sfa design Portfolio

ABOUT USFounded by industry leader and design expert Sue

Firestone in 1996, sfa design is an award-winning

international interior design fi rm based in Southern

California. With insight, imagination and integrity,

sfa combines the personal energy and focus of a

boutique fi rm with the experience and capability of a

large corporation. sfa’s commitment to ensuring elite,

personalized service has awarded them an unparalleled

fusion of experience designing premier hospitality and

luxury residential projects.

sfa’s design portfolio has taken them around the world,

completing projects throughout the United States,

Europe, Asia, Africa, South America, the Middle East and

Mexico, serving such clientele as Four Seasons Hotels

and Resorts, Waldorf=Astoria Collection, Fairmont

Hotels & Resorts, JW Marriott, Walt Disney Parks &

Resorts as well as a long list of world-renowned private

residences.

With the philosophy of favoring a diverse spectrum of

design knowledge over a particular signature style, sfa

has built its reputation on bringing each client’s precise

vision to its fullest artistic potential. sfa’s passion for

researching each project’s location, history and unique

aesthetic aspirations allows them to tailor each design

to suit the distinct brand and persona of every client.

Partnered with a forward focus on green design and an

advanced model of social ecology, sfa offers optimal

artistic accomplishment with minimal environmental

impact. sfa’s longstanding commitment to creativity and

innovation combined with precise effi ciency in project

management, coordination and execution has ensured

the fi rm a loyal client list of more than 80 percent

repeat business, a prestigious collection of industry

awards and an ever-evolving portfolio of inspiring

international projects.

SERVICES Since its inception in 1996, sfa has continually enhanced

their services, optimizing the most advanced systems to

create focused, innovative designs. sfa provides up-to-

the-minute knowledge of the latest design technologies,

methods and industry trends. sfa’s expansive portfolio of

experience has ensured fl awless adherence to meeting

sharp deadlines and maximizing quality within a fi xed

budget. By focusing time and energy on the development

of state of the art systems, exacting specifi cations and

documentation, sfa offers turn-key design solutions to

every project.

Complementing sfa’s award winning design talent is

sound technical expertise and a proven solid approach

to project management. During each phase of the

process, from the initial design concept, through design

development, to fi nal installation, sfa seeks to distinguish

its work with rigorous attention to detail, high-standards

and meticulous execution. With exceptional support from

our internal project management teams, sfa ensures

that each project is completed on schedule and under

budget.

3888 State Street, Suite 201 tel: 805.692.1948 Santa Barbara, CA 93105 fax: 805.692.9293

NOTABLE PROJECTS: HOSPITALITY

Four Seasons Hotel Los Angeles at Beverly Hills – Los Angeles, CaliforniaRenovation – 285 Guestrooms & Suites, Guest Corridors, Elevator Lobbies, Windows Bar & Lounge, Garden Restaurant, Bar Patio & Expansion, Ballroom & Pre-Function Space and Library

Four Seasons Jebel Sifah, Oman – OmanNew Build – 190 Guestrooms & Suites, Villas, Lobby & Front Desk, Food & Beverage Outlets, Banquet & Meeting Rooms, Business Center, Spa, Fitness Club, Retail Facilities and Children Activities

Grand Canal Abu Dhabi a Ritz Carlton – Abu Dhabi, U.A.ENew Build – 90 Chalets, 378 Guestrooms, Lobby, 10 Food & Beverage Outlets, Ballroom, Meeting Rooms, Executive Lounge, Discotheque, Spa and Health Club (Opening 2011)

Venezia Tower @ Venetian Hotel Resort & Casino – Las Vegas, NevadaNew Build – Luxury Tower: 1,100 Guestrooms, Concierge Lounge, Corridors, Elevator Lobbies, Lobby and Related Public Space

Fairmont Turnberry Isle Resort & Club – Miami, FloridaRenovation – 392 Guestrooms, All Corridors, Conference Center consisting of Ballroom, Meeting Rooms and Pre-Function

Fairmont Heritage Place Ghirardelli Square – San Francisco, CaliforniaFive-Star Hotel Conversion – 54 Residential Units, Lobby, Owner’s Club and Meeting Room

Fairmont Heritage Place Acapulco Diamante – Acapulco, MexicoNew Build – 50 Five-Star Fractional Ownership Villas - each 3,200 sq. ft., Arrival Pavilion, Pool Pavilion and Café

Waldorf=Astoria Bonnet Creek – Orlando, Florida New Build – 220 Guestrooms, 150 Residences For Sale, Corridors, Elevator Lobbies/Cabs, Hotel Lobby, Residences Lobby, Restaurants: the Bull & Bear, Sir Harry’s Bar, Oscar’s, Fitness Area, Spa including Salon, Ballroom, Meeting Space, Meeting Rooms, Boardrooms, Special Meeting Rooms, Pre-Function and Restrooms

