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    P A T E N T S . T R A D E M A R K S . D E S I G N S

    I P r o f e s s i o n a l s

    S TEVENS H EWLETT & P ERKINS

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    It has always been our priority to invest in the bestpeople. The vindication of this policy comes from

    the long standing and close working relationships we have with clients and the loyalty and dedicationof our staff. Quite simply we have always aimed tobe the best at what we do.

    SH&P is a leading rm of intellectual propertyspecialists with ofces in London and Bristol.Serving clients from the UK and overseas, we offer a full range of services on all aspects of the

    protection, maintenance and enforcement of intellectual property rights around the world.

    We have an experienced staff of highly qualied UK and European Patent and Trade Mark Attorneys.Many of our attorneys have previous experience inindustry and the UK IPO making them wellequipped to provide practical and commercialadvice on all aspects of intellectual property.

    We represent the global IP interests of a widerange of direct clients from sole traders to multi-national corporations. We also act on an agencybasis for IP colleagues from around the world.

    A full range of Patent, Trade Mark, Design andCopyright services on a global basis.

    Direct responsibility for a portfolio of over 50,000 active Trade Marks, Patents and Designs.

    Dedicated Records and Renewal team. Development of bespoke client solutions for

    intellectual property portfolio management.

    Continuing investment in technology suite of on-line services.

    To stay ahead we not only invest in people but alsoin technology. To enhance our services we havedeveloped a suite of on-line services to give our clients unrestricted access to the information they

    need when they need it and a simple cost effectiveon-line renewal service. We call this unique on-line facility IT FOR IP.If you want to know more about what SH&P cando for you, visit our website or contact us directly.

    IP rofessionals

    IP eople

    ITFOR IP

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    Patents & Technology

    Trade Marks& Brand Rights

    Copyright & Design

    Online Services

    Free IP Consultation

    www.shandp.com

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    Securing Your Future

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    STEVENSHEWLETT& PERKINSUK and European Patent and Trade Mark AttorneysSTEVENSHEWLETT& PERKINSUK and European Patent and Trade Mark Attorneys

    Your Intellectual Property is a signicant business asset and will play a key role in establishing your market position, maintaining your competitiveedge and keeping you ahead of the competition. Secure your future by maximising your investment in technology, innovation and branding

    through Patents, Trade Marks, Copyright and Design protection.In this way you can -

    Avoid costly, time consuming litigation which can undermine newprojects from the start

    Ensure your competitors do not benet from your investment in your business Intellectual Property

    Maximise the Intellectual Property licensing potential of your business

    REMEMBER proper protection of IP assets is often overlooked, butnever by the most successful companies.SH&Ps team of highly trained Patent and Trade Mark Attorneys are

    experienced in all aspects of Intellectual Property in both the UK andoverseas and are here to help you make your business a success.Contact us for practical, commercial advice on all of your intellectualproperty matters.

    Stevens Hewlett & Perkins IP eopleEstablished in the early 1900s SH&P has been at the forefront of Intellectual Property providers ever since. We pride ourselves on our investment in the best people and this, together with our globalexperience in all aspects of intellectual property, puts us in a good position

    to help you make the right Intellectual Property choices for your business. Whether you are an individual, a small business or a multi-nationalcompany our aim is the same -

    To provide practical, commercial advice on all aspects of IP

    To provide an IP strategy that ts the need of your business and your budget

    To provide the IP service you want in the way that you want itTo better serve our clients through our policy of continuousimprovement

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    STEVENSHEWLETT& PERKINSUK and European Patent and Trade Mark AttorneysSTEVENSHEWLETT& PERKINSUK and European Patent and Trade Mark Attorneys

    For more information about SH&P or the services we provide visit our website at www.shandp.com

    1 St. Augustines PlaceBRISTOL BS1 4UD

    Tel: 0117 922 6007Fax: 0117 922 6009

    1 Pemberton RowLONDON EC4A 3BG

    Tel: 0207 822 8410Fax: 0207 822 8411

    Email: [email protected]

    Online Services We now offer a suite of Online Services for your convenience. Thesespecially created programs have been designed in consultation with our clients to provide user friendly Online access to our services -

    Free access to your IP records via our My SH&P secure Online link

    Online UK Trade Mark renewals at heavily discounted prices

    Online estimate and enquiry service

    Free IP Review and Consultation ServiceIf you need professional advice on any aspect of Intellectual Property aheadof any nancial commitment why not take advantage of our free one hour consultation service. Alternatively, if you would like us to review theIntellectual Property you have against your business needs contact us toarrange a free no obligation review.

