Sequels and LicensesSequels and LicensesWorking with someone else’s ideasWorking with someone else’s ideas

OverviewOverview

What are we talking about here?What are we talking about here?Why would I want to do this?Why would I want to do this?How do I do it?How do I do it?

What are we talking about?What are we talking about?

What is Intellectual Property?What is Intellectual Property? www.wipo.intwww.wipo.int

What is a license?What is a license?What is a sequel?What is a sequel?

… … we’ll use these terms interchangeably.we’ll use these terms interchangeably.

Sequels, Licenses and IPSequels, Licenses and IP

Why the HELL would I do this?Why the HELL would I do this?

ProsProsMoneyMoneyExperienceExperienceRelationshipsRelationshipsAttractive to Attractive to PublishersPublishersGameplay & Gameplay & technologytechnology

ConsConsIP isn’t yoursIP isn’t yoursLack of controlLack of controlNo slam-dunkNo slam-dunkMisconceptionMisconceptionWho’s in charge?Who’s in charge?

Why the HELL would I do this?Why the HELL would I do this?

Yourself :)Yourself :)PublisherPublisherNew marketNew marketExisting marketExisting market

Who am I making this for?Who am I making this for?

How do I do this?How do I do this?

ProsProsExpected salesExpected salesPromotionPromotionWelcome wagonWelcome wagonFeedbackFeedback

ConsConsIllusion of cohesionIllusion of cohesionNo responsibilityNo responsibilityNegative buzzNegative buzzClose mindedClose mindedNo controlNo controlTime-sinkTime-sink

Challenges of an existing marketChallenges of an existing market

How do I do this?How do I do this?

Client deliveryClient delivery Rules for use provided by ClientRules for use provided by Client

Reverse engineeringReverse engineering Extrapolate from existing productsExtrapolate from existing products Look to other uses of the propertyLook to other uses of the property Look to the communityLook to the community Look to the ClientLook to the Client

Getting hold of the propertyGetting hold of the property

How do I do this?How do I do this?

IterationIterationHeading in a new directionHeading in a new direction

What am I doing with it?What am I doing with it?

How do I do this?How do I do this?

ProsProsInnovateInnovateMake your markMake your markExpand the marketExpand the market

ConsConsAlienationAlienationErode UniquenessErode UniquenessNo perceived changeNo perceived changeWrong way, go backWrong way, go back

Heading in a new directionHeading in a new direction

Wrapping up …Wrapping up …

Lots of opportunitiesLots of opportunitiesLots of risksLots of risks

Questions?Questions?