Shannon Underwood - Wedding Shannon Underwood Wedding MBA Shannon@ WEDDING PRO CONVENTION

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  • Counterfeit Cash Shannon Underwood

    Wedding MBA Shannon@WeddingMBA.com

    WEDDING PRO CONVENTION OCTOBER 2 - 4, 2017 Las Vegas Convention Center

  • Presentation Breakdown 1. Vocal Delivery 2. Selling Through Your Senses 3. Disruptive Marketing 4. Slogans and Concrete Language

  • Your Voice

  • NEW YORK CITY

  • Does Your Delivery Reinforce Your Message?

  • Whisper

  • Voice is about context

  • Act or use a voice that’s not your own?

  • Real Money Voice Tips * Videotape or audio record your sales

    presentations

  • Real Money Voice Tips

    * Word stretch, whisper, play up or down your accent

  • Real Money Voice Tips

    * Work on your stage and rainbow voice

  • Money Minute

  • Some memories feel different…

    Think of…

  • It is unlikely that you will get your customers to buy…

  • Sell With The Senses

  • Candy Wall

  • Sketch Reception

  • Signature Scent

  • Florists

  • Color Chart

  • Environmental Psychology

  • Selfies= Less Trustworthy

    Less Open More Narcissistic

  • Ask Questions

  • Real Money Tips

    •Notice how you make your customers feel

  • Real Money Tips • Order a warm drink and sit at a

    stable table • Check out your surroundings

    ahead of time-avoid locations with distractions

  • Real Money Tips

    • Let someone else take your photos-avoid selfies

    • First impressions don’t go away

  • The Most Basic Way to Get Someone’s Attention….

  • Disruptive Pattern

  • Surprise

  • Captive Audience

  • Email/Blog/Video Ideas

    Don’t Sound like everyone else

  • Email/Blog/Video Ideas

    The DJ That Saved The Wedding

  • Email/Blog/Video Ideas

    The Dark Side Of Being Engaged

  • Email/Blog/Video Ideas

    What Other Makeup Artists Won’t Tell You

  • Email/Blog/Video Ideas

    The Wedding Party Gift That Goes Straight In The

    Garbage

  • Email/Blog/Video Ideas

    The Psychiatric Exam That You Must Give Your

    Caterer Before You Hire Them

  • Email/Blog/Video Ideas

    What Your Future Mother-In-Law Does Not

    Need To Know About Your Wedding

  • Email/Blog/Video Ideas

    What Your 13 Year Old Self Would Say About

    Your Wedding

  • Email/Blog/Video Ideas

    What MY 13 Year Old Self Would Say About Owning

    a Venue

  • Email/Blog/Video Ideas

    Everything I Need To Know About Wedding Receptions I Learned

    From Happy Hour

  • Email/Blog/Video Ideas

    The Wedding Advice You Don’t Need

  • Email/Blog/Video Ideas

    Don’t Become A Walking, Talking Wedding Cliché

  • Disruptive Questions

  • Disruptive Questions

    How did you two meet?

  • Disruptive Questions

    Tell Me About Your Wedding.

  • Disruptive Questions

    Tell Me About Your Wedding.

  • Disruptive Questions

    What are you looking for in a DJ?

  • Disruptive Questions

    What part of the wedding are you most looking

    forward to?

  • Disruptive Questions

    What is the most important thing to your

    fiancé?

  • Disruptive Questions

    Tell me about the best wedding you’ve attended.

  • Disruptive Questions

    Tell me about the worst wedding you’ve attended.

  • Gap Theory= Gap in information

  • Gap Theory

    Should you live stream your wedding?

  • Gap Theory

    What five questions you must ask your photographer?

  • Gap Theory

    Why do wedding planners love to do the

    things you hate?

  • Gap Theory

    Why do the wedding professionals you love the

    most charge the most?

  • Treasure Hunts

  • Treasure Hunt Venue

  • In Person Clue

  • Gown Shop Treasure Hunt

  • Clue Ideas

    DJ Clues Catering Clues

  • High Tech Treasure Hunt

    -Email - Solve clues, post photos,

    and videos

  • Treasure Hunt Ideas—Google It

    Delta, Adidas, Victoria’s Secret

  • Miniatures

  • Miniatures

  • Miniatures

  • Miniatures www.ArchiVisionModels.com

  • Miniatures

  • Most Minis on Etsy

  • Miniatures- Escort Table

  • Pack Up And Go- Surprise Travel

  • Real Money Tips

    •Disruptive Marketing • Disruptive Questions

  • Real Money Tips

    •Gap Theory •Treasure Hunts

    •Miniatures

  • Slogans For Business

    Game

  • Slogans

    Just Do It

  • Slogans

  • Slogans

    Think Different

  • Slogans

  • Slogans

    Because You’re Worth It

  • Slogans

  • Slogans

    Push Button Publishing

  • Slogans

  • Slogans

    The Business Side Of The Wedding Business

  • Slogans

    A Diamond Is Forever

  • Slogans

  • Concrete Language For Slogans

  • Concrete Language

    Florist-Couture Floral Design At Wholesale

    Prices

  • Concrete Language

    Caterer- American Cuisine Meets Tex Mex

  • Concrete Language

    DJ- Club Quality Mixing With A 5 Star Emcee

  • Concrete Language

    Beauty- Blessed And Lipstick Obsessed

  • Concrete Language

    Gown Shop-Elegance Without Snobbery

  • Concrete Language

    Planner- The Creativity Of An Artist Meets The

    Negotiating Skills Of A Lawyer

  • Inventive Language

  • English and Australians

    They make insults sound good.

  • Inventive Language

    Ornery= Cheeky Monkey

  • Inventive Language

    In negotiating… Trying to get that price for that quality is trying to find

    a unicorn.

  • Inventive Language

    Intern= Shadow Puppet

  • Inventive Language

    Our kids Fight=Battle

  • Video

  • Concrete Language

    For This Video and My Presentation Notes Go To www.WeddingMBA.com

    Click on WedBiz Tips

  • Inventive Language

    The couple is considering someone else…

  • Inventive Language

    We are also meeting with XYZ Officiants-

    “mainstream and buttoned up but…

  • Inventive Language

    Based on our conversations you are looking for something more personalized”.

  • Inventive Language

    We are also getting a quote from Smelly Florals

    “structured and predictable” but…

  • Inventive Language

    Based on our conversations… you are looking for something

    more modern”.

  • Cheeky Monkey

  • Counterfeit Cash

    We have gone over the real money making

    tasks….

  • Counterfeit Cash

    What are some tasks that take up your time

    but don’t make you any money?

  • Counterfeit Cash Tasks

    • Inefficient meetings that run too long

    (Try Short and small meetings)

  • Counterfeit Cash Tasks

    •Outdated processes ( Try automating)

  • Counterfeit Cash Tasks

    •No clear division of labor (Don’t try to do

    everything yourself)

  • Counterfeit Cash Tasks

    •Not valuing your own time

    (Avoid distractions)

  • Remember

    • Voice • Captive Audience

    • Disruptive Marketing • Sell with Senses