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An ALLPRO ® Publication SEPTEMBER / OCTOBER 2015 by Scott Morath During last year’s Stockholder Meeting it was announced that Joe Poliseo would be retiring as the Executive Vice President of ALLPRO in 2016. It was also announced a transition committee had been formed, which was comprised of ALLPRO’s current president, vice president and past two presidents. The purpose of the committee was to seek out, evaluate and ultimately recommend a potential successor to the board. The committee set about their task and by June of this year, after vetting several candidates, made their recommendation. Not long after, it was announced that Michael Beaudoin had been selected as the next Executive Vice President of ALLPRO. Many of us are already familiar with Mike. His career in the paint industry began in 1995 when he took a job with Harvey Gerstman Associates, a rep agency that still services industrial and contractor supply product manufacturers. Mike initially called on Home Depots and a handful of independent accounts throughout New England. In 1997 he was relocated to metropolitan New York where he serviced area paint stores and local distributors. It was here where Mike developed a passion for the business. As he puts it, “I developed close relationships with key personnel among my manufacturing clients as well as the customers I called on. It was hard work but very rewarding and I’m happy to say I was successfully able to expand share of our product lines and contribute to a growing agency.” Mike’s dedication and hard work didn’t go unnoticed. By the time he left the company in 2007 he had become a Territory Sales Manager responsible for a team of six representatives and over $30M in sales. Mike left Gertsman Associates to take on the role of National Sales Manager for Portland based Purdy Brush (newly acquired by Sherwin - Williams). As a National Sales Manager who oversaw a team of three regional managers Mike quickly acquired a deeper understanding of the paint industry on a national level. He developed relationships with west coast based paint manufacturers, hardware co- ops in the Midwest, and key customers and chains throughout the U.S. and Canada. Mike and his team traveled continuously from 2007 through 2009, in an effort to develop business and capitalize on any opportunity to offset the prevailing economic recession. Once again, tenacity paid off and in 2009 Mike was promoted to a Director of Sales position with Purdy’s parent company, Sherwin - Williams. This role took him to Cleveland where he oversaw seven regional/national sales managers and over 20 manufacturing representative agencies, as well as multiple brands like Purdy, White Lightning, Bestt Liebco, and Pratt & Lambert. About his role as Director of Sales Mike Getting to Know our New EVP (Continued on page 4)

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Getting to Know our New EVP, Two Strikes and You're Out, Vertical Blinds and Other Options for Patio Doors, In-Store Demos Sell, and more.

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Page 1: Scouting Report - September/October 2015

An ALLPRO® Publication SEPTEMBER / OCTOBER 2015

by Scott Morath

During last year’s StockholderMeeting it was announced thatJoe Poliseo would be retiring asthe Executive Vice President ofALLPRO in 2016. It was alsoannounced a transitioncommittee had been formed,which was comprised ofALLPRO’s current president, vicepresident and past twopresidents.

The purpose of the committeewas to seek out, evaluate andultimately recommend a potentialsuccessor to the board. Thecommittee set about their taskand by June of this year, aftervetting several candidates, madetheir recommendation. Not longafter, it was announced thatMichael Beaudoin had beenselected as the next ExecutiveVice President of ALLPRO.

Many of us are already familiarwith Mike. His career in the paintindustry began in 1995 when hetook a job with Harvey GerstmanAssociates, a rep agency that stillservices industrial and contractorsupply product manufacturers.Mike initially called on HomeDepots and a handful ofindependent accountsthroughout New England. In1997 he was relocated tometropolitan New York where heserviced area paint stores andlocal distributors. It was herewhere Mike developed a passionfor the business. As he puts it,

“I developed close relationshipswith key personnel among mymanufacturing clients as well asthe customers I called on. It washard work but very rewardingand I’m happy to say I wassuccessfully able to expand shareof our product lines andcontribute to a growing agency.”Mike’s dedication and hard workdidn’t go unnoticed. By the timehe left the company in 2007 hehad become a Territory SalesManager responsible for a teamof six representatives and over$30M in sales.