Waldorf=Astoria – New York, New YorkRenovation – Several One-Bedroom Guest Suites

Trump International Hotel & Tower – New York, New YorkNew Build – Public Areas including the Sales Center, Two Lobbies, Guest Areas including the Model Unit and Several Private Residences

African Pride Eliamkim Namundjebo Plaza Hotel – Windhoek, NamibiaNew Build – 136 Guestrooms & Suites, Entrance Lobby, Concierge & Front Desk Areas, Circulation (Atrium & Corridors), Lounge, Coffee Shop & Lounge Terrace, Banqueting Hall/Foyer, Meeting/Breakaway Rooms, Public Toilets: Hotel & Banqueting, Travelers Lounge & Washrooms, Bar, Wine Bar, Cocktail Lounge, Wellness Element/Spa, Fitness Center, Guestroom Circulation Areas, Elevator Cab Interiors and Elevator Lobbies

NOTABLE PROJECTS: RESIDENTIAL

Yeung Residence

Bradbury, California – 30,600 sq. ft. Estate

Private Residence

Bel Air, California – 35,000 sq. ft. Estate

Judy & Jeff Henley (CFO – Oracle)

Santa Barbara, California – 20,000 sq. ft. Estate

Liz & Barry Bonds (San Francisco Giants Baseball Player)

Beverly Park, California – 18,000 sq. ft. Estate

Kathy & Nick Zwick “Pompeiian Court”

Montecito, California – 12,000 sq. ft. Estate

Lori & Jen-Hsun Huang (CEO, President & Co-Founder NVIDIA)

Los Altos Hills, California – 8,000 sq. ft. Estate

Cindy & Mark Lucovsky (Technical Director, Engineering Google Inc.)


The Reserve, Palm Desert, California – 8,000 sq. ft. Estate

Jillian Hoffman & Peter Muller (Wall Street Trader)


Toni & Stephen Haselton


Lindsay & Shawn Green

Santa Barbara, California – Estate

Laura & Bill Levy

Hope Ranch, California – Estate

Hollye & Jeff Jacobs (President of HARPO - Discovered Oprah)


Candace & Derek Fisher (Los Angeles Lakers)

Hidden Hills, California – 8,500 sq. ft. Estate

Dale Frey & John Myers (Executive Chairmen of GE Pension Fund)

New York, New York – Trump International Hotel & Tower

FOUR SEASONS HOTELBeverly Hills – Los Angeles, California

sfa design’s vision for the renovation of the Four Seasons Hotel Los Angeles at Beverly

Hills was to modernize the preexisting traditional-style interiors, while incorporating

elements of classic Four-Seasons fl ora and invoking the rich history of Old Hollywood

and Beverly Hills. With a warm, clean Southern-California style at its core, the design

for the hotel evolved into one of classic aestheticism and smart simplicity – a perfect

aesthetic backdrop for the international hub of entertainment industry events and

premiers.

Scope: Renovation – 285 Guestrooms & Suites, Guest Corridors, Elevator Lobbies,

Windows Bar & Lounge, Garden Restaurant, Bar Patio & Expansion, Ballroom & Pre-

Function Space and Library




GRAND CANAL ABU DHABI JW Marriott – Abu Dhabi, United Arab Emirates

The Grand Canal Abu Dhabi, a Ritz Carlton, represents one of the fi rst of what will

be many luxury new-build hotels in Abu Dhabi. The hotel is themed as a Venetian

resort with a six-star masterplan. sfa design’s intricate and unanticipated use of

classical Venetian elements will evoke the ambiance of a bejeweled European city

elevated to the most impressive levels of contemporary design. The opening date

is scheduled for the middle of the year in 2010.

Scope: New Build – 90 Chalets, 378 Guestrooms, Lobby, 10 Food & Beverage Outlets, Ballroom,

Meeting Rooms, Executive Lounge, Discotheque, Spa and Health Club (in progress)

FAIRMONT HERITAGE PLACE Acapulco Diamante – Acapulco, Mexico

In the villas of Fairmont Heritage Place Acapulco

Diamante, sleek contemporary design is fused with

traditional Mexican elements to create a natural, yet

luxurious retreat. To execute this task, sfa focused on the

seamless transition between indoor and outdoor space,

using bold, yet minimalistic fi xtures to accentuate the

architectural lines based on the ideas of Luis Barragan,

who has worked to give the Mexican hacienda a fresh

up-to-date design. By combining indigenous materials

such as dark tropical woods and pebble fl ooring with

an array of modern accents, the interior design spreads

warmth and continuity through each interior space.

