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©2016Synaptica,LLC www.synaptica.com
Searching Outside the Box
Dave ClarkeSynaptica
Maish NichaniOlaSearch
©2016Synaptica,LLC www.synaptica.com
the box is your internal content
external knowledge can help you find what’s inside the box
1
©2016Synaptica,LLC www.synaptica.com
search should return answers not just content
to return answers search must firstunderstand your question
2
©2016Synaptica,LLC www.synaptica.com
Mapping to External Knowledge
EnterpriseContent
Documents,Databases,WebPages…
EnterpriseTaxonomy
Subjects,People,Places,Organizations…
ExternalLinkedData
DBpedia,GeoNames,Wikidata,LibraryofCongress…
SemanticAnnotationSemanticannotationistheprocessof
indexingandclassifying contentbyusingauthoritativeconceptsandnamesmanagedin
taxonomiesandontologies.
SemanticEnrichmentSemanticenrichmentistheprocessof
augmentinginternalcontentwithadditionalinformationextractedfromexternalcontent
viaconceptualmappings.
indexing
©2016Synaptica,LLC www.synaptica.com
Mapping to External Knowledge - Example
SignalMediaDataset
1Mnewsarticles(informationretrieval‘IR’researchdataset)
ExternalLinkedData
1.3MDBpediapersonandplaceentities(opendataset)
indexing
AssociatedPressTaxonomies
173,000+namesandconcepts(licensabledataset)
http://research.signalmedia.co/newsir16/signal-dataset.html http://www.ap.org/products-services/metadata/taxonomy http://wiki.dbpedia.org
©2016Synaptica,LLC www.synaptica.com
Taxonomies
Richsourceofindexingvocabularyfornewsdata
©2016Synaptica,LLC www.synaptica.com
Understanding the Question – Live Demos
synaptica
©2016Synaptica,LLC www.synaptica.com
©2016Synaptica,LLC www.synaptica.com
©2016Synaptica,LLC www.synaptica.com
©2016Synaptica,LLC www.synaptica.com
mapped to DBpedia
©2016Synaptica,LLC www.synaptica.com
Understanding the Question - Analysis
RecognizingcommonquerypatternsParsingqueriesfornouns,verbsandadjectives
MappingquerypatternstotaxonomyandontologystructuresBringingitalltogetherinanintuitiveinterfaceanduserexperience
“US tennis players born in Michigan after 1980”
=BirthPlace
>=BirthYear
QueryIndicator
=Occupation/knownfor
InferredBirthPlace
Querypatternindicatesuserintention
Variablesparsedfortargetedqueryagainstexternalclasses&propertiesintheDbpediaontology
Setofmatchingnamedentitiesinexternalknowledgegraph
owl:sameAsmappedequivalentsintheAPindexing
taxonomies
Matchingdocumentarticlesindexedtotaxonomy
©2016Synaptica,LLC www.synaptica.com
“Alltoooftenpeopleputeffortintobuildingtaxonomiesonlytofindthatsearchignoresthem.”
Taxonomyandsearchbelongtogether.
Loveyourtaxonomies…Loveyoursearch.
©2016Synaptica,LLC www.synaptica.com
www.synaptica.comKnowledge Organization & Discovery
www.olasearch.comLove your search
Searching Outside the Box
Thank you!
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