Mike left Gertsman Associates totake on the role of National SalesManager for Portland basedPurdy Brush (newly acquired bySherwin - Williams). As aNational Sales Manager whooversaw a team of threeregional managers Mikequickly acquired a deeperunderstanding of the paintindustry on a national level. Hedeveloped relationships withwest coast based paintmanufacturers, hardware co-ops in the Midwest, and keycustomers and chainsthroughout the U.S. andCanada. Mike and histeam traveledcontinuously from2007 through2009, in aneffort todevelopbusiness

and capitalize on any opportunityto offset the prevailing economicrecession.

Once again, tenacity paid off andin 2009 Mike was promoted to aDirector of Sales position withPurdy’s parent company,Sherwin - Williams.

This role took him to Clevelandwhere he oversaw sevenregional/national sales managersand over 20 manufacturingrepresentative agencies, as wellas multiple brands like Purdy,White Lightning, Bestt Liebco,and Pratt & Lambert. About hisrole as Director of Sales Mike

Getting to Know our New EVP

(Continued on page 4)

Page 2: Scouting Report - September/October 2015

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In 1984, Wendy's introduced astunningly popular televisioncommercial that featured agrandmotherly old womannamed Clara Peller. The tag lineof the commercial - delivered ininimitable fashion - was,"Where's the Beef?"

Bet you remember it.

The TV spot, which vividlyillustrated a short-livedcompetitive advantage, led to arecord sales year for Wendy's asrevenue jumped 31 percent in1984 and 19 percent in 1985.But by 1986, Wendy's was introuble, according to (then COO)James Near.

“Breakfast was failing and therewere big shifts in the marketingdepartment,” stated [Wendy’s]franchise owner Bob Goodrich.“We were floundering and didn’tknow where to go.” In addition,the quality in some of therestaurants had declined,because the original owners hadsold them to people who did notoperate them personally or careabout the company’s standards.By the end of the year, companymorale was sinking and one inevery five Wendy’s franchiseswas in danger of bankruptcy.

A bad strategic move AND badcustomer service?

By 1986, the company teeteredon the edge of bankruptcy,requiring a major reorganizationand a new president. There area couple of invaluable lessonsinside the Wendy’s story:

First, it illustrates the power ofhighlighting a competitiveadvantage, and doing it theright way.

At the time, Wendy's had morebeef in their hamburgers thantheir two main competitors(McDonald's and Burger King),so they chose to emphasize thatpoint in a humorous fashion thattargeted the competition –without naming names.

Imagine if the commercial spothad said this, “Our burgers have50% more beef than theother guys.”

Interesting? Vaguely.

Memorable? Not so much.

Companies tend to rely on thesame worn out phrases whenthey describe what theymistakenly believe arecompetitive advantages: Wehave great quality. Our service isunmatched. Our products areinnovative. We’ve been inbusiness 50 years.

Who cares? Everyone – and Imean everyone – says exactlythe same thing. So, howdifferentiated are you in themind of the customer?

Second, this story forcefullydescribes the results of failing to really take care ofyour customers.

The most powerful competitiveadvantage imaginable can besquandered if you don't deliveryour product or service well.Nowhere is this more easilyillustrated than in a restaurant. Ifthe food is good and the serviceis poor, what do you tell othersabout the restaurant?

Even if you admit the food wasfine, you’re enthusiasm will betempered by the poor service.Ultimately, your recommendationwill be to try someplace else.Sure, you might give therestaurant a second chance, buttwo strikes and they’re out.

There is no such thing as threestrikes when it comes tocustomer service.

A couple of thoughts to ponder:

• Can you describe your company's competitive advantages? Before you say "great products" and "great service," or something equallynebulous, think carefully. Which one of your competitorsdoesn't claim to have great products and great service?

Quantify your competitive advantages and you can truly differentiate yourself from yourcompetitors.

• Are you delivering your product or service according to the standards that customers demand? Do you pay attention to detail? Do you follow-up in a timely fashion? Do you respond to your customers' needs? Do you communicate effectively?

Clearly, ridiculously good service can be a stunning

Two Strikes and You’re Outby Kelly Riggs

(Continued on page 4)

"There is no suchthing as threestrikes when it

comes tocustomerservice."

