SEO & Online Content Strategy

  • Published on
    01-Sep-2014

  • View
    2.270

  • Download
    5

DESCRIPTION

 

Transcript

  • Developing an Online Content Strategy
    Sandra Rand
    www.sandrarand.com
    January 27, 2011
  • Keyword Research the List
    Existing keyword audit
    Google Analytics & Webmaster Tools
    Sales team
    Current customers
    List root brands and product/service names
    Plug em into a thesaurus
    Study competitors sites
    Add geographic and descriptive variations
    Social media conversations
    SocialMention.com
    Take all the variations and plug them Googles Keyword Tool, which will suggest numerous other variations.
  • Keyword Research - the Approach
    PAID:
    Keyword Discovery (free & paid)
    Wordtracker (free & paid)
    SEOmoz Keyword Difficulty Tool (sometimes free?)
    Wordstream
    Step 1: Introduce competitive keywords as the major categories in your navigation
    Step 2: Focus on low-hanging fruit for blog posts and static pages
    Low competition + higher search volume = sweet spot
    FREE:
    Google Adwords Keyword Tool
    Google Insights
    Google Traffic Estimator
    Google Wonder Wheel
    MSN AdCenter
    SpyFu Keyword Groupie
  • Writing for Humans
    Create content that's fun, useful, engaging, linkable,
    likeable, and most of all, shareable! SEO Steve
    How To
    Top 10 / 5 / 3 Lists
    Best / Worst
    Figures / Numbers
    Media
    Photos
    Video
    Audio
    Answer questions
    Seasonality
    Current events
  • Writing for Search Engines
    Page title tag
    Homepage Format: KW Phrase: Keyword, Synonym, and Topic| Company Name
    Internal Page Format: Keyword Phrase: Elaborate
    Must be different for EVERY page on your site
    Ideal length: 66 characters long
    URL
    URL Format: www.domain.com/category/keyword-happy-blog-post-title
    Use dashes
    Variation of keyword phrase
    H1 Tag
    Variation on title tag
    Page Text
    1 iteration of the target keyword per 100 words
    Ideal length: 450 words
    Meta description