Scope: New Build – 50 Five-Star Fractional Ownership

Villas - each 3,200 sq. ft., Arrival Pavilion, Pool Pavilion

and Café

FAIRMONT HERITAGE PLACE Ghirardelli Square – San Francisco, California

Set on the vibrant San Francisco waterfront with

breathtaking views of the bay and Alcatraz Island,

Fairmont Heritage Place, Ghirardelli Square is a unique

luxury property offering guests the fresh spirit of the city

in an iconic San Francisco setting. sfa design thoroughly

researched the rich history of the property to transform

the world-famous chocolate factories into the most

luxurious living space/sophisticated residence club in San

Francisco. Featuring private terraces, exposed original

red brick walls, customized furniture and original artwork,

the property possesses a sexy yet sophisticated identity.

Scope: Five-Star Hotel Conversion – 54 Residential

Units, Lobby, Owner’s Club and Meeting Room

FAIRMONT HERITAGE PLACE Ghirardelli Square – San Francisco, California

The vision for Hotel Indigo, a chain of cutting-edge, urban hotels is to offer modern,

transcendental interiors, while using green practices to generate luxury ambience.

sfa design created the Hotel Indigo Manhattan prototype to showcase a space that

is as innovative as it is inviting - a warmer, more welcoming version of the uber-chic

boutique. Carefully pairing old with new, and abstract with organic, the result was one

of hip serenity and a novel spin on sophistication.

Scope: Prototype Guestroom

HOTEL INDIGONew York, New York

WALDORF=ASTORIA AT BONNET CREEK

Orlando, Florida

Located on nearly 500 acres of land the Waldorf=Astoria

at Bonnet Creek blends the elegance and refi nement

of the Waldorf=Astoria brand with the vibrant ambiance

and warm energy of Florida. At the client’s request,

sfa’s designers rejected the youthful, Disney-esque

spirit of Orlando in favor of a mature, yet modern

sophistication that appeals to an eclectic mix of guests

seeking the best in luxury business destinations.

VENEZIA TOWER Venetian Hotel Resort & Casino – Las Vegas, Nevada

For the Venezia Tower, sfa design created a hideaway

within the hotel that builds upon the Venetian’s existing

Italian Renaissance theme, while evoking the ambiance of

a private palazzo. To ensure a more intimate, “boutique”-

style hotel-within-a-hotel, sfa designed private seating

areas, using soft lighting and deep woods that offer an

air of welcome, while grand fi xtures, luxe fabrics and rich,

intricate patterns on the fl ooring and furniture evoke the

ambiance of an elite estate.

Scope: New Build – Luxury Tower: 1,100 Guestrooms,

Concierge Lounge, Corridors, Elevator Lobbies, Lobby

and Related Public Space

VENEZIA TOWER Venetian Hotel Resort & Casino – Las Vegas, Nevada

FONTAINEBLEAU SORRENTO Miami Beach, Florida

The Fontainebleau Sorrento is a new-build tower, constructed as part of an historic

renovation of the world-renowned Fontainebleau Resort in Miami Beach. The design

for the new and improved Fontainebleau Sorrento commanded both innovation

and a keen understanding of the notorious beach area’s history. With the individual

expressionistic nature of South Beach interiors in mind, sfa design was able to envision

a clean, contemporary design that distinguishes itself for its chic construction and highly

impressive art collection.

Scope: New Build Condo Hotel – 286 Guest Units, Public Spaces and Executive

DISNEY’S BOARDWALK INN Lake Buena Vista, Florida

With nearly 400 guestrooms, suites and duplex cottages

Disney’s Boardwalk Inn is a traditional resort set on the

coast of Lake Buena Vista, Florida. Inspired by the early-

20th century seaside resorts, the hotel is located on a

lively boardwalk of shops and restaurants. The spirit of

the space is romanticized beach house elegance. Like

most Disney designs, the theme for the Boardwalk Inn

possesses elements of fantasy with motion picture-

esque characteristics. Its impressive outcome won the

project the cover of Hospitality Design Magazine.

The nautical vibe is created using antiquated furniture,

light patterned prints and wicker details. A world traveler’s

collection of art and artifacts decorates every cabinet,

cupboard and surface, giving the space a personalized

quality, as if it is someone’s beachside retreat. A casual

elegance is evoked with graceful chandeliers and fl oral

and striped fabrics that set a mood of joyful relaxation.

Whimsical statues like that of a glass elephant atop

the fi replace and a stone horse holding a large fl oral

arrangement enhance the whimsical feel of the space.

Colorful pillows and couches carefully mismatch with

seashell printed armchairs to further a mood of eclectic

comfort. The result is a joyful atmosphere that evokes an

elegant image of a 1900s beach resort, with a touch of

playful imagination unique to the world of Disney.

