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Climb up the Search Engine Ladder
SEO Services
SEARCH ENGINE OPTIMIZATIONIncrease your Website’s Visibility on Search Engines
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INTRODUCTION
92% of internet users try Google,
Yahoo! or Bing first while making a purchase decision
If a business does not feature here, it is
missing out!
93% of these users don’t look beyond page 1 of Search Results
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ENTER.. SEARCH ENGINE OPTIMIZATION!
SEO is the technique of improving a Website’s visibility in the “natural” or “organic” results of Search Engines, thus increasing the traffic it receives.
PAID RESULTS / ADVERTISING
ORGANIC RESULTS
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HOW DOES SEO WORK?
Typically, users search with specific product names or model numbers iPhone 4
Search Engines select and display well-optimized websites, that match user’s search criteria
Users, naturally led to a Website, are more likely to purchase from there
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OPEN YOUR DOORS TO MEANINGFUL TRAFFIC
With the evolution in the Web2.0 landscape, tap into upcoming marketing avenues and grow your business
360 degree SEO touches various portals thatcan help you open your doors to meaningful traffic!
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HOW CAN SEO HELP YOUR BUSINESS?
Now that you have set up your basic Web Presence, showcase your website to the world!
Top Search Engine Ranking is a Non-Stop 24/7 Advertising Campaign
Reach out to a Global Audience
Attract Qualified Traffic Register Better Conversions
Build Your BrandBoost Profits
With SEO, you can:
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WHY INVEST IN SEO?
As your search traffic increases over time, the cost of acquiring each customer will decrease, with the same monthly investment
BETTER WEBSITE
VISIBILITY
MORE TRAFFIC BETTER
CONVERSIONS
REDUCED CUSTOMER
ACQUISITION COST
Sustained SEO efforts will afford
you better ranking on Search Engines
As more people click through to prominently displayed websites, you
attract more meaningful traffic
Qualified Visitors, who are looking for the
Products & Services you offer, are more likely to
buy
With increasing sales, cost of acquiring
customers reduces significantly over time
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YOUR AVERAGE MONTHLY INVESTMENT
While the SEO industry is fairly fragmented, experts agree on the following as Average Full Service Prices:
We bring you an amalgamation of all the above, and much more at extremely affordable rates!
SERVICE LOW END MID RANGE HIGH END
Site Review + Consulting $500 $2,500 $10,000
Optimizing Pages/HTML Code $2,000 $10,000 $50,000
Manual Link Building Campaign $500 $5,000 $20,000
Keyword Research Package $100 $500 $2,000
Monthly Retainer for Ongoing SEO $2,500 $7,500 $20,000+
Source: SEOmoz.org
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INTRODUCING OUR SEO SERVICESProfessional, All-Inclusive and Affordable
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A COMPREHENSIVE SERVICE
A TEAM OF EXPERTS TO HANDLE
ALL OPTIMIZATION One-on-One Consultancy to understand your Business needs
A Customized SEO strategy based on your Chosen Keywords
Ongoing Rank Monitoring
24/7 Support
LIVE PROJECT TRACKING
Monitor your Project(s) through our Online Workflow Manager
Participate in all Planning and Strategy
Review & Approve all work done on your Website
Reach your Website Optimizer any time
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SERVICE COMPONENTS
CORE FEATURES
Hand-picked Keywords
Advanced On-Page Optimization
Effective Link Building
Article and Press Release Submission
Local Search Optimization
Designed with the latest and most-demanded trends in Online Marketing!
ENHANCEMENTS
Social Media Marketing
Photo-sharing
Online Video Submissions
Presentation Submissions
Reputation Management etc.
