Operational Improvement Consulting SDL Language Solutions

www.sdl.com/operational-consulting

Operational Improvement ConsultingGlobal organizations need to constantly evolve business processes to respond to changes in strategic direction and operational initiatives. Our Operational Improvement Consulting is tailored to help you to meet these developing requirements by optimizing and transforming the processes and systems responsible for the delivery of global information.

Making incremental changes to how you manage globalization can have a transformational effect on international success. Our operational improvement offering helps organizations to:

• Reduce the costs associated with preparing products and information for global markets

• Accelerate time-to-market by increasing business agility

• Align operational execution with strategic objectives

• Expand global activity and market penetration

• Integrate business systems and processes for greater efficiency

Approach

We take a pragmatic and hands-on approach to the delivery of operational improvement – providing you with actionable and achievable results.

Drawing on our industry expertise and unique insight, we work with you to identify, map and implement improvements within your organization.

Our operational improvement offering is delivered through a combination of on-site engagements, workshops and/or training sessions, to meet a customer’s specific needs.

UnderstandStrategy &Objectives

Monitor& Train

SolutionDesign

CollectData

Benchmark& Gap

Analysis

BaselineCurrentStatus

Translation Management

Terminology Management

Translation QA and Client Review

Machine Translation (MT)

Controlled Authoring

Multilingual SEO

Media Services

Developing KPIs

Operational Improvement Process

Operational Improvement Consulting

Our offering includes the following:

www.sdl.com/operational-consulting

Translation Management

Improve Translation

Quality

Increase Consistency

Increase Leverage/

Reuse

Reduce Time-to-market

Improve Online

Performance

Implement Future

Technologies

Reduce Translation

Costs

Integrate Processes/

Systems

Train Authors

Track and Measure

ControlledAuthoring

Terminology Management

MultilingualSEO

TranslationQA & Client

Review

Media ServicesMachine Translation

(MT)

Developing KPIs

www.sdl.com/operational-consulting

Terminology ManagementDo you suffer from inconsistencies in translated content?

Do you want increased control of branding and key terms?

Do you need to implement a terminology solution but don’t know where to start?

To communicate consistently across multiple channels and geographies organizations need to take control of terminology. Our operational improvement consulting team provides industry-leading expertise in the implementation of enterprise-wide terminology lifecycle management.

We will work with you to implement a strategy for the identification, management, translation, integration, roll-out and retirement of global terminology.

P Reduce translation and review costs by up to 20%

P Increase translation reuse

P Increase consistency in global branding and messaging

P Integrate terminology, authoring and translation processes

Translation ManagementAre your translation assets de-centralized?

Do you have inconsistencies in the quality of translated content?

Are translation costs high and turn-around times long and unpredictable?

Without the correct management, translation can become an inconvenience rather than an advantage for global organizations. Inconsistent processes for translation management, terminology control, content creation and review can lead to high costs and extended time-to-market.

Our operational improvement consulting team will assess the effectiveness of translation management in your organization. We will then help you to identify the best tools for your needs, develop an effective translation management process and create an actionable implementation plan.

P Reduce localization costs by up to 40%

P Increase translation quality

P Accelerate time-to-market

P Increase translation memory leverage

www.sdl.com/operational-consulting

Machine Translation (MT)Is the amount of content you need to translate outgrowing your budget?

Do you want to move to a more automated translation process?

Have you considered MT but have been advised that your content is not suitable?

Utilizing MT is one of the most effective ways of reducing translation costs and turn-around times, but when it comes to adoption, some organizations run into barriers such as unsuitable source content, insufficient translated content, poor translation quality or non-supported language pairs. Our operational improvement consulting team can work with you to identify these obstacles and put a stepped-strategy in place to remove them - steering you onto the quickest path to MT adoption.

P Reduce translation costs by up to 40%

P Increase productivity by as much as 30%

P Reduce time-to-market by up to 35%

P Increase global communication without increasing localization budgets

Translation QA and Client ReviewDo you miss deadlines due to delays in your review process?

Do incorrect amendments impact the review process and translation quality?

Do reviewers complain about translation quality without an adequate reason?

Translation QA and Client Review are essential elements of any translation project but an inadequate review process can complicate workflows and cause delays in content release schedules. Our operational improvement consulting team will work with your internal reviewers to identify areas of weakness and risk in your current QA and review processes.