Page 3: Scouting Report - September/October 2015

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Vertical blinds are a classicsolution for covering patio doors.They are a perfect fit for very talland very wide spaces and can bepulled open for maximum light orclosed to darken the room. Thevanes on vertical blinds can alsobe tilted for a partial view to theoutside while blocking the sun’sglare, or shielding your homefrom the gaze of a nosy neighbor.They offer terrific flexibility in lightfiltering too.

One great benefit of verticalblinds is their ease of use. Thevanes can be swept aside quicklywith a wand control or a cord forclear access to the outside patio.There are even options for pullingthe vertical vane stack to eitherthe right side, the left side, or splitdown the middle. It all dependson how much space you have,the size of your door opening,and your personal preference.

In the past, there have been someconcerns about the functionalityand style of vertical blinds, butthese have largely beenaddressed by the manufacturers.For instance, to prevent vertical

blinds from blowing aroundnoisily when positioned over airvents, a hanging chain can nowbe added to the bottom of thevanes (upon request) to keepthem steady, quiet, and still.

In regards to style, vertical blindshave also been updated to featurea wide range of on-trend colorsand beautiful materials. Widewindow and patio doors can nowbe covered with natural wovenwood, solar shade or cellularshade material; or fabric, vinyl,wood, or composite vanes.

Another unique variation is sheervertical blinds—opaque vanesencased in sheer fabric. Theseprovide both room darkening andlight filtering properties whilesoftening the look of the blinds,making them aesthetically similarto drapery.

Vertical blinds can alsocomplement other windowtreatments in your home, such ashorizontal fabric blinds, woodblinds, or solar shades. Mostmanufacturers offer the samecolors, styles, and materials formultiple sizes of windowcoverings. With vertical blindsthat are an exact match to other

windowtreatments,a visualsense ofharmonycan becreated inthe home.

Asmentionedabove,cellularshades canbe verticallyoriented forlargewindowsand patiodoors.

Cellular verticals shades differfrom the other options since theydo not have vanes to tilt to controlthe light. Instead, they are offeredin light filtering, room darkening,or blackout opacities. A keybenefit to this cellular option istheir honeycomb cells, which aredesigned to add an extremelyeffective layer of insulation tolarge doors and windows, thussaving on energy bills year round.Since the product is also cordless,it is also a safer alternative forhomes with small children.

Finally, sliding panels are anoption to cover patio doors. Thesepanels are vertically aligned sheetsof solar or natural shade materialthat slide on channels within theheadrail. The consumer can selectfrom two to five panels,depending on how completelythey would like the windowcovered. Sliding panels can beopened and closed with either awand or cord control, allowing foreasy access to the outdoors.

As a window and door to theoutdoors, there are a number ofways that customers can coverpatio doors. Consider carrying theproduct lines mentioned in thisarticle to meet those needs —especially the latest in stylish,versatile, and functional verticalblinds.

At Springs Window Fashions, ourblinds, shades, and draperieshave helped people enhance theirenvironments and achieve theirdesign dreams since 1939. Visitour website atwww.graberblinds.com orwww.springswindowfashions.comto see for yourself how we createproducts that improve the lives ofour customers. For moreinformation on Graber products,contact Jeff LaRico via email [email protected].

Your Window and Door to the Outdoors: Vertical Blinds and Other Options for Covering Patio Doorsby Jeff LaRico, Nat’l. Acct. Mgr., Designer & Int’l. Sales, Springs Window Fashions

Page 4: Scouting Report - September/October 2015

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says, “It was a great experience!I learned so much more abouthow large companies organizeand operate, from budgeting toplanning to sales structure, andprofit & loss. The experience alsohelped to broaden myunderstanding of key largecustomers and their needs.”

In 2011 Mike was offered anopportunity to move back east totake on the role of Vice Presidentof Sales for independentdistributor and ALLPRO member,PACOA. As Mike puts it, “Thiswas a unique opportunity for meto work with a friend and verytalented owner, Steve Geismar.Steve was looking for a bit morestructure and the right mix ofpeople to help move hiscompany to the next level.”

He elaborates, “In this role I wasresponsible for recruiting a 22person sales force to include tworegional managers, while strictlyadhering to an acceptable ratioof gross margin and operatingcost (general P&L responsibility).We routinely competed withmuch larger companies who hadgreater resources simply byunderstanding our valueproposition or ‘what we do best.’It was an invaluable experiencewhere I not only gained a deeperunderstanding of howdistribution works, but also of thechallenges that independentpaint retailers face on a dailybasis as they do business in achanging market with largecompetitors.”

