boards Rotators 24 Locations).…………….. $ 94,500.00$ 94,500.00

Radio (Flighted over 6 months on 13 Stations)…….……Radio (Flighted over 6 months on 13 Stations)…….…… $329,300.00$329,300.00

Radio (2-3 Remotes)…………………………………….....Radio (2-3 Remotes)……………………………………..... $ 20,000.00$ 20,000.00

Sub Total…………………………………………………...Sub Total…………………………………………………...$467,230.00$467,230.00

Agency Fees………………………………………………..Agency Fees……………………………………………….. $ 24,000.00$ 24,000.00

Total Budget 6 Months……...…………………………….Total Budget 6 Months……...……………………………. $491,230.00$491,230.00

Projected Annual Expenditure……………………………$982,460.00Projected Annual Expenditure……………………………$982,460.00

Six Month Budget $491,230Six Month Budget $491,230

$6,950 $6,950

CD ROM DuplicationCD ROM Duplication

$9,045 $9,045

Outdoor BillboardOutdoor Billboard

$94,500 $94,500

Outdoor (8 Boards rotators 24 locations)Outdoor (8 Boards rotators 24 locations)

$20,000 $20,000

Radio (2-3 Remotes)Radio (2-3 Remotes)

$24,000 $24,000

Agency FeeAgency Fee

Radio (Flighted over 6 months on 13 stations)Radio (Flighted over 6 months on 13 stations)

$329,300 $329,300

RadioRadio

$9,045 $9,045

RADIORADIO

BLITZ BUY ON 13 STATIONS 6 TO 8 SPOTS PER BLITZ BUY ON 13 STATIONS 6 TO 8 SPOTS PER

STATION ONE TO TWO DAYS A WEEK STATION ONE TO TWO DAYS A WEEK

 FLIGHTED OVER 6 MONTHS ESTIMATED  FLIGHTED OVER 6 MONTHS ESTIMATED

TOTAL OF SPOTS PER WEEK 104 ESTIMATED TOTAL OF SPOTS PER WEEK 104 ESTIMATED

TOTAL OF SPOTS DURING FLIGHT 2080TOTAL OF SPOTS DURING FLIGHT 2080

OutdoOutdooror

  8 14’ x 48’ BOARDS ON MAJOR FREEWAYS 8 14’ x 48’ BOARDS ON MAJOR FREEWAYS

CONTRACT IS FOR 6 MONTHS BOARDS WILL CONTRACT IS FOR 6 MONTHS BOARDS WILL

ROTATE TO A TOTAL OF 24 DIFFERENT ROTATE TO A TOTAL OF 24 DIFFERENT

LOCATIONS ALL ALONG MAJOR FREEWAYS LOCATIONS ALL ALONG MAJOR FREEWAYS

OVER THE COURSE OF THE CONTRACT.OVER THE COURSE OF THE CONTRACT.

   

   

Print Print AdvertisingAdvertising

Online AdvertisingOnline Advertising

Get Online and In Get Online and In TouchTouch

83.4 million people are online today in the USA, and 41 83.4 million people are online today in the USA, and 41 million more are expected in the near future.million more are expected in the near future.

By the end of 2000, an estimated 148.7 million will be By the end of 2000, an estimated 148.7 million will be online in North America—online in North America—Business Week OnlineBusiness Week Online

In 1993 there were only 5 sites on the Web—Really. In 1993 there were only 5 sites on the Web—Really. Since then, the World Wide Web has grown to over 50 million sites—Since then, the World Wide Web has grown to over 50 million sites—Meet the Press,NBC, Inc.Meet the Press,NBC, Inc.

    The Internet doubles every 100 days—The Internet doubles every 100 days—U.S. Department of U.S. Department of CommerceCommerce..

In the U.S., the Internet Advertising Bureau estimates that In the U.S., the Internet Advertising Bureau estimates that $1.2 billion was spent on web ads in 1998. Global spending for online $1.2 billion was spent on web ads in 1998. Global spending for online advertising will reach $33 billion by the year 2004, $22 billion of that in advertising will reach $33 billion by the year 2004, $22 billion of that in the U.S. alone. Online advertising has already surpassed magazine, the U.S. alone. Online advertising has already surpassed magazine, Yellow Pages, and radio spending. Within five years, it will surpass Yellow Pages, and radio spending. Within five years, it will surpass most other advertising mediums, including cable television.most other advertising mediums, including cable television.

  Search for metromenus.com Search for metromenus.com on all these sites, and more…on all these sites, and more…

*Search by keywords (Dining Guide)(Texas)(Houston)

Online Ads & Links fromOnline Ads & Links fromHouston Websites such as:Houston Websites such as:

Houston Astros Official WebsiteHouston Astros Official Website

AlsoIncrease your customer base.

Let the Internet put You In Touch with Hungry Houstonian’s every day.