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    STEVENSHEWLETT& PERKINSSTEVENSHEWLETT& PERKINS

    Filing Applications: to obtain patent, trade mark anddesign protection around the world.

    Availability Searches: for new trade marks.

    Conict Advice: advice on patent, trade mark anddesign infringement situations andunfair competition law.

    Contentious Work: opposing third party patents;opposing, applying to cancel or invalidate third party trade mark applications and registrations;defending clients whose own trademarks, patents or designs areopposed or attacked.

    Assignments & Licences: drafting assignments and licences

    and applying to record ownershipchanges and third party interests.

    Watching: maintaining watches on third partiesapplication activity.

    IP Portfolio Management: maintaining and renewing registeredintellectual property rights; assessingand evaluating the scope of clientsintellectual property portfolios.

    Due Diligence: provision of assistance and advice inacquiring and disposing of intellectual property as part of business acquisitions.

    For further information please contact us:

    1 St. Augustines PlaceBRISTOL BS1 4UD

    Tel: 0117 922 6007Fax: 0117 922 6009

    1 Pemberton RowLONDON EC4A 3BG

    Tel: 0207 822 8410Fax: 0207 822 8411

    Email: [email protected] Website: www.shandp.com S t e v e n s

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    STEVENSHEWLETT& PERKINSUK and European Patent and Trade Mark AttorneysSTEVENSHEWLETT& PERKINSUK and European Patent and Trade Mark Attorneys

    We offer a comprehensive range of intellectual

    property services on a global basis

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    Trade Marks and Branding

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    STEVENSHEWLETT& PERKINSUK and European Patent and Trade Mark AttorneysSTEVENSHEWLETT& PERKINSUK and European Patent and Trade Mark Attorneys

    This fact sheet should not be treated as a legal opinion.For further information please contact us:

    1 St. Augustines PlaceBRISTOL BS1 4UD

    Tel: 0117 922 6007Fax: 0117 922 6009

    1 Pemberton RowLONDON EC4A 3BG

    Tel: 0207 822 8410Fax: 0207 822 8411

    Email: [email protected] Website: www.shandp.com

    A Valuable Business AssetThe trade marks and brand names you use to sell your goods and servicesare important business assets. Consider the value of any business with theright to use the brand names associated with it compared to the value of

    that business without the right to use the names.Properly protected, your trade mark rights will add value to your business, protect your hard earned goodwill, secure future marketsahead of launch and maximise your licensing opportunities.

    Protect your GoodwillGenerally, your customers will buy your goods or services by reference to your trade marks. These conrm the origin of the goods and act as a guarantee of quality to purchasers. Protect your trade marks to preventcompetitors using the same or similar marks and trading on your business goodwill and marketing efforts.

    Secure Future MarketsGenerally, trade marks are territorial and rights in one country do notconfer the right to use in another. Timely searches and early trade mark

    registration can ensure your right to use your trade marks in newmarkets in the future.

    Maximise Licensing Opportunities You can licence the right to use your brand names and trade marks but the value will be directly related to the protection you have for theseassets. If your marks are unprotected, there is little incentive for anyone

    to pay a royalty fee to use them.

    SH&P provides practical commercial advice on all aspects of trade marksand branding. Our team of highly experienced Trade Mark Attorneys actfor a wide range of clients and provide advice on trade mark matters in

    the UK and all other countries of the world.

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    Why Should I Register My Trade Mark?

    A registration entitles you to exclude others from using your trade mark.The right is defined, in terms of ownership, format of themark and the goods or services in connection with which themark is registered.

