SGB WEEKLY 1138

SEPTEMBER 19 2011

The Weekly Digital Magazine for the Sporting Goods Industry

wwwspencocom

Releva

nceA collection of casual footwear insoles and accessories that are easy to merchandise and sellA 45 year track record of products that keep people healthy and active Great pricing Terrific customer service

Sound relevant to your business Then its time to take a second look at Spenco

Pictured The YUMINew for spring Featuring dynamicsupport in a stylish sandal Availablein 3 colors in both menrsquos and womenrsquos styles

Call 1-800-877-3626 to book your orders for 2012 now style pictured will be available in Spring 2012

WEEK 1138 | SGBweeklycom 3

Copyright 2011 SportsOneSource LLC All rights reserved The opinions expressed by writers amp contributors to SGB WEEKLY are not necessarily those of the editors or publishers SGB WEEKLY is not responsible for unsolicited manuscripts photographs or artwork Articles appearing in SGB WEEKLY may not be reproduced in whole or in part without the express permission of the publisher SGB WEEKLY is published weekly by SportsOneSource LLC 2151 Hawkins Street Suite 200 Charlotte NC 28203 7049873450 Send address changes to SGB WEEKLY 2151 HAWKINS STREET SUITE 200 CHARLOTTE NC 28203 7049873450

NEWS 4 HEAD Unveils Campaign Featuring Djokovic and Sharapova IMPLUS Acquires Perfect Pushup Parent VANS amp DQM NYC GRAND STORE OPENING 5 VF CLOSES Timberland Deal Patrik Frisk to Lead Brand NIKE Roiled in Bat Dispute 6 MOVERS amp SHAKERS KEEN Finds Recess Provides Benefits

FEATURES 8 WILSON Pushes the Soft Side 14 CHRIS EVERT to Help Relaunch Ellesse DEPARTMENTS

18 CALENDAR


SEPTEMBER 19 2011

6Page

Editor In ChiefJames Hartford (7049873450 x104)

jamessportsonesourcecom

Senior Business EditorThomas J Ryan (9173754699)

tryansportsonesourcecom

Contributing EditorFernando J Delgado

Creative DirectorTeresa Hartford

Graphic DesignerCamila Amortegui

Advertising Sales DirectorCasey Vandenoever (3039977302)

caseyvsportsonesourcecom

Advertising Sales Account ManagerKatie OrsquoDonohue (7049873450 x110)

katieosportsonesourcecom

Circulation amp Subscriptionssubssportsonesourcecom

TechnologyChief Information Officer Mark Fine

VP Research amp Development Gerry AxelrodManager Database Operations Cathy Badalamenti

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TEAM Business

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ISSUE 1138

ON THE COVERPhilipp Kohlschreiber Photo courtesy of Wilson

4 SGB WEEKLY AUGUST 29 2011

NEWS

HEAD UNVEILS CAMPAIGN FEATURING DJOKOVIC AND SHARAPOVA Head brought together two of the biggest names in tennis Novak Djokovic and Maria Sharapova to debut the companyrsquos new viral and TV campaign and to present Maria Sharapovarsquos new Head tennis rac-quet and racquet bag collection which she helped design

The centerpiece of Headrsquos newest digital campaign is a two-minute video featuring Novak with a blonde wig impersonating Sharapova in a funny light-hearted imitation including many of her well-known mannerisms The viral spot at wwwyoutubecomheadtennis in the end reveals that his opponent was in fact Sharapova As the spot closes Sharapova rockets a return winner by a shocked Novak with her new Head YouTek Instinct racquet

Both players were on hand in New York during the recent US Open for the companyrsquos Head-to-Head event for media customers and members of the worldwide tennis community The imitation was also reinterpreted across the two tennis stars Facebook pages

ldquoIt is all in good fun Novak and Maria are good friends and the initial response to the campaign has been tremendousrdquo added Robert Marte Executive Vice President of Head Racquet Sports ldquoWe are very proud Maria and Novak are members of our Head team They are not only outstanding athletes but also great personalities and we are very pleased theyrsquove both had strong success playing with Head productsrdquo

IMPLUS ACQUIRES PERFECT PUSHUP PARENT

Implus Footcare LLC has acquired Perfect Fitness the creators of the Per-fect Pushup The acquisition comes as Implus best known for its footcare and outdoor accessories looks to broaden its offerings of sporting goods Terms of the deal were not disclosed

