© 2011 Net Media Planet

Search is SexySri Sharma, Managing DirectorJune, 2011

© 2011 Net Media Planet

Introducing Net Media Planet

Operate across 59 markets and 28 languagesOver €90 million in client revenue annuallyPassionate about PPC

We are an award winning paid search marketing agency operating on a performance basis

© 2011 Net Media Planet

Where search is todayConsumers have more ways to search

A better user experience of search

Social and search are getting closer

Search is better integrated with other channels

ROI remains No. 1 focus

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© 2011 Net Media Planet

Social Search

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“social media advertising revenue to reach $4-5 Billion in 2011, paid search advertising to reach $30 Billion in 2011”

Source Deloitte 2011 Technology and Media Report

© 2011 Net Media Planet

“social media advertising revenue to reach $4-5 Billion in 2011, paid search advertising to reach $30 Billion in 2011”

Source Deloitte 2011 Technology and Media Report

© 2011 Net Media Planet

Improve relevancy using social signals

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From across social networks

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Get stickier/ more socially engaging

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A quick look at Bing!

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Become a social destination

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No affect on QS but likely to affect CTRUnique to PPC text ad- so factor into optimisationUnique to SEO landing page - so factor into optimisationSoon to be on GDN and on websites

Google +1 Consider ...

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Driving Sales from YouTube

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© 2011 Net Media Planet

Our Approach: search meet display

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Think Customer Understand your product Customer demographics Customer psychographics

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Target relevant media

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© 2011 Net Media Planet

Build scale Extend themes Target specific demographics Update schedule regularly

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© 2011 Net Media Planet

Test Text ads vs Image ads Keep ads fresh

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Take advantage of SOCIAL BUZZ

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© 2011 Net Media Planet

Test YouTube for affiliate sales and brand awareness for your affiliate siteFind a fit between the customer and the productTarget on a granular level - be hyper relevantUse Image ads over Text adsTake advantage of social media buzzGoogle TV?

Consider ...

© 2011 Net Media Planet

© 2011 Net Media Planet

Drive Revenue from mobile

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170% growth in revenue from mobile paid search marketing

Source: Net Media Planet (Retail)

© 2011 Net Media Planet

Buying behaviour on mobile

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Mobile & Tablet still have cheaper traffic than desktop

CPC by device

Source: Net Media Planet (Retail)

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Mobile & tablet impressions are x% of desktop Impressions by device

Source: Net Media Planet (Retail)

© 2011 Net Media Planet

Target Tablets for higher AOVAOV by Device

Source: Net Media Planet (Retail)

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Tablet and Desktop conversion rates are similarConversion rate by device

Source: Net Media Planet (Retail)

© 2011 Net Media Planet

Optimise by time of daySales by Time of Day: Desktop vs Mobile vs Tablet

Source: Net Media Planet (Retail)

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MobileTabletDesktop

© 2011 Net Media Planet

Simplicity of mobile commerce - Click to call affiliate opportunities

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NFC makes mobile easier

Bridges online/offline

© 2011 Net Media Planet

© 2011 Net Media Planet

Affiliate revenue opportunities exist in mobileCPCs are lower on mobile and tablet devicesTablet users are affluent - target them Maximise sales through time of day optimisationMore Click to Call affiliate opportunitiesPPC online to offline activity - Google Wallet

Consider ...

© 2011 Net Media Planet

Top 3 Takeaways . . .

Really understand your target customerUse highly targeted PPC for branding and sales e.g. on YouTube and FacebookUse targeting in mobile PPC to grow sales

© 2011 Net Media Planet

Thank youDo you have any questions?<name of presenter ><job title>E. <youremailaddress@netmediaplanet.com

> T. +44 (0) 203 008 8321www.netmediaplanet.com