POST ONLINE YOUR… OUR WEBSITE OFFERS…

Menu Interactive Access Daily Specials Search Engine Links Calendar of Events Database Driven Coupons Demographic Customer Comments Website URL Restaurant Reviews Fax Broadcasting

 

   For more information, contact an account manager

at713-954-4400

 

  

  Enjoy a great lunch todayEnjoy a great lunch todayatat

LOG ON toLOG ON to

Houston’s Premier Dining GuideHouston’s Premier Dining Guide

and register to WIN Aand register to WIN A

BMW Z3 ROADSTER!!!BMW Z3 ROADSTER!!!

HOOTERS serves up the best WINGS around: mild, HOOTERS serves up the best WINGS around: mild, hot, or 3 MILE ISLAND! Steamed Clams, Oyster hot, or 3 MILE ISLAND! Steamed Clams, Oyster Roast Carolina Style, Crab Legs, Grilled Mahi Roast Carolina Style, Crab Legs, Grilled Mahi Sandwich, Grilled Chicken Salads, Philly Cheese Sandwich, Grilled Chicken Salads, Philly Cheese Steak, the MORE THAN A MOUTHFUL Burger, Steak, the MORE THAN A MOUTHFUL Burger, Curly Fries, and a Steak Sandwich so succulent you’d Curly Fries, and a Steak Sandwich so succulent you’d swear you seared it on the grill yourself.swear you seared it on the grill yourself.

THIS CAMPAIGN FOCUSES ON A PROMOTION TO THIS CAMPAIGN FOCUSES ON A PROMOTION TO DIRECT HEAVY TRAFFIC TO THE WEBSITE.DIRECT HEAVY TRAFFIC TO THE WEBSITE.

A GRAND PRIZE OF AA GRAND PRIZE OF AMOMENTUM BMW Z3 ROADSTERMOMENTUM BMW Z3 ROADSTER

IS PROMOTED IN ALL ADVERTISING.IS PROMOTED IN ALL ADVERTISING.THIS WILL INCREASE GROSS HITS, STIMULATE THIS WILL INCREASE GROSS HITS, STIMULATE

TRIAL AND CONTINUED USE OF THE TRIAL AND CONTINUED USE OF THE METROMENUS.COM SITE.METROMENUS.COM SITE.

  IN ADDITIONIN ADDITION

AS CUSTOMERS REGISTER FOR THE PRIZE THE AS CUSTOMERS REGISTER FOR THE PRIZE THE SYSTEM WILL EXTRACT DETAILED SYSTEM WILL EXTRACT DETAILED DEMOGRAPHIC INFORMATION SUCH AS DEMOGRAPHIC INFORMATION SUCH AS CUSTOMER INCOME LEVELS, DINING HABITS, CUSTOMER INCOME LEVELS, DINING HABITS, DINING FREQUENCY, AND E-MAIL ADDRESSES. DINING FREQUENCY, AND E-MAIL ADDRESSES. THIS DATABASE WILL THEN BE APPLIED TO THIS DATABASE WILL THEN BE APPLIED TO INCREASE TRAFFIC TOINCREASE TRAFFIC TO METROMENUS.COM METROMENUS.COM RESTAURANTS.RESTAURANTS.

 

 

 Promotional Campaign

  

  

      DINE IN. DINE OUT.DINE IN. DINE OUT.

LOG ON!LOG ON!& &

WIN THIS BMWWIN THIS BMW

  

  

      

CD ROM PresentationCD ROM Presentation

PROFESSIONAL, TV-QUALITY COMMERCIAL PROFESSIONAL, TV-QUALITY COMMERCIAL INTRODUCING THE METROMENUS.COM INTRODUCING THE METROMENUS.COM WEBSITE TO RESTAURANT OWNERS. THESE WEBSITE TO RESTAURANT OWNERS. THESE WILL BE DIRECT-MAILED CITYWIDE. THE CD WILL BE DIRECT-MAILED CITYWIDE. THE CD IS A THREE MINUTE MOVIE EXPLAINING HOW IS A THREE MINUTE MOVIE EXPLAINING HOW METROMENUS.COM CAN WORK TO INCREASE METROMENUS.COM CAN WORK TO INCREASE YOUR RESTAURANT’S SALES. THEN, IT YOUR RESTAURANT’S SALES. THEN, IT LAUCHES YOUR BROWSER, TAKING YOU LAUCHES YOUR BROWSER, TAKING YOU DIRECTLY TO THE METROMENUS.COM SITE.DIRECTLY TO THE METROMENUS.COM SITE.

  

  

      

  

  

      

MetroMenus.com Inc.10375 Richmond Ave

Suite 1104Houston, Texas 77042

Phone: 713-954-4400Fax: 713-954-4418

E-mail: contact@metromenus.com

http://www.metromenus.com/