Mike adds, “At PACOA I gainedan insider’s perspective on themany different brands that drivethe paint dealer’s business todayand how their respectivemanufacturers are structured andgo to market. I was alsofortunate to develop closerelationships with many of thesemanufacturers.”

From sales to management;

manufacturing to distributing;east coast to west coast andeverything in between, Mike hashad a hand in almost every levelof this industry over the pasttwenty years. When asked abouthis new role at ALLPRO Mikesays, “I am extremely honored tobe offered the position ofExecutive Vice President atALLPRO and I believe theculmination of all my priorexperiences will help me in thiscapacity. Our industry iscontinually changing and it isvery important that ALLPRO beon the cutting edge of thatchange and that we continuallychallenging ourselves, so that weadd maximum value to ourmembers. It is also importantthat we position ALLPRO as an‘entity’ in the eyes of ourmanufacturers so that ourcollective volume receives thebest focus and talent from themto help drive our business.”

He goes on to say, “Themembers that make up theALLPRO Buying Group are someof the best, hardest workingentrepreneurial minds in theindustry. How well ALLPRO canhelp harness that power andposition it will help ensure all ofour success in the future. I amextremely proud to be a part ofthis group and will work tirelesslywith the great team Joe hascultivated and continue its workinto the future.”

Mike and Joe will serve as co-Executive Vice Presidents upuntil April of 2016, when Mikewill take on the full measure ofthe position. During the interimhe and Joe will work closelytogether to ensure a smooth andseamless transition.

Please join us in congratulatingMike on being selected as thenew Executive Vice President ofALLPRO – only the third personin our 50+ year history to holdthat title.

competitive advantage. And,in my experience, service that is that good is easy to quantify. But, if your service is mediocre or worse, you’ll never have a great company.No matter howgood your product.

About the Author:Kelly Riggs is a two-timeNational Salesperson of theYear. A former corporate SalesExecutive. A successfulentrepreneur.

Now, as founder of BusinessLockerRoom, Inc., Kelly hasspent the last nine years as asales strategist and leadershipcoach. A highly acclaimedplatform speaker, Kelly Riggs isrecognized as a dynamicthought leader in the fields ofleadership, sales development,and strategic planning, workingwith organizations that range insize from $3 million to over $5 billion in annual salesrevenue. Kelly also hosts aweekly, online business radioshow called #BizLockerRadio,which airs live every Mondayat 3 p.m. CST.

He has written two books: 1-on-1 Management™: WhatEvery Great Manager KnowsThat You Don’t, and QuitWhining and Start SELLING! AStep-by-Step Guide to a Hall ofFame Career in Sales.

For more information, visitwww.BizLockerRoom.com.

Kelly will be our guest speakerat this year’s ALLPROStockholder Meeting. His topicwill be “Winning Business inAny Economy” and we willprovide a free copy of his 1-on-1 Management book to eachstockholder company inattendance.

(Continued from page 2)(Continued from cover)

Page 5: Scouting Report - September/October 2015

RAMUC POOL PAINT• Founded: 1934

• Location: Rockaway, NJ

• Website: www.ramucpoolpaint.com

• Current President: John Ludgate

• ALLPRO Contacts: Kevin Harrington and Rebecca Spencer

• # Full-Time Employees: 50• For more than 80 years, RAMUC has supplied the pool and recreation industry with chlorinated and synthetic rubber, epoxy, and acrylic pool and deck coatings. Our experience, coupled with our history of superior customer service and quality products, have established our commitment to exceed your expectations. Whether you have a backyard pool or spa, an Olympic size pool, or a waterpark attraction, our total coatings program offers quality products, superior service, and proven success.

• Ramuc is a leading manufacturer of swimming pool, fountain, and deck coatings. Founded in 1934, initial manufacturing sites included Medina, OH and Newark, NJ. Today, Ramuc products are manufactured at our Rockaway, NJ facility, where we

55

ALLPRO® Company ProfilesALLPRO has had the good fortune to continue to add the highestquality companies in the industry to the group. We are pleased toprofile some of our newest member and supplier partners.

