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Seeing Red Cars
How toengage employees in a pressing challenge or business opportunityWRAP IT IN RED
Seeing Red Cars
The Red Cars philosophy is based on TRUTHS• People UNCONSCIOUSLY focus on what they do NOT want• 75% of learning is INFORMAL and is influenced by peers• The average worker spends 23 hours/week on the INTERNET
Seeing Red Cars
To effect LASTING CHANGE employees need to• Focus on what they WANT to have happen• Hear the SUCCESSES of influential peers• See people at all levels INVOLVED in the process• See REMINDERS of the program regularly (e.g. weekly)
Seeing Red Cars
The conduit is a TECHNOLOGY PLATFORM where people view stories and share experiences
Forum Wiki
Poll
AudioNotes
Video
Seeing Red Cars
Now wrap everything in RED to make it memorable!• Red Cars film and book• Red Cars t‐shirts, cookies, toy cars, sunglasses, etc.• Red Cars iPhone app• Red Cars video activities• Red Cars Hero Stories
See Red Cars items on www.seeingredcarsbook.com
Seeing Red Cars
Key components of the Red Cars PHILOSOPHY• Find the INFLUENTIAL people in your organization• Tell their STORIES in video, audio and print• Get people at all levels SHARING their experiences
Seeing Red Cars
Why is this important NOW?• We’re climbing out of a devastating RECESSION• The marketplace is CHANGING ever more rapidly• You need employees FOCUSED on positive outcomes• You have to BREAK the pattern of negative thinking
Accelerate Results with On Impact
Laura Goodrich• Workplace expert• Speaker• Author
Greg Stiever• Emmy Award winner• Producer• Storyteller
Seeing Red Cars is POWERFUL
When employees need to GET ON BOARD and• Deal with a pressing challenge• Capitalize on a business opportunity• Embrace diversity• Collaborate across generations• Break out of silos• Launch an important initiative or year‐long plan
Seeing Red Cars
We propose a custom program based on our FILM• In use by more than 500 trainers and leaders worldwide• New BOOK being published by Berrett‐Koehler in Feb. 2011• Red Cars items, videos, activities can ENHANCE your program
Seeing Red Cars
1. Identify employee AMBASSADORS2. Capture Ambassadors’ STORIES in video,
audio and print3. Create a so all
employees can participate4. SPACE communications O V E R T I M E to
achieve engagement at all levels
Seeing Red CarsIdentify your Ambassadors:
– Centers of TRUST– Centers of KNOWLEDGE– Centers of SOCIAL CONNECTIONS
Seeing Red Cars
Your SEEING RED CARS PROGRAM will showcase• YOUR pressing challenge or business opportunity• YOUR leaders teamed with Laura Goodrich for a keynote• YOUR people’s stories (employees, suppliers, customers)
featured in the film
YOURLOGOHERE
Seeing Red Cars
FEATURES of your custom program• Keynote by Laura Goodrich at all corporate locations• Multi‐city speaking tour by Laura Goodrich• Training resources (Training Guide, Self Study Guide,
PowerPoint, etc.)• Video activities on the DVD• Video stories of your key employees
– Centers of knowledge– Centers of trust– Centers of social connections
Seeing Red Cars
BENEFITS of your custom program• Professionally produced business video• Exciting curriculum that energizes your workforce• Easier buy‐in from your employees and customers because
their stories are told in the program• A way to connect interactively with your suppliers and
employees• A web‐based vehicle that reinforces the lessons learned
Seeing Red Cars
CREATE LASTING CHANGE and MAKE IT STICK. Wrap your initiative in RED!
To learn more contact:Laura GoodrichGreg StieverOn Impact Productions952‐856‐6071onimpactproductions.com
Seeing Red Cars