Sell Yourself In English

In today’s talk….• Why is English important?• English in the business world

• What is Business English?• Finding a job – the interview

Some successful Turks

signed Led Zeppelin to played Macbeth in Atlantic Records London

Ahmet Ertegün Haluk Biliginer

Is worth 2.5 billion dollars

The first Turkish language entrepreneur Rahmi Koç Nazif Ülgen

Geography

Total Speakers: 65-70 millionMain Countries: Turkey, Bulgaria, Macedonia, Kosova. N. Cyprus, Azerbaijan

Total Speakers: 1.8 billionEnglish is the official language of 51 countries.

Some facts• The private English language teaching sector is a 50-billion

dollar industry.• Within the next 10 years, more than 2 billion people will be

speaking or learning English.• There 3 non-native speakers of English to every one native.• 29 million tourists visited Turkey in 2010 and 9 million Turks

travelled abroad .• English is the main language of books, newspapers, airports

and air-traffic control, international business and academic conferences, science, technology, diplomacy, sport, international competitions, pop music and advertising.

• Over two-thirds of the world's scientists read in English. 75% of the world's mail is written in English. 80%of the world's electronically stored information is in English. 80% of internet communication is in English.

What can I do...sometimes?

Import-export Human resources Public relations Logistics

Econometrics Tourism

Banking Retailing

Ergonomics Wholesaling

Administration Trade and finance

Business management Communications

Marketing

English and the business world

Some more facts• 49% of employees in international companies use English

every day.• International companies considering outsourcing value the

local level of English proficiency highly.• People with language skills are more likely to get jobs and earn

30-50% more than those without.• Companies that are highly effective communicators have a

47% higher total return on investment.• Organizations that have a high level of fluency and have a

strategy for effective, global communications are 16 times more likely be better at controlling costs, 28 times more likely to be better at customer satisfaction and 86 times more likely to reach the market faster than the competition.

English attracts foreign investment

English increases earning power

Cüneyt Yavuz, CEO

‘Being good in Turkey is just not enough’

What is Business English?

The English you need

EIL ELF

EFL ESL

Türkiye Cumhuriyeti Maliye Bakanlığı'nda müfettiş olarak görev yaptı. 1987 - 1999 yılları arasında Doğuş Holding'inde bulunduğu birçok şirkette yöneticilik görevleri yaptı. Mayıs 2008 tarihinde Doğan Holding yönetim kurulu üyesi olmuştur.

‘I couldn’t have done any of this without English’

Zekeriya Yıldırım, Türk iş adamı, Doğan Holding yönetim kurulu üyesi ve Darüşşafaka Cemiyeti yönetim kurulu başkanı.1962 yılında Darüşşafaka Lisesi'nden mezun oldu. İstanbul Üniversitesi İktisat Fakültesi'nden 1966 yılında lisans diplomasını aldı. ABD'nin Vanderbilt Üniversitesi'nden 1976 yılında ise yüksek lisans diplomasını aldı.

The Interview

What is an interview?• Face-to-face interviews - This is the kind of interview we

expect. It may be one-to-one or there may sometimes be two interviewers.

• Panel interviews - several people interview you at once. These are common for positions of importance. Each member of the panel may play a different role.

• Telephone interviews – telephone/Skype interviews are increasingly used by companies, often at the early stage of selection.

• Group interviews - several candidates are present and are asked questions in turn. There may be a group discussion, role plays or group tasks.

• Sequential interviews - several interviews in turn, with a different interviewer each time.

Killer questions1. What is your long-term objective?2. What is the most difficult situation you have had to face and how did you tackle it?3. What are your strengths?4. What is your greatest weakness?5. Why have you applied for this particular job?6. How has your education prepared you for your career?7.Have you worked with someone you didn't like?8. What kind of salary do you have in mind?

What did you say?What are your strengths?•I’m a good team player and I work very hard.•I learn quickly and I have a strong determination to succeed.What is your greatest weakness?•I sometimes tend to make my team work very hard but I’m getting much better at managing them by setting objectives.•Sometimes I really work too hard. I should probably spend more time with my family, because all I do is work.What kind of salary do you have in mind?•I know that a marketing manager doing a similar job in Berlin earns about 3700 a month. Given that my job would also involve some other duties, I’d expect my salary to range between 4000 and 4500.•Another company offered me 3500. I want more than that.

Tips• Dress appropriately and don’t be late• Do your homework, be prepared

• Pay attention and maintain eye-contact• Don’t use cliches

• Don’t criticise others• Give examples

• Don’t make demands• Prepare questions to ask

• Don’t try to make weaknesses sound like strengths• Say thank you

Where to look

http://learnenglish.britishcouncil.org/en/business-magazinehttp://www.onestopenglish.com/business/http://www.english-magazine.org/http://www.globalenglish.com/business_english_indexhttp://www.teachingenglish.org.uk/publications/future-english

Thank you for listening

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