Perfect Fitness design principles originate from the military experi-ence of the companys co-founder and CEO Alden Mills formerly a pla-toon commander with the US Navyrsquos Sea Air and Land (SEAL) teams Alden used his background in elite SEAL training and understanding of functional fitness to develop fitness products that utilize functional natural movement and body-weight exercise to maximize results and prevent injury

The Perfect Pushup became a national exercise equipment sensation on its release in 2006 Since then the company has launched several other pieces of equipment such as the Perfect Pullup the Perfect Situp as well as Perfect Counter a line of sports nutrition products and multiple accessories Its items are sold direct and through over 24000 retail doors throughout the world The companys website is perfectonline com

The innovative and easy-to-use designs of Perfect Fitness products make them a valuable purchase for all prospective consumers said Seth Richards CEO of Implus We are excited to expand Implus footprint in the fitness market and look forward to expanding the Perfect Fitness brand into new product lines Mills said This is the Perfect partnership of product development marketing and operational expertise Implus indus-try leading retail capabilities are exactly whats needed to help our retail partners and the Perfect Brand grow for years to come

The Implus brand family includes Sof Sole Yaktrax Apara Airplus Sneaker Balls Sof Comfort Little Hotties and Highgear

VANS amp DQM NYC GRAND STORE OPENINGVans held the grand opening of its collaboration retail store with local skate and streetwear purveyor DQM in the SoHo district of Manhattan last week Collec-tions include Vans Classics California Surf Skate OTW and the Vault line The retail project also offers a new cut amp sew apparel collection from DQM Live in-store performances at the opening came from Ray Barbee and the Mattson 2


NIKE ROILED IN BAT DISPUTE Nike Inc was forced to defend itself last week against charges that its baseball bats werent sluggers The Tuscaloosa News reported that all universities under contract with Nike including The University of Ala-bama were released from their obligation to use Nike baseball bats during the upcoming season

The move came after the newspaper re-ported in May that the bats had underper-formed versus other bat manufacturers Re-search found that while using the Nike bats last year Alabama hit just 23 home runs down from an average of 866 percent over the previous three seasons Major schools such as Southern Cal Miami Georgia North Carolina and Kentucky all used Nike bats and experienced major drops in offensive pro-duction Home runs were 20 percent lower and slugging percentages were 44 percent lower for those teams than for the rest of the NCAA Of the top 20 college teams in home runs last season none used Nike bats

According to last weeks article Alabama requested Nike allow the schoosl to use oth-er manufacturers bats following the 2010-11 season Nike responded to the article claiming it had not released any university from their contracts but was allowing them to use other bat brands only for the 2011-12 school year Nike said in its statement We believe in our technology and look forward to seeing it continue to perform on the field of playrdquo

The industry introduced bats last year to meet new NCAA standards that were de-signed to encourage college bats perform more like wood bats The goal was to reduce the high scoring that had affected the game since aluminum bats arrived in the 1990s while also protecting the safety of pitchers

VF Corp has closed its $23 billion buyout of The Timberland Company and placed Patrik Frisk who had been president of VF Outdoor amp Action Sports in the EMEA (Europe Middle East and Africa) region at the head of the company

Jeff Swartz Timberlands former president and CEO is leaving to pursue other interests (See Swartz letter in The BOSS Report Issue 1138) Carrie Teffner Timberlands vice president and CFO will leave the company in September Danette Wineberg vice president general counsel and secretary is also leaving this month VF Corp stressed however that the majority of Timberlands key personal will be staying on

We thank Jeff and the Swartz family for their tireless dedication to building strong outdoor brands that share an equally strong commitment to their people their communities and the envi-ronment said Steve Rendle group president VF Outdoor amp Action Sports Americas in an inter-view with Sports Executive Weekly We are pleased that the majority of Timberlands strong and established North American and International senior management teams remain intact

Added Swartz in a statement Today marks the beginning of a very exciting chapter for Timberland I am confident that while our ownership structure has changed what makes Tim-berland unique and special will not VF has an enviable track record of allowing its brands to execute their distinct strategic visions This is the right time to take the Timberland and Smart-Wool brands to the next level and VF - which is as passionate about building brands as we are - is the right partner for us

