Session 13

Gaining Support for Risk Communication

Session 13 Slide Deck

Slide 13-1

Session 13 2

Objectives

13.1 Discuss different support types and sources.

13.2 Explain fundraising strategies.

Slide 13-

Gauging Support

• The level of effort

• The campaign duration

Session 13 3Slide 13-

Fundraising – A Complex Process

• First recognize and accept additional funds are required.

• Fundraisers must know how and where to acquire resources.

• A fundraising plan guides the effort.

Session 13 4Slide 13-

The Fundraising Plan

• Fundraising Goal– Money– Human and material resources

• Accuracy vital– Motivating factor– Performance measure

Session 13 5Slide 13-

Fundraising Factors

• How much is actually needed

• How much can realistically be raised

Session 13 6Slide 13-

Project Budget Considerations

• Equipment

• Rental space

• Utilities

• Services

• Other fees

• Ongoing/recurring costs (leeway)

Session 13 7Slide 13-

Fundraising Resources

• Fundraising campaign leadership

• Solicitors

• List of prospective donors

• If resources are insufficient:– Enlarge resources to meet the goal– Reduce the budget

Session 13 8Slide 13-

Types of Program Support

• Cash

• In-kind donations

• Volunteer resources

Session 13 9Slide 13-

Cash

• Most versatile

• Presents few restrictions

• Must be used in support of the project

Session 13 10Slide 13-

In-Kind Resources

• Donated, but are not cash or volunteer human labor

• Can be easier to acquire than cash– Require a smaller financial commitment from

donors– Have less of a “bottom-line” impact– Have less resource competition– Can provide valuable tax incentives

Session 13 11Slide 13-

Volunteer Resources

• People with no money or resources can still help.

• Strong goodwill incentives.

• Volunteers can be used for almost any aspect of the campaign.

• Many options to reach prospective volunteers.

Session 13 12Slide 13-

Sources of Support• Individual donors• Business/corporate donors• Small businesses• Foundations• Local, county, State, and Federal government

grants• Religious organizations• Civic organizations• Fee generation• Partnerships

Session 13 13Slide 13-

Individual Donors

• Represent the majority of charitable donations.

• 75 − 90% of fundraising typically from individuals.

• Each donation is typically small in comparison.

• Successful because:– Require smaller financial commitments.– Outreach promotes the project.– Individual donors tend to give repeatedly, and become

spokespeople for the cause.

• Major donorsSession 13 14Slide 13-

Business/Corporate Donors

• Second in scope to individual donors.

• Many corporations maintain separate gift-giving foundations, but also provide funding outside of these separate institutions.

• Business’ motivation guides giving/approach strategy.

• Bigger corporations mean bigger budgets, but more competition.

Session 13 15Slide 13-

Small Businesses

• Exist in every community

• Have a much greater stake in community success and viability

• Differences between large and small businesses

Session 13 16Slide 13-

Foundations

• Exist almost exclusively for donating money.

• $400 billion in foundation assets in the United States.

• All foundations have a mission and program areas:– Types of projects– Types of recipients

Session 13 17Slide 13-

Foundation Categories

• Community Foundations

• Public Foundations

• Family Foundations

• Private Foundations

Session 13 18Slide 13-

Government Grants

• Exist at all government levels.

• Perpetual but unpredictable.

• Finding grants is challenging.

• Grants address specific program areas.

Session 13 19Slide 13-

Religious Organizations

• Every community is served by religious organizations.

• Most have national offices as well.

• Often a great source of volunteer support.

• Effective for projects with disadvantaged groups.

• Churches are often able to provide venues.

Session 13 20Slide 13-

Civic Organizations

• Kiwanis, Elks, Rotary, Jaycees.

• Make grants in the communities where they operate.

• Can help introduce fundraisers to other community stakeholders who are potential funders.

Session 13 21Slide 13-

Fee Generation

• Can ensure steady income if permitted.

• Product/service is offered to lure donors.

• “Suggested donation” fees are an option.

• Fee generation alone has provided sustainability to many projects.

• Requires creativity.

• Can make the organization feel “self-supporting.”

Session 13 22Slide 13-

Partnerships

• Community stakeholders each benefit from reduced vulnerability.

• Skills and resources may be pooled.

• Partnerships can provide unique access.

Session 13 23Slide 13-

Implementing a Fundraising Strategy

• Always begin with “low-hanging fruit”– Family, friends, employees, volunteers,

vendors, board, etc.

• Important that donors feel those close to the organization are willing to invest/show support.

• Vendors can be a great source of support, if allowed.

Session 13 24Slide 13-

Fundraising Strategy Factors

• Timing

• Amount of funding required

• Available resources

• Profile of project

• Fundraising environment

• Sequence (of asking different sources)

• Values (vis-à-vis fundraising methods)

• Legal and regulatory issues

Session 13 25Slide 13-

Approaching Individuals

• Must be identified/approached

• Extensive range of possibilities

• Key factors:– “Someone I know”– “Have volunteered at the organization”– “Asked by clergy”– “Read or heard a news story”– “Asked at work”– Others

Session 13 26Slide 13-

Methods to Approach Individuals

• Direct mail

• Special events or activities

• Internet fundraising

• Telephone solicitation

• Door-to-door solicitation

• Planned gifts

• Workplace appeals

• AdvertisingSession 13 27Slide 13-

Major Donors

• Require special tactics

• Deserve special attention

• Should be approached by senior executives

• Deserve professionally formatted materials

Session 13 28Slide 13-

Corporations/Small Businesses

• Corporations– Personal connection helps.– Creativity in determining connections.– The interaction is a business proposition as

much as a philanthropic gesture.– Should be something offered in return.– Fundraisers must “sell” their organization, good

reputation.– Fundraisers must investigate the donor.

Session 13 29Slide 13-

Corporations/Small Businesses

• Small Businesses– Should never be neglected because they are

“small.”– Donations are likely to be smaller, but easier to

secure.– Donor interests are more focused.– Need for personal relationships is great.

Session 13 30Slide 13-

Foundations

• Need to have the following to approach:– Good research– Great proposal– Time

• Must be a good match.

• Must know interests and intentions.

Session 13 31Slide 13-

Government Grants

• Government funding is rarely indiscriminant.

• Fundraisers must get creative with programmatic vantage points of their projects.

• Government agencies are strict with guidelines.

• For NGOs – eligibility requirements can pose obstacles – partnerships can help.

Session 13 32Slide 13-

Religious Organizations

• Large ones operate much like foundations.

• Restrictions may be specific.

• Some NGOs restrict religious donations.

Session 13 33Slide 13-

Civic Organizations

• Speakers/guests are opportunity to connect.

• Public Relations Team.

• Opportunity to meet local business owners and representatives.– Donations– In-kind

Session 13 34Slide 13-