    Trade mark infringement may be claimed only if the trademark is registered. Success in an infringement action entitles

    the trade mark owner to damages, an injunction and torequire destruction of offending products.Grant of wide protection .Infringement is defined as unauthorised use of:i) the identical mark for identical goods/servicesii) a similar mark for identical goods/servicesiii) the identical mark for similar goods/servicesiv) a similar mark for similar goods/services

    v) an identical or similar mark for dissimilar goods/services where the registered mark has a reputation and the use of the infringing mark is damaging.

    Indefinite lifetime of registered trade mark so long asrenewal fees are paid every 10 years, but a mark out of usefor 5 years may be cancelled.The right to use the symbol .Placing on public record the fact that a trade mark isregistered should act as a deterrent to third parties searchingfor a new trade mark to adopt.Right to prevent importation of counterfeit goods.

    Where there is an intention to license third party use it isimperative to have the trade mark registered.

    Within a period of six months from filing an application toregister a new trade mark the trade mark owner has the right

    to apply in virtually any other country of the world for thesame mark and claim the same priority filing date.If properly used, a registered trade mark will add to the

    value of a company .

    Registration is the best form of protection for a trade mark S t e v e n s

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    Registering your trade mark has signicant commercial advantage -

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    What can or should be registered?

    What are the consequences of failing to register?Someone else could register your trade mark and claim it as

    theirs.Someone else could register a very similar trade mark andprevent your business expanding under your name.If you decide to leave registering your trade mark until a later date you could be prevented from registering by someone

    who has beaten you to it. Any claim you make about owning your mark would need tobe established in evidence. This would be relevant if ever

    you became involved in a trade mark dispute or if youdecided to sell your company.It is usually significantly more expensive and complicated tobe involved in a trade mark dispute if your trade mark isunregistered.If entering an overseas market you may find yourself having

    to purchase rights in your trade mark from agents or distributors who have registered it without your permission.

    Any sign capable of being represented graphically which is capable of distinguishing goods or services may be registered.e.g. words

    numerals gestureslabelsnamescontainers

    designsscentsshape of goodsheadingssignaturescolours

    letterssoundspackaging

    get uplogosstylised words

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    STEVENSHEWLETT& PERKINSUK and European Patent and Trade Mark AttorneysSTEVENSHEWLETT& PERKINSUK and European Patent and Trade Mark Attorneys

    The information on this sheet relates mainly to the U.K. The situationoverseas may differ. This fact sheet should not be treated as a legal opinion.For further information please contact us:

    1 St. Augustines PlaceBRISTOL BS1 4UD

    Tel: 0117 922 6007Fax: 0117 922 6009

    1 Pemberton RowLONDON EC4A 3BG

    Tel: 0207 822 8410Fax: 0207 822 8411

    Email: [email protected] Website: www.shandp.com

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    Securing Protection Overseas

    Trade MarksRegistering your trade mark in the UK affords no rights or protectionoverseas; it is necessary to register your trade mark in an overseascountry in order to obtain effective protection there. In some countries,registration is the only way of protecting it; claiming that you were therst to use your trade mark in the country or that you have used it therefor many years will afford you no effective rights at all.

    National registrationProtection may be achieved by obtaining registration at a national TradeMarks Office.

    The International Registration System Applying for trade mark protection individually at a series of national TradeMark Ofces is expensive. However, a system exists to enable registrationin several countries more cheaply yet whose scope of protection is exactly

    the same as if individual trade mark applications had been led at nationalTrade Mark Ofces. This is commonly known as the Madrid System.

    To take advantage of Madrid, the trade mark owner must rst have ahome country trade mark application or registration in place. He may

    then choose the overseas countries into which the home countryapplication/ registration is to be extended.

    Up to 80 countries in addition to the UK may be designated in anInternational Registration.

    The Community Trade Mark (CTM)The EU consists of 27 Member States. Registration may be obtainedsimultaneously in all 27 by means of one CTM application at a signicantly lower cost than the national ling route.

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    There are various ways of protecting your trade mark around the world -

    Routes to Protection

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    Patents and Technology Effective patent protection is a key factor in the success of your business.Patents protect innovative products or new or improved processes.Sound advice on patents, technology and innovation is essential for your business to prosper -

    You should not disclose your invention to investors, customers or anyoneelse who is not legally bound to keep the innovation condential. Keep

    the innovation secret until after you have led your patent application at the Patent Ofce.