VF noted that Mark Satkiewcz would continue to lead SmartWool as president of SmartWool Americas and reiterated that Timberland and SmartWool will remain headquartered in Stratham and Steamboat Springs CO respectively Additionally Carden Welsh Timberlands senior vice president and chief administrative officer who has provided critical insight and strategic direction to the company for the past four years has agreed to stay through December Frisk has been serving since 2009 as president VF Outdoor amp Action Sports EMEA and will be relocating to the Stratham area in the near future Prior to heading the EMEA region he was VP amp GM The North Face EMEA He joined VF International in 2004 starting as country manager for Scandinavia Frisk has also held senior positions with Peak Performance and W L Gore amp Associates

Patrik has proven himself as a strong leader since joining VF Rendle told SGB Weekly We believe his energy and strong work ethic love for the outdoors and commitment to sustainability will prove to be an invaluable asset to the Timberland organization Richard OrsquoRourke will continue as senior vice president international with responsibility for the Timberland brand in the EMEA and Asia and for global distributors OrsquoRourke will continue to be based in Wexham UK

Rick Wood most recently general manager for the Outdoor amp Action Sports Coalition in Canada has been promoted to president Outdoor amp Action Sports EMEA Wood joined VF in 1996 as a product manager for The North Face in Canada and has held roles of increasing responsibility since that time He will relocate to Lugano Switzerland

Timberland had revenue of $14 billion in 2010 and VF expects the company to add about $700 million to its bottom line in 2011 or about 25 cents per share

VF CLOSES TIMBERLAND DEAL PATRIK FRISK TO LEAD BRAND

Patrik Frisk President amp CEO VF Corp

MOVERS amp SHAKERSJeff Schumacher has resigned as chief marketing officer of The Sports Authority Olympia Sports has appointed Carlene Kurowski merchandise manager and Tim Adams general merchandise manager to its executive staff Nike Inc Chairman and Co-founder Phil Knight will join the campaignrsquos Business Advisory Council of former Utah Gov and US Ambassador to China Jon Huntsmanrsquos for his presidential campaign Others on the counsel include former US Chamber of Commerce Chairman Tom Bell and Caesars Entertainment Corp CEO Gary Loveman Nike Inc tapped Howard Taylor as managing director and vice president of the Nike Foundation reporting directly to Nike Foundation President and CEO Maria Eitel Hoby Darling formerly senior vice president of strategic development and general counsel at Volcom Inc will join Nike next month as its new head of strategy and planning for its affiliate brands segment Puma has signed a long-term contract with Argentinean soccer star Sergio Aguero Patagonia Inc hired Dmitri Siegel as vice president of global e-commerce Ryders Eyewear hired Roy Williams as their new buyer and product developer Footbalance tapped Rincon Group the independent sales team of Bobbi Bensman and Steve Srednick in the Rocky Mountain Region GSI Commerce founder Michael Rubin has formed Kynetic a firm focused on building consumer businesses that will include Fanatics LLC Rue La La and ShopRunner West Marine Incrsquos board of directors appointed Nike executive Christiana Smith Shi to its board as an independent director

KEEN FINDS RECESS PROVIDES BENEFITS Keen Inc released findings of a survey that identified recess as key to improving workplace health and productivity and re-energizing employees

The footwear brand earlier this year launched Keens Recess Revolution tour a series of events designed to inspire adults to reclaim playtime and take much-needed 10-minute breaks from the daily office grind by escaping to the outdoors With a pop-up playground featuring tetherball courts Frisbee hula hoops and more the tour has made stops in Den-ver Minneapolis Portland and San Francisco The survey was released on September 14 on World Recess Day a day-long outdoor event held by Keen in Washington DC The Survey on Workplace Recess conducted by Harris Interactive in August 2011 and involving 1099 adults employed full-time revealed bull More than half (53 percent) agreed that a 10-minute recess outdoor break initiated at their workplace every day would make them a healthier happier or more productive employeebull Forty-one percent felt outdoor breaks would help them deal with stress at workbull Forty-four percent indicated that they would participate in recess if it were offered at their workplace with the greatest interest among women (53 percent) and Millennials (51 percent) At the same time more than 70 percent said they have never participated in a paid recess-type break outside of lunchtime Seventy-eight percent felt that certain factors would need to be in place for recess to be a part of the workday including encouragement from top management (39 percent) participation from their boss andor colleagues (25 percent) a designated time of day for recess to avoid scheduling conflicts (35 percent) and recess becoming part of the company culture (33 percent)

Dr Toni Yancey author of Instant Recess Building a Fit Nation 10 Minutes at a Time and co-director of the Center for Health Equity and professor of health services at UCLA said in a statement that short activity breaks would aid in reducing obesity rates and sick days while lifting employees mood and subsequently improving productivity

