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SHOW NOTES : TONY ROBBINS You want the American dream. You want the life, the liberty, the happiness. But until you get there, until you achieve your goals and make your dreams come true, you know what you have: you have the journey, the hustle, the climb. I’m Kelsey Humphreys, and this is The Pursuit. Intro: Tony Robbins is an entrepreneur, bestselling author, philanthropist, and the nations #1 Life and Business Strategist. A recognized authority on the psychology of leadership, negotiations and organizational turnaround, he has served as an advisor to leaders around the world for more than 38 years. Author of five internationally bestselling books, including the New York Times #1 bestseller MONEY: MASTER THE GAME, Mr. Robbins has empowered more than 50 million people from 100 countries through his audio, video and life training programs. He created the #1 personal and professional development program of all time, and more than 4 million people have attended his live seminars. He has been honored by Accenture as one of the "Top 50 Business Intellectuals in the World"; by Harvard Business Press as one of the "Top 200 Business Gurus"; and by American Express as one of the "Top Six Business Leaders in the World" to coach its entrepreneurial clients. Fortune Magazine cover article named him the “CEO Whisperer,” and he was named in the top 50 of Worth Magazine’s 100 most powerful people in global finance in 2015. As a philanthropist, Mr. Robbins feeds 4 million people per year in 56 countries. He has also initiated programs in more than 1,500 schools, 700 prisons, and 50,000 service organizations and shelters. He provides fresh water to 100,000 people a day in India in order to fight the number one killer of children in that countrywaterborne diseases. He has personally provided meals for 59 million people in the USA, and matching funds to feed 102 million through his partnership with Feeding America. Kelsey: I know you are super busy so we are just glad to be here with you. I heard you say in an interview that you are in the business of breakthroughs. Tony: Yes.

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Page 1: SHOW NOTES : TONY ROBBINS Introkelseyhumphreys.com/wp-content/uploads/2015/06/The... · SHOW NOTES : TONY ROBBINS You want the American dream. You want the life, the liberty, the

SHOW NOTES : TONY ROBBINS

You want the American dream. You want the life, the liberty, the happiness. But until you get there, until you achieve your goals and make your dreams come true, you know what you have: you have the journey, the hustle, the climb. I’m Kelsey Humphreys, and this is The Pursuit.

Intro: Tony Robbins is an entrepreneur, best­selling author, philanthropist, and the nations #1 Life and Business Strategist. A recognized authority on the psychology of leadership, negotiations and organizational turnaround, he has served as an advisor to leaders around the world for more than 38 years. Author of five internationally bestselling books, including the New York Times #1 best­seller MONEY: MASTER THE GAME, Mr. Robbins has empowered more than 50 million people from 100 countries through his audio, video and life training programs. He created the #1 personal and professional development program of all time, and more than 4 million people have attended his live seminars. He has been honored by Accenture as one of the "Top 50 Business Intellectuals in the World"; by Harvard Business Press as one of the "Top 200 Business Gurus"; and by American Express as one of the "Top Six Business Leaders in the World" to coach its entrepreneurial clients. Fortune Magazine cover article named him the “CEO Whisperer,” and he was named in the top 50 of Worth Magazine’s 100 most powerful people in global finance in 2015. As a philanthropist, Mr. Robbins feeds 4 million people per year in 56 countries. He has also initiated programs in more than 1,500 schools, 700 prisons, and 50,000 service organizations and shelters. He provides fresh water to 100,000 people a day in India in order to fight the number one killer of children in that country­waterborne diseases. He has personally provided meals for 59 million people in the USA, and matching funds to feed 102 million through his partnership with Feeding America.

Kelsey: I know you are super busy so we are just glad to be here with you. I heard you say in an interview that you are in the business of breakthroughs. Tony: Yes.

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Kelsey: And I love that. And so I wanna go back to the beginning of your story, and let's talk about that first breakthrough. I mean you had an abusive family history and you were young, out on your own 'cause your mom kicked you out. So what do you think was the first real breakthrough that you had as a teen that started you on your path and how did you get there? Tony: Gosh, there's so many. One of the first ones I think was probably just anchoring in when my mom and my dad, I had four different fathers. My mom was a powerful woman so she kicked my fourth father out, whose name I carry. He adopted me. And when he went out she decided I was on his side. So she kicked me out too by chasing me out with a knife. And I wasn't worried she was gonna stab me or anything, but I decided this is freedom and I've got to find a way to make my life work. But I had no money, I had a 1960 Volkswagen, I worked $40 a week as a janitor to buy and pay for. And so I had no car, and no money and no anything. I went and slept in a person’s laundry room and then I decided I've gotta figure out what to do and I needed to feed my mind because I was so depressed, I was so overwhelmed, I'm missing my brother and sister and feeling just completely out of sorts. Tony: So I got on a bus and I travelled 14 miles, I remember, because I ended up running it at one time and I went to this bookstore and I bought this book called The Magic of Believing by Claude M. Bristol. It was the first real book other than maybe Think and Grow Rich or Emerson's essays. And I started on this journey of saying, “Every single day I'm gonna feed my mind. I'm not going to hope good thoughts show up, I'm gonna read biographies. I'm gonna find out what makes people tick. I'm gonna understand what makes me tick.” And I wanted to read a book a day, but I didn't do that. I took a speed reading class and I read 700 books over seven years. And they were all personal development, human development, psychology, physiology. And then what I tried to do was take anything that I learned and apply it. And then when I applied it... I was 5'1” in my sophomore year in high school, I'm 6'7” now. I tell people difference is personal growth. [chuckle] Tony: But sincerely, I became Mr. Solution because I wanted to help everybody. So I was this little fat guy and I couldn't lose weight and, I lost weight. All my buddies were like, “How'd you do that?” And I said, “Well, here's what I did.” And they lost weight and then we all got girls. [chuckle] Tony: That led to, as a young kid that led to where, if you had a problem I was Mr. Solutions. Especially if you're a girl, I was more motivated to help you. [chuckle] Tony: So the breakthrough was really understanding the power of compressing decades into

