"We drive client specific results by providing data, predic7ve analy7cs and database marke7ng solu7ons to deliver the most complete, independent and insigh;ul view of customers and prospects." 

Consumer SnapShot Presented by 

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How to Get the Most Out of Your SnapShot™ 

SnapShot™ helps you understand your customers and how to find more just like them.  In three simple steps, you can purchase a list of prospects in your trade area that look just like your best customers. 

Step One:  Review your SnapShot™ Profile 

Step Two:  Run Your Count AKer you have reviewed the Profile, request a prospect count report.  Please note that a SnapShot™ Profile is most accurate within 90 days.  Once you submit your count report request you will receive your count report via email. 

Step Three: Order your Data Review your count report and place your order.  Your order will be fulfilled to your specifica7ons.  Orders are typically completed within hours. 

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Who are my customers? 

Customers Records Uploaded     Total Records Matched Unique Records Matched 

Match Rate 

Demographic      Value/Range                                                                                              Percent 

Your customers are most highly concentrated in these demographic segments 

86,145 57,870 

67% 

57,856 

Region Home Ownership Dwelling Type Median Home Value Gender Direct Mail Responder Marital Status Length of Residence Age Length of Residence

South Atlantic Definite owner Single $50K - $100K Male Double/Multiple Married 4 to 5 Years 35-44 Years Old 6 to 7 Years

100% 66% 64% 60% 53% 48% 37% 35% 30% 22%

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Recommended Prospects Premium Select Targets Prospects with Highest Sta1s1cal  Similarity to Exis1ng Customers Approx. Top 5% of Prospects 

Preferred Select Targets Prospects with Sta1s1cal Similarity  to Exis1ng Customers, except Premium Approx. Next Top 5% of Prospects 

Select Targets           Prospects with Moderate Sta1s1cal  Similarity to Exis1ng Customers,  except Premium and Preferred Approx. Next Top 10% of Prospects 

Who are my best prospects? SnapShot determines the best prospects in your trade area based on the characteris1cs of your customer’s profile 

Defined Trade Area Total Prospects

Records from the select target groups are available. 

The actual number of records available In each group may differ slightly due to file updates and adjustments. 

6,417,089 

318,526 

354,255 

631,323 

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Demographic Overview 

•  Region •  Gender •  Age •  Household Income •  Median Home Value •  Scan Group Wealth Score •  Household Type •  Length of Residence 

•  Dwelling Type •  Home Ownership  •  Marital Status •  Number of Children (if Present) •  Direct Mail Responder •  eConsumer Score •  Interests •  Equifax SuperNiche Group 

These demographic elements have been analyzed individually and the results are presented in subsequent pages. Values/ranges that consEtute at least 1% of your customer base are included in the tables and those with penetraEon indexes of 120 or higher are shaded in yellow. For demographic aIributes having more than 8 categories, only the top 8 categories will be illustrated. 

PenetraEon indexes are an indicaEon of your trade area market penetraEon for that specific aIribute.  Using 100 as the average, indexes greater than 100 indicate that you are aIracEng more of that aIribute than what might otherwise be expected. That could be an indicaEon that you are parEcularly successful at aIracEng that market aIribute. However, it can also mean that your trade area market potenEal for that aIribute is diminishing. 

Conversely indexes less than 100 indicate that you are aIracEng less of that aIribute than what might otherwise be expected. That could be an indicaEon your trade area market potenEal for that aIribute represents a real opportunity for you. 

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Regions consist of the following: Mountain: AZ, CO, ID, MT, NV, NM, UT, & WY Pacific: AK, CA, HI, OR, & WA East North Central: IL, IN, OH, MI, & WI West North Central: IA, KS, MN, MO, NE, ND, & SD East South Central: AL, KY, MS, & TN South Atlan7c: DE, FL, GA, MD, NC, SC, VA, DC, & WV West South Central: AR, LA, OK, & TX Middle Atlan7c: NJ, NY, & PA New England: CT, ME, MA, NH, RI, & VT 

Region 

Region  Customer Count  Customer Percent  Prospect Count  Prospect Percent  PenetraHon Index 

F ‐ South Atlan7c  57,856  100%  10,565,086  100%  100 

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Gender 

Gender  Customer Count  Customer Percent  Prospect Count  Prospect Percent  PenetraHon Index 

