shanaz husain

8/13/2019 shanaz husain

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Shahnaz usain


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Introduction

One of India's most successful women entrepreneurs.

Her company, Shahnaz Husain Herbals is one of the largest

manufacturers of herbal products in the largest manufacturers

of herbal products in the world.

Shahnaz Husain Group, based in New Delhi, worth ShahnazHusain Group, based in New Delhi, worth $100 million.

Employed about 4200 people in 650 salons spread across 104

countries.

The average growth rate in the initial years (late the average

growth rate in the initial years (late1970s to the early 1980s) was

15-20%.

In the 1990s the average growth rate was 19.4%.


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Awards

"The Arch of Europe Gold Star for Quality"

"One of the Leading Women Entrepreneurs of theWorld"

"The 2000 Millennium Medal of Honor

RajivGandhi SadbhavanaAward

Padma Shree (2006)


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The Making of an EntrepreneurBelongs to a royal Muslim familyMigrated from Samarkhand to India

Later held high positions in the princely kingdoms of Bhopal

and Hyderabad before India's independence.Schooling in an Irish convent

Developed a love for poetry and English Literature.

Advantage of growing up in a traditional family and receiving a

modern education.

Married at the age of 15 and was a mother by the next year.

Husband was posted in Teheran, Iran

She developed an interest in beauty treatments and decided to

study cosmetology.


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(contd..)

To support the expenses of the training financially, she wrote

articles for the Iran Tribune on various topics under different

names.

In the course of her studies, she learnt of the harmful effects

of chemicals on the human body.

Consequently, she turned her attention to Ayurveda.

After leaving Teheran, she trained extensively in cosmetictherapy for 10 years in some of the leading institutes of London,

Paris, New York and Copenhagen.


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Return to India

In 1977.

Set up her own salon at her house in Delhi.

Initial investment of Rs 35000.

In contrast to salons offering chemical treatments, Shahnaz

offered Ayurvedic products.


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Entrepreneurship-The Shahnaz Husain Way

Uses the Ayurvedic method of treatment.

Pioneer and leader of Ayurvedic beauty products in

the world offering "Natural Care and Cure".

Shahnaz Husain Group offers exclusive salon

treatmentsas well as a number of commercial

formulations for the treatment of specific problems like

acne, pimples, pigmentation, dehydration, alopecia

(hair loss), etc.

The Group's sophisticated R&D units develop theproducts

Put them through stringent quality control tests


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(contd..)

Products are environment friendly and notesting is done on animals.

The products offered by the group are entirely

natural and carry the guarantee of purity and

safety.

Offers a wide variety of over 400 products for

all age groups and for a variety of problems.

Uses natural ingredients - fruits, flowers,

herbs, vegetables, honey, - as the base for most

of her products.


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(contd..)More complicated and exclusive

treatments using gold and pearls havealso been developed.

All the procedures are carried out in

accordance with the Ayurvedic system.

Shahnaz Husain has never advertised.

Relied entirely on word-of-mouth

publicity to make her products known

to customers.

She believes that a satisfied

customer is the best form

of advertisement.


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(contd..)

Before entering the retail market, her clinics were the

only outlets for her products.

By the 1990s, the range and popularity of Shahnazproducts had increased so much that her products were

carried by most of the big retail stores in India and abroad.


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The Success Mantra

Achieve growth due to the quality of her products and the

result-oriented treatments she offers.

She commented, "I have relied only on clientele feedback,

based on clinical treatments and this is what has made the

ranges truly unique and result oriented.

And the success

In 1977, when she returned to India, she set up a parlor at her home

in New Delhi.

She had then put up a banner with her qualifications on it.

Within days she was booked for the next 6 months.

She removed the banner and since then she never advertised. She

let her products speak for themselves.


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Aim

It was my aim to get India on the world

beauty map as I felt terrible about the factthat India was never represented at any

world beauty congress.

- Shahnaz Husain


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And the corridor to her AIM

She represented the country for the first time in the for the

first time in the CIDESCO beauty congress in the late 1970s.

She was appointed President for the day's proceedings at

the congress.

She used this opportunity to focus the world's attention on

Ayurveda.


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The Turning Point

The turning point in her business came when she represented

India at the Festival of India in1980.

Her team was given a counter in the perfumery section of

Selfridges in London.

She managed to sell her entire consignment in 3 days and also

broke the store's record for cosmetics sales for the year.

As a result, she was offered a permanent counter in Selfridges.

First Asian whose goods were retailed in western markets by:

The Galeries Lafayette in Paris

Harrods and Selfridges in LondonBloomingdales in New York

The Seibu chain in Japan

Sultan Stores in the Middle East

Also carried by other exclusive outlets in the Middle

East, Asia and Africa.


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Business Mode

Shahnaz Husain has used the franchising mode to expand her

business in India and abroad.

A large network of over 600 franchises and associate clinics aroundthe world.

In 2002, the Shahnaz Husain Group obtained distributor rights for

Australia, New Zealand and the Fiji Islands.


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In India

The Shahnaz Husain Group has about 40 distributors andmore than 600 sub distributors all over India.

The Group sells not only in the cities but also in the small

towns.In addition, the Group owns about 20 clinics ando utlets in

New Delhi.All other outlets are run on the franchise system.The Group does not make any financial investment in its

franchises, nor does it have any share in their profits.


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Diversification

The Group has diversified into Ayurvedic centers for Panchkarma,

Dhara and Kerala massage.

Two Shahnaz Husain Ayurvedic Health Resorts, one near Delhi andanother in collaboration with the Hyakumata group of Japan in the US

island of Saipan.

A line of herbal drinks under the brand name Fitness Fiesta Shadrink.

These drinks are low calorie, cooling drinks to be consumed in the

summer.

A special range of ayurvedic products for petsShapet.

Future Plans

Has started work on formulations that astronauts could carry with

them in their astronauts could carry with them in their extraterrestrial

sojourns to protect their skin from the ravages of space travel and slow

down the ageing process.

Sent National Aeronautics and Space Administration (NASA) freesamples of her moisturizers


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Lessons on Entrepreneurship

Shahnaz Husain has acquired worldwide recognition.

Her dedication and persistent hard work have paid off and she

heads a Group which is the largest of its kind in the world.

Shahnaz believes that a true entrepreneur is a person who has

independence of spirit.

Shahnaz says that to succeed, one must never give up and never

stop trying.

She puts in 18 hours of work and diverts all her energies into her

company.

Her business sharpness and determined efforts combined with

excellent products she creates have Shahnaz Husain Group the

undisputed leader in the market for Beauty Products and Natural

Remedies


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"She lives, sleeps, breathes her business.

She is consumed with building a successful company whichshe has done.

- Janine Sharell, Correspondent,

CNN


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