    It usually takes several years for a patent application to be granted. It isessential that you use good patent professionals during the drafting andapplication process to make sure that the patent is as commercially

    valuable as possible.

    Stevens Hewlett & Perkins provides a comprehensive, constructive andcommercial patent drafting, ling and prosecution service. We representclients directly at the UK Intellectual Property Ofce and the EuropeanPatent Ofce and obtain patent protection throughout the world throughour network of foreign associates.

    A patent is an asset that adds value to your businessbecause it provides a legal monopoly on an invention.

    A patent entitles you to exclude others from making,using, distributing or selling your invention.

    A patent allows you to have more control over your market, so you can maintain higher prices for longer.

    A patent can be exploited by selling your patented products yourself, and by licensing or

    selling your patent. A patent can confer wide protection for up to 20 years after ling at the Patent Ofce.

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    Why Should I PatentMy Invention?

    A patent entitles you to exclude others from copying, using,distributing or selling your invention.

    The protected invention is defined by the claims.

    A patent confers wide protection. A patent is infringed by doing the following acts without the proprietors consent:

    a) making, selling, offering for sale, using, importing or keeping a patented product

    b) use of a patented process

    c) selling, offering for sale, using, importing or keeping theproduct of a patented process

    d) supplying or offering to supply an unauthorised person with essential means for carrying out the invention.

    Patent infringement may entitle the proprietor to claimdamages, an injunction and destruction of infringing products.

    The monopoly conferred by a patent lasts up to 20 yearsfrom the filing date.

    A patent is an asset that adds value to your business.

    You can exploit your patent by:

    i) working the patent

    ii) licensing the patent

    iii) selling the patent.

    Continued over page

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    Protecting your inventions through patents will give signicantcommercial advantage -

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    Once you have filed your application for a patent at the

    Patent Office, you can disclose your invention to investors or customers without prejudicing your chances of obtainingpatent protection.

    While you wait for your patent to be granted you can mark your product patent pending , fostering the idea among your customers that your product is cutting edge.

    Once your patent is granted you can mark your product with the patent number, deterring potential infringers.

    Within a period of 12 months from filing a patent applicationat the UK Patent Office, the applicant has the right to apply for a patent for the same invention in almost any country of

    the world and claim the same priority filing date.

    Stevens Hewlett & Perkins provides a comprehensive,constructive and commercial patent drafting, filing and

    prosecution service. We represent clients directly at the UK Intellectual Property Office and the European Patent Officeand obtain patent protection throughout the world throughour network of foreign associates.

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    STEVENSHEWLETT& PERKINSUK and European Patent and Trade Mark AttorneysSTEVENSHEWLETT& PERKINSUK and European Patent and Trade Mark Attorneys

    This fact sheet should not be treated as a legal opinion.For further information please contact us:

    1 St. Augustines PlaceBRISTOL BS1 4UD

    Tel: 0117 922 6007Fax: 0117 922 6009

    1 Pemberton RowLONDON EC4A 3BG

    Tel: 0207 822 8410Fax: 0207 822 8411

    Email: [email protected] Website: www.shandp.com

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    PatentsPatents are national rights, so if you want patent protection in a country, youhave to obtain a patent for that country. In most countries, valid patents areonly granted if the invention covered by the patent has not been madeavailable to the public anywhere in the world before the patent was appliedfor. For this reason, it is possible in most countries to claim the priority of anearlier patent application covering the same invention (e.g. claim the priority of a UK patent application on ling PCT, European and US patentapplications) as long as the patent application claiming priority is led at theappropriate Patent Ofce within 12 months of the rst patent application.

    National patent applicationsIn most countries, patents may be applied for at national Patent Ofces.

    International patent applications (PCT applications) Applying for patent protection individually at many national Patent Ofces isexpensive, especially since translations are often required. The PatentCooperation Treaty (PCT) enables a single international patent application

    to be led which has the effect of patent applications in over 130 countries. A PCT application may be led in English, at a local Patent Ofce. A PCTapplication does not result in granted patents directly but it simplies theprocedure and, since a PCT application is pending for up to 30 months from

    the priority date, it keeps options open. After the 30 month period, it isnecessary to enter the national phase in the countries where patentprotection is needed. At that stage, the national patent procedure begins.