EPMAR CORPORATION

• Founded: 1972

• Location: Santa Fe Springs, CA

• Website: www.epmar.com

• Current President: Joseph Matrang

• ALLPRO Contact: George McCullough

• # Full-Time Employees: Over 70

• EPMAR is a coatings and adhesives company that makes aerospace, marine, architectural, agricultural, and electronics/water purification products. Our brands include Kemiko Concrete Solutions, Syndeck Marine Products, Tuff Dog Sealants, and EPMAR OEM Solutions.

• EPMAR is the coatings and adhesives division of Quaker Chemical Corporation – a publically traded billion dollar company. EPMAR was acquired in 2002 by Quaker from private individuals. EPMAR not only manufactures the products mentioned above, but also makes OEM coatings and adhesives for the parent company’s core industrial business.

CORE DISTRIBUTION, INC.

• Founded: 2001

• Location: Minneapolis, MN

• Website: www.xtendandclimb.com

• Current President: Mitch I. Kieffer

• ALLPRO Contact: Carlos Mendiola, Jill Panvica, and Dawn Bouquet

• # Full-Time Employees: 9

• Xtend+Climb® is focused on bringing a range of innovative climbing products to the professional and domestic DIY landscape by designing safe and easy to use solutions, which positively impact the lives of consumers.

• The Xtend+Climb® brand was launched by Core Distribution, Inc. in 2001. Core Distribution, Inc. is a product designer, global manufacturer and supplier dedicated to bringing innovative patented product to consumers worldwide. Since 2001, Xtend+Climb® has been awarded 47 patents for climbing products, in 19 different countries, which has not only made us a worldwide leader in climbing innovation, but the world’s largest manufacturer of telescoping ladders.

also manufacture Marine Coatings for pleasure boats under the Pettit Paint Label.

• Company Slogan: “The Perfect Paint System that Beautifies and Protects”

MORGAN PAINT COMPANY• Founded: 1996

• Location: Hood River, OR

• Website: www.morganpaintco.com

• Current President: Kevin Morgan

• ALLPRO Contact: Jake Morgan

• # Full-Time Employees: 4

• # Part-Time Employees: 1

• Morgan Paint Company is a family owned and operated paint store and window coverings center, which was founded in 1996 by Kevin and Jean Morgan. We offer quality products and great customer service.

• Company Slogan: “Best Paint, Best Advice”

Page 6: Scouting Report - September/October 2015

Member Happenings ALLPRO is pleased to congratulate the following members who have recently expanded: A & E Paints openedits 2nd location in Port Charlotte, FL; Clement’s Paint & Decorating acquired its 4th store; McCormick Paintopened its 32nd location in Midlothian, VA; and Ricciardi Brothers opened its 32nd location in Chatham, NJand its 33rd in Bedminster, NJ.

Supplier HappeningsBenjamin Moore has been bustling with activity, as they recently announced an exclusive relationship withAngie’s List, which provides exclusive benefits and advantages such as online sales opportunities andadvertising discounts. Visit www.angieslistbusinesscenter.com/benjaminmoore for more information. In othernews, Benjamin Moore opened a new distribution center in Oakland, CA; partnered with Consentino in NewYork in March for Dining by Design, which is an event benefiting Design Industries Foundation Fighting AIDS(DIFFA); and to round out their accomplishments, in a recent J.D. Power and Associates survey, BenjaminMoore was listed among the top three interior paint brands.

IPG/Intertape has been given the Energy Star Partner of the Year – Energy Management Award by the U.S.Environmental Protection Agency for the second consecutive year. The award recognizes a company’soutstanding efforts to improve the energy efficiency of U.S buildings and facilities through its actions.

Purdy launched a bilingual website, with all of the website’s features and materials available in English andSpanish, including an enhanced tool-selector guide and how-to videos in Spanish. According to Purdy, themove was made to address its growing Hispanic consumer base.

Wooster Brush Company recently launched its newly redesigned website. New educational content, digitalassistance with product selection, a retailer locator, and an enhanced search feature are among theimprovements. According to Scott Rutledge, Vice President for Marketing at Wooster Brush, “Ourwebsite…will help us educate a much larger audience so that they’re able to purchase the best performingtools in the world.”