M ‐ Male  30,399  53%  5,045,703  48%  110 

F ‐ Female  26,271  45%  5,175,578  49%  93 

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Age 

Age  Customer Count  Customer Percent  Prospect Count  Prospect Percent  PenetraHon Index 

3 ‐ 35‐44 Years Old  17,154  30%  2,363,084  22%  133 

4 ‐ 45‐54 Years Old  12,334  21%  2,316,596  22%  97 

2 ‐ 25‐34 Years Old  10,494  18%  935,443  9%  205 

5 ‐ 55‐64 Years Old  7,042  12%  2,058,353  19%  62 

6 ‐ 65‐74 Years Old  6,169  11%  1,619,477  15%  70 

7 ‐ 75+ Years Old  3,372  6%  1,142,542  11%  54 

1 ‐ 18‐24 Years Old  1,291  2%  129,591  1%  182 

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Household Income 

Household Income  Customer Count  Customer Percent  Prospect Count  Prospect Percent  PenetraHon Index 

6 ‐ 50,000 ‐ 74,999  10,779  19%  2,049,156  19%  96 

1  ‐ Under 15,000  9,680  17%  1,142,643  11%  155 

3  ‐ 20,000 ‐ 29,999  8,240  14%  1,020,164  10%  148 

4 ‐ 30,000 ‐ 39,999  7,620  13%  1,052,333  10%  132 

5  ‐ 40,000 ‐ 49,999  6,039  10%  933,483  9%  118 

7  ‐ 75,000 ‐ 99,999  5,451  9%  1,454,343  14%  68 

2 ‐ 15,000 ‐ 19,999  4,240  7%  514,802  5%  150 

8 ‐ 100,000 ‐ 124,999  2,572  4%  856,975  8%  55 

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Median Home Value 

Median Home Value  Customer Count  Customer Percent  Prospect Count  Prospect Percent  PenetraHon Index 

B ‐ $50K ‐ $100K  34,931  60%  4,570,079  43%  140 

C ‐ $100K ‐ $150K  12,503  22%  3,212,305  30%  71 

D ‐ $150K ‐ $200K  3,927  7%  1,357,426  13%  53 

A ‐ Under $50K  2,637  5%  266,112  3%  181 

E ‐ $200K ‐ $250K  1,511  3%  460,882  4%  60 

F ‐ $250K ‐ $300K  572  1%  223,902  2%  47 

H ‐ $350K ‐ $400K  312  1%  121,029  1%  47 

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Wealth Score   

Wealth Score  Customer Count  Customer Percent  Prospect Count  Prospect Percent  PenetraHon Index 

5  7,736  13%  984,651  9%  143 

4  7,536  13%  885,466  8%  155 

6  7,055  12%  1,082,429  10%  119 

3  6,740  12%  760,202  7%  162 

7  6,023  10%  1,178,684  11%  93 

8  4,881  8%  1,252,506  12%  71 

2  4,538  8%  640,090  6%  129 

9  3,888  7%  1,279,746  12%  55 

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Household Type   

Household Type  Customer Count  Customer Percent  Prospect Count  Prospect Percent  PenetraHon Index 

14 ‐ One adult (female) and NO children  9,016  16%  1,427,047  14%  115 

04 ‐ Two adults (married unknown) and children  8,068  14%  1,435,184  14%  103 

06 ‐ Male with other adults and NO children  6,114  11%  1,221,769  12%  91 

12 ‐ One adult (male) and NO children  5,530  10%  1,291,286  12%  78 

02 ‐ Married (husband and wife) with NO children  4,958  9%  2,369,108  22%  38 

08 ‐ Female with other adults and NO children  4,772  8%  759,310  7%  115 

13 ‐ One adult (female) and children  4,174  7%  137,026  1%  556 

03 ‐ Two adults (married unknown) and children  4,167  7%  309,775  3%  246 

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Length of Residence   

Length of Residence  Customer Count  Customer Percent  Prospect Count  Prospect Percent  PenetraHon Index 