    European patent applicationsThe European Patent Convention is an agreement between all MembersStates of the European Union and a number of other important countries(e.g. Norway, Switzerland, Iceland and Turkey). A European patentapplication is led at, examined in and (if found allowable) granted by theEuropean Patent Ofce (EPO). At this stage, it is necessary in mostcountries to complete some formalities in order to bring the patent intoforce. Overall, the cost of obtaining a European patent in three or moreEuropean countries is usually lower than the cost of the national route.

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    STEVENSHEWLETT& PERKINSUK and European Patent and Trade Mark AttorneysSTEVENSHEWLETT& PERKINSUK and European Patent and Trade Mark Attorneys

    This fact sheet should not be treated as a legal opinion.For further information please contact us:

    1 St. Augustines PlaceBRISTOL BS1 4UD

    Tel: 0117 922 6007Fax: 0117 922 6009

    1 Pemberton RowLONDON EC4A 3BG

    Tel: 0207 822 8410Fax: 0207 822 8411

    Email: [email protected] Website: www.shandp.com

    There are various ways of protecting your patent around the world -Routes to Protection

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    our lowest ever renewal feesup to 44% discount per renewal *

    data checked via ofcial recordsprior to renewalrecord register updates at discounted prices

    status tracking for your peace of mindpersonally managed by our renewals teamsimple, secure means of paymentmuch more

    Developed exclusively by SH&P, our online renewals program is aninnovative and convenient systemproviding the user with a wide rangeof benets. The program combines

    the dedicated skills of our renewalsstaff with an easy to use on-lineinstruction process, to bring you alow cost renewal service that can be

    tracked for peace of mind.

    So why not take advantage of simple registration process no deposit account requirement straightforward ve step on-line procedure ability to renew multiple rights on a single visit payment made online by credit card or PayPal optional access via MYSH&P record system.

    Online renewals will save up to 44% on our standard renewal servicecharges. Unquestionably SH&P Online Renewals is the way forward indelivering a high quality and trusted renewal service, coupled withincreased value to the client.For more information please call +44(0)117 922 6007email [email protected] or visit www.shandp.com

    * Standard service charge excluding ofcial fees.- up to 44% against Trade Marks, 30% on Patents, 44% on designs.

    IT FOR IP

    STEVENSHEWLETT& PERKINSUK and European Trade Mark and Patent AttorneysSTEVENSHEWLETT& PERKINSUK and European Trade Mark and Patent Attorneys

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    free access to your IP records totally secure online log inupdated daily contains key data including imagesfully searchable

    create your own reports and printsone click email facility link to our online renewal servicemuch more

    My SH&P is a program we havedesigned and developed to provideour Clients with all the information

    they need about their Patents, TradeMarks and Designs. Whenever they need it - 24/7.The website interface has beendesigned in consultation with our clients to be user friendly and jargonfree. Effectively it gives you a securedatabase and the opportunity to

    offset the total cost of record keeping. The service is provided freeof charge and is accessed via conventional web browser software.So if you want freedom to work where you want, when you want your IP records maintained by dedicated SH&P staff a direct link to SH&P on-line reduced cost UK renewals service.

    Then you need

    My SH&P will save you time and money and ensure you are alwaysup-to-date with the information you require.For more details about My SH&P and other SH&P services pleasecall +44(0)117 922 6007 ema il ma [email protected] or

    visit www.shandp.com

    IT FOR IP

    STEVENSHEWLETT& PERKINSUK and European Trade Mark and Patent AttorneysSTEVENSHEWLETT& PERKINSUK and European Trade Mark and Patent Attorneys

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    P A T E N T S . T R A D E M A R K S . D E S I G N S

    I P r o f e s s i o n a l s

    1 St Augustines Place, Bris tol BS1 4UD Tel: +44(0)117 922 6007 Fax: +44(0)117 92260091 Pember ton Row, London EC4 3BG Te l: +44 (0 )2 07 8228410 Fax : +44 (0 )207 8228411

    email: mail@shandp. com www.shandp.com

    S TEVENS H EWLETT & P ERKINS

    We are members of the following organisations: