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Keywords … GOALS FOR THIS TRAINING
1. Review Keywords
2. Critical SEO Elements on website pages / Blog Posts
3. Google Results from a Search
4. SEO Checklist
5. LIVE Review on a Website *Volunteer*
6. Add SEO to a Page and a Blog Post
7. Q & A
Why Listen to me?
• In Business since 2008
• Have always received 50% and more of my business from people finding me online.
• My clients also see similar results.
• Simple methods, easy to follow
• Common Sense SEO
What is Search Engine Optimization
From SearchEngineLand, their definition is listed as:
It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on
search engines.
Keywords … Quick Review
Review the bonus training video.
Words that help people find you online in a Search
Words people use to Find you VS Words you would use
Set 10 – 15 Keywords and Phrases for your business
https://adwords.google.com/KeywordPlanner
Critical SEO Elements on a Blog Post
Title
01Description
02Keywords
03Images
04Content
05Category
06Tags
07
SEO Basics for Social Sharing
TITLESetup up via @username
Sassy Social Share Plugin is my favourite!
Key to making SEO work?
Make your SEO fit what People are Searching for Online
Let’s see how it looks on someone’s website…
RECAP
1. Review Keywords – view the Pre-class video
2. Critical SEO Elements on website pages / Blog Posts
3. Understand Google Results from a Search
4. Have the SEO Checklist
5. LIVE review on a Website *Volunteer*
6. Know what to add for SEO to a Page / Blog Post