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days. There's someone who's spent decades in their life and they compress it into a book. And you can read it in an hour or a few days. You have such an advantage, 'cause when you learn by your own experience it's painful and it's slow. When you learn by other people's experience everybody knows in the financial world, other people's money is leverage, right? Well, other people's experience is more powerful than other people's money 'cause you can have the money and lose it. But if you get the experience, you can change it all. So I think that was the beginning for me, and it sent me on a lifelong path of hunger. I've never lost my hunger. People ask me all the time, “What is this?” Some of the most successful entrepreneurs in the world, multi­billionaires…what sets all these people apart, and it's always hunger. They've not lost it. Some people are hungry to lose weight to get to the beach party or make a certain amount of money and then they get comfortable. Tony: The most successful people on earth have never lost that hunger. So when you're hungry, there's continuous breakthroughs 'cause you're always looking for answers. That's who I work with. People say, “Who’s your demographic?” It's everything. I work with people in every economic realm, from people that are surviving prisoners, kids, to the most successful CEOs in the world, but what everybody has in common is they still have their hunger. Either they're hungry because they're the best and they want that edge and that's what made them the best, or they're having a birthday with a zero on it, or they're going through a divorce, or something in their life is making them wake up and say, “I'm not willing to settle anymore, it's time to change.” When that happens, they look for the best in that area, and my name is one of the names that comes up over the decades. Kelsey: Wow! There's so much in that. [chuckle] But I do wanna talk about, you started working for Jim Rohn also in your teens, right? Tony: Yes, I did, 17. Kelsey: So obviously that was a turning point because he became a mentor for you. Tony: He did. Kelsey: How did you get that job? Tony: I had read Think and Grow Rich and I had gotten involved in personal development reading these books, and I was at this man's house. I was selling music at the time. I loved music and I would sell these library of music and this man kept looking at me with my big hands and first he said, “You'll be the biggest, best boxer in the world.” He's selling me this BS. [chuckle] Tony: And then he said, “You remind me of somebody. You remind me of this guy named Jim

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Rohn.” I said, “Jim Rohn! I went to his seminar when I was 17.” I was like 18 now, or you know or, 16 I went and I was now 17. And he said, “Well, he's a friend of mine.” He said “He's doing a seminar.” I said, “I’ve been to his seminar.” He said, “He's doing another seminar down at the South Coast Plaza hotel in Orange County. Come down and I'll introduce you.” So I thought he was actually inviting me to come down to introduce him. I get down to this place and I pull up in my 1968 Volkswagen, I moved up. Kelsey: Oh! [chuckle] Tony: And I gave the keys to the valet, and the car, he turned it off and it blew up. It was kinda crazy. I'm wearing a blue leisure suit that I had those days and this fake gold chain. I mean, I had no money. I got this stuff at a thrift store. And I went in and I heard him speak again. First of all, I couldn't find this man. Turned out the man was just selling me so I'd leave. But I talked my way in, I met Jim Rohn and I went to work for him. I started when I was 17 with Jim and I became the number one man of his entire company out of a thousand people at that time. And I just grew because I believed so much in changing people's lives. I wasn't doing it for money, I wasn't doing it for stars in my chart. I really was driven to change people's lives and people felt that. You can't fake that. Tony: Then my skills grew along with my enthusiasm and my passion and then it grew, and eventually I became the top guy in for Jim Rohn and then I, with his support broke off and started my own company. And I promoted Jim Rohn and other speakers, and then eventually I became the main speaker that was promoting 'cause I was more popular, what I was doing, than the people I was promoting. So that changed things. Kelsey: Yeah, when you went off on your own, that's kind of the point I think people... Most businesses fail at the beginning, in the first few years. So there you are on your own, what do you think were the keys to success those first few years by yourself? Tony: Obsession with adding more value than anybody else ever dreamed of. My entire life, from the very beginning of days, was how do I do more for others than anyone else on earth? How do I give them experiences that are lasting? How do I create change where change was impossible? How do I take somebody who's been for therapy for seven years and in an hour produce that result? And the way I did that was by challenging traditional psychologists and psychiatrists and getting on national radio, and saying, “Give me your worst patient, I'll handle 'em in an hour.” Which was pretty abrasive. As a young kid you can get by with that stuff. Tony: But the best part was I backed it up. And so one of the first interventions I did was in Vancouver, British Columbia in Canada I got on the radio, and this psychiatrist got on the phone and just on the radio live, and just thrashed me, “You're a liar, you're a charlatan. People like you should not be let on the radio.” And I said, “Sir.” I said, “Are you a scientist?” He said, “Of course, I'm a physician.” I said, “Well, scientists would never make an ass­umption.”

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[chuckle] Tony: And I said, “You've never met me, right?” “No” “You've never met my clients?” “No.” And you're calling me a liar on national radio. I said you must be stating your hypothesis. The hypothesis is that I'm a liar and a charlatan. And if you're stating a hypothesis, and you're truly a scientist, you gotta be willing to test it. Am I right? Kelsey: Yep. Tony: He goes, “Well, yeah.” “It's great, I'm doing a free guest event at the Holiday Inn tomorrow night. Anyone hearing my voice can come. I'm gonna do a series of demonstrations, and I'm gonna take one of your clients and turn 'em around.” I said, “Share with me somebody that you've never been able to change.” I said, “I'm sure you got plenty of those.” [chuckle] If you wanna play hardball, I can play hardball. He goes “We all have patients that aren't ready to change yet.” And I said, “I haven't found any, 'cause I've done three therapies total.” [laughter] Tony: But I had so much belief. A long story short, he told me this woman he'd been working on for seven years, with a snake phobia. A phobia is not just a fear, it's an uncontrolled response to fear. So like she dreamed the snake would bite her on the face and then the adrenalin would shoot through her body and wake her up. And this would happen four to seven times a night. Kelsey: Oh my goodness. Tony: Seven years. So he was put in a corner, and so he brought her down. It took me about 15 minutes. At the end of it, I tested first, and she's screaming and shaking, and then I wrapped the snake around her. And that changed my entire career. 'Cause in that moment there was no question. Everybody saw, this woman is transformed. And I said, “You've been treated by that psychiatrist for how many years, seven years?” Kelsey: Wow. Tony: Then I took on sports stars. Then I turned around, I did some work for Mother Teresa, and Nelson Mandela, and Bill Clinton. And I as the years went by, I just built and built and built. Kelsey: Man, that's incredible. Now, going back to how much you read. Because there's so many people who want to do what you do, to speak and to help transform. I love that you're a strategist too. You have so many strategies whenever you start to really dig into your content. And I wonder, another thing you said, is that you don't like dabblers, that you have no patience