If employers offered and encouraged a paid activity break during the day it would of-fer a real return on investment for them - delivering $150 - $200 for every dollar spent implementing the program according to our estimates said Dr Yancey

Added James Curleigh Keens CEO I hope that the idea of workplace recess will catch on with companies that aspire to be great places to work ultimately making recess as common as casual Friday

Keen World Recess Day Washington DC

TO MAKE AN APPOINTMENTGRENDENE USA800-509-8889salesgrendeneusacom

SANDALS THAT FIT THE WAY YOU LIVE

VISIT US AT

OUTDOOR RETAILER SUMMER MARKET BOOTH 29177W 84-87

PLATFORM AT MAGICBOOTH 62908 822-824

11-3120indd 1 71411 400 PM

Photo courtesy of Wilson


While its jumbo tennis balls were again eponymous and a fan favorite at the recent US Open in New York City Wilson Racquet Sports also brought out something unexpected - a fashion show

Along with a red carpet introduction and renowned DJ Mary Mac spinning the tunes models strutted down a runway showcasing Wil-sons SpringSummer 2012 performance apparel at Exit Art in Man-hattan for retailers and media Wilson players Philipp Kohlschreiber Feliciano Lopez Mandy Minella Robert Lindstedt Barbora Zahlavova Strycova Horia Tecau and Anne Keothavong lended their support for the new line and attended the event

The collection included both traditional takes on the tennis uniform embracing Wilsons heritage in the sport but also featured designs

PUSHES THE SOFT

SIDE fabric technology and energetic vibrant colors that were a clear de-parture from what the brand had done previously

At the event Jon Muir worldwide general manager for Wilson Racquet Sports told SGB Weekly that Wilson is looking to capitalize on its leadership position in tennis hard goods as more participants come to the sport He also feels the iconic brand is bringing a much-needed fresh approach to tennis apparel and footwear categories

We are trying to inject a new future energy into the tennis indus-try said Muir at the event If you look right now at apparel from a tennis perspective its dominated by Nike and Adidas They are both great brands but we have a chance as a leadership brand in tennis from a market perspective to bring a unique and authentic point of

By Thomas J Ryan

WILSON RACQUET SPORTS EYES A BIG OPPORTUNITY IN TENNIS APPAREL AND FOOTWEAR

10 SGB WEEKLY SEPTEMBER 19 2011

view We feel we understand tennis better than any brand and it is about how can we take that passion knowledge and drive and put it into new apparel that is different and have people go Wow I didnrsquot expect that from Wilson

The increased emphasis on apparel began about five years ago when Wilson started investing in building its apparel expertise

We made a decision that if we were going to be serious as a brand about owning tennis and owning the tennis consumer we would have to go beyond being the leader in tennis rackets and hard goods said Muir We have to be the leader in soft goods apparel and footwear and these were the areas we had to develop

Looking to reinforce its apparel team Wilson hired designers and developers from Nike Adidas and other soft goods leaders that in-cluded appointing Claire Ortiz as global business director footwear apparel and accessories She was creative director mens and wom-ens apparel at Under Armour and in the past had been creative director apparel for Brand Jordan

The new direction has led to apparel becoming Wilsons fast-est growing category with phenomenal growth seen in the tennis specialty channel Positive feedback on the tour from the upgraded collections has led to a number of players who already use Wilson racquets to start wearing Wilson apparel Said Muir That success is

fueling our ability to say Weve got to keep building a bigger story and doing more to build the awareness

Ortiz who spoke at the event believes many of Wilsons newer apparel offerings are also applicable to fitness yoga and other ac-tivities She feels Wilsons retail success is due in part because its youthful edgier takes are tapping into a broader lifestyle opportunity around the sport

There are not many people combining the world of tennis as a sport and as an industry with fashion music culture and lifestyle We are able to bring this whole new energy to the category because we are super-connected to the game itself she said

NEW PERFORMANCE FEATURES FOR THE 2012 LINE INCLUDE

bull Wilsonrsquos Tri-Color Burn Out seamless technology that allows for customized cooling features constructed into the fabricbull Wilsonrsquos Liquid Stretch technology to create additional comfort and support while maintaining lightness and breathabilitybull Wilsonrsquos Laser Technology that eliminates the use of seams in high stress and high movement areas of the body

Jon Muir worldwide general manager for Wilson Racquet Sports (fifth from right) with several of Wilsons tennis tour endorsees From left-to-right the players are Feliciano Lopez Horia Tecau Anne Keothavong Mandy Minella Barbora Strycova Robert Lindsedt and Philipp Kohlschrieber


