SFS HIV AIDS

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    South Asia Regional Development Marketplace 2008:Tackling HIV and AIDS Stigma and Discrimination: From Insight to Action

    .168 :

    Declaration Campaign byLocal Institutions to Make

    Chandigarh 1st NonDiscriminating City for

    People Living With HIV/AIDS

    & their families

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    South Asia Regional Development Marketplace 2008:Tackling HIV and AIDS Stigma and Discrimination: From Insight to Action

    OBJECTIVES

    Objective 1 : To know the level of HIV/AIDSrelated discrimination in the institutions.

    Objective 2: To develop models with otherInstitutions like Medical, Business, Shops,

    Corporate, Families, Government etc fordeclaration , policy and their scaling up. Objective 3 : To make all the Educational

    Institutions in Chandigarh declare & display fornon discrimination.

    Objective 4 : To percolate the declaration from

    Institutions to individuals Objective 5 : To disseminate the learnings of

    implementation, scaling up and replication ofproject

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    South Asia Regional Development Marketplace 2008:Tackling HIV and AIDS Stigma and Discrimination: From Insight to Action

    Objective 1: To know level of HIV/AIDSrelated discrimination in institutions.

    Activity 1a: Sharing project idea with andidentification of institutions after discussionswith Chandigarh Network of PLWHA in 1Workshop in 1st month

    Activity 1b: Conducting Status survey of HIV

    Awareness, discrimination in institutions during1st month and 16th Month Activity 1c: Developing and Sharing the

    Declaration Format based on Survey findingswith Chandigarh Network of PLWHA andChandigarh AIDS Control Society from 1st-2ndMonth in Workshop

    Activity 1d: Undertaking open AdvertisementCampaign in 3 leading newspapers to identifyvolunteer institutions and individuals in 2ndmonth

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    South Asia Regional Development Marketplace 2008:Tackling HIV and AIDS Stigma and Discrimination: From Insight to Action

    Objective 2: To develop models with variousInstitutions like Medical, Business, Shops,Corporates, Families, Government etc fordeclaration , policy making.

    Activity 2a: Conducting 3 meetings andpresentations with identified model institution tomake them aware of process in 2nd- 3rd month

    Activity 2b: Signing of Declarations with ModelInstitutions in 3rd -4th month in ceremony ininstitution.

    Activity 2c : Organising atleast 3 meetings forDeveloping and promoting Post Declaration Policy

    interventions with institutions in 5th Month Activity 2d: Organising Recognition Function for all

    Model Institutions in 6th Month

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    South Asia Regional Development Marketplace 2008:Tackling HIV and AIDS Stigma and Discrimination: From Insight to Action

    Objective 3: To scale up Campaign and makeall Educational Institutions in Chandigarhdeclare for non discrimination.

    Activity 3a: Undertaking open AdvertisementCampaign in leading 3 newspapers, invitingEducational institutions to declare in 6th and7th Month

    Activity 3b: Organising Orientation meeting of

    Educational Institutions in 7th Month Activity 3c: Launching the Scaled up version of

    Declaration Campaign by institutions in 7th-16th Month by conducting follow up meetingsand signing declarations

    Activity 3c: Post Declaration Support through

    Policy Development for Educational Institutionsin 7th- 16th Month Activity 3d : Organising 2 Recognition Functions

    for Educational Institutions who are declaring in12th Month

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    South Asia Regional Development Marketplace 2008:Tackling HIV and AIDS Stigma and Discrimination: From Insight to Action

    Objective 4: To percolate declarationfrom Institutions to individuals in case ofeducational institutions

    Activity 4a: Organising Orientations forParents, Management and Staff of 5Educational Institutions in 13th Month toenlist individuals willing to declare

    Activity 4b: Follow up interactions with willingindividuals in 13th -16th Month through 2personal interactions

    Activity 4c: Signing up of Declaration byIndividuals in 13th 16th Month

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    South Asia Regional Development Marketplace 2008:Tackling HIV and AIDS Stigma and Discrimination: From Insight to Action

    Objective 5 : To disseminate learningsof Project and further scaling up andreplication

    Activity 5a: Preparing a Process Manual,Printing and Sharing it in 17th Month in MultiStake Holder Dialogue

    Activity 5b: Preparing a Final Status Report,Printing and Sharing it in 18th Month

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    South Asia Regional Development Marketplace 2008:Tackling HIV and AIDS Stigma and Discrimination: From Insight to Action

    MONITORING & EVALUATION

    A Project Advisory Committee will be formedin 1st month consisting of Representative ofSFS, Chandigarh AIDS Control Society,Chandigarh Network of PLWHA, institutions.

    This Committee will review the progress everyquarter and suggest any changes in the workplan and implementation. The ProjectMonitoring will be done through developmentof reporting formats and preparing monthlyreports, six monthly reports.

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    South Asia Regional Development Marketplace 2008:Tackling HIV and AIDS Stigma and Discrimination: From Insight to Action

    Specific Process indicators for each activity willbe developed. These will be quantitative like

    Survey Report and Declaration Format is Finalised and Shared Number of members of Chandigarh Network of PLWHA willing to be

    associated with Campaign Number of Volunteer Institutions and Individuals responding to

    campaign Number and type of Declarations signed by the Model Institutions Number of Model institutions who develop policy on Non

    Discrimination for PLWHA and their families. Number of Educational Institutions who respond, come forward and

    sign declaration Number of Educational Institutions who motivate others to not

    discriminate Amount of Medic Coverage area in various media like FM Radio,

    Cable TV, Newspapers Amount and type of resources mobilized during project duration. The data on above will be generated in regular reports. Each

    Declaration will have a unique number. One copy of Declaration willremain with SFS.