2015 Stockholder MeetingGrand Hyatt Atlanta in Buckhead

Atlanta, GA, Nov 4th –7th

2016 Spring Show & Sales MeetingJW Marriott Desert Springs Resort & Spa

Palm Desert, CA, Mar 16th – 20th

2016 Stockholder MeetingThe Westin Michigan Ave.Chicago, IL, Nov 3rd – 6th

2017 Spring Show & Sales MeetingThe Diplomat

Miami, FL, Mar 8th - 12th

2017 Stockholder MeetingHyatt Regency Atlanta

Atlanta, GA, Nov 2nd - 4th, 2017

2018 Spring Show & Sales MeetingWalt Disney World Dolphin

Orlando, FL, Mar 8th - 11th, 2018

2019 Spring Show & Sales MeetingJW Marriott Los Angeles LA Live

Los Angeles, CA, Mar13th - 17th, 2019

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In Memoriam

We would like to express our condolences to the family of Russell C. Dages, Jr., who passed away in early August.

Russell was the retired owner of Dages Paint Company, ALLPRO member since 2007. Russell dedicated nearly 60

years of his life to the family business his father began in 1930 and then passed the family legacy to his daughter

Anne Dages Nutt in 2005. He volunteered in his community through Kentucky Right to Life and Meals on Wheels.

Russell was devoted to his family and a dear friend and colleague to many, and his presence

will be sincerely missed.

Page 7: Scouting Report - September/October 2015

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Tell people what you want them toknow, and maybe they’llunderstand it and even rememberit for a while. But show them,involve them, and they’ll “get it”and retain it for some time. Whenit comes to showing how aproduct works and involving theaudience, “getting it” means notjust understanding the message— it means buying the product.

The benefits of using productdemos as a sales method are wellfounded. The fact is, productdemos are huge, and they’respreading from infomercialsto retailers. Why? Because demos sell.

The biggest plus may be that it’sactive and proactive —salespeople are engagingcustomers from the start, ratherthan waiting for them to take anitem off the shelf themselves.

Passive products, those ondisplay, put salespeople at themercy of the customers walkingby. But demonstrating productsputs the salesperson in control ofthe number of shoppers theycome into contact with, and of theselling process itself,” saysNatasha du Coco, the artist behindthe success of Art du Coco.

Salespeople who proactivelydemonstrate products canincrease sales by a factor of five!That’s five times the typical sales

amount! Any salesperson canboost sales, just by strictlyfollowing a well-developed script.

Today, companies recognize thebenefits of showing a product inuse (consider the ubiquitousinfomercial: they wouldn’t still beeverywhere if they didn’t work).Although some products areeasier than others todemonstrate, most products canbe “demonstration” products.

Once salespeople have done afree in-store demo, the next stepis to sign interested customers upfor a paid workshop, so they canactually use the productsthemselves. You have time to askthe (potential) customer abouttheir needs and expectationsduring the free demo, whichmakes it easy to sign them up forthe right workshop. Stores canoffer different workshops to allkinds of students, from beginnersto professionals who specialize ina specific area. Paid workshopsare showing a huge increase inpopularity and will definitelyincrease product sales.

Product demonstration classesdraw many students who arelooking to complete home-rehab

projects on their own, without theexpense of a professional. Thesecustomers are interested inachieving professional results at afraction of the “professional price.”On the other hand, we also see agrowing number of homeownersattending these classes who don'thave the time to finish rehabprojects themselves, but still wantto know the creative processbehind them, so that they cancreate designs knowledgeablywith their contractor.

Why are workshops sosuccessful? Simple…people like topick up tools and transform aroom or an old piece of furnitureinto something unique and feelgood about the result. Studentslove to show their finishedprojects to their friends and family,and this is the best advertisingtool - word-of-mouth referrals arethe most powerful referrals youcan get.

To maximize sales, workshopsneed to be held in your store, notin a meeting room or otherseparated area, to ensure that thecustomers who didn't sign up forthe workshop still see what's going

In-Store Demos and Workshops SELL!by Natasha du Coco

(Continued on page 8)

Free demonstration at ALLPRO member Regal Paint in FL.