Scope: New Build - 378 Guestrooms & Presidential

Suite, 532 Vacation Villas & Member’s Lounge, All Public

Spaces including Lobby, Lobby Lounge, Dining, Pre-

Function and Ballroom/Meeting Space

DISNEY’S BOARDWALK INN Lake Buena Vista, Florida

HIGH RISES Trump International Hotel & Tower – New York , New

York

Located in the heart of Manhattan, the Trump Tower is a

work of architectural splendor surrounded by the dazzling

beauty of the New York skyline. sfa used modernly regal

fabrics, fi nishes and furniture pieces to create the warm,

inviting and intimate ambiance of a private residence,

while displaying the grace and elegance of the fi nest

luxury hotels.

Scope: New Build – Public Areas including the Sales

Center, Two Lobbies, Guest Areas including the Model

Unit and Several Private Residences

Park Wilshire – Los Angeles, California

After winning the 1991 Elan Gold Award for Best Interior

Design – Luxury Community for Park Wilshire, Sue

Firestone, Founder/Chairman of sfa design, was asked

to return to take on the property’s 2007 renovation.

Catering to an international mix of residents, the

new design for Park Wilshire was inspired by the

many world cultures represented within the building.

sfa maintained the contemporary feel of the space

by incorporating the existing clean modern lines, the

Asian aesthetic and the use of black stone into a sleek

interpretation of world design.

MONTECITO RESIDENCEPrivate Estate – Montecito, California

Stepping away from the cold sparseness and narrow

lines of modern minimalism, the design for a recently

renovated 5,000-square-foot Montecito estate fuses

valley richness with contemporary refi nement. Santa

Barbara-based international interior design fi rm, sfa

design worked with the estate’s owners to create a

clean, modern space born out of earth-inspired, organic

elements.

MONTECITO RESIDENCEPrivate Estate – Montecito, California

ITALIAN VILLAPrivate Residence – Southern California

Paying homage to old-world graciousness and elegant, ultra-livable homes, sfa’s design

for this 12,000-square-foot Montecito estate was inspired by a famous Pompeian villa. All

aspects of the design; from the warm color palette of terra cotta, russet and cream, with

touches of teal and gold, to the hand-picked antiques and accessories were thoroughly

researched to capture the authentic ancient Italian look and feel.

ITALIAN VILLAPrivate Residence – Southern California

Dramatic Architecture and sophisticated design work hand-in-hand to recreate the

taste and elegance of a Mediterranean style villa in this renovated 18,000-square-

foot home. sfa planned the design of each room to fl ow seamlessly from one to the

other, with every area in this magnifi cent home offering a taste of true luxury and

classical opulence.

SCOTTSDALEPrivate Residence – Scottsdale, Arizona

SCOTTSDALEPrivate Residence – Scottsdale, Arizona

HOPE RANCH Private Residence – Santa Barbara, California

This classic Italian-style home was designed to

complement the stunning seascapes and mountain

views of its Santa Barbara, California location. sfa

employed rich woods, sophisticated antiques and refi ned

architectural details with a palette of greens and gold

accents to create a space that blends seamlessly with

the 20,000-square-foot estate’s dramatic surroundings.

Inspired by the serene, lush landscaping of this 8,000-square-foot Bay Area home,

sfa design created a harmonious retreat by marrying rich Italian decor with clean

neoclassical architecture. The consistency of color combined with the devotion to the

Italian Rococo infl uence creates a symbiotic fl ow within all spaces of this residence.

The gentle grandeur in each detail allows the classical Italian design to gracefully

fuse with the home’s natural Californian setting.

LOS ALTOS Private Residence – Los Altos Hills, California

Dramatic architecture by Richard Landry and elegant interior design come together

to create an inviting and enchanting space in this 6,000-square-foot Spanish-style

home. sfa established a tone of sophistication by merging deep umber patterned wood

fl ooring with delicate fabrics and rich tapestries that generate an air of lavishness

within the rustic atmosphere.

MONTECITO Private Residence – Montecito, California

To invent an innovative, yet elegant design for this Bel Air residence, sfa employed

the simple element of sleek, uncomplicated surfaces in the clean lines of furniture, art,

walls and fl ooring. Unadorned spaces and a palette of cream and auburn woods give a

quiet modesty to the design, as the open layout, infl ux of light from fl oor length windows

and the use of fi replaces warm up the hip, contemporary environment.

BEL AIR Private Residence – Bel Air, California

BEL AIRPrivate Residence – Bel Air, California

SAILING YACHT TAMSEN Via Reggio, Italy

The primary goal in designing the 174-foot private yacht, Tamsen, was to combine

the exquisite elements of a classic Italian Perini Navi with the warmth, functionality

and modern sensibility of a contemporary living space for the owner’s extended family.

Balancing a traditional nautical backdrop, with an innovative contemporary design,

sfa enlivened the rich teak interiors with vibrant digitized artwork. Every aspect of the

ship’s design pays tribute to the owners’ love of sailing and sailboats while infusing their

personal appreciation of modern artistry.

SAILING YACHT TAMSENVia Reggio, Italy

Documents

sfa design Portfolio