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    South Asia Regional Development Marketplace 2008:Tackling HIV and AIDS Stigma and Discrimination: From Insight to Action

    And Qualitative in Nature

    Content of the Declarations being finalized forvarious institutions

    Change in knowledge of individuals and institutionsabout stigma and discrimination against PLWHA.(This will be measured through questionnaire filled

    twice -when we first time meet the institution /individual for 1st time and 6 months after firstmeeting)

    Discussions with Chandigarh Network of PLWHA atstart and end of project durations will be done andrecorded.

    Special questionnaire format for individual

    respondents will be prepared. The Questionnaire will be different for Educational

    Institutions, Medical Institutions and Practitioners,Shop owners, Business Houses, GovernmentOfficer, Corporates, Families etc.

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    South Asia Regional Development Marketplace 2008:Tackling HIV and AIDS Stigma and Discrimination: From Insight to Action

    INNOVATION

    We will make Chandigarh as Indias First Cityin which institutions openly declare for NonDiscrimination against PLWHA and theirfamilies.

    Generally Declarations have been done by only

    top levels (Ministers / Bureaucrats, CivilSociety Leaders) but common man/institutions have not been involved. Localinstitutions are many times not aware of suchdeclarations (like UN Declaration onCommitment on HIV/AIDS)

    Local institutions thus tend to think that theyare not powerful to combat HIV Discriminationand Stigma.

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    South Asia Regional Development Marketplace 2008:Tackling HIV and AIDS Stigma and Discrimination: From Insight to Action

    INNOVATION

    It is known fact that Peer to Peer exchange ofthoughts is huge contributor to changing beliefsand making opinions. However most of the Govt.Campaigns on HIV are carried out in Mass Mediamode. We will use this Peer to Peer approach in

    scaling up and replication. Each Institution / individual who declare will be

    told to recommend atleast 3 peers to declareopenly. Thus through this Multi Level Marketingchain the social message will spread.

    Further SFS will build upon marketing principlethat IN SIGHT IN MIND, OUT OF SITE OUT OFMIND. If the declaration remains in view it willremain in mind.

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    South Asia Regional Development Marketplace 2008:Tackling HIV and AIDS Stigma and Discrimination: From Insight to Action

    INNOVATION

    Signing will be voluntary not legally forced. Butcommitment on non removal of declaration fromthe premises visibility. SFS believes Socialcommitment is stronger than legal enforcement.

    Further we will assist local institutions indeveloping policies for non discrimination.

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    South Asia Regional Development Marketplace 2008:Tackling HIV and AIDS Stigma and Discrimination: From Insight to Action

    OWNERSHIP

    We will involve the representatives of Chandigarh Network of PLWHAin the Project advisory body.

    We will try to enrol family members of PLWHA and who have died ofAIDS as volunteers for monitoring this project. They will help us inidentifying those institutions which are discriminating and those whichcan discriminate and we will especially motivate those institutions toOpenly declare. These family members will also tell us about changeshappening in society. They will also help us in identifying local issueson Discrimination which will be used in survey.

    We will motivate any member of the Chandigarh Network of PLWHAs tovisit us to meet the institutions and make them aware of thediscriminations faced by PLWHA. Once we believe this activity cansustain we will hand it over to Chandigarh Network of PLWHAs.

    We have chosen institutions as media to benefit PLWHA becausePLWHA and those affected by them will have to interact withinstitutions in various forms. If we are able to orient institutions thecombat with discrimination and stigma becomes easier.

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    South Asia Regional Development Marketplace 2008:Tackling HIV and AIDS Stigma and Discrimination: From Insight to Action

    REPLICABILITY

    This campaign could be replicated in any other city/district by any organisation. The best organizations toreplicate this campaign will be the Networks of PLWHAin their cities/ districts.

    The printing of the Declaration can be met by somepossible individual donor or publicity seeker. During &Post project period we will try to find some possible

    donor for printing of the declaration. The cost ofDeclaration flex will be nominal (around Rs.40/-) andthus we plan to raise funds by selling small space onFlex.

    We will demonstrate that declarations can be done byvariety of institutions. However for scaling up we willfocus on Educational institutions due to limited

    resources. The learnings from this scaling up can bereplicated with adaptations for other institutions likemedical institutions, Professionals, Govt. Offices,Private Office, Hotels, Religious Institutions, familiesetc.

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    South Asia Regional Development Marketplace 2008:Tackling HIV and AIDS Stigma and Discrimination: From Insight to Action

    SCALABILITY

    The scaling up of this has been designed in the projectitself. We have proposed 2 levels of scaling :

    Institutions to Institutions: Each institution who signs willbe asked to motivate 3 more institutions to sign thedeclarations and develop a policy. The institution whosechain grows stronger will be awarded special recognition.

    Institutions to Individuals: As institutions are made up ofindividuals SFS will organize special awareness campaignon Discrimination, in each institution for the releventmembers of that institution. The individuals will be thenmotivated to declare themselves. The individuals whodeclare will be again motivated to sign 3 more individualsto sign the agreement.

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    South Asia Regional Development Marketplace 2008:Tackling HIV and AIDS Stigma and Discrimination: From Insight to Action

    BUDGET ($66020)

    Personal Cost :$15000 Materials & Equipment:$20150 Training:$1200 Travel:$7950 Monitoring & Evaluation:$3500 Information Dissemination:$12100 General Administration /Overheads : $6120