SEARCH ENGINE OPTIMIZATION

Search Engine Optimization (Concept)

Search engine optimization (SEO) is the effort to modify a website or web page so that it will appear on the first page of results from search engines such as Google and Bing (Kruger P.50).

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Search Engine Optimization

The importance of (SEO) for business is growing every year. Search Engine such as Google are where consumers turn for information, whether on a computer, laptop, tablet or smartphone. Although competitor such as Bing and Yahoo! are solid alternatives, Google commands more than 80% of the world wide search engine market.

Google80%

Yahoo!, Bing & others20%

Search Engines

Why is SEO Important for Businesses?

• SEO can improve search engine’s results page.• Increase traffic to your site • SEO can also boots revenue generated by your site if you include ads.

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Increasingly, social media sites such as Facebook, Twitter, Google+ & LinkedIn are important drivers for traffic .While social media has been credited with an increase in consumer interaction , marketers often forget that the goal of social media from a strictly sales perspective is to drive traffic to your company website.

SEO & Social Media

How to Optimize your Site• Include content-rich websites, with lots of links from other webpages, and

keywords in the body, titles, description and metatags will rank higher than ones that lack relevant content , keywords, and links from other websites.

• Another effective way to optimize your site is to get lots of links from other websites in the form of search terms, rather than in the form of URLs (hyperlink a link).

• Add videos and allow clients to link the videos from their websites. This generates lots of traffic but even more importantly, this links to your website .

• Get a website listed on Google by submitting and maintaining a Google site map, which tells Google the URL of every page on your website.

SEARCH ENGINE OPTIMIZATIONThe Periodic Table of SEO Success Factors

http://searchengineland.com/seotableInformation Taken from

CitationsGoldsborough, Reid. 2013. "Helping Others Find You on the Web." Teacher

Librarian 40, no. 4: 74. Academic Search Premier, EBSCOhost (accessed September 20, 2013).

Killoran, John B. 2013. "How to Use Search Engine Optimization Techniques to Increase Website Visibility." IEEE Transactions On Professional Communication 56, no. 1: 50-66. Academic Search Premier, EBSCOhost (accessed September 22, 2013).

Kruger, John M. 2012. "GET FOUND! SEARCH ENGINE OPTIMIZATION DEMYSTIFIED." Gpsolo 29, no. 3: 50-53. Academic.

Lam, Shawn. 2011. "What You Need to Know About Video SEO." Eventdv 24, no. 10: 36-41. Academic Search Premier, EBSCOhost (accessed September 23, 2013).

MALAGA, ROSS A. 2008. "Worst Practices in Search Engine Optimization." Communications Of The ACM 51, no. 12: 147-150.Academic Search Premier, EBSCOhost (accessed September 21, 2013).

Citations (Links)• http://searchengineland.com/seotable• https://support.google.com/webmasters/answer/183668?hl=en&ref_topi

c=8476.

• https://support.google.com/sites/answer/100283?hl=en