Make the 2 Billion Internet Users your Target Audience
Social Media
Link Building
Organic SEO
Analytics
Local SearchVideo Submissions
Presentation Submissions
Photo Sharing
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FOUR HOLISTIC PACKAGES
BASIC
10 KeywordsOn page Optimization
Link BuildingLocal Search
Monthly Reports
ADVANCE
25 KeywordsOn page Optimization
Link BuildingLocal Search
Monthly Reports Social Media Optimization
PRO
50 KeywordsOn page Optimization
Link BuildingLocal Search
Monthly Reports Social Media OptimizationReputation Management
CUSTOM
UNLIMITED KeywordsOn page Optimization
Link BuildingLocal Search
Monthly Reports Social Media OptimizationReputation ManagementAll tailored to your needs
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ELEMENTSBasic
($249/m)
Advanced
($549/m)
Pro
($899/m)
Custom
($1,999/m)
1. KEYWORDS RESEARCH AND SELECTION
Well-researched keywords are the foundation of any successful SEO campaign. Moreover,
choosing your keywords wisely is half the battle won in accelerating your website to the
top of Search Engines. Our Experts, will use a combination of keyword tools and compile a
list of well-targeted terms and phrases that best describe your business, to help you
choose your most important keywords for effective optimization.
10 25 50 Custom
2. COMPETITOR ANALYSIS
Know who you are losing your audience to and why! We will provide you a complete
report on how your competitors (those that rank for your chosen keywords) are faring on
the search engines, and why they are ranking better than you. Based on these findings, our
experts will devise an effective SEO strategy for your website so that you can outrank your
competition over time.
ON-PAGE OPTIMIZATION
3. TITLE AND META TAGS
Search spiders crawl and display the contents of the Title and Meta tags of your website in
return for a related search query. Hence, these tags serve a two-pronged strategy:
a. Wise use of the correct keywords in these tags will earn the favour of search engines;
b. The contents of these tags are displayed to users and are thus important to convey a
crisp and compelling message to encourage click to your website.
We will optimize these tags in a manner that will satisfy both the above goals, and help
you garner greater traffic from the search engines.
4. HTML CODE CLEANUP AND OPTIMIZATION
We will ensure an error-free html code so that your website functions smoothly with
impeccable internal linking and optimum structuring. This goes a long way in helping the
search spiders crawl your website effectively.
14
15
ELEMENTSBasic
($249/m)
Advanced
($549/m)
Pro
($899/m)
Custom
($1,999/m)
5. IMAGE AND HYPERLINK OPTIMIZATION
While search spiders are blind to images, they can pick up the Alt text attached to
pictures on your website. Hence, in order to appeal to the spiders, all images and internal
links will be renamed to include your crucial keywords to ensure better indexing.
6. CUSTOMIZED 404 PAGES
While users may encounter a “Not Found” 404 error page due to outdated links, mis-spelt
URLs, or dysfunctional internal links. We will ensure that their experience of your website
is nevertheless maintained by customizing your error pages to display appropriate
content and thus avoiding driving away valuable visitors.
7. ROBOTS.TXT OPTIMIZATION
Our experts can guide the crawling of search spiders by creating a robots.txt file which
explicitly allows or disallows crawling and indexing of certain pages on your website that
may be under construction, have sensitive data, or are not meant for public display.
8. SEARCH ENGINE FRIENDLY URL CREATION
URLs of all web pages and articles will be well-defined and optimized with strategic
keywords to appeal to search engines by better matching users’ search terms. This not
only increases the relevancy of your website to a particular search term, but also helps
route traffic directly to webpages that best serves users’ needs, thereby boosting sales.
9. WEBSITE COPY OPTIMIZATION
Better rankings are a function of better content. Our experts will optimize the content ofyour website, in order to place your keywords strategically and highlight them throughthe use of heading tags and strong tags.
ELEMENTSBasic
($249/m)
Advanced
($549/m)
Pro
($899/m)
Custom
($1,999/m)
10. GOOGLE, YAHOO! AND BING SITEMAP CREATION
To ensure better ‘indexability’ of your website, our experts will create a search engine
friendly sitemap. These sitemaps explain the structure of your website and will ensure
that no relevant page misses the attention of the search bots.