D ‐ 4 to 5 Years  20,254  35%  1,580,036  15%  234 

E ‐ 6 to 7 Years  12,856  22%  1,167,055  11%  201 

C ‐ 3 Years  9,040  16%  816,402  8%  202 

F ‐ 8 to 10 Years  5,506  10%  1,564,444  15%  64 

B ‐ 2 Years  4,422  8%  807,011  8%  100 

G ‐ 11 to 14 Years  1,899  3%  1,301,340  12%  27 

H ‐ 15+ Years  370  1%  268,088  3%  25 

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Dwelling Type   

Dwelling Type  Customer Count  Customer Percent  Prospect Count  Prospect Percent  PenetraHon Index 

1 ‐ Single  36,828  64%  8,213,012  78%  82 

6 ‐ MulH‐Family 10+ units with apt no  11,600  20%  1,111,966  11%  190 

3 ‐ Mul7‐Family less than 5 units no apt no  5,415  9%  845,029  8%  117 

4 ‐ MulH‐Family 5‐9 units with apt no  2,274  4%  201,527  2%  206 

2 ‐ MulH‐Family less than 5 units with apt no  1,705  3%  180,017  2%  173 

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Home Ownership   

Home Ownership  Customer Count  Customer Percent  Prospect Count  Prospect Percent  PenetraHon Index 

4 ‐ Definite owner  38,376  66%  8,204,818  78%  85 

1 ‐ Definite renter  3,241  6%  172,203  2%  344 

2 ‐ Probable renter  1,535  3%  95,252  1%  294 

3 ‐ Probable owner  733  1%  174,535  2%  77 

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Marital Status   

Marital Status  Customer Count  Customer Percent  Prospect Count  Prospect Percent  PenetraHon Index 

1 ‐ Married  21,185  37%  4,721,631  45%  82 

2 ‐ Single  11,286  20%  1,289,803  12%  160 

3 ‐ Divorced/Separated  446  1%  33,243  0%  245 

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Number of Children (if Present)   

Number of Children (if Present)  Customer Count  Customer Percent  Prospect Count  Prospect Percent  PenetraHon Index 

1 ‐ 1 Child  11,017  19%  1,080,278  10%  186 

2 ‐ 2 Children  4,505  8%  455,330  4%  181 

3 ‐ 3 Children  1,972  3%  197,227  2%  183 

4 ‐ 4 Children  890  2%  108,814  1%  149 

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Direct Mail Responder   

Direct Mail Responder  Customer Count  Customer Percent  Prospect Count  Prospect Percent  PenetraHon Index 

2 ‐ Double/Mul7ple  27,569  48%  5,847,783  55%  86 

1 ‐ Single  7,261  13%  1,187,500  11%  112 

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eConsumer Score   

eConsumer Score  Customer Count  Customer Percent  Prospect Count  Prospect Percent  PenetraHon Index 

3  7,422  13%  751,373  7%  180 

5  6,738  12%  978,291  9%  126 

2  6,716  12%  789,138  7%  155 

9  5,938  10%  991,785  9%  109 

6  5,830  10%  1,019,226  10%  104 

7  4,383  8%  1,071,605  10%  75 

4  4,223  7%  755,051  7%  102 

10  3,477  6%  1,113,852  11%  57 

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Interests   

Interests  Customer Count  Customer Percent  Prospect Count  Prospect Percent  PenetraHon Index 

Fitness  2,557  4%  795,954  8%  59 

Domes7c  2,162  4%  782,052  7%  50 

Good Life  1,511  3%  548,584  5%  50 

DIY  1,460  3%  420,613  4%  63 

Technology  1,250  2%  388,419  4%  59 

Cultural  1,239  2%  486,662  5%  46 

Athle7c  1,202  2%  443,975  4%  49 

Blue Chip  1,056  2%  383,623  4%  50 

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Interest Descrip7ons    Fitness Physical Fitness, Exercise, Running, Jogging, Walking, Health, Natural Foods

Domestic Sewing, Knitting, Crafts, Gourmet Cooking, Fine Foods, Gardening, Home Workshop, Reading

Good Life Fine Foods, Natural Foods, Fashion Clothing, Decorating, Foreign Travel

DIY Automotive, Work, CB Radio, Home Workshop, Motorcycling, Electronics, RV’s

Technology Stereo, Photography, Electronics, Home Video Recording, Home Video Games New Technology, PC’s

Cultural Art, Antique Collecting, Collections, Crafts Cultural, Arts Events, Foreign Travel

Athletic Exercise, Running, Fitness, Diet Concerns, Sporting, Hiking, Baseball, Basketball

