Search Engine Optimization
Good site ... Good search Title: The first blue line of any search result is the title of the
webpage. Click the title to go to the site. URL: In green, you'll see the web address of the site. Snippet: Below the URL is a description of the webpage,
which may include actual words from the page. The words you searched for will show in bold to make it easier for you to decide if the page has what you're looking for. https://www.youtube.com/watch?v=vS1Mw1Adrk0#t=79
Ads : ads appear on the top of the results page or on the right side. You’ll know it’s an ad and not a search result because of the yellow Ad or Ads icon next to the URL.
People search for EntertainmentEnlightenmentInformation
Moments of relevanceBid for ad positionAds ranked by algorithm
What is SEO?Definition: Search Engine Optimization is a process of
increasing the page rank in the crawler based
listings of Search Engine for a site.How do crawlers work? Web crawler is a computer program that browses the
World Wide Web in a methodical, automated manner. Crawler follows the link to pages and stores a copy
of the page in SE’s index based on its Page Ranking. The crawler indexes only those sites that have
maximum page rank and it searches only for text and nothing else
Why we use SEO?SEO helps to ensure that a site is
accessible to a search engine and improves the chances that the site will be found by the search engine
SEO companies provide assistance to sites for increasing their page ranking
Page Ranking & Its factorsDefinition:
Page Ranking is a link analysis algorithm
named after “Larry Page” and used by the Google Search Engine, that assigns a
numerical weighing to each element (site) of a hyperlinked set of documents(web)
Factors of Page RankingInbound LinksOutbound LinksContents in the siteQuality links on the siteBad links on the siteHow old the domain/page is
Factors of Page RankingInbound Links:
Inbound Links/Back links are the incoming links to a website or webpage which means that the link refers to the current site from other sites
Outbound Links : Links from the current site/page to another
websites. Outbound links do not take away PR from the page they are in. However, outbound links could end up reducing the PR of your site.
Factors of Page Ranking
Site’s Content :
The search engine examines whether the content of the page or site is relevant to the users query.
Content is king
Factors of Page RankingQuality links: Quality links are those links which gives
more chances of hits for a site.
Factors of Page Ranking
Bad links on the site: Bad links are broken out bound links that are
present in the site. A number of bad links present in the site would have a drastic effect on the site
Age of the domain/page: Domains that have been around for five years
or more are considered to have more trust & therefore the better the page rank
Google reevaluates Page Rank of a site/page three times a year.
1. Use high quality content2. Guest posting3. Link exchange4. Keep updating5. Commenting on other blogs with your
site alias6. Social bookmarking7. Website accessibility8. Using commonly searched keywords9. Website advertising10. Create multiple pages
Use high quality contentIn order to increase Page Rank you must
have unique quality content your readers want to share
Use effective terminology so that readers can easily understand it and advise others to readGuest posting & Link Exchange
Most Blogs have options of guest posting through which you can post at their blog and get two or three back links in return to your blog and there occurs “link exchanging”.
This really helps if you are posting on good Page Rank Blog with the same niche as yours
Sites: ask.com, yahoo answers
Keep Updating Google really likes Sites that
keep their content fresh and unique. The more you post, the more Google will crawl your site and the more chances for you to increase page rank .
So keep on updating the site frequently
Commenting on other blogs with your site alias
Commenting is a crucial process in generating a good Page Rank. In the blogging community you must be very socially active.
You generate back links to your site by just commenting on their posts
Social BookmarkingSocial networking sites have
higher page ranks If you share your site link on the
those sites, it can become a quality link and increase your page rank
Sites: Facebook, twitter, Google Plus,
Facebook post sharing a site link
Website AccessibilityWebsite must be continuously working. If your site is down due to some reasons for
long periods of time, Google reduces its page ranking and indexes in Google database
It’s better to use retail domains than home domains and free domains as their validity is limitedUsing commonly searched keywords
While searching the internet people search using the key words but not a whole sentence
Place those kind of keywords relevant to your sites Also use frequently searched queries in your posts
Website advertising: Advertising your site on other sites also increases the
page ranking as it also works as a back link Think which sites are likely to be connecting with the
audience you are trying to reach Can be costly – constantly test and monitor traffic from
Create Multiple Pages If you have multiple pages on the site then it will
strengthen its internal linkings and increases page ranking
Each link act as a link to the page itself Internal linkings increases the page views and page
views in turn increases page rank
ConclusionThe aim of search engine
optimization is to increase ranking of client sites in an evolving manner.
Even though you have best content, high ranking in results is crucial in SEO business.
Many companies are offering SEO outsourcing to various sites