OFF PAGE OPTIMIZATION AND LINK-BUILDING
11. BUILDING BACKLINKS (across 6 months)Search Engines recognize quality and attach a relevance score to your website on the
basis of the number of incoming links from other related web portals. Hence, every
backlink acts as a vote to the relevancy of your website to a particular search term.
Our experts will build these valuable backlinks from similar-themed and high quality
websites to ensure that you rise on the search engines through an increasing number
of incoming votes.
20 30 50 Unlimited
12. MANUAL SUBMISSIONS TO FREE WEB DIRECTORIES (across 6 months)
Search bots crawl web directories to find websites matching a search term.
Our experts will manually submit your website to hundreds of these
directories, which will not only serve as a backlink, but will also ensure better
indexability by search spiders. These submissions will include your most
important keywords and thus further your SEO objectives.
100 150 200 Unlimited
13. MANUAL SUBMISSIONS TO PREMIUM PAID DIRECTORIES
Our experts will also hand-submit your website to premium paid directories
like Yahoo! and Business.com that count as valuable sources for search bots to
find relevant, high quality websites.
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ELEMENTSBasic
($249/m)
Advanced
($549/m)
Pro
($899/m)
Custom
($1,999/m)
14. ARTICLE WRITING AND SUBMISSIONS (across 6 months)Our copywriters will write keyword-rich articles that carry valuable information about your business and submit them to hundreds of article directories every month. Each submission will carry your URL and thus link back to your website. This not only contributes in building your link base, but also serves as a source of meaningful traffic to your website.
6 12 Unlimited
15. PRESS RELEASE WRITING AND SUBMISSIONS (across 6 months)Frequent touch points with your audience go a long way in fostering brand value and generating brand recall. Keep your audience abreast with the latest happenings in your company through Press Releases written by our in-house writers. Well optimized Press Releases not only help you grab search engine prominence, but also act as backlinks.
4 Unlimited
SOCIAL MEDIA OPTIMIZATION
16. CREATING SOCIAL MEDIA PROFILES (across 6 months)With social networking sites such as Facebook and Twitter, becoming the hub of all
internet activity, creating Social Media profiles helps you connect with your target
audience through popular and well-visited media. Also, with changes in search
algorithms, Twitter and Facebook feeds are prominently displayed in return for search
queries. Our experts will create your profiles on the most popular portals to afford you
valuable Google real estate.
2 4 Unlimited
17. SOCIAL BOOKMARKING (across 6 months)Our Experts will bookmark your web pages with popular sites like Digg, StumbleUpon,
del.icio.us etc. and tag them with relevant keywords in order to up your popularity
quotient. As search bots increasingly pull out well-viewed and favourite webpages from
these sites, it helps garner backlinks, gain better visibility and attract more traffic.
100 150 Unlimited
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ELEMENTSBasic
($249/m)
Advanced
($549/m)
Pro
($899/m)
Custom
($1,999/m)
18. FORUM/BLOG COMMENTS (across 6 months)Our experts will comment on related blogs and appropriate threads on forums, to
generate awareness about your company and how it addresses the needs of the
readers. Moreover, each comment will include your web address and link back to your
website, hence not only bringing more qualified traffic straight away, but also boosting
your ranking on the search engines through an increasing number of backlinks.
10 20 Unlimited
19. PRESENTATION SUBMISSIONS (across 6 months)
Our team will submit your company presentations to popular slide sharing
networks to increase your company mentions across the internet and project
you as an authority in your business.
1 1 Unlimited
20. VIDEO SUBMISSIONS (across 6 months)Videos have become an integral part of search results, featuring third or fourth on
Google results (SERPs). Hence, to capitalize on the changes in the Google algorithm,
our experts will submit your videos to key video-sharing sites so that they are pulled
out and displayed everytime a relevant search term is entered. Thus you garner
valuable backlinks and attract instant, quality traffic.
