Embed Size (px)
DESCRIPTION
Â
Citation preview
COT-Regional Center for Next Generation Manufacturing
Marketing
(DVDs, Teacher Guides)
School Counselor Workshops
Career DVDs
Create a Mission Statement
Map out how to organize
Develop a menu
DVD Menu
Include: Overview Information on the COT-Regional Center for Next Generation Manufacturing Profiles Salary information Educational Pathways (degree /certification requirements)
Who to Include
Research potential “actors”:
Draw from who you know Contact chambers of commerce Contact industry associations
HINT: Think of companies that could be visually appealing, conveying manufacturing as high tech, clean, etc.
Ideal Profile Candidates
Are they:
Articulate Positive energy Relatively attractive Diversity is a plus (think of your audience) Ideal to include the person’s supervisor Comfortable in front of a camera
Possible Interview Questions
What do you do? How did you get this position? What do you like about what you do? What is your educational background? How did you get interested in the field? Has your opinion of manufacturing changed?
(continued)
Possible Interview Questions (continued)
What did you want to be when you were a child? Why did you chose manufacturing? What do you find rewarding about your career? What gets you up in the morning? Any interests outside of work? What advice would you give to a student interested in manufacturing?
Production
Make Sure: Get a script of the interview(s) Edit for continuity and importance of your message Consider appropriate music and voiceover talent Consider graphics that might go with support materials Edit closely with your production company Try the master DVD on a number of different video devices
Career Teacher Guides
Create an outline that matches your message and DVD Include a cover letter/introduction Divide the guide into segments Balance the guide with information and exercises Include historical references Include general information about the industry
(continued)
Teacher Guides (cont.)
Include:
Benefits of the career (s) you are promoting; Summary of skills needed Description of different careers in the industry Job outlook Educational institutions
HINT: A classroom poster is a great advertisement.
School Counselor Workshops
Who do you want to reach and why?
Develop a promotional flyer and research potential counselors
Follow up with phone calls
School Counselor Workshops (continued)
Agenda to include:
Opening remarks from the president or academic dean Overview of manufacturing Information on the COT-RCNGM Discussion/talks from local manufacturers Show the COT-RCNGM DVD segments Talk about your programs Invite your admissions rep Include a tour/demonstration
Helpful Hints in Developing School Counselor Workshops
Research the audience you want to reach (i.e. schools in your area). Be clear on what you hope to convey and why you are doing the workshop. Develop a promotional flyer and send to prospective counselors. Follow up with phone
calls. Set an agenda that includes:
o Opening remarks from the president of your college or academic dean; o Overview of manufacturing as an industry (ideally using the COT-RCNGM DVD
overview); o Information on the COT-Regional Center for Next Generation Manufacturing and
your relationship with the organization; o Discussions/talks from local manufacturers (2-3) who can talk about their company,
the industry, and their career path. Ideally, try to include a young person who may have gone through a community college program;
o Show the COT-RCNGM manufacturing DVD profile video segments; o Talk about your programs and what your school has to offer; o Invite an admissions person who can give them information on the application
process; o Include a tour of the manufacturing area and a demonstration if possible, and other
areas of your school.