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for dabblers, which I thought was right on. But people look at successful people, I've studied successful people and a lot of them read, read, read, read, read. So at what point... How do you balance, like “I've gotta switch off consuming and start creating or start taking action”, or... I just feel like now everyone's like, “Well, to be successful I'm gonna read, read, read, read, read.” And then they become dabblers and all these different people's psychologies. Tony: Yeah, I think the balance for me was, I would read and apply. Read and apply. If you just keep reading, doesn't do you any good. And oftentimes people say, “How do I start my business? I gotta support my family.” I said, “Well, tell me what your schedule is.” And they tell me, “I work from 8:00 to 5:00, and then I come home at 6:00, 7:00.” And I say, “What do you do with the other eight hours of your day?” Because that's what it takes in the beginning. It takes some time to educate, it takes time to execute. And I really believe that if a person is just reading all the time, that's not gonna do anything. It's like whatever you learn, you gotta apply it and make mistakes and uncover what you really know versus what you don't know. Tony: And I really believe... There's a great book I recommend people read called, The Talent Code. And it's a book about some of the greatest athletes in the world that come in bunches. There's a town... I'm gonna mess this up in terms of numbers. I'm gonna make it up, 'cause I don't remember the exact number... But I think they're like in Russia, there's like 31 people that won gold medals from one town. Kelsey: Wow. Tony: And how do you explain that? Or Serena and Venus, how does that happen? And so what they did is they found that the people, the best in the world, don't just read, they do what they call deep practice. Which is what I do. Deep practice is, you put yourself on the line where you're going to fail likely, and you're trying to find a way to succeed in spite of it. So when I get up and I'd say, “I'm gonna take your person and wipe 'em out in an hour.” And they worked on for seven years, that was a kind of thing... [chuckle] Kelsey: It's do or die. Yeah. Tony: Yeah, it's do or die. You gotta show it up. Then I called people in my community of NOP, I was teaching NOP in those days. And there were some people had been around a long time, who did not like me, because I had become partners with the founder in six months and they'd been trying for five years. And so I called those people and told 'em the deal I just made. 'Cause I said, “I'm sure you're gonna wanna cheer me on.” I made it so I had nowhere to go but forward. I put a wall here, here, here, and I pushed it into myself. So I had push myself forward. And when you have to deliver, when you do what they call deep practice where you're at your edge. It's not practice that makes perfect. And somebody'll say, “Perfect practice makes

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perfect.” It's deep practice that makes perfect. And I've been doing that for 38 years, I'm on my 39th year. Tony: So when you do that for 39 years with 50 million people from 100 countries, I could be an idiot. And I have to see there are patterns that make people crazy, frustrated, overwhelmed, stressed. There are patterns that make people euphoric, and happy and grateful and loving. And people are not broken, they don't need to be fixed, but they do need to change their patterns. And that's what I'm good at. Kelsey: What do you think's the biggest pattern hurdle you see in beginner entrepreneurs? Tony: Oh, that's a good question. [chuckle] Tony: Let me put it this way. Most entrepreneurs are artists in their nature. I look at three types of personalities. An artist is somebody that has a tremendous gift, a skill, an ability, a talent like an athlete. Curry in the NBA is an incredible artist. Some people, their art is sales, they can sell ice to an Eskimo. Some people, it's writing software, they're incredible, or designing clothes. And most businesses are started by an artist who says, “I can do it better.” But they don't realize that as you start to try to grow a business, you're the most talented employee you have in the beginning and the cheapest one, right? [chuckle] Tony: And now you have to hire other people and you know they're not gonna do as good a job, and it ties people into this negative effect. What I really see as the biggest mistake these individuals make is they don't understand business. They get in because they wanna do good work for their client. And most of them as you know, 96% are gone in 10 years and the 4% that survive, they aren't necessarily profitable. 5% of all businesses ever crack a $1 million gross and not profitability gross, and 0.0006, so it's six out of a 100,000 businesses will ever do 10 million gross. So I say to people in business, “I never encourage people to get in business, I've tried to push them away.” [chuckle] Tony: Because it's too hard. If you don't have the internal drive to make it through that psychologically, you're better partnering with somebody, you're better doing something else. I think underestimating business is the challenge. And I always say that 80% of the chokehold, on the growth of any business, is always the owner, it's the leader. And 80% of that is their psychology and 20% is skills, like if you don't know the market, you're in trouble. Most entrepreneurs get in trouble because they don't know how to read their financials, they don't have a clue. I didn't either. You can go out in a plane on a day like today, that's a decent day. And you can fly, if you're a pilot, with what they call visual flying rules. You can look out around

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you and you can fly. Tony: You get in a storm, you better be able to read those instruments or you're gonna die. And most entrepreneurs don't know how to read those instruments. They look down and they see profit, loss and they go, “Oh, I made a profit,” or “I made a loss.” And they have a beer either way, one to drown out the pain or the other one to celebrate, right? And profit is a theory as you know. Accounting is a very special language, and unless you understand how to use accounting to make better decisions, until you learn to understand and measure things in a way that gives you better decision­making capability, then you get broadsided. And profitability... You can have a lot of profit, and no cash. So I think not understanding the full aspect of the business, not managing your own psychology, and not knowing your numbers would be three critical things that I think sabotage most businesses. Kelsey: Back in the beginning, in let's say your first decade, what was the average day like for you back then? Tony: Oh my God. 20­hour days, without exaggeration. Sleeping four and five hours, five hours, five and a half hours would be the most I'd sleep. Cramming like crazy, learning, practicing, articulating, finding ways to do things, scheduling myself in the most insane environments where no one's gonna listen and I figure how to get through to them and shake them. I remember I went into this one little office, it was a real estate office, to speak one day and there's supposed to be 25 people there and seven showed up and three were drunk from the night before, and one was smoking a big cigar, and the phones were ringing and I had to learn how to come in and take control of those rooms 'cause I wanna make a difference and I learned how to do it. But I remember the police literally came in while I was standing there and grabbed the manager, threw him on the ground, handcuffed him, read him his rights. Everybody's sitting there staring, I said “That's what's gonna happen to you if you don't listen what I have to say here.” [laughter] Tony: I learned how to use anything. So in the first decade, for sure, it was pure will, it was 20­hour days, and then I still have 20­hour days, my wife would tell you, I'd say more like 18 or 19. But the difference I do more with my pinky today than I could do with all my focus before, because as the years go by, as you build your skills and your talents, you have more to give. You build a brand if you really deliver for decades like I have. You build a brand that becomes impeccable and it open doors for you, so it makes it much, much easier. But you gotta get to that point. And you can't buy brand, you can't advertise brand. The world we're in today, good news travels fast and bad news travels faster. So if you can do incredibly good work and you can avoid not doing bad work, you're gonna have an opportunity over time to really end up with a brand and brand is everything. People down at 7­eleven will reach behind something else to get a Coca­Cola. And yet, when they do taste tests, often the other brand would win. It's just