The initiative is also fully supported by Wilsons parent Amer Sport which has stated a goal of expanding apparel and footwear assort-ments across its stable of brands Its other brands include Salomon ArcTeryx Suunto Mavic Atomic and Precor

Footwear had been licensed out but Wilson around three years ago bought the category in-house and has begun partnering with sister brand Salomon to bring its expertise to making technical ten-nis footwear Said Muir Salomon is a leader in outdoor footwear and their growth in trail running has been phenomenal What were doing is taking dedicated Wilson people who know tennis and we are embedding them within an Amer footwear category team that knows materials fit testing and RampD We will take our tennis expertise and merge that together

An entirely new tennis footwear range will be launched over the next 12 months although its new Tour Ikon shoe featuring Wilsonrsquos Reactive Gel technology is already receiving strong feedback from players Said Muir We are really excited about it

Muir stated that overall Wilson has more than 45 players on tour wearing its footwear and apparel up from about 15 that had worn the brands soft goods offerings in the past due to their relationship with the racquet

We are getting non-Wilson tour players saying Hey can I talk about your footwear and apparel said Muir They see the quality and the focus for us Tennis is what we do For other major brands tennis is a small part of what they do This is who we are

Wilsons bigger investments also look to take advantage of in-creased tennis participation Muir noted that according to SGMA tennis participation has grown 43 percent over the last ten years the fastest among traditional sports He said the sport is much more affordable accessible and easier than people realize and fits the trend for people of all ages to live healthier lifestyles There are not a lot of sports that you can do year-round and very few you can do from the age of 6 until your 60

At the US Open Wilson also continued its sponsorship as the Official Stringer and Official Ball of the tournament while also ex-panding its presence in other ways That included renovating its retail store the only stand-alone Wilson store in the world Wilson also sponsored a successful attempt by 658 New York kids to break the Guinness Book of World Records Title for the most people bouncing tennis balls on tennis racquets

Wilson based in Chicago is also working to significantly expand its brand awareness in the coming years Mike Steck formerly senior director of marketing for Yakima Products was recently hired as the global marketing director for Wilson Racquet Sports a new position

to drive the strategic vision for the brand and build brand awarenessSteck told SGB Weekly that he will miss Yakima and particularly

Portland which he described as my favorite place on the planet He also felt the opportunity to take the iconic tennis brand to the next level was an opportunity too big to pass up Said Steck No one is as dedicated to tennis as much as Wilson While Nike and Adidas will always have the resources we are not looking to beat them When you start to look at the investments we are putting behind creating our own space and identity we are going to deliver a unique perspective

Tour Ikon featuring Wilsons Reactive Gel technology


EVERY JOURNEY BEGINS WITH A GREAT JOB HAVE YOU LANDED YOURSFOR INFORMATION CONTACT 7049873450 OR SPORTSJOBSSPORTSONESOURCECOM

OBJ COM


Tennis legend Chris Evert has joined a number of apparel veterans looking to relaunch the Ellesse tennis and ski brand in the US Led by former Danskin CEO Byron Hero Ellesse (North America) Inc recently acquired the master license for the Ellesse brand in all product catego-ries for the North American market from the UKs Pentland Group The re-launch in the US is set for in the fourth quarter of 2011

While taking a minority stake in the new venture Evert will also be actively involved in design promotion and marketing as well as the development of a capsule collection of ldquoChris Evert for Ellesserdquo

It really feels like Ive come back home in coming back to Ellesse

said Evert at a launch party recently held at the Town Tennis Club on the Upper East Side in New York City to celebrate the re-launch of the sportswear brand The brand was such a big part of my life and my tennis career

Evert wore Ellesse throughout her legendary run that saw her win 18 Grand Slam titles as well as a record six US Open championships The launch event was held at the tail-end of this years US Open

Founded in 1959 by Leonardo Servadio (the name reflects his initials ldquoLrdquo and ldquoSrdquo) in Perugia Italy Ellesse grew to be the second largest apparel company in Italy (after Benetton) in the lsquo80s and rsquo90s

CHRIS EVERT TO HELP RELAUNCH ELLESSE

By Thomas J Ryan


with sales over $400 million Ellesse sponsorships have included Evert Boris Becker Guillermo Vilas Pat Cash Arantxa Sanchez Hana Mandlikova and Anna Kournikova in tennis and Marc Girardelli Jean-Luc Cretier and the Italian Olympic Team in skiing

