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1 Session 10-a: Simple Enhancements and Translation Session 1: Are You Ready? 1 Dimitris Kloussiadis & Bob Erwin University of Georgia, SBDC International Trade Center 1 Dimitris Kloussiadis & Bob Erwin University of Georgia, SBDC International Trade Center Export-U.com is operated by the US Export Assistance Center, in Atlanta, a collaborative partnership including the SBDC International Trade Center of the University of Georgia, and the US Commercial Service. The SBDC program is funded by the University of Georgia and the U.S. Small Business Administration. SBA's funding is not an endorsement of any products, opinions, or services. All SBA funded programs are extended to the public on a nondiscriminatory basis. Image above purchased by UGA-SBDC-IT. Image: All over the web. Free to download. Session 10a: Website Globalization

Session 1: Are You Ready? - Export-U.com6 Session 10a: Website Globalization Image: Internet connections in the US, at this location. Session 10a: Website Globalization Hiro Wananabe

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Page 1: Session 1: Are You Ready? - Export-U.com6 Session 10a: Website Globalization Image: Internet connections in the US, at this location. Session 10a: Website Globalization Hiro Wananabe

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Session 10-a:

Simple Enhancements and Translation

Session 1: Are You Ready?

1

Dimitris Kloussiadis & Bob ErwinUniversity of Georgia, SBDC International Trade Center

1

Dimitris Kloussiadis & Bob ErwinUniversity of Georgia, SBDC International Trade Center

Export-U.com is operated by the US Export Assistance Center, in Atlanta, a collaborative partnership including the SBDC International Trade Center of the University of Georgia, and the US Commercial Service. The SBDC program is funded by the University of Georgia and the U.S. Small Business Administration. SBA's funding is not an endorsement of any products, opinions, or services. All SBA funded programs are extended to the public on a nondiscriminatory basis. Image above purchased by UGA-SBDC-IT.

Image: All over the web. Free to download.

Session 10a: Website Globalization

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Session 10a: Website Globalization

Global Web Users

Photo: About China Travel Guide.

One of several new Apple stores recently opened in Shanghai, China

AsiaEurope

N. AmericaS. America

AfricaMideast

Australia

Session 10a: Website Globalization

Every region has much greater undeveloped potential than the U.S.

Potential forInternet Growth

Photo: Singapore Telecommunications Exhibition, Xinhua. Source: Internet World Stats & Pingdom at pingdom.com.

Current Internet Usage

Potential

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How to take advantage of these international opportunities?

…whether you want it or not!

If you have a website, you already have global exposure…

Session 10a: Website Globalization

Photo: Kobe drawing | Flickr - Photo Sharing!www.flickr.com - Search by imagePage by Marcus Kwan, Page by . - Kobe drawing on the iPad using Adobe ideas,., Lockheed PV2D Harpoon (N6657D) 1945 Photo | Flickr - Photo Sharing!, www.flickr.com -

Session 10a: Website Globalization

Fuses globalization best practices with your branding & technology

Photo: Buzios, by Przemyslaw, at: http://www.fotopedia.com/items/stoodi-d0eb90708889aa87314b6f0a19ea4d85

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Session 10a: Website Globalization

Don’t use [email protected] Better: International Sales – [email protected]

Create separate international page

Show address like an envelope: Don’t abbreviate state

Include USA

Provide direct-dial phone numbers toll-free won’t work internationally

Use international dial format: +1(619)888-4567

Photo: Neon Internet Café, Wikimedia Commons.

Session 10a: Website Globalization

Make info request easy

Auto e-mail links don’t workBetter: online form + email option

Only request critical infoFor orders and data capture

Minimize required fields

Respond in 48 hrsPhoto: Internet Service Company in Viet Nam, http://vietnamtoday.ru/?p=112

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Session 10a: Website Globalization

Image: Internet connections, Istituto Nazionale di Fisica Nucleare, at www.infi.it., also Photo: Interim Partners, UK.

Session 10a: Website Globalization

Could probablyomit zip code

Image: Internet map, at this location.

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Session 10a: Website Globalization

Image: Internet connections in the US, at this location.

Session 10a: Website Globalization

Hiro Wananabe Truli DongivahechtC-207 1-19-25 Oude Gracht 621Ikki-Machi 1381 X2 WeespAizu-Wakatsu City The NetherlandsFukushima 765Japan

Free text postal codes – 12+ digits

Allow multiple last names & titles

Include country & city field

Allow multi-digit phone numbers

Request no abbreviations:

Photo: Arabic street sign, at chronikler.com.

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Session 10a: Website Globalization

Specify service hours both 12 and 24 hour

Show time zone & consider GMT reference:

Office Hours: 9am – 7pm PST =

9H00 - 19H00 GMT - 8

Session 10a: Website Globalization

Spell out dates to avoid confusion

U.S. convention different from most countries:

8/3/01 - March or August?

August 8, 2001 (clear)

Photo: Ancient astrologic clock in Prague, by Jacek Piwowarczyk, at this web location.

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Session 10a: Website Globalization

Include metric weights & measures, plus U.S. conventions

Calculation routines: must yield correct results from either input

Electrical requirements: specify voltage, cycles, etc.

Say if willing to modify product

Image: Vitruvian Man, Wikimedia.

Session 10a: Website Globalization

Data source: Internet World Stats, http://www.internetworldstats.com/stats7.htm

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Session 10a: Website Globalization

Better not translate than do it poorly

English still no.1 language of international business… for now

Not simple to fully translate

Engage professionals that employ native speakers!!!

Session 10a: Website Globalization

European languages: 30-40% larger , Asian languages: 30-50% smaller

The word “speed” in German:

In Chinese:

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Session 10a: Website Globalization

Photo: Ancestors awake, by theogeo on Flickr.

Session 10a: Website Globalization

“¿Cuánto?” means “How much?”

“Cómo” means “How” in Spanish, “Mucho” means “Much.”

does not mean “How much?” ---

BUT “¿Como mucho?”

It means, “I eat a lot.”

Image: Machine translation, all over web.

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Session 10a: Website Globalization

Session 10a: Website Globalization

http://translate.google.com/translate_tools

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Session 10a: Website Globalization

Consider Translated intro page

(Chinese intro page submitted to Google China)

Session 10a: Website Globalization

Where’s the

English link?

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Session 10a: Website Globalization

Session 10a: Website Globalization

Best practice

Why isn’t Japan

translated?

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Session 10a: Website Globalization

Proactive Promotion, Internationalization, and Localization

International eCommerce

Photo: Radio-telescope, NASA, downloadable at website.

Session 10-a:

Simple Enhancements and Translation

Session 1: Are You Ready?

28

Dimitris Kloussiadis & Bob ErwinUniversity of Georgia, SBDC International Trade Center

28

Dimitris Kloussiadis & Bob ErwinUniversity of Georgia, SBDC International Trade Center