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they identify with that brand. And so you've gotta become one if you're gonna be successful in business. Kelsey: That's a great answer. You are probably familiar with the Property Brothers on HGTV. I interviewed them last year, and Drew Scott is a big fan of yours. And so when I posted that I was gonna interview, he wrote in a question, which I thought was really cool. So he wanted to know how you balance work and family, which a lot of people, I'm sure, wonder about that. Tony: Yeah. When people talk about work­life balance, I was talking to Mary Callahan Erdoes, who's Morgan Stanley. She manages $2.6 trillion with a T dollars. Probably the most influential woman in the financial world, brilliant woman. And I asked her... 'Cause I was interviewing 50 of the smartest financial people on the face of the Earth. I said, “I know you're a very deeply caring mom and wife, and how do you balance all that?” And she said, “Tony…” She goes, “I read this in one of your books.” She quoted from one of the books. “There is no such thing as work­life balance. There's only work­life integration.” And I really believe that in my soul. So, in my companies... My wife and I, we live our mission together. We're 24/7, 365 together. We love it because we're driven by the same things. One of my sons is a partner in several of my financial businesses. One of my other sons is in the coaching business. My daughter's an actress, and totally different business, but she cares for people the same way. Tony: So there's a common denominator within our family. We're all so mission­driven that we don't have to separate the two. When your family's involved in your mission, you're not pulled apart. You're pulled together in the same direction. I think the hard part is so many families have totally different lives. They come together when they're exhausted and try to have a relationship together, and I think that's really hard for people today. I always encourage people to say, “Listen, in your partnership in life, you wanna find somebody who's your best friend.” 'Cause intimacy and passion is easy to turn on, but friendship is not. And if you have a friend who shares your values and your mission, and if you're privileged enough to do things together as a business owner, I find that to be the greatest possibility of that work­life integration. Kelsey: That is a great answer, and I was watching you talk to Oprah. You did an interview on OWN, right, a couple years ago? And she asked... Jessica and Charles wrote in. They both asked, everyone wants to know about your stamina, how you do these events. Because for those of you who don't know, he's basically walking the length of a marathon on stage and speaking and doing all these... You're gesticular. How do I say that? So it's not just walking... Tony: Crazy is another word, I think. [chuckle] Kelsey: Yeah, so it's not just walking. [chuckle] Tony: Think about it. Most people won't sit for a three hour movie that someone spent $300 million to make, and here's little me with a little music that I select, and my voice and my

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insights, and I gotta hold people for 50 hours in a weekend, and they vote with their feet, and no one leaves. Oprah said to me, “Tony, I love you, but I can't sit anywhere more than two and a half hours. Don't be offended when I leave.” And I said, “No problem, but don't be surprised if you stay.” And at the end of 12 hours, she was literally standing on a chair in front of her own camera going, “This is the greatest experience of my life!” Right? So I know how to capture that, but part of where the energy comes from is it's psychic energy. I do things physically. I train incredibly hard. My trainer has trained some of the greatest boxers and some of the greatest athletes in the world, and anybody interviews him they'll say, “Who trains the hardest of anybody?” He says Tony Robbins. Tony: 'Cause I get on stage and I've gotta do, usually I gotta do somewhere around 16 to 18 miles on the first day, and I do 26 to 27 miles on the third day. We start at 8:30 in the morning. I go to 1:00 AM, there's one hour break, you can leave anytime you want. No one leaves, and it's because when you're doing something you dislike, a minute feels like an eternity. When you're completely fulfilled, like all your needs are being met, time disappears, right? So I'm not doing it for the time. I'm doing it to serve people. And so that sense of serving gives me so much energy, and also I'm not inside me. I'm in that audience. I'm feeling them. If I was inside me, I couldn't hold the audience. I'm with them completely. I can feel what's happening over here, and what's happening over here, and I'm all over that room. I don't just stand on that stage. There's 10,000 people in that room and you never know where I'm gonna strike, which keeps people really engaged. Kelsey: I think to have that, obviously it's not just the night before. You have daily practices. So tell us about some of the daily rituals, both health and mind, that you do every day. Tony: Well, I'm not a vegan anymore. I was for about 14 years. I do eat fish. But I have a very clean diet. My wife loves desserts, and she's gotten me to enjoy those with her, so we have our where we go perfect, and then we go off and go have some fun and enjoy it. But daily, I start out every single day, I have my normal workouts. But I start out the day by jumping in freezing cold water. And I do that as a mental discipline for myself, as well as for your lymph and for taking out irritation and inflammation in the body, so I drop in 56 degree water. And I do it A: To teach my brain when we're gonna something we do it now, and I have such a habit of it now that there's no hesitancy. And I find there's no hesitancy anywhere else where I say to my brain, “We're gonna do this.” I think self­mastery is the most important first lesson. Tony: And then I have a cryo­therapy unit which takes the body down to minus 250 Fahrenheit, minus 250 which sounds like you'd burn, but it uses nitrogen, so there's no water. And it takes the inflammation out of my body, 'cause there's tremendous inflammation doing what I do for a living, with the level of intensity. And then I have a whole series of yogic practices that I do for my flexibility, strength training that I do. Billy Beck is my trainer. He's been rated the number one trainer in the United States. And so I'm committed to being physically ready to deliver. Then emotionally, I start every day, I do what I call priming. I don't hope that I'm gonna wake up

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feeling great, 'cause I don't all the time. I was exhausted last night, had three hours sleep and today I've got 15 media interviews, right? It's a full day. Tony: And tomorrow and the next day 'cause my paperback of my book's coming out. So what I do is I start my day, I promise myself 10 minutes to prime myself. What does that mean? I change my body massively. I do a set of movements that change biochemistry, proven. And then I just do three things for 10 minutes, 'cause my philosophy is if you don't have 10 minutes for yourself, you don't have a life. There's no excuse. And I'm not a big meditator, and I don't believe in trying to not think, 'cause it's not possible. So what I do is I concentrate for 3 1/2 minutes on just three things every morning that I'm incredibly grateful for. And I pick one of them and I make it really simple, like the wind on my face or the smile on one of my children's faces, so I don't just have to have a giant thing to be grateful. And the reason I go into gratitude is most people are wired for stress. Tony: They're wired for fear. They're wired for pissed off, and they've got a dirt road to happiness. And neurologically, the more you go into a state, the more wired you get to do it automatically. So I know that fear and anger are the things that mess people up. You cannot be grateful and be fearful simultaneously. You can't be angry and grateful simultaneously. So what I do is I wire myself every morning in a very associated way that makes me feel that feeling, and it's such a beautiful balance. Then I do three minutes of prayer for those that I love and for my own healing, and then I do three minutes where I think of what I call my three to thrive. Tony: What are the three most important outcomes I'm working on over the next 90 days or six months or 12 months? And I see them as done, completed, finished, I give thanks for it, and then I'm done. And sometimes, frankly it almost always goes longer than 10 minutes, but once you commit to 10 minutes and that's all you gotta do, it feels so good that I'm usually there for 15 or sometimes as much as 20. But I don't hope I'm gonna show up well. It's like an athlete doesn't hope they’re gonna have muscle. You work it out. And the silliest question I get asked... I've got asked for my entire career is, “You really have down days don't you, you're not happy all the time are you?” [chuckle] Of course I'm not, but I've built this set of emotional muscles where I'm so... I used to be depressed or sad or worried or whatever for days on end. Now I might experience that for 90 seconds and it's no bullshit. Kelsey: Really, 90 seconds... Tony: I have a 90 second rule. I call it the suffering rule. It doesn't matter how much money you make. I sit down with billionaires that they have everything they ever dreamed of and they're still unhappy, they're still suffering, and the reason is, most of us, our happiness is tied to everybody else behaving the way we want. Well, I've got 1200 employees in 18 companies. We do $5 billion a year in sales. What are the chances of everybody on three continents doing what I think they should be doing correctly? It's not gonna happen. So then you'd be stressed all the time. So, I've just decided life is too short to suffer, too short to live in stress, and when I'm stressed