Other sports personalities associated with the brand included Muhammad Ali skateboarder Natas Kaupas and former NBA guard Maurice Cheeks With its fashion cachet celebrities and dignitaries connected with the brand in the past included Princess Diana Prin-cess Caroline and Prince Albert of Monaco as well as actors Brigitte Nielsen and Roger Moore

In an interview with SGB Weekly Carolyn Siskovic president and chief operating officer said that while the brand has been out of the US market for approximately 4 years the new owners see a big opportunity for the brand to reconnect with the growing number of active older men and women In particular the brand will target women 30 years and older who are married with children and will aim at ldquolifetime sportsrdquo beginning with tennis and following up with fitness ski golf and equestrian

She added There is an opportunity around these lifetime sports because no matter how old you are you can play golf you can play tennis you can do fitness you can ride you can skihellipand theres nothing really out there for the people that want to wear those clothes to do those activities

Also supporting Ellesses return is the resurgence of natural fab-rics to the marketplace with the application of performance finishes Siskovic believes the luxury Italian brand still resonates with the more mature crowd It was one of the first sportswear brands to feature their logo prominently on the outside of its garments

The brand was huge in the 70s and 80s and youd be surprised how many people remember the brand said Siskovic I was getting my nails done theother day and I was talking about Ellesse and the women behind me said I still have that in my closet I love it Its very clean Its never been sullied Its never gone down market We think theres definitely a fondness for the brand

The company expects to begin shipping some of its classic ba-sic white tennis clothing to pro shops in warm climates in time for

Chris Evert and Ellesse models


Christmas A full tennis line including colors will begin shipping in the first quarter of 2012 Technical tennis shoes will reach retail in the fourth quarter of 2012 Everts collection is scheduled for release in 2012 Price points for the apparel collection have not been finalized but will likely cost more than tennis apparel from Lacoste and slightly less than Ralph Lauren

The initial release will include a pleated skirt and sleeveless top for women and a polo shirt and two different shorts for men The focus is on advanced fabrics both synthetic and natural including cotton wool cashmere linen silk and blends

ldquoFunction feel hand and comfort will be the hallmarks of our fab-ric choicesrdquo according to technical designer Sue Kagan ldquoEllesse has always been famous for its fit and fit will be a major focus ndash and I believe a real advantage ndash for our brand

The brand will aim at select specialty stores pro shops ski shops tack shops hotel and resort shops but the brand is planning a num-ber of its own stores The first store is scheduled to open at the end of 2012 on the upper east side of Manhattan Subsequent stores loca-tions are planned for GreenwichStamfordDarien CT Palm Beach FL Dallas TX Aspen CO and Beverly Hills CA Approximately 25 stores over a five-year period are currently planned

The management team is led by CEO Byron Hero known for his ef-forts to revitalize Danskin and several hosiery brands (Givenchy Round-the-Clock Christian Dior and Anne Klein) in the late 80s and early 90s and more recently Ciesse the Italian maker of down outerwear He has been a consultant to Prince Sports and Elite Model Management

Siskovic was most recently director retail strategy and develop-ment at Nike and has also worked with the NBA Nautica and Ralph Lauren over her 15 year career Joe Quinn CFO was most recently CFO at Modellrsquos Sporting Goods after a long career at J Crew The companyrsquos board of directors includes Chairman William Aron of Paisley Holdings Mortimer Singer president of Marvin Traub Associ-ates and Steve Wynne the former CEO of Adidas America and Fila

Ellesse will also serve as the official apparel and footwear sponsor of Peter Burwash International (PBI) a leader in resort and club ten-nis management Peter Burwash all PBI tennis directors teaching professionals and staff members will become brand ambassadors for Ellesse

At the event Chris Evert remarked that with its designs comfort colors and fabrics Ellesse was one of the first to bring fashion cache to the tennis circuit I remember in the finals Id wear a pink or yel-low outfit and was told by Ellesse that the next day they sold 10000 of them

Evert believes the reason Ellesse is right for todays market is its wearable for the more mature customer

The young girls look beautiful on the court said Evert Theyre fit Theyre athletic They have great figures But not all 35 45 and 55 year-old women can look like that and wear those types of clothes The beauty of Ellesse is that anyone can wear their clothes

Beyond tennis Evert said appropriate yet stylish active apparel is equally important for yoga gym workouts ski and even equestrian She joked Im probably going to have to learn how to ride a horse

