SHAZAM Y

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TV!

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SHAZAM-WHAT IS IT?

Do you ever hear a “jingle” or song that you wish you knew the title or artist of? SHAZAM IT!

• Free smartphone App to discover music

• Worlds leading “mobile discovery” app

• Encourages user participation

• Over 175 Million users in 200 countries

SHAZAM FOR TV

• Ads from TV can now be “Shazam’d” to unlock extra content, such as:• Contests• Extended commercials• Coupons• Recipes• Free songs• “Scavenger hunts”

• 2011 Dockers Ad Super Bowl Success• 1/3 of Super Bowl Ads will use Shazam• Informs consumers to “Shazam” the commercial before it

airs• Furthering market this year

WHAT SHAZAM CAN DO FOR COMPANIES!“In one ad campaign studied:

• Shazam drove 20% more traffic to the mobile microsite than the brand’s website received from all sources

• 0.3% of them Shazam’d the commercial, three times the average online click-through of 0.1%

• 27% of the people who Shazam’d the ad either shopped, downloaded the song featured in the ad or viewed additional content”

Source: shazam.com/music

THE BIGGER PICTURE

• Allows companies to engage and become interactive with consumers

• Gives easier access for consumers to respond to an ad

• Tactic to increase positive thoughts towards a company’s brand identity and image

• Extends reach

• “Revolutionizing TV viewing”

POSSIBILITIES FOR SHAZAM

• Food channels• Recipes

• Reality TV Shows (American Idol, America’s Got Talent…etc.)• Download songs directly• Links to “vote” for contestants

• TV shows & Movies• Watch and download previous episodes• Get sneak peaks and deleted scenes• Extended Trailers

• Sports• Team/Player information• Game highlights

The possibilities are endless!

QUESTIONS?

WORKS CITED

http://www.shazam.com/music/web/pressrelease.html?nid=NEWS20110616131053

http://www.youtube.com/watch?v=MhWgeTB1vuw

http://finance.yahoo.com/news/shazam-powers-interactivity-super-bowl-150500733.html (article)