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I'm not there for my kids. When I'm stressed I'm not there for my wife. When I'm stressed I'm not gonna give my best to myself or my family or my audience. So, it's not that I don't get pissed off or angry or frustrated; that would be a total lie. It's just I won't tolerate it. We all get what we tolerate and you think about it in other people, but I believe the most important thing is you get what you tolerate in yourself. If you're gonna tolerate feeling sorry for yourself or being pissed off and saying, “I have a right to do that”, you have a right to do it but it makes everybody else miserable. Tony: And to me there's nothing worse than an angry rich man or rich woman. You just wanna slap 'em. They've got everything and they're still unhappy, but that's the nature of the human brain. Our brains are two million years old, they haven't changed a whole lot and they're wired to look for what's wrong, 'cause it's survival. If I look for what's wrong and I can anticipate it, I can either fight it or I can flight from it. And so, we used to have to worry about saber­tooth tigers, now we worry about how other people perceive us. Do we have enough money in a world where half the planet lives on $2.50 a day? So if you're broke in this country you're better off than 99% of the planet. We make things bigger than they are, and so I try to keep that in perspective. I also interview people regularly that have lost their legs, their arms, their eyesight. Anyone who's been through the worst tasks that's still happy and happier than most people that have everything going for them, and I've made that a study. So my whole focus is really helping people have an extraordinary quality of life. That means life on your terms not mine. You might have that idea as to be a great writer and have three perfect children or it might be to paint, it might be do poetry, it might be to build a billion dollar company. I don't know what it is. Tony: I just know whatever's right for you I want you to have it, but I know you need to master the skill of achievement, taking your vision, making it real, but you also have to master the art of fulfillment because lots of people achieve, but very few people are fulfilled. And so, a big part of my teachings and my life today is how do you have fulfillment? I'm gonna give you a perfect example, would be I always tell people if you think about it, I think we lost, in this country, a national treasure about a year and half ago—Robin Williams. I don't care where I go in the world, in the last year I've been asking people in China and Australia and Germany, everywhere I go, “How many of you loved Robin Williams?”, and 99% of them raise their hands. I say, “Don't raise your hands if it's not real,” but they love this man. They never knew him, they love... He was an ultimate achiever, he wanted to make the whole world laugh. He did it. He wanted his own TV show, he did it. He wanted the number one TV show, he did it. He wanted to make movies, he did it. He wanted to win an Academy Award for not being funny, dramatically he did it. He had a beautiful family. He wanted that, he did it. He made more money than he could ever spend, and he hung himself. So to me success without fulfillment is the ultimate failure. Tony: And so my view is of the two skills: achieving and being fulfilled. Fulfilled is more important. And I'm a big achiever, obviously. And I'll help people achieve anything they want, but you have to master both those skills or you're not gonna have the quality of life you deserve.

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Kelsey: Wow. Incredible. And the priming that you've been doing, you've been doing that for a decade, 20 years? Tony: Oh no. I did a version of it probably starting 10 years ago, but the last two years is where I decided it was every day no matter what. Kelsey: Okay. Tony: I used to do incantations, which I still do. It's different than an affirmation. Affirmation is about I'm happy, I'm happy, I'm happy and your brain goes, “BS you're not happy.” An incantation is when you use your body so congruently, and what you're saying, you say it with such intensity out loud that your body, your mind, your focus all goes into that state over and over again and that wires you. So I've done incantations since I was 17. Kelsey: Right. There. That's what I wanna talk about. So, you've worked on rewiring; that's a difficult word to say. You've worked on rewiring your brain for a really long time. So someone who is watching and is struggling maybe with the same habit or the same issue over and over again, they want to change, what do you think is step one to start rewiring? Tony: Change is never a matter of ability. It's always a matter of motivation or drive, hunger. So it's like if someone said, “I can't stop smoking,” I said, “Okay, well, if I put a gun to your child's head and you really believe that I'm gonna pull the trigger if you smoke, would you smoke?” “Oh no.” “Would you stop?” “Oh yes.” People can change anything when they make up their mind. The problem is most of us are addicted to our problems. I always tell people the biggest drug is not heroin, it's not cocaine, it's not pot, it's not prescription drugs, it's problems. 'Cause we're all afraid that we're not enough. It's the deepest fear. I don't care, presidents of the United States I've worked with, billionaires, top athletes, entertainers. They're all “I'm not pretty enough, I’m not handsome enough, I'm not smart enough, I'm not funny enough, I'm not rich enough, I'm not something enough.” And that feeling is so horrible, 'cause what's behind that is the fear that if I'm not enough, I won't be loved. Tony: And to be worthless and unloved is psychological or emotional death. When people feel like they're worthless and unloved, that's often when they look to take their own life, or they just settle where they pretty much die emotionally, and they continue to live physically. And so my whole approach with people is to say, “Look there's only one thing that's gonna make you happy: progress. Progress equals happiness.” Not even achieving your goals will make you happy. You achieve your goal, for how long are you happy? You've made all this money, and now it's not enough. You got all this acknowledgement, and now what, right? It gets old. If you sit at the table of success too long, you'll get bored, you'll get fat. So progress is growth. We all grow or we die. Tony: Your relationship's growing or it's dying. Your business is growing or it's dying. There is

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no plateau. When you're in a plateau, you're on the way down. And so my whole focus is how do you help people make progress, 'cause even if you're massively overweight, but you really start making progress, you're gonna start to feel excited. And progress never ends. The training never stops. That's the life that I live, and that's why I feel the level of joy and fulfillment. That's why I wanna help so many people, because I know what it means. Kelsey: Wow. So going back to your daily rituals, because I know after people watch this they're gonna want try and do some of the things you do. How can the average Joe…Ethan wrote in asking about this, do the hot cold thing without the tanks and the plunging... Like should we be taking hot showers and then cold showers? What can we do? Tony: The value of it is the discipline. The value of it is the change in your lymph system. There's a health benefit to it. It's been done for thousands of years. People go out in the cold, and then go in the saunas for example, in Europe. Most places you can go workout, usually have a sauna and very often a cold pool as well. You can take freezing showers as a way to kinda alter your state, but this is just one thing. It's not the only thing. I think the priming is even more important. Because if you consistently lay down the tracks, and in Telco they explain, that if someone is really good at something, they've been at their edge over and over again, but what they're building is myelin. Myelin is the white stuff in the brain. And myelin is like the connection on a... Do you have dial­up or do you have... What's the word I'm looking for? Glass, right. Glass is instantaneous, dial­up... Remember the old experience of dial­up? Well the more you do something with enough intensity, and with enough focus on doing it as well as you possibly can, the more myelin you build. So when you see someone who's a great dancer, a great singer, and they can do it easily, they say, “Tony, how do you get up and do 50 hours with no notes, or a six day seminar, there's no notes, and you keep people riveted?” Well, it's not my first rodeo, right? [chuckle] Tony: I've done this a million times. And I always tell people, “You get rewarded in public for what you practice in private.” You look at somebody who's so talented, they weren't just born with a talent. They might have a great body, or strength, or fast­twitch muscles, but they maximize that, and that was done by this practice that nobody else sees. So I want my invitation to people who say, “What practice?” I'd say, “Every day stand guard at the door of your mind.” My original teacher Jim Rohn taught me that. And what that meant was, feed your mind, 'cause if you don't feed your mind, weeds are automatic. So 30 minutes a day of reading or listening, because when you're driving in your car, I believe in that time, no extra time. You're working out, you're cleaning the house, you're driving your car, why wouldn't you feed your mind during that time so that you're stronger than you've ever been before? Physically doing something each day even if it's 10 minutes, that gets your heart moving, gets your body moving that puts you in that state that... I always tell people, “Fear is physical.” You can feel it in your throat, your back. So is courage, right? So if I go and I pound weights really hard, or I do a quick intense sprint, or I go in that cold water, there is a flush of your entire body. When you do that with your body, your

