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There are many unorthodox ways of getting a website rated highly by search engines. This is often called Black Hat search engine optimization or Black Hat
SEO. It can be a fast but short lived way of increasing a website's ranking. Nevertheless, it can cause a website being blacklisted entirely.
Shadow Domains and Doorway Pages - A keyword loaded web page can be produced under a different domain name to achieve a higher rank within the
search engines. It then forwards visitors on to another web site, therefore acting as a Doorway Page. Doorway Pages can sometimes include one way links to
other websites that may divert users as well as google away from your website and as a result give your rivals an improved ranking whilst decreasing yours.
Cloaking - is when the information supplied to google differs to that which the visitor views on their web browser. There may be a proper reason for this
variation. If the page is mainly graphic based, then the information that the google search can see will be restricted. Extra textual content may have been
included for the search engine, nevertheless, google could see this as an attempt to mislead it and the site might be removed from their index. Adding
text to the internet search engine and user pages will overcome this .
Hidden Keywords - Search engines like google try to find key phrases that appear naturally inside the subject material of a page. When they are concealed
from visitors by being the same color as the background, embedded in a picture, or if the wording is extremely small, the search engine will look at this
as an attempt to fool it and may not catalog the website.
Keywords Stuffing / Spamming - If you fill your web page content with keywords and phrases in an attempt to raise your webpage position you will jeopardize
losing visitors. They'll become annoyed and navigate away from your web site too early because the web page won't make sense..
Linking to Bad Neighbourhoods - Back links ought to be from other similar internet sites that don't practice Black Hat Seo. Search engines don't approve of
internet sites having a large amount of inbound links from unrelated sites. Inbound links should only be made from genuine web sites of a corresponding nature, and offer a higher value if they are one way, not reciprocal. A hyperlink
is only going to increase a website's position if it's from a higher ranked internet site.
Duplicated or Poor Content - Search engines can detect duplicated text over numerous sites, as well as on the pages of the same website. Copying content
and articles over a number of webpages and using various keywords is frowned upon, as is rewriting written content to be submitted to search engines like
google repeatedly. The last option also deters users from going back to a site where the content material is repetitive. Google could also detect content that
is compiled by software rather than humans.
Search engines like google are continuously realizing these strategies which are found in Black Hat seo to illegitimately acquire a better standing for a internet site. This results in the search engines giving sites a lower position and maybe suspending them entirely. Acceptable search engine optimization tactics are
known as White Hat Search engine optimisation and therefore are how you can be identified by google for long term success.
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