Seriously, just think about it.

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Social systems manipulate and dupe people into buying the myth that society is moving forward. It is an industry that we take part in. A cultural industry. These industries create art so that it can be fed to the masses for money. Therefore, it is not truly art. - PowerPoint PPT Presentation

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Social systems manipulate and dupe people into buying the myth that society is moving forward. It is an industry that we take part in. A cultural industry.These industries create art so that it can be fed to the masses for money. Therefore, it is not truly art.

Seriously, just think about it.

Corporations do this in three ways:StandardizationManipulationPseudo-Individualization

Art succumbs to formula, genre

Plotlines follow predictable paths

Time and look of artistic works must conform to various standards

Standardization

Popular culture sounds and looks more and more like each other.

They have a core structure with punitive uniqueness. (Pseudo-individualism)

The industry squeezes out any kind of challenge, orginality authenticity or intellectual stimulation from the culture it creates.

Popular culture becomes more alike.

Art succumbs to formula, genre

Genre: Pop SongVerse, chorus, verse, chorus, solo, chorus.

Genre: PaintingFrame, oil or water, scene?

The Beginning of any chorus is replaceable by the beginning of innumerable other choruses.

Structural standardization = standardized reactions.

The listeners drawn to popular music are conceived of in terms of infants.

Conditions listeners: Forced childishness.

Oppositional music - The details contain the whole. You must spend time with the piece. Regression from oppositional music.

Pop Music is one of distraction.

We desire it because it is hammered into us. It is made to be desirable.

Ecstasy without content

These artists did not conform to standards or follow predictable paths. Avant Garde

ButSigned to Elektra, Atlantic & Warner. Signed to Bluenote & AtlanticSigned with Geffen

Using knowledge, cultural creators can manipulate stories for a specific effect.

Manipulation

The Veneer of the Individual makes consumers think they are getting something new and different. Pseudo-Individualism

Yes, there may be some originality, but a film still has a story arc, a hero, a journey of discovery, a plot and other standardized elements.

Original?

Capitalism conveys myth of the individual and of the rebel.

People want to express themselves as being different from the crowd

Wait a second, these individuals who need to stick out are a new market opportunity!

All driven by commercial imperatives to maximize profit

All culture is pre-digested with individuals in mind.

NO WAY OUT OF CULTURAL INDUSTRYSo, go forth and continue to be duped by those in charge of the industry. You really dont have much choice.