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mind gets stronger as well. They are so tied together, the mind and body. Tony: And then I think the third practice is deciding what you're really after that excites you. That will get you up early and keep you up late. And finding a role model that's done it, or something like it, so you don't have to reinvent the wheel. You'll still do your own unique approach, but why wait? It might've taken someone a decade to figure something out or two. And I can figure out what they do in an hour, or a week, or month at the worst case. I believe in that learning by other people's experiences. And then my fourth element is a practice of doing something for others every day. I was in San Francisco, it's an extreme example, but a fun example, and I saw, you know I follow the news obviously, and I care about homeless people. And there was this article about these nuns in the Tenderloin district of San Francisco, and I don't even live in San Francisco obviously, but they were being kicked out. They were being evicted. And they're dealing with the poorest of the poor, and they're about to be on the street themselves, and no one was doing anything. So I got on a plane, and I flew to San Francisco. I went and met with these nuns, and I went and talked to the owner, and I negotiated with the owner to let them stay there for another year, gave them $50,000, and then got so tied­in with these nuns, and I was so moved by how much they loved these people; they don't just feed these people, they love these people that no one else cares about. Tony: That two days ago, I just bought them a soup kitchen, right, three quarters of a million dollars, and I did it. And it was like spontaneous, and fun, and extraordinary. Well I could only be in that place to be able to do things like that if I prime myself daily. If I'd fed my mind. If I knew what I was really about, and if every day I'm looking to do something. My daily prayer is I wanna be a blessing in the lives of the people I meet. Sometimes that's just a smile. Sometimes that's just taking a moment for a photograph. Sometimes that's an intervention. You know there's so many ways, but when you know your purpose, and daily you strengthen yourself, eventually your gifts make room for you. Right, and if they haven't made room for you yet, that means you still gotta work hard on yourself. Jim Rohn taught me, work harder on yourself than you do your job. If you can become more valuable, if you can become smarter, if you can have more to give people, the more valuable you become to other people in the marketplace, the better you're gonna do. So that's why I really believe that focus on adding value is the most important thing. You've gotta add value within yourself, so you can add value to other people. Kelsey: Do you still practice speaking? At this point, do you still have to prepare? I know... I heard you say that one thing people don't realize is how much you prepare for your seminars. Why don't you share about that because I thought that was amazing. Tony: Oh my wife... Number one thing people always ask my wife. What do I know about Tony or don't know about Tony or you'd be surprised by? She said, how much he prepares. I over­prepare. I read everything and I can get up do things with my pinky at this stage. But what I wanna be is I wanna be in a state of readiness. I want things to be current in my mind. I wanna know that audience before I walk in as much as I can. So that I look at somebody and say

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something and blow their mind, right. And so I will work preparing till 2 or 3 in the morning sometimes. Then I gotta be up at 6 and get on stage, but it's almost an obsession with me really. But then all when I'm prepared for, my creative team will tell you. Tony: I don't lay out a speech. I lay out a mind map. I knew my outcomes. I know what I wanna accomplish. I might have some stories or examples that I wanna utilize, but then when I walk out there, it always changes. 'Cause I feel the audience. I see where they are and I'm current with them. And then the things I prepared for, something will come out at some point, but it's rarely that what I put or prepare for that I actually speak it. I would be bored to tears if I got up every time and did the same stuff. It would make me nuts. Now certain things I learned to teach a certain way. I tell a story a certain way because you know it will penetrate someone. It's like a great song. Kelsey: Right. Tony: But I can't do the whole thing that way or it would be just incredibly boring. Kelsey: And then Marika wrote in and asked, I thought this was interesting, about actually prioritizing your day or organizing a day or your tasks. Do you have any strategies for that? Tony: I teach a whole system of that. First of all, I'm very impressed with your remembering all the people and their questions right now. Kelsey: Trying, trying. Tony: You guys out there should really know she cares, that's pretty awesome of you. I teach a process, early in my career when I was 17, 18 years old. And I was running my first little companies, I was stressed all the time. I was picking up the dry cleaning. I had to get the tickets and at one point I realize, I gotta find a way to delegate some of this and that didn't work either. Delegation almost never works. Delegation, you give someone to do it and then you check in when it's time and they haven't done it. You're upset. I believe in leveraging. Leveraging is the idea that we can lift a giant boulder here with a very little amount of weight with the right lever. If I worked through you and with you. If I can get you to understand what I'm after and why I'm after it, but I'm gonna let you come up with your own ways to do it. Between us we can leverage, and if I stay in touch with you and see how you're doing before the deadline. Tony: Now delegation this doesn't accomplish. Leverage you can get. And there's no way I can do $5 billion in sales in 18 companies all myself. It's all through leverage and there's no way to be there either if I delegated it. 'Cause I used to delegate and then things didn't get done and I'd be crazy, right? So I teach everyone how to leverage. I also teach... If you just write down all your to­do's in a day and you're an overachiever, there's no way you can achieve them all. So what most people do is they stop even writing them down, because they don't wanna be