Page 8: Scouting Report - September/October 2015

on. The workshop educatorshould always invite the passers-by to stick around and listen andobserve. This results in manynew sign-ups for future classesand stirs the excitement amongthe current students becausethey now have an audience! Wehave noticed that more peoplestay and watch a workshop if it'sdone in the store, and that theseonlookers love to hear theopinions of the students aboutthe product quality and ease of use… and all of the creativepossibilities!

A great way to boost sales after aworkshop is to offer students adiscount when they go shoppingright after the class. Educatorsliterally need to take them by thehand and walk them to theproduct section and actively selland up-sell the products for theirprojects. This approach gives youan “extra” salesperson…theeducator…in your store whoknows what he's talking aboutand has earned the customerstrust during the class. This is awin - win situation for everyone.

Natasha du Coco is the artistbehind the success of Paint duCoco, a line of chalk paintingproducts from GreenfrogDistribution/Art du Coco. Natashaand her team have expertlytaught classes on workshops andproduct demonstrationsnationwide that have helpedboost product sales for manyindependent store owners. Art duCoco will be giving a vendorpresentation at this year’sALLPRO Stockholder Meeting, sobe sure to attend. Please feel freeto contact Natasha [email protected] or 310-962-4635 for more information onproduct demonstrations andworkshops, and visit the Paint duCoco website atwww.paintducoco.com orwww.artducoco.com to learnmore.

Editor/ProductionScott Morath

Contributing WritersScott Morath,

Susie Fontana - ALLPRO

Kelly Riggs - BizLockerRoom

Jeff LaRico - Springs Window Fashions

Natasha du Coco - Paint du Coco

ALLPRO® PresidentMichael Gleason

Exec. Vice PresidentJoe Poliseo

Mike Beaudoin

SUGGESTIONS WELCOMEYour suggestions, ideas, articles and

comments are encouraged.

The Scouting Report is an important

communications media for ALLPRO®.

Mail all correspondence to:The Scouting Reportc /o ALLPRO® Corporation4946 Joanne Kearney Blvd.

Tampa, FL 33619 • (813) 628-4800Website: www.allprocorp.com

The Scouting Report is a bimonthlypublication

of the ALLPRO® Corporation.

Printed on recycled paper

Stockholder MeetingRegistration is Openby Scott Morath

Registration for the 2015 StockholderMeeting is officially open. Thisyear’s meeting will feature keynotespeaker Kelly Riggs (see his article inthis issue). Kelly is recognized as adynamic thought leader in the fieldsof leadership, sales development,and strategic planning. He’ll presentWinning Business in Any Economyon Friday morning.

Friday afternoon each of ourarchitectural coatings suppliers willpresent to the group as a whole andeach presentation will last about 25minutes. Saturday morning we’llbreak up into small groups andmove between rooms to hear fromseveral of our supplier partners asthey offer a series of presentations,each about 20 minutes.Presentations will include everythingfrom emerging trends ortechnologies in a particularsegment, new value added servicesor other initiatives they may beintroducing, information on how toget into a particular productsegment, best business practices forspecific categories, etc. The focuswill be to inform, educate, and ingeneral provide value. That said,this year’s meeting should be veryinformative and educational. Asalways we’ll have plenty ofopportunity to network as well.

What won’t be at this meeting? Thisyear we will not host table topexhibits as we have for the past twoyears. Next year however, and eachyear thereafter, will include table topexhibits at the Stockholder Meeting.This is due to the member feedbackwe received from last year’s followup survey where 70% of youindicated you wanted table topexhibits at every StockholderMeeting. At the time that surveywas sent out we were alreadycommitted to the format and spacefor this year’s meeting.

To register for the meeting go to theALLPRO site, click on Events and

select the 2015 StockholderMeeting. Simply complete both the“Hotel Reservation” and “RegisterNow” buttons to make your roomreservation and register for themeeting. Supplier partners notinvited to speak are welcome toattend our Friday evening reception.If interested, please contact ScottMorath or Susie Fontana at theALLPRO office for details.

We look forward to seeing each ofyou at this year’s meeting anddon’t forget – you must register byTuesday, October 6th to attend.Thank you.

(Continued from page 7)