Scholarships.com Media Kit Expand Your Reach With Scholarships.com. Why Scholarships.com?. - PowerPoint PPT Presentation
Text of Scholarships Media Kit Expand Your Reach With Scholarships
Expand Your Reach With Scholarships.com
As a leading scholarship search service and financial aid information resource, Scholarships.com plays a primary role in helping students make the decisions that shape their lives. On Scholarships.com, students are connected with tools to aid in researching and finding scholarships and financial aid for college, as well as choosing a campus that's right for them. Our regularly updated proprietary database allows students to search 2.7 million college scholarships and grants worth over $19 billion and quickly arrive at a list of awards for which they qualify.
Visited on average by about 50,000 highly motivated college bound high school students, college students, recent graduates, parents and adults daily, Scholarships.com has assisted millions in their search for scholarships, grants, student loans, financial aid and college information.
The Scholarships.com user base consists of high school, college bound high school, college and graduate school students, recent college graduates, young professionals, parents and work force members researching education and education financing opportunities.
Scholarships.com offers cost-effective customer acquisitions through targeted marketing campaigns, in our scholarship search co-registration path and related pages, utilizing embedded questions, interstitial pages, text links, banners and skyscrapers.
The Audience• Scholarships.com Demographics
• Gender: 59% Female, 41% Male• Age: 15-35 years old (92% of registered users)• 13-14 yrs. old (1 % of registered users)• 15-18 yrs. old (52 % of registered users)• 19-24 yrs. old (31 % of registered users)• 25-35 yrs. old (9 % of registered users)• 36-46 yrs. old (4 % of registered users)• 47 + yrs. old (3% of registered users)
The Audience (cont’d)• Scholarships.com Demographics
• Ethnicity• African American (26 % of registered users)• Hispanic (20 % of registered users) • Asian (7 % of registered users) • Native American (3.5% of registered users)• Other Ethnic Heritage (1.5% of registered users• Caucasian (42 % of registered users)
• Who They Are• High school and college bound high school students• College and graduate school students• Recent college graduates• Young professionals• Parents and work force members researching education and
education financing opportunities, from every geographic area of the United States.
Scholarships.com MetricsMetrics as of July 2014
Unique visitors per month 3,282,663
Total visitors per month 3,383,661
Page views per visit 5.60
Total page views per month 18,382,912
Average time on site 6:07 minutes
Registered users Over 14 million and growing
Facebook fan page 86,600 fans and growing
Twitter Followers 43,200 followers and growing
Online Marketing: Advertising Opportunities
The BannerThe Text
The Embedded Question
The Weekly Emails
300 x 250 px
120 x 600 px
140 x 600 px
160 x 600 px
468 x 60 px728 x 90 px
25 words max; 130 characters with spaces
150 words max; 1000 characters
with spaces; logo
1 sponsored message in
(newsletters, welcome emails, deadline emails)
Cost per Click; Cost Per Lead; Cost Per
*All graphics should be under 40Kb. Accepted file formats: GIF, JPG or PNG.
Online Marketing: Advertising Opportunities
The RectangleThe 300 x 250 rectangle ad provides advertising partners with the opportunity to showcase their brand in high visibility locations throughout the site.
The SkyscraperLocated directly to the right of a user’s search results, the skyscraper provides high impact and high visibility for advertising partners. Skyscrapers are a vertical banner: 120 x 600 px; 140 x 600 px; 160 x 600 px.
Online Marketing: Advertising OpportunitiesThe BannerThe banner ad provides high impact and high visibility throughout the college search section of the site. Advertising partners can select between a 468 x 60 px or a 728 x 90 px banner to showcase their brand.
The Text LinkThe text ad is integrated into the college and scholarship search results sections providing
high visibility. Text ads can have a maximum of 25 words or 130 characters with spaces.
Online Marketing: Advertising OpportunitiesThe Co-Registration Targeted Host and Post OfferA great way to engage your audience. Also referred to as the embedded question, the co-registration targeted host and post offer is a targeted marketing campaign, in our scholarship search co-registration path and related pages. It provides users with the option to opt-in to advertising partners’ offers. Users information is transmitted to the marketing partner via Web Service, form post, email batch file, etc.
The Sponsored LinkThe Search Results “Sponsored Link” program is an
opportunity to list your scholarship at Scholarships.com in a premiere location for a CPC
based upon competitive bidding. Sponsored listings are displayed at the top of the user’s scholarships
Online Marketing: Advertising OpportunitiesThe Weekly EmailScholarships.com weekly newsletter emails provide dedicated space for select advertising partners. Newsletter emails are designed in-house and integrate our advertising partners message into the newsletter.
Newsletter Welcome Back Email Deadline Reminder
Registered users receive three different emails from Scholarships.com: newsletters, welcome back emails, and deadline reminders. Each email is a great opportunity for advertising partners to get into the inbox of their target audience.
Email MarketingA popular and low cost method to delivering your message to your target audience. Whether you choose a sponsored link in one or more of our weekly email updates or a custom email campaign, email marketing helps you connect with your target audience and get your message in their inbox.
Custom Email CampaignsCustom email campaigns allow advertising partners to get the right message to the right people at the right time.• Base rate starting at $95/M.• Selects: $10/M.• Delivery Fee: $25/M.
*Delivery fee includes campaign set-up, image hosting, tests to seeds, click-through URL tracking (unlimited links), real-time online reporting, same day service (if required).
Direct Mail (Postal) Marketing
Maximize your ROI by combining Direct Mail with email and online campaigns. Deliver a cohesive and targeted message using multiple marketing channels to reach over 9 million students.
• Base rate starting at $95/M.• Selects: $10/M.
Our opt-in email and postal direct marketing rate cards are available at:www.asmdm.com/ASMCARDCOMBINED.pdf
Sponsored Link ProgramThe Scholarships.com Search Results Sponsored Link ProgramIn much the same way that major search portals such as Google and Yahoo! offer a “sponsored link” search results program , Scholarships.com now offers the opportunity to list your scholarship or competition in our database to appear in a premiere location for a competitive CPC. The CPC is determined by competing bids and increases with any added filtering. Below is a list of what is offered:
Premium Listing –Your sponsored listing will be displayed at the top of the user’s Scholarships.com Scholarship Search Results. Position within the top five to ten sponsored listings depends upon overall order, which includes CPC (filtered, non-filtered, etc.) and actual number of clicks ordered, etc. One may easily improve their placement simply by increasing their CPC and/or size of order. Additional placements are also an option for increased visibility.
Reporting ‐ Our clients have access to their own online portal, to which they can log-in at any time in order to see real-time tracking of their campaigns.
Sponsored Link Program
CPC: Determining Cost Per Click:This value is based on the type of individual the advertiser is attempting to acquire as a visitor to their website. As Scholarships.com has built-in filtering for criteria such as year in school, academic major, GPA, Gender, Geographic Location, etc., the CPC can vary quite considerably depending upon the level of targeting that is employed. The CPC is initially determined by an established market rate and increases incrementally for more targeted campaigns.
Sponsored Link Program
Contact UsThis media kit is available online at :www.scholarships.com/mediakit
Online demo of media placement opportunities available at :www.scholarships.com/preview
Contact our Business Development team today!Phone: 847.432.1700 x113Email: [email protected]