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disappointed with themselves. Earlier on I realized, I need to focus not on what I need to do but what do I want? And I created a system called RPM. It's just three questions. The first question is what do I want? What's the result? That the R. 'Cause you increase the RPMs in an engine, you can get there so much faster with less effort. So I was like “Okay, what do I really want?” Tony: President Clinton called me one day and he said, “I'm gonna be impeached in the morning. What should I do?” True story. And I said, “Could you have called me sooner?” That's the first thing, right? Tomorrow ,morning and then I asked him a question. “You're asking me what should you do. You have to first answer what do you want? What's the result? Do you wanna stay in office? If you wanna stay in the office, do nothing. They're not gonna impeach you. Easy for me to say but they don't have the votes. You know they don't have the votes.” I said “If you want to have the respect of the American people then you have to do something different,” right? If you want to feel congruent, you might have to do something different. Tony: When you know what the target is and then the next thing you wanna know is why. What's my purpose? It's like someone says I wanna be a millionaire. Well, purpose is more powerful than the object. Why? I wanna provide a home for my mom. We grew up poor and I wanna do this for my dad. I wanna do this for my children. There's more power in that than the object. And you know the object but I gotta know the purpose. I remember one day when I was 23, 24 years old and I came home and this was before... I'm old enough this was before email, the internet that's how ancient I am. And it was phone calls, and I had 127, and I'm making the number up. It was almost 130 messages, and I looked down and I was crestfallen. How am I gonna call these people back? I just got off the road. I'm burnt to the ground. And I looked at some of the people. President of the United States. This billionaire called. Tony: You know, I'm just a kid. You know, five years ago I would’ve killed to have one of these phone calls. I can't bitch about this, but what I realized is, I need to think about each person and say “Why am I calling them? What's the outcome? Why am I calling them?” And then I was ready to go. And then the last part in RPM. The M is the massive action plan or the MAP. And so I brainstorm. What are all the possibilities of what it would take to achieve this? And then the most important part is, I know I'm not gonna do all those. So I picked the 20% that are gonna give me 80% of the result. I go asterisk those because otherwise, you get addicted to your to­do list. And you can have lots of movement and no achievement. I cut through it all. Tony: Once I know the outcome of why, you might have a better way to get there. My team might have a better way to get there than I'm coming up with, so I share it. Or we all just see it and we all know it what to do. It becomes so clear and you don't get caught up in all the to­dos. To­dos will make you crazy. What you gotta shift to is outcomes, results, purposes, the why and then a MAP or massive action plan. And then tighten that baby down to what really can be accomplished. Kelsey: Obviously I knew that answer was gonna be awesome because you had your whole

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system. And what's cool, you mentioned the 80/20 and you talked about that in the book. About how these guys focus on massive... I'm gonna butcher it okay because I... But how they focus on reward and not just. Tony: Yeah. Asymmetrical Risk Reward is what you're thinking about. Kelsey: Thank you, thank you. Yes. I wanna get to this book, but one more thing I want to cover before we kind of switch to this is your number one piece of advice for someone out there today who is stuck or discouraged in their business. Tony: Well I'd love to know why they’re stuck, 'cause that would help me. Yeah. But if I was going to try to give you something general, I would say if you're not passionate about your business, sell it, give it away, or you need to change it. You can't be in a business you're not passionate about. And most people start another business and another business and they have three or four businesses that don't make any money but they're real excited 'cause it's always fun to start something new. I teach people there's treasure in every business and your job is to find it. There was a gentleman in the 1980s, I'm blanking on his name right now, but he was looking for a Spanish galleon that supposedly had a billion dollars’ worth of gold in it. And he looked, if I remember right, for 26 years, and can you imagine, five years every day working your a– off and getting nothing for it? And then convincing investors to give you more money? Tony: He did it over all this time and eventually found the gold and got a half a billion dollars. So I always ask audiences, what would you have to believe to go 27 years, whatever the real number of years were, without getting one dime of reward, to keep going? And the people go “Well, you would have to believe it was there.” Right. If you don't believe it's there, you're not gonna find it. What else would you have to believe? “Well that I'm gonna find it, that I will find it.” That's true. What else? “That it's worth it.” If you're missing any of those three in your business, you're never gonna find the treasure, and I know this 'cause of my own business. I had a time when I had all these billionaires that I had been coaching. I was 31 years old, and I never asked for help. And I built my business and I had all of these new opportunities and they were so exciting. Tony: My business, there's not been a lot of people that have maintained successful companies in the personal development business, the secrets come and go and they're gone. There's not a lot of sustainability. So I said, if I'm gonna do a really good job with this, I really need to make sure that I can sustain through time. How am I gonna sustain through time? I'm gonna have to make sure that whatever it is that I'm delivering, the amount of added value has got to be greater than anybody could possibly imagine. And so, that became my entire obsession and focus and that's what pulled me through. And so I think for businesses that are having troubles; they don't have that passion, they're not obsessed by how do I do more for someone. They're not realizing there's still treasure in this business. And when I went to go meet with those billionaires, a couple of them said to me…listen, I told them the whole story of

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my business, and I only succeeded because I created raving fans. I didn't know how to run a business. And they said, “Tony you're so new at this, you gotta go go back to your business.” Tony: And I'm like yeah, but it's such a lousy margin business. I'm gonna do it 'cause I love it no matter what. And they go “Tony, there's treasure in that business.” And that very business they told me about I sold half of it for $200,000,000, 15 years later. And back then, that business wouldn't have been worth $5,000,000, right? 'Cause I believed the treasure was there, I absolutely knew I was gonna find it, and I knew it was gonna be worth it. And so I was willing to do whatever it takes to make that happen. Having three or four more children, more businesses, before you've mastered one, guaranteed way to fail. Kelsey: Yeah. Great Advice. And obviously, he just said he sold half of that business for $200,000,000, so you obviously know about money, but what I think is interesting is that there's none of your personal opinion in this book. Tony: I didn't want it to be that. I wanted this book to be literally a reflection of the best minds in the world. And I had access, 'cause as most people know, I have been coaching Paul Tudor Jones, who is one of the top ten financial traders in the history of the world, for 22 years, and he hasn't lost money in 22 years. There's no one in this category that can say that. So I have learned so much from Paul. But I thought, if I can also get Warren Buffet, if I could get Ray Dalio, most people don't even know his name. He has the largest hedge fund in the world. 160 billion. You need a 5 billion net worth, not a billion, 5 billion and 100 million for him to even talk to you. Now he won't even do it for that. I've got access to these people and I wanted to do what I do best, which is take the complex and make it simple enough that anybody could really take that information, follow the seven steps and produce the result. Tony: And what I'm really proud of in this thing is I asked all of these people, I asked them a question at the end, and I said with Ray Dalio I said “Look, you're coaching…” The prime minister of China called during my interview with him and he had to leave to coach him for a little while. It's like, how potent this man is, right? A big hedge fund, where billionaires put their money is like maybe 15 billion, he's 160 billion. He's ten times their size, right? And he's averaged 21% for 23 straight years. Not bad. So I asked him, I said, “If you couldn't give any of your money to your kids, not a dime, but you were gonna make sure that they were gonna be financially well off or wealthy, what principle, what distinction, what strategy, what portfolio would you give them?” I asked everybody this. And I got so many great answers. But Ray Dalio's was the best. He said “Tony, I have literally obsessed on that for 15 years.” 'Cause he said, “I have 1500 employees.” And he said, “When I pass, I just don't want my kids to do well, I want all of the non­profits that I'm supporting, all of the charities to do well, and I'm not gonna be here.” Tony: And he said, “So I need to figure out…how can I create a portfolio that would do well in any market?” He said, “Also I was obsessed with wanting to know, why is it that all financial