Blue Chip Stock, Bond Investments, Real Estate Investment Activities, Self-Improvement

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Equifax SuperNiche Group  

Equifax SuperNiche Group  Customer Count  Customer Percent  Prospect Count  Prospect Percent  PenetraHon Index 

K ‐ Kiddie Kastles  8,118  14%  1,313,180  12%  113 

Q ‐ Quiet Homebodies  5,810  10%  805,997  8%  132 

V ‐ Very Spartan  3,512  6%  564,714  5%  114 

O ‐ Oodles of Offspring  3,485  6%  149,761  1%  425 

M ‐ Mid‐Life Munchkins  3,382  6%  855,711  8%  72 

R ‐ Rocky Road  3,375  6%  389,521  4%  158 

P ‐ Parks, Parts & Prayers  3,303  6%  235,411  2%  256 

D ‐ Diamonds‐To‐Go  2,886  5%  1,017,675  10%  52 

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Equifax SuperNiche Group Descrip7ons   Kiddie Kastles Kiddie Kastles account for about 11.9% of all Niches Households. Around 43 years old, they have an annual income of about $73,000. Consisting mostly of homeowners, this group has children, are white-collar with college educations and are mail responsive. This group has a strong interest in fitness and outdoor activities.

Quiet Homebodies Representing about 9.2% of Niches Households, Quiet Homebodies are homeowners and about half of them have children. With an average age of 43 and a combined income of $55,000, they are considered to still be highly mobile. Jobs within this group are mostly clerical or blue collar. A majority are high school educated and may still be students. Most of their interests revolve around collectibles, personal computers, and moneymaking opportunities. These households like pets, outdoor sports, cooking, and gardening.

Very Spartan This group represents a sizable 7.2% of Niches Households with an average head of household age of 37 years. This is a highly mobile group with no children. They prefer to primarily rent a property for flexibility reasons and most have a high school education. Blue-collar jobs give them an average household income of $26,000. Electronics, computers, audio, and sweepstakes are what they are interested in as well as automotive work, home improvement, and video games.

Oodles of Offspring This group populated lower income levels with an average of $ 36,000 per household with children. The head of household is on average 28 years of age and is a high school graduate. They represent 2.1% of Niches Households. Most Oodles of Offspring hold blue collar jobs and rent or own property with a low home values. Their interests are mostly in personal computers, electronics, and the internet. This group is also interested in investing, domestic travel, camping and fashion clothing.

Mid-Life Munchkins This mature group has a median age of 55, and a median household income of approximately $71,000. Making up 6.1% of Niches Households, Mid-Life Munchkins are known to have children and/or grandchildren in the home and are homeowners who have long lengths of residence. They are known to have pets, travel for business and invest in charities.

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Equifax SuperNiche Group Descrip7ons (con7nued)   Rocky Road The Rocky Road group are mid road stragglers. They have no children and more than half of this group rents property. On average the head of household is 44 and completed a high school education. They represent 5.3% of Niches Households. Their blue collar job earns them on average $40,000 per household. In free time, home remodeling, camping, fishing and gardening is what Rocky Road wants to explore. They are also interested in automotive work, the internet, music and self improvement.

Parks, Parts & Prayers This group has children present in the household. On average this household earns $31,000 and the head is about 38 years of age, some of which are single parents. They represent 2.7% of Niches Households. This group is characterized by high mobility despite homeownership with members who hold blue collar jobs and are high school educated. Their main areas of interest are video cameras, computers, music, automotive work and fashion clothing. They are also interested in outdoor activities, fitness and often are cat owners.

Diamonds-To-Go Representing about 5.7% of Niches Households, the Diamonds to Go group are mostly homeowners with high home values, white-collar families with children. They have an average income of $123,000, with the average age of head around 48. It seems they enjoy the good life, with having multiple credit cards, and have an interest in home furnishings, stocks, computers, gourmet cooking, gardening and travel.

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"We drive client specific results by providing data, predic7ve analy7cs and database marke7ng solu7ons to deliver the most complete, independent and insigh;ul view of customers and prospects." 

and 

CORPORATE HEADQUARTERS W222 N625 Cheaney Drive, Waukesha, WI 53186 • P(262) 521‐1365 • F(262) 521‐3265 • www.scangroup.net