Chris Evert Byron Hero CEO of Ellesse Carolyn Siskovic President and Chief Operating Officer of Ellesse Photo courtesy of Patrick McMullan

RUN

eccousacom

To experience the SS12 ECCO Collection visit us at WSA Outdoor Retailer Atlanta Shoe Show and FFANY eccousacom - 8008863226

NATURAL MOTION GOES OFFROAD

SS12 BIOM TRAIL

930_SS12_Trail_print_mechindd 1 7811 1024 AM


Athletic Dealers of America1395 Highland AvenueMelbourne FL 32935t 3212540091f 3212427419athleticdealersofamericacom

National Sporting Goods Association1601 Feehanville Dr Suite 300Mount Prospect IL 60056t 8472966742f 8473919827nsgaorg

Nationrsquos Best Sports4216 Hahn BlvdFt Worth TX 76117t 8177880034f 8177888542nationsbestsportscom

Outdoor Industry Association4909 Pearl East Circle Suite 200Boulder CO 80301t 3034443353f 3034443284outdoorindustryorg

SGMA 8505 Fenton StreetSilver Spring MD 20910t 3014956321f 3014956322sgmacom

SnowSports Industries America8377-B Greensboro DriveMcLean VA 22102t 7035569020f 7038218276snowsportsorg

Sports Inc333 2nd Avenue NorthLewistown MT 59457t 4065383496f 4065382801sportsinccom

Sports Specialists Ltd590 Fishers Station Dr Suite 110Victor NY 14564t 5857421010f 5857422645sportsspecialistsltdcom

Team Athletic Goods629 Cepi DriveChesterfield MO 63005t 6365303710f 6365303711tag1com

World Wide Distributors8211 South 194thKent WA 98032t 2538728746f 2538727603wdi-wdicom

TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP

SOCTOBER

4-6 OIA Rendezvous Portland OR

6-7 The Retail Summit Dallas TX

NOVEMBER

1-4 NASGW Annual Meeting amp Expo Reno NV

2-4 TAG FallWinter Show Kansas City MO

3-4 NBS Fall Market Mobile AL

12-14 ADA Fall Buying Show Kansas City MO

20-22 Sports Inc Athletic Show Las Vegas NV

DECEMBER

5-7 MRA December Market Lansing MI

JANUARY

10-12 ATA Show Columbus OH

12-14 Surf Expo Orlando FL

17-20 SHOT Show Las Vegas NV

18 Outdoor Retailer Demo Solitude UT

19-22 Outdoor Retailer Winter Market Salt Lake City UT 25-28 PGA Merchandise Show Orlando FL

26-29 SIA Snow Show Denver CO

29-21 ISPO Munich 2012 Munich Germany

30-31 SIA On-Snow DemoFree Ride Fest Winter Park Resort CO FEBRUARY

1-2 NBS Spring Semi-Annual Market Fort Worth Texas

CALENDAR For full year calendar go to sportsonesourcecomevents

COME SEE US AT OUTDOOR RETAILER SUMMER MARKET SALT LAKE CITY UT AUGUST 4-7

BOOTH 37037

2151 HAWKINS STREET bull SUITE 200 bull CHARLOTTE bull NC bull 28203 bull 704bull987bull3450

Durability you can wear

The Apparel Collection Including new CORDURAreg Naturalletrade

fabrics Styles colors and textures designed from the skin out

Get comfortable at corduracomapparel

copy 2011 INVISTA CORDURAreg is a registered trademark of INVISTA for durable fabrics Property of INVISTA

wwwspencocom

Releva

nceA collection of casual footwear insoles and accessories that are easy to merchandise and sellA 45 year track record of products that keep people healthy and active Great pricing Terrific customer service

Sound relevant to your business Then its time to take a second look at Spenco

Pictured The YUMINew for spring Featuring dynamicsupport in a stylish sandal Availablein 3 colors in both menrsquos and womenrsquos styles

Call 1-800-877-3626 to book your orders for 2012 now style pictured will be available in Spring 2012