We will then help you to design and document a new process that meets your specific operational objectives. To assist you in implementing the changes, we will educate your internal review teams on the new process and best practice implementation. In addition, we can support the implementation of on-going QA tracking and measurement.

P Improve final deliverable quality

P Reduce duration of review cycles

P Remove process redundancy

P Reduce translation and review costs

www.sdl.com/operational-consulting

Multilingual SEO (Search Engine Optimization)Do you want to increase website traffic and conversions across all global markets?

Would you like to rank on the first page of search results for your most important terms?

Are you investing heavily in PPC due to low organic rankings? Innovative organizations heavily invest in developing and maintaining localized websites to interact with their global customers. However, for many organizations this investment is not maximized as their websites cannot be found, click-through rates are not achieved and conversions fail.

Our operational improvement consulting team will conduct a website audit and provide a detailed report of issues that should be addressed. With extensive knowledge of translation and SEO processes, we can assist with providing background knowledge and key considerations for new markets as well as gathering local insight direct from these markets to form a centralized strategy.

P Increase page rankings for the most important search terms

P Improve relevancy of search results

P Enhance visibility in the most popular local search engines

P Increase web visits and conversions

Controlled AuthoringAre your translation costs too high due to poor translation memory leverage?

Is poor source quality affecting translation quality?

Do you miss deadlines due to the high volume of translator queries?

Do source file inconsistencies reduce the quality of your MT output?

Our operational improvement consulting team can help to improve translation quality and decrease cost by optimizing source content. We will design a training program that fits your individual authoring requirements and will deliver best practice instruction for authors writing for native audiences, non-native audiences, specifically for translation or for MT.

We also provide training for Simplified Technical English (STE) and help in the development of style guides. In addition, we offer post-training evaluation to assess whether authors are adhering to Controlled Language writing styles and work with you to ensure improvement steps and corrective guidelines are continuously adhered to.

P Improve translation quality and comprehension

P Reduce translation costs through increased translation memory leverage

P Enhance the authoring process

P Improve search and ‘findability’

P Centralize style, brand and terminology for large authoring groups

www.sdl.com/operational-consulting

Developing KPIsDo your deliverables not meet expectations?

Do you lack the ability to measure the effectiveness of your global translation initiatives?

Is it difficult to provide consistent management reports?

You can only manage what you can measure and you can only measure what you can define. Key Performance Indicators (KPIs) provide a tangible means of determining whether programs meet expectations and relevant standards.

Our operational improvement consulting team will help you to identify and develop appropriate indicators for measuring success. We will identify the systems and processes required for KPI tracking and work with you to implement a reporting framework.

P Track and measure results

P Identify areas for improvement and focus

P Optimize and streamline processes

P Develop an accurate, clear and measurable set of requirements

Media Services

Are you struggling to localize your multimedia across multiple languages and cultures?

Is creating multimedia content for international markets a complex process?

Do you want to maximize the return on investment from your multimedia budget?

Interactive multimedia and video based content is now the leading medium for engaging with global audiences, replacing traditional means of written communication. While enhancing the user experience, preparing video and audio content for international audiences adds extra complication to multimedia projects.

Our operational improvement consulting team can assist with analyzing and evaluating your source files for localization suitability and designing a solution for managing your multilingual, multimedia assets.

We can also work with you to implement best practice strategies for replicating multimedia across channels and cultures.

P Accelerate time-to-market

P Reduce multimedia localization costs

P Maximize efficiencies, consistency and quality

P Reduce production costs

www.sdl.com/operational-consulting

World leading motorcycle manufacturer

ChallengeFor this leading motorcycle manufacturer, brand is an important factor in its sales process. To capitalize on this it wanted to improve its time-to-market for web content in order to improve early awareness and buy-in from its customer base and prospects.

ApproachSDL’s operational improvement consulting team carried out an extensive Gap Analysis of the existing Content Strategy and provided recommendations for a phased-approach solution. This included improving processes for Translation Management, Terminology Management and global in-country approval processes.

ResultThe new streamlined process reduces the time it takes to launch online content by a third whilst increasing brand recognition through effective Terminology Management.

SDL’s operational improvement consulting team is now working with other areas of the organization to identify additional areas for improvement.

Operational Improvement Consulting in action

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