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planners tell you to get a balanced portfolio as you get into your 50s, right? Designed as you get older to protect you in case the market drops, but it doesn't protect you. If you look at 2000­2008, what went down? Everything except cash right in 2008.” And he said “Those people got killed!” And what he found was most that people think that having a balanced portfolio is balanced in dollar amounts, it's not balanced in risk. And so equity and stocks are three times more volatile than bonds. So if you got like a 60/40, 60% in stocks and 40% in bonds, which would be a typical balanced portfolio, or 50/50. You're actually 90% at risk and only 10% protected. And when the market melts down, you get killed. He said, “There's gotta be a better answer. So long story short, he explained to me his answer of how he's done this, where he's able to make money in almost every single market that exists. Tony: And afterwards, I said, “You know, Ray, you've really gave me something genius here,” but I said, “You didn't tell me the amounts. It's like you told me to make a chocolate cake, and you said, “Use some chocolate, use some...But I can't make a chocolate cake without the right amounts. It's not gonna work.” He's goes, “That's so true, Tony, but I can't give you my secret sauce.” And I said... He goes, you know, “You gotta have a $5 billion net worth.” He gave me the whole thing. I said, “That's not true, you won't take anybody's money now. You've maxed out, and you're giving away half your net worth, you're that giving, give me the secret sauce, let me help the average person.” So he said, “I can't do it because there's leverage involved.” And I said, “Design one without leverage.” He goes, “Well, it wouldn't be perfect.” I said, “Your idea of not perfect…” They call him the Steve Jobs of investing, “is everybody else's idea of perfect.” Tony: He goes, “Let me think.” And I got chills down my spine, when he literally said, “Let's try this,” and I start writing down what he's telling me. It's like a master telling you. And then he says to me, “Go test that, past performance doesn't mean future performance when something's done for two years or five years, even 10.” He said, “Test that formula over the entire modern history of investing, 75 years, and see what you get.” So I hired two firms to do it, the one guy called me at 11:30 at night saying, “I gotta talk to you 'cause this is unbelievable.” I said, “What happened?” He said, “It's made money, 85% of the time, and the 15% when it lost money, the most of the loss in 75 years…” Think about it, 2008, 50% drops, 2015, all the huge drops. The most it ever lost is 3.9%, less than 4%. He said “Tony, if you could go to Vegas, and if you could be right 85% of the time with an average return of just under 10%, and then when you're wrong, you lose an average of 1.6%. And you're only wrong 15% of the time, how often would you gamble?” You'd gamble all the time. Tony: So that formula he gave me, it's in the book. And we have a 401K, where people could even put their 401K in there, and it's only one of many strategies, but that's the type of insight you get when you learn from the best that exists on Earth as opposed to somebody who's really good. Kelsey: Yeah, I felt like I really learned a lot listening to your interviews in preparation for this interview 'cause they've all been about the book. So I'm learning, I get all these stats, and I feel

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really smart, and so I'm definitely gonna read it. And I'm not a numbers person, and I was super intimidated, but then after all the research, I was like, “I've gotta read this book, and so do you guys.” So thank you so much for your time, we're gonna be right back after this with fast facts which is two minutes. Kelsey’s Keys to Success:

Realize Your Purpose Robbins says the most successful people in the world are passionate. What fuels that passion? A deep sense of purpose. Why did you start your business? Robbins believes there’s treasure in every business, and like a treasure hunter, you must believe it’s there, believe you’ll find it, and believe finding it, finding success, will be worth it. To sustain his passion through the ups and downs, Robbins decided the “mountain of value” he adds to people has to be enormous. This gave him a purpose and obsession to focus on. Purpose is also a key component to finding work/life integration, Robbins alternative to the faulty idea of work/life balance. Every member of his family is so purpose­driven, they don’t try to separate work and family. Know how to Read Your Numbers Robbins believes the biggest reason most entrepreneurs and small business owners fail is because they don’t know how to read their financials, admitting he didn’t either at the beginning He likened this to flying a plane, explaining, “If you don’t know how to read the instruments, in a storm, you’re going to die.”

Recognize Your Patterns Robbins says the biggest drug people struggle with is an addiction to problems. You’ve got to figure out your bad patterns, where your roadblocks are, and start to work on them. Working on them is the first step to happiness, Robbins explained. one bad pattern may also be switching from business idea to business idea, as many entrepreneurs are prone to do.

Risk Failing Robbins swears by “deep practice,” which is to put yourself on the line. Early in his career, for example, Robbins publicly proclaimed on National radio that he could cure a women of her seven­year snake phobia. He could have counseled her one­on­one but instead coached her live on stage at one of his packed seminars. This is an example of deep practice, putting yourself in an almost do­or­die scenario. Renew Your Mind Robbins loves the Jim Rhon quote, “Everyday stand guard at the door of your mind.” This may

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explain his passion for reading, having read 100 books a year in his first several years on his own. He believes in NET time ­ which stands for No Extra Time. If you are doing dishes, stuck in traffic, etc, use that time to renew your mind. Thirty minutes a day is the minimum for keeping your mind engaged, Robbins says, but reading alone is not enough. Another way to give your mind a break is to quit the never­ending to­do lists. Instead, he uses a method called RPM. R stands for results; what result do you want? P stands for purpose, why do you want that result? M stands for massive action plan. To create your MAP, list all of the tasks, but then pick only the top 20% of tasks that will create that result. Lastly, renew your mind by rewiring your actual physiology, using deep practice and incantations. Robbins explained that when you see someone who is amazingly talented, they are getting rewarded in public for what they practiced over and over again in private.

Recharge Your Body Every successful person I interview takes their health very seriously, because high performance demands energy and focus. However, Robbins definitely has the most unique morning routines to keep up his grueling live seminars and travel schedule. Every morning, he plunges his body into freezing cold or very hot temperatures. He also does some stretching and incantations, aside from his workouts. He believes that actively engaging your body each day is an important habit for success, because it that flushes your systems with endorphins. Refresh Your Spirit Part of his morning routine is to “prime” for the day, which includes spending three and a half minutes focusing on three things he’s grateful for. Another crucial element to renewing your spirit is to do something for others everyday. Recently he paid for a group of California nuns to keep from being evicted, later buying them their own soup kitchen. He’s also giving his current #1 bestseller, Money Master the Game, away for free because he is passionate about helping the average american family with their finances. He’s constantly asking himself How do I do more for others than anyone else on earth? How do I give them experiences that are lasting? How do I create change where change was impossible? Many want to know the key to Robbins’ impressive stamina ­ both at events and in the longevity of his career. The answer is in giving back.

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BONUS: OTHER TONY ROBBINS INTERVIEWS WORTH CHECKING OUT:

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Tony Robbins New Book "Money: Master the Game." Interview with Brendon Burchard

Tony Robbins Interview: Part 1 (Full Episode) | The Tim Ferriss Show (Podcast)

Tony Robbins Key to Success, Wealth, and Fulfillment with Lewis Howes

Don’t forget to watch Tony play Fast Facts!