18 CALENDAR


SEPTEMBER 19 2011

6Page
















SGB

TEAM Business


The BOSS Report


SGB Update





SGB Weekly


SportScanInfo

OIA VantagePoint

SOS Research





ISSUE 1138



NEWS




































VISIT US AT



11-3120indd 1 71411 400 PM






PUSHES THE SOFT




By Thomas J Ryan




























OBJ COM









By Thomas J Ryan























RUN

eccousacom



SS12 BIOM TRAIL













TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP

SOCTOBER



NOVEMBER






DECEMBER


JANUARY












BOOTH 37037











18 CALENDAR


SEPTEMBER 19 2011

6Page
















SGB

TEAM Business


The BOSS Report


SGB Update





SGB Weekly


SportScanInfo

OIA VantagePoint

SOS Research





ISSUE 1138



NEWS




































VISIT US AT



11-3120indd 1 71411 400 PM






PUSHES THE SOFT




By Thomas J Ryan




























OBJ COM









By Thomas J Ryan























RUN

eccousacom



SS12 BIOM TRAIL













TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP

SOCTOBER



NOVEMBER






DECEMBER


JANUARY












BOOTH 37037








NEWS




































VISIT US AT



11-3120indd 1 71411 400 PM






PUSHES THE SOFT




By Thomas J Ryan




























OBJ COM









By Thomas J Ryan























RUN

eccousacom



SS12 BIOM TRAIL













TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP

SOCTOBER



NOVEMBER






DECEMBER


JANUARY












BOOTH 37037































VISIT US AT



11-3120indd 1 71411 400 PM






PUSHES THE SOFT




By Thomas J Ryan




























OBJ COM









By Thomas J Ryan























RUN

eccousacom



SS12 BIOM TRAIL













TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP

SOCTOBER



NOVEMBER






DECEMBER


JANUARY












BOOTH 37037
















VISIT US AT



11-3120indd 1 71411 400 PM






PUSHES THE SOFT




By Thomas J Ryan




























OBJ COM









By Thomas J Ryan























RUN

eccousacom



SS12 BIOM TRAIL













TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP

SOCTOBER



NOVEMBER






DECEMBER


JANUARY












BOOTH 37037









VISIT US AT



11-3120indd 1 71411 400 PM






PUSHES THE SOFT




By Thomas J Ryan




























OBJ COM









By Thomas J Ryan























RUN

eccousacom



SS12 BIOM TRAIL













TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP

SOCTOBER



NOVEMBER






DECEMBER


JANUARY












BOOTH 37037












PUSHES THE SOFT




By Thomas J Ryan




























OBJ COM









By Thomas J Ryan























RUN

eccousacom



SS12 BIOM TRAIL













TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP

SOCTOBER



NOVEMBER






DECEMBER


JANUARY












BOOTH 37037











PUSHES THE SOFT




By Thomas J Ryan




























OBJ COM









By Thomas J Ryan























RUN

eccousacom



SS12 BIOM TRAIL













TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP

SOCTOBER



NOVEMBER






DECEMBER


JANUARY












BOOTH 37037

































OBJ COM









By Thomas J Ryan























RUN

eccousacom



SS12 BIOM TRAIL













TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP

SOCTOBER



NOVEMBER






DECEMBER


JANUARY












BOOTH 37037





















OBJ COM









By Thomas J Ryan























RUN

eccousacom



SS12 BIOM TRAIL













TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP

SOCTOBER



NOVEMBER






DECEMBER


JANUARY












BOOTH 37037








OBJ COM









By Thomas J Ryan























RUN

eccousacom



SS12 BIOM TRAIL













TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP

SOCTOBER



NOVEMBER






DECEMBER


JANUARY












BOOTH 37037







OBJ COM









By Thomas J Ryan























RUN

eccousacom



SS12 BIOM TRAIL













TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP

SOCTOBER



NOVEMBER






DECEMBER


JANUARY












BOOTH 37037















By Thomas J Ryan























RUN

eccousacom



SS12 BIOM TRAIL













TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP

SOCTOBER



NOVEMBER






DECEMBER


JANUARY












BOOTH 37037





























RUN

eccousacom



SS12 BIOM TRAIL













TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP

SOCTOBER



NOVEMBER






DECEMBER


JANUARY












BOOTH 37037




















RUN

eccousacom



SS12 BIOM TRAIL













TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP

SOCTOBER



NOVEMBER






DECEMBER


JANUARY












BOOTH 37037







RUN

eccousacom



SS12 BIOM TRAIL













TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP

SOCTOBER



NOVEMBER






DECEMBER


JANUARY












BOOTH 37037


















TR

AD

E A

SS

OC

IAT

ION

S |

BU

YIN

G G

RO

UP

SOCTOBER



NOVEMBER






DECEMBER


JANUARY












BOOTH 37037








BOOTH 37037







Documents

SGB WEEKLY 1138