Seo Tools , Seo Services, Search Engine Marketing,search Engine Optimization, Seopackages, Social

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  1. 1. Seo Tools , Seo Services, Search Engine Marketing,search Engine Optimization, Seopackages, Social By: chaitali Morey SEO Tool and Techniques SEOHelpline goal is to help you improve your site's interaction with users and search engines. Even though this guide won't give up any new secrets that increase your page ranks for your site, it will make it easier for search engines to crawl and index your site. In SEOHelpline section is devoted specifically to search engine marketing, as opposed to search engine optimization and placement. If search engine marketing is what keeps you up at night, these articles should help you find your way and signicantly improve your search engine marketing (SEM) skills. The whole purpose of search engine marketing is to attract new prospects and buying customers. In certain cases however, your sales could become limited, for the simple reason that not everybody is seeking the products or services your company offers. Across the World Wide Web, if there are only 6,000 searches a month for the keywords industrial pump rebuilding, it will be hard for you to make more people search for that keyword phrase when Word Tracker tells us there has been only 6,000 searches for those three keywords in any given month or period. SEO Glossaries:- Crawler Crawler-based search engines, such as Google, create their listings automatically. They "crawl" or "spider" the web, then people search through what they have found. If you change your web pages, crawler-based search engines eventually find these changes, and that can affect how you are listed. Page titles, body copy and other elements all play a role. All crawlers will find pages to add to their web page indexes, even if those pages have never been submitted to them. However, some crawlers are better than others. This section of the chart shows which search engines are likely to do a "deep crawl" and gather many pages from your web site, even if these pages were never submitted. In general, the larger a search engine's index is, the more likely it will list many pages per site. See the Search Engine Sizes page for the latest index sizes at the major search engines. Crawler or Web Spider A spider web or crawler is a program that inspects the World Wide Web pages in a methodical and automated. One of the most common uses are given is to create a copy of all visited web pages for later processing by a search engine that indexes pages provide a quick search system. The bots often spider web (the most widely used of these). Web spiders begin visiting a list of URLs; it identifies the hyperlinks on those pages and added to the list of URLs to visit on a recurring basis according to certain set of rules. Normal operation is that it gives the program an initial group of addresses, the spider download these addresses, analyzes the
  2. 2. pages and look for links to new pages. Then download these new pages, examines its links, and so on. Among the most common spiders of the web are: * Create the index of a search engine. * Analyze the links of a site to find broken links. * Collect information for a certain type, pricing of products to compile a catalog. How does any spider start its travels over the Web? The usual starting points are lists of heavily used servers and very popular pages. The spider will begin with a popular site, indexing the words on its pages and following every link found within the site. In this way, the spidering system quickly begins to travel, spreading out across the most widely used portions of the Web. Google began as an academic search engine. How quickly spiders can work. They built their initial system to use multiple spiders, usually three at one time. Each spider could keep about 300 connections to Web pages open at a time. At its peak performance, using four spiders, their system could crawl over 100 pages per second, generating around 600 kilobytes of data each second. Keeping everything running quickly meant building a system to feed necessary information to the spiders. The early Google system had a server dedicated to providing URLs to the spiders. Rather than depending on an Internet service provider for the domain name server (DNS) that translates a server's name into an address, Google had its own DNS, in order to keep delays to a minimum. Basic SEO Glossary:- A/B Test . The practice of creating two documents or sites that are nearly the same for the purpose of determining which design or copy variation produces the better result. Often used in PPC marketing, occasionally used in organic SEO (q.v.). The testing of ads or landing pages against each other to increase efficiency. One of the main uses of split testing is on AdWords campaigns. One of the main uses of split testing is on AdWords campaigns. There are a number of variables on an AdWords campaign that can be subjected to split testing and can be compared on the benchmark of a number of statistics. By comparing different fields such as budgets, timings of the campaign, Ad placements etc you can incrementally develop the most efficient and effective pay Per Click (PPC) campaign. . SEO Authority Websites:- Authority A document (page) pointed to by several hubs (experts). An authority page is assumed to have a lot of content relevant to a primary topic When people talk about hubs and authorities, these are some of the most authoritative sites in the SEO industry. Search Engine Watch - considered the bible of search engine information. SEOHelpline keeps up with all angles of search. He provides an excellent free newsletter (SearchDay) and also hosts Search Engine Strategies. Search Marketing Info - this is my article and general information website. While not as powerful as
  3. 3. the above sites yet, I look to keep improving throughout the next couple years to increase the usability and quality of my content to where the site is equal parts beef and cake. Black Hat SEO - nobody has made a worst practice SEO guide until I created this evil being. It will probably never garner amazing support, but the site is fun and I have been told it has helped many webmasters. Bait and Switch:- Bait and switch is considered as a spam technique when used in SEO. It provides one page for a search engine or directory and a different page for other user agents at the same URL. Sometimes it creates an optimized page and submits to search engines or directory, but replaces with the regular page as soon as the optimized page has been indexed. Bait-and-switch 1) Any Web document or site that pretends to be one thing in search results but turns out to be something else when a user clicks through to it. 2) A strategy for building traffic to a Web site. 3) The practice of changing the content, relevance, or connections of a Web document or tool, gimzo (q.v.), or widget after it has become popular. Blog A Web site or portion of a Web site devoted to Web logging or Web journaling. Blogs are typically used to create content and place links for search results management (q.v.). Also known as a "weblog". An online diary with entries made on a regular if not daily basis. Some blogs are maintained by an anonymous author who uses a nickname or handle instead of his or her real name. Body Links Hypertext links placed within the main content of a Web page. Churn Noun. The process by which a search engine regularly or occasionally changes listings in its results due to content or algorithmic factors. Churn is normal for most queries. Conversion A conversion is any desired action that is taken as a result of visiting a Web page. Conversions are used in many Web marketing metrics. Conversions fall into three categories: Informational Conversions (q.v.), Search Conversions (q.v.), Transformational Conversions (q.v.), and Transactional Conversions (q.v.). Frogblog Technically, other people coined the expression for blogs devoted to all things French. But I adopted the term to refer to a network of blogs that a spammer (or really active blogger) hops around, posting brief (often useless drivel) entries for the sake of being active. Frogblogs usually have a lot of Javascript ads in the margins. All six margins. Gizmo Now often called widgets (by mistake, I think, as widgets tend to be more under-the-hood type things), gizmos were useful mini-apps or functions used to spiff up otherwise boring pages. Hit counters are gizmos. Event countdown calendars are gizmos. Any Javascript whizbang plug-in for a page is a gizmo. Information Retrieval Science The study or discipline of searching for documents in databases. IR Science provides much of the foundation technology for Web search.
  4. 4. Informational Conversion An informational conversion occurs when a visitor finds the precise information he is seeking on a Web page. Link Building The process of acquiring links for a Web document through creation, request, reciprocation, or lease/purchase, or distribution of copy through automated services. Links point at one web site from another relevant site. Users who come across a link in one site may click and follow it to another website. A link acts like a recommendation. There are two types of links: reciprocal links and inbound links. A reciprocal link is an agreement between two webmasters to provide a hyperlink within their own websites to each other's web site. Inbound links are defined as links found elsewhere on the internet that direct users to your site only. Inbound links differ from reciprocal links, which occur when someone links to your site and your site links back to them in turn. Link Circle A group of Web sites that link to each in circular fashion, as in A links to B, B links to C, and C links to A. Link Farm Any group of Web sites where every member site in the group links to every other member site in the group. A link farm is a website set up with the sole purpose of increasing the link popularity of other sites by increasing the number of incoming links