2 4 Unlimited
21. PHOTO SHARING (across 6 months)With changes in the Google landscape, images have become a natural part of first page
Google results. Our experts will submit your photos every month to make sure that
they are included in every popular photo-sharing portal, thus ensuring that your
company is referenced at a prominent spot on search engines.
10 10 Unlimited
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ELEMENTSBasic
($249/m)
Advanced
($549/m)
Pro
($899/m)
Custom
($1,999/m)
22. RSS FEEDS
RSS feeds alert your subscribers of updates on your website, blog etc. Since, it’s a
great way to syndicate content on other related websites and announce product
launches, new blog posts, promotional offers etc., it plays a crucial role in increasing
your mentions across the internet. Our experts will set this up on your website,
optimize your feeds to contain crucial keywords, as well as submit it to relevant news
aggregators to further your SEO strategy.
23. REPUTATION OPTIMIZATION
Negative comments cropping up on the first page of search results can drive away
valuable traffic and harm your brand. Our experts will help protect your reputation by
pushing negative information about your company lower down in search results, thus
ensuring that your reputation is insulated from negative publicity and not tarnished by
ill-meaning competitors or frivolous complaints.
LOCAL SEARCH OPTIMIZATION
24. LOCAL SEARCH ENGINE SUBMISSION
Our experts can effectively optimize your website to help you gain prominence on local search engines and thus establish you as a top quality and much-favoured provider of your products and services in your town or vicinity.
25. HCARD INTEGRATION
hCard is a microformat meant for easy display of contact details of people, companies and places, so that any parsing tool can extract these details easily and showcase them on search engines, especially the local ones. Google Listings and Google maps use these as a source to pick up contact details and display them prominently on search
engines.
19
ELEMENTSBasic
($249/m)
Advanced
($549/m)
Pro
($899/m)
Custom
($1,999/m)
26. UPDATING PAGES FOR LOCAL SEARCH
Our experts will improve your local rankings by infusing relevant local keywords in your website copy, internal links, titles, headings etc. so that you feature in top spots of local search engines.
OTHER ENHANCEMENTS
27. GOOGLE ANALYTICS SET UP AND INTEGRATION
With the main purpose of SEO being to attract greater and better quality traffic to your website, our experts will integrate Google Analytics and help you track your best performing keywords, main sources of traffic and the increase in visitors to your website.
28. GOOGLE ANALYTICS FUNNEL CREATION AND GOAL SETTING
Our experts will put in place advanced analytics settings that will help you monitor how
many visitors that came through search engines and other websites, converted to a sale
by purchasing one or more of your products. Consequently, this will help you measure
your ROI and calculate your profits. As your SEO strategy begins to take effect, your
cost per customer acquisition will gradually decline with the same monthly investment,
thus making our services more cost effective over time.
29. GOOGLE & BING WEBMASTER TOOLS SET UP AND MONITORING
Setting up Webmaster Tools is a best practice prescribed by Google and Bing. It affords better visibility on the search engines and allows monitoring of incoming links as well as facilitates quick diagnosis of any problems.
20
ELEMENTSBasic
($249/m)
Advanced
($549/m)
Pro
($899/m)
Custom
($1,999/m)
REPORTS
30. SEARCH ENGINE RANKING REPORT
31. DIRECTORY SUBMISSION REPORT
32. ARTICLE AND PRESS RELEASE SUBMISSION REPORT
33. LINK-BUILDING REPORT
34. TRAFFIC REPORT
35. ACTIVITY REPORT
SUPPORT
CHAT
PHONE
PROJECT MANAGEMENT TOOL
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CONTACT US
Start with a preliminary, Free SEO Audit Report of your Website and know your current performance on the Search Engines and
potential Areas of Improvement!
Connect with us on Facebookwww.facebook.com/bigrockissocial
Follow us on Twitterwww. twitter.com/bigrock
Visit our website:
Email us:
Call us:
www.bigrock.com
1-888-924-4762 (Toll Free)
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