School Milk Packaging Tetra Pak

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  • 8/2/2019 School Milk Packaging Tetra Pak


    Ways of packagingand presenting milk in

    schools-an Africanperspective



    African Perspective

    Why Milk

    Packaging Formats

    Examples in Africa


  • 8/2/2019 School Milk Packaging Tetra Pak


    Tetra Paks vision

    We commit to making food safe and available, everywhere

    Global Concerns, Our Concerns

    The most creative agentsof change may well be

    partnerships among Governments,

    private businesses, non-profit organisations,scholars and concerned citizens

    ~ Kofi AnnanUN Secretary General

    1. Eradicate extreme poverty and hunger2. Achieve universal primary education3. Promote gender equality and empower woman4. Reduce chi ld mortali ty5. Improve maternal health6. Combat HIV/AIDS, malaria and other disease7. Ensure Environmental sustainability8. Develop a global partnership for development

    By 2015!

  • 8/2/2019 School Milk Packaging Tetra Pak


    Food for Development Office

    Tetra Pak VisionWe commit to making food safe and available, everywhere

    FfDO MissionTo proactively support our partners by providing knowledge

    and expertise to initiate and support socially sustainable

    agricultural, feeding and food development programs.


    The Value Chain Model- From Cow to Consumer

    ConsumersSchool Milk

    Support forFeedingProgrammes


    Dairy farms

    Support fortraining ofdairy farmers



    Dairy Plant

    Commercialfinancing ofdairy plants


    support andtraining


    Support formarketdevelopment

    Jobs are created in each stage of this value chain.

  • 8/2/2019 School Milk Packaging Tetra Pak


    1. School Milk/feedingPrograms

    2. ProductivityImprovements among;- workers employed in

    Labour Intensiveindustries

    - people Living withHIV/AIDS

    Focus Areas for Africa

    Feeding ProgramInitiative:

    Foreign Aid fundedprogrammes

    Grass root communityinvolvement

    Public / Privatepartnerships

    StrategyEstablish Partnerships for Food for Developmentinitiatives based on Tetra Pak products and knowledge

    - Agricultural development

    - Private sector development

    - Job creation

    - School feeding programmes

    - Malnutrition & diseaseeradication

    - Emergency relief

    - Productivity improvementprogrammes

    Poverty AlleviationHealth & Nutrition

  • 8/2/2019 School Milk Packaging Tetra Pak


    An African Perspective

    Key Challenges:Hunger/Starvation Malnutrition Poverty Disease HIV/Aids Diversity Big Population

    Poor Infrastructure War

    Why Milk?

    TP, AB11


    Milk contains the following nutrients: Proteins = body building & growth

    Carbohydrates = energy

    Fat = energy

    Vitamins (A, D, B6, B12 ) = protection against diseases

    Micro nutrients = protection against diseasesCalcium, Magnesium, Niacin, Phosphorous, Zinc, Folic acid

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    Packaging Formats

    Packaging must address the following: Food Safety



    Food Safety Product remains fresh for months without refrigeration

    and preservatives

    Hygienic ready to consume solution

    A key to private sector development and job creation

    TP316, 0102JH

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    Cost-effective transport and storage withminimal environmental impact

    No need for cold chain

    Makes safe food available the whole year

    Available in portion packs:200ml and 250ml

    TP101, 0303JH

    A package should savemore than it costs

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    Affordable Solutionsfrom Tetra Pak

    Tetra Fino AsepticTetra FinoTM Aseptic packages for economical milk


    low cost system

    ambient distribution :

    territorial coverage expansion

    Tetra Pak quality brand image enhancer

    ambient storage

    minimal losses

    long shelf life

    milk availability at all times promote impulse purchases

    guaranteed safety

    protected product quality


    on-the-go or in-homeconsumption


    ConsumersCustomers Channel

    Available in 200ml, 250ml500ml and 1000ml

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    High-quality, high-speed system

    Low cost, thanks to:

    - Efficient production

    - Flexo print- Minimum surface


    Ambient storage

    Reach remotelocations

    Distribution in

    returnable cratesand/or disposableboxes

    Content kept fresh

    Retains nutritionalvalue

    Handy size for

    children Unique and fun


    Channels Consumers

    0507 Tetra Pak Carton AmbientEmerging Segment, TPCA678A

    Tetra Classic Aseptic

    Tetra Classic Aseptic packages for economical milk

    Tetra Brik Aseptic

    Customers Channels Consumers

    Versatile costeffective package

    Flexible packagingsolution

    Smart logistics

    Ambient storage

    Reach remote

    locations Effective and cost

    effective distribution

    Content kept fresh

    Safe no need for

    preservatives Retains nutritional

    value and taste

    Handy size forchildren 200ml,250ml

  • 8/2/2019 School Milk Packaging Tetra Pak


    Nigeria- Dairy Development

    Presidential Committee on dairy developmentinaugurated March 2004 as a result of FfDOpresentations

    FfDO fact finding field visits in Financing, DairyDevelopment and Feeding Programmes

    Dairy Development Pilot

    under development

    for Nasarawa State:

    - improved milk production

    - UHT dairy


    - Feeding Programme

    Fortified cereal drink Nutri Sip

    Pilot covers 60,000 children

    FfDO expert to work with implementation More states to follow - Federal Government willing to

    share costs with State Governments

    Local production to replace imports asap

    School Feeding PilotProgramme to belaunched in NasarawaState May 2005

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    Tanzania- Dairy Development

    Milk production: low yields, low quality, most local milksold unprocessed

    Processing industry: lack of raw milk, operate on lowcapacity, lack of management capacity

    Result: large imports of dairy products

    Dairy companies identifiedwanting to develop UHTproduction based on local milk

    Dairy Development Projectdefined by Tetra Pak within

    UNDP/Growing SustainableBusiness initiative, study to becofunded

    There is no finer investment for anycommunity than putting milk into children.


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    Contacts for more Information

    Andanje Mwairumba, Country ManagerUganda

    Email: [email protected]

    Helen Too, Food for DevelopmentCoordinator (East Africa)

    Email